This Forward is Not Serious Chapter 93

Is giving too much?

　　 Lin Ying is full of doubts.

　　 What is the situation that made the knowledgeable Duffy say such a thing?

　　 And they?

　　 Is it Anta, Peak or Li Ning?

　　 Still say, both?

　　 Duffy had finished speaking and showed Lin Ying the quotation compiled before.

　　 Lin Ying suddenly realized after watching that, Duffy's words make sense!

　　 Nike and Adi have similar contracts. Nike is 18 million in 6 years, Adi is 12 million in 4 years, and Reebok is 17 million in 5 years.

　　 The number of years is different, but the average year is about 3 million yuan, which is equivalent to 20 million yuan, which is almost the endorsement fee of Guo Ailun in the future.

　　 Guo Ailun was the first person in Asian basketball endorsement fees at that time, but it was also 13 or four years later.

　　 It is only 2007, which is already a very lucrative contract for rookies.

　　 You need to know that Durant signed with Nike before 60 million in 7 years, of which 10 million is a bonus.

　　 Excluding the bonus, the average year is more than 7 million.

　　 In fact, the contract that Lin Ying received is the largest among all rookies this year except Durant.

　　Some people often ask what the Chinese market is. It sounds very mysterious, and that's it.

　　 This is the same as what Lin Ying thought before. It is sold wherever it is sold. As long as it can be sold, it is the market, and the endorsement fee is naturally high!

　　 The popularity of this wave of Asian Championships, coupled with the appearance of Lin Ying breaking the circle, this contract is very reasonable.

　　 On the domestic side, Peak gave a 6-year contract of 30 million, Li Ning gave it a 5-year 28 million, and Anta gave it a 7-year 40 million!

　　 These quotations are like Nike Adi and they are all beautiful!

　　 almost, twice the price!

　　 This offer is really optimistic about Lin Ying.

　　 Take Peak as an example. The biggest player they have signed is Battier, and the endorsement fee for a year is less than 2 million US dollars.

　　 Really. They give too much!

　　 "But the biggest problem now is the quality of sneakers."

　　 After Duffy finished speaking, he added another sentence.

　　 This sentence is also on point.

　　 no matter how much money he gave, the quality of the shoes is not good, but it is not a good thing for Lin Ying.

　　Because of the endorsement, it is necessary to wear branded shoes to play. In case of injury due to substandard shoes, then the gain is not worth the loss.

　　 Don't look at how strong NBA players are, and don't look at how talented they are. If a part is broken, you have to return to the factory.

　　 Especially the feet are very expensive.

　　 Lin Ying nodded.

　　 This is what he thought about before, the biggest problem of signing a domestic brand.

　　Sneakers are two concepts with shoes, and they have technological content in them.

　　Like Anta, in history, in order to improve the quality of shoes, it has invested a lot of billions in research and development, and it can barely keep up with Nike.

　　 Now, the quality is definitely not good.

　　 "Why don't I sign with Nike first, with a shorter period, and then switch to other brands later?"

　　 Lin Ying said a compromise.

　　 "It's not impossible, but if it's Nike Adi, there may be a problem."

"what is the problem?"

　　 "When you switch, you may not be able to sign a major contract."

　　Duffy is still experienced.

　　 sneaker brand, there is a "virgin complex"!

　　 The most typical representative is Kobe.

　　Because of the previous endorsement of Adi, when he switched to Nike in 2003, Nike only gave 45 million in 5 years!

　　 They gave James 90 million in 7 years!

　　 At that time, Kobe and O'Neal had just led the Lakers to complete the dynasty, and James was still a rookie who did not enter the league!

　　 Even from the perspective of selling shoes, defenders sell shoes more than forwards!

　　 Kobe is not the only similar example, Garnett and Carter are also the same.

　　 Superstars are still like this. If Lin Ying is still a rookie, she will probably face such problems by then.

　　 "But I don't know if this is the case with Chinese sneaker manufacturers."

　　 Duffy followed and said, although he has rich experience, those experience points apply to those he knows.

　　 Lin Ying didn't speak, but it wasn't that he didn't know, but the things he knew could only be seen by geniuses.

　　Because of the brand influence, domestic sneaker brands will not sign superstars when they sign, or they are not qualified to talk about it.

　　 Like O'Neal and Wade, they were signed only when they were very old. Thompson and Hayward are already very rare.

　　" But if you switch to a Chinese brand in the future, you will encounter a new problem.

　　 You don't know when the quality of Chinese sneakers can reach the same level, or maybe it has not been able to reach the same level. "

　　 Duffy thoroughly considered Lin Ying's situation.

　　 This is really a headache.

　　 Although in Lin Ying's knowledge of the traveler, the facts are not always reachable as Duffy said.

