Who Can Fall In Love After Being Reborn? Chapter 758

Chapter 758 Live streaming e-commerce without supply of goods

The last solar term of late autumn is the frost.

Jiang Qin returned to Shanghai, and Douyin's internal beta test also officially ended. Qihuoge successfully reached the top spot with a single-day turnover of 250,000 yuan.

After collecting data feedback, the program department of Douyin Business Group began to quickly optimize the current live broadcast mode.

For example, beauty matching, link redirection and payment page adjustment.

Subsequently, the Douyin live broadcast function was officially launched.

All bloggers who have reached 2,000 fans and have no violation records can activate the live broadcast function.

Those with a follower value of less than 2,000 can activate the showcase function or hang a shopping link on the video page.

· Driven by profits, countless people have begun to enter the industry of live streaming or video delivery.

Handing Tuan is also frantically issuing large subsidy coupons and beginning to filter videos with large transaction volumes into larger traffic pools.

This is not a large-scale advertising bombing, but the use of big data keyword capture to push the most relevant videos to users.

I know you want to buy it, so I let him appear in front of you.

For example, Jiang Qin, he finally managed to develop his account into a good dad mode, but when he scrolled to the live broadcast page, he saw a big sister wearing stockings dancing.

While my sister is dancing, she will also sell you stockings, short skirts and various styles of mesh clothes for you to buy for your wife.

A group of people below shouted: I want the suit you are wearing, and the stock was sold out in an instant.

Place an order in the morning and wear it on your wife at night. It won't delay work at all, but it will consume dozens of wolfberry pills.

Another example is that users who are tagged as "baby mom" will be pushed to the live broadcast room of the baby area while watching videos.

Compared with ordinary e-commerce, the live broadcast sales model makes the appearance of items more real. In order to increase sales, the anchor will also do various homework and give detailed answers on the spot.

Even if you have any questions, you can speak directly in the comment area.

I know you want to buy it, and I can introduce the product in just a few sentences. If you have any questions, I can answer them with my mouth open. I can also call you family members, guys, and pig girls. Who the **** can stand up to this? live.

According to data comparison during the internal testing period, the transaction rate of the live broadcast room has reached three times that of the traditional e-commerce model.

In other words, for the same 9 fans, if traditional e-commerce can make one transaction, then live streaming e-commerce can make at least three, or even more.

Large subsidies, high transaction rate, treating consumers as "family", and next-day delivery service.

Coupled with Douyin's huge traffic, Douyin e-commerce is like having mastered the art of attracting stars, frantically absorbing the popularity of Double Eleven.

Soon, the pre-heating for Double Eleven reached its peak, and the transaction volume of the entire network began to explode.

Alibaba's entire team was in a hotel in Hangzhou at this time, watching the crazy increase in sales with many media.

In 20 seconds, Taobao's Double Eleven sales exceeded 100 million.

50 seconds, over 1 billion.

6 minutes and 58 seconds, breaking 10 billion.

It was fully half the time it took to break the 10 billion mark last year.

Finally, the peak single-day sales exceeded 57.1 billion. It's crazy, and this transaction data has become popular all over the Internet. The top three most searched items are all related to Double Eleven.

But everyone's focus is not on this.

Taobao makes history every year during its Double Eleven, and everyone's shock has been exhausted in previous years.

Taobao's sales continue to hit new highs, but it actually does not rely on the strength of Alibaba, but entirely because of the rapid development of the mobile Internet.

To put it simply, this is the power of the times.

The times have created e-commerce, but the e-commerce market is still taking off with the times.

So where are everyone's eyes at this time? On TikTok.

Everyone is saying that Pin Tuan must be an e-commerce company, and everyone is saying that Pin Tuan Strictly Selected will definitely become the next JD.com, so that everyone did not pay too much attention to the launch of Douyin Live, thinking that it is just a mixture of video attributes, until now...

The single-day transaction volume of Douyin e-commerce exceeded 100 million.

Transaction volume and profit are two different concepts, so breaking 100 million is nothing to Internet business.

At the height of the business war, some companies could burn through such an amount in three days.

Especially Taobao's transaction volume of 57.1 billion is at the top. Comparing the two data, Alibaba is simply killing.

But countless people couldn't help but break out in cold sweat after learning about this.

Douyin's single-day sales exceeded 100 million, it came from nothing…

The most important thing is that they were still during Taobao activities...

Many people realized it later, but were shocked into a cold sweat.

　　“Is Douyin's live broadcast function used to sell goods?!”

“No, why is there still such an e-commerce model? Is it possible to move the clamorous wet market online? Is this really profitable?”

"It was really profitable. I went to see a special sale of **** underwear and planned to investigate the transaction rate of this model. In the end, I couldn't help but buy two pieces and gave her the first place on the list." "?"

“It's big data. You may think that you happened to see a live broadcast room or a video, or happened to come across a product you need, and it happened to have a discount, but you don't know that it was the precise placement of the group-joining algorithm.”

At night, the excitement of Double Eleven gradually subsided, and the express delivery company took over the baton and began to receive and deliver goods around the clock.

Under the moonlight in Hangzhou, Mr. Ma left Taobao's Double Eleven celebration banquet and returned to Ali's headquarters.

He had also heard about the Douyin e-commerce incident, but because there were so many media at the Double Eleven event, he kept smiling and finally showed a hint of fatigue.

Three years ago, Jiang Qin told many media that he was not interested in e-commerce. In fact, he did not believe it at all.

It turns out that this is indeed the case, but he has not seen accurate research reports on many of the details and the specific model of Douyin e-commerce.

Five minutes later, Mr. Ma arrived at Ali's headquarters. Qiu Hengdong, the head of the marketing and operations departments, had already arrived.

Seeing his boss come back, he immediately greeted him and reported his research and analysis on Douyin e-commerce.

“Douyin e-commerce is different from Taobao and JD.com.”

"What's the meaning?"

“They are doing a very special live streaming e-commerce model without supply of goods.”

Taobao's e-commerce model provides a trading platform for brands and buyers, with the supply and operation of goods being done by the merchants themselves.

Their profit points come from the collection of merchant commissions, the sale of advertising services, and ranking bidding services.

In addition, the finance that Alipay is currently doing is also one of its profit points.

JD.com's e-commerce model is different from others. Like Taobao, they provide a trading platform for brands and buyers, and also sell advertising services, bidding services, other value-added services and their own express delivery services.

But at the same time, the core of JD.com is its self-operated system.

What is self-employment? That is, JD.com purchases the goods from brand owners and stores them in JD.com's own warehouse, and then JD.com sells and transports them itself.

The advantage of doing this is that you can not only gain more profit points, but also control the transaction process in an all-round way and maintain your reputation.

The establishment of this model is related to Liu Qiangdong's experience.

Liu Qiangdong's first business venture was to set up a counter, buy accessories and then sell them. Once he made one, he copied it. He could make millions in a month.

Until 2002, due to being at home, he moved this model online.

The group-to-store model is actually similar to JD.com.

The group purchasing supply chain purchases ingredients, sends them to stores for processing, and then sells them to group purchasing consumers on the group purchasing platform. In this way, all stores are actually equivalent to group purchasing processing plants.

JD.com treats manufacturers as its own production lines.

During the investigation, Qiu Hengdong and Liang Ming discovered that Douyin e-commerce has evolved a second time based on this model and made a higher version.

Douyin also purchases its own products from factories, stores them in its own warehouses, and uses its own products, but the sales process is completely different.

The group supply chain updates the category items after stocking up, and its sales are those high-traffic internet celebrities on Douyin.

These Internet celebrities themselves are outstanding figures in various industries, have strong appeal, and know very well what consumers like.

They earn commissions for bringing goods to Douyin, and sales are king. Internet celebrities from all walks of life show their talents driven by profits.

As a result, Douyin's transaction rate is constantly shuffling as Internet celebrities join, give up, join and give up. In the end, without even realizing it, Douyin has become the top seller one after another in the Douyin system.

It is said that with the rise of this live-streaming e-commerce model without supply of goods, numerous live-streaming companies have been established in Hangzhou and Linchuan, the two starting points of the Internet industry.

Because there is no cost.

The supply of goods, warehousing, and logistics are all provided by the group system.

As long as you have 2,000 fans, you can do it with your mouth. The barriers to entry in the industry are so low that the growth rate is astonishing.

Under this model, Douyin e-commerce itself is not profitable, but as it concentrates the traffic in this industry and becomes the one who sets the rules, there will be countless ways to make profits.

Be it brand owners or factories, they will all be involved in this huge whirlpool.

In the future, your products will use group warehousing and group logistics. In the end, you will have to buy advertising and traffic on their platform...

【You can't be right every time. 】

【But I never miss it. 】

After listening to the reports of the two executives, Ma Yun's mind suddenly resounded with the conversation between the two people.

“There's another thing I should be wary of.”

"What's up?"

"Although their sales are less than 200 million, one single product has been sold out. It is a body fat scale from Mijia. I think this is a gimmick. He is using this method to lure brand owners to cooperate. ”

(asking for a monthly pass, asking for a monthly pass...or2)

(End of this chapter)

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