　　 But it should be at least ten years later.

　　 In other words, he wants to endorse Nike or Adi for ten years?

　　 Since it has been an endorsement for ten years, if he can play, with his domestic popularity, the contract will definitely not be small.

　　 There is even a certain probability of getting a lifetime contract, just like Durant James and the others.

　　 There was no need to switch at that time.

　　 But if you can't make it out, then even with brands like Nike, you should not look down on him.

　　 No one is a philanthropist.

"Well, you can communicate with them again, tell them the size of my shoes, let them bring the best sneakers and I will try them on. If it is only the difference in appearance, or the difference in quality is not particularly large, we will sign. From the domestic side."

　　 Lin Ying finally spoke.

　　 Duffy nodded. This is the best solution.

　　 In the next few days, Duffy took Lin Ying to meet with representatives of those sneaker manufacturers.

　　 He also tried the shoes given by various sneaker manufacturers.

　　The conclusion of the trial: Nike's shoes are the best quality among all shoes, and Reebok and Adi can only compare with them in some aspects.

　　 For the domestic side, Peak is the best, and the comfort level is relatively close, but there is still a significant gap in technology.

　　 But what is more interesting is Li Ning, who avoids talking about the quality of the shoes and only talks about the endorsement fee, which makes Lin Ying and Duffy dumbfounded.

　　Anta came last.

　　 What made Lin Ying even more unexpected was that several Anta people had come, and they had not brought their sneakers!

　　 This makes Lin Ying and Duffy a little bit ignorant.

　　 Is Anta voluntarily withdrawing?

　　 But shouldn't you come back when you quit?

　　 Just between the two people's doubts, the two sides sat down to negotiate.

　　 The first sentence he spoke to the other side stunned them.

　　 "The quality of Anta's current sneakers is indeed far inferior to those of Nike, but we are more focused on the future."

　　 good fellow.

　　 Could this be Li Ning Anta, one talking about money, the other... painting a pie?

　　 Fortunately, the words on the opposite side dispelled their doubts.

　　 "We plan to acquire a foreign high-tech sneaker company, upgrade our sneaker technology, and create a special sneaker series for Lin Ying."

　　 Lin Ying was taken aback when she heard this.

　　 This angle is completely beyond his expectation!

　　 And the two sides continued to communicate, Lin Ying also learned more about Anta.

　　 For example, Anta is the first in China to directly establish a national sports science laboratory.

　　 This is related to CBA.

　　 In 2004, Anta became a CBA sponsor. Anta hoped that all CBA players could wear Anta shoes for the competition, but it was rejected.

　　Because Anta's shoes are not of sufficient quality, many players give the reason that they are "uncomfortable to wear".

　　 This is actually not to blame the athletes, they are the same as Duffy considered before, what should I do if I get injured in your shoes?

　　 At that time, Anta was very cruel and directly established a national laboratory, and it has continued to this day.

　　 But no matter which industry, it takes time to develop this thing.

　　 It has only been three years, and it is unrealistic for you to develop a technology comparable to Nike.

　　 That's why Anta proposed a new acquisition plan.

　　 Acquire a foreign brand company, so that you can get the technology of the other party in a short time.

　　 Not only can it quickly build a brand, but it can also speed up the development of its own sneakers.

　　 "This will be a huge investment."

　　 Duffy spoke after listening.

　　 He has restrained his emotions, because this is the first time he has heard of a sneaker manufacturer directly buying shoes in order to help someone out.

　　 "Mr. Bill don't worry about this, we have money."

　　 The Anta staff on the opposite side said that Duffy was speechless.

　　What can I say?

　　 But this is not Versailles, because Anta just went public in July this year, a large wave of financing, it is the richest time.

　　 After Lin Ying talked about it, she also remembered that Anta really likes to do acquisitions, and even almost completed the acquisition of Puma in history.

　　 At the back, it is already a very large group company, which can compete directly with Nike and Adi.

　　 "We are already talking to Fila about the right to operate in China, and it is agreed that they will share some of the technology with us."

　　 It may be that Duffy and Lin Ying don't believe it. The people on Anta directly reported a "commercial secret."

　　 Duffy is really a bit surprised this time.

　　 Fila is a well-known Italian brand with a century-old history, and not only the sneakers, but also the tennis Open is more common.

　　 Lin Ying also has an impression.

　　 At that time, there was Xinjiang Cotton. Many brands participated in the political boycott of Xinjiang Cotton, but China Fila was among those who supported it.

　　 At that time, China Fila was already a subsidiary of Anta, and there were multiple overseas design centers that belonged to separate companies.

　　 So this wave is real business information.

　　 Anta is sincere this time, and it is determined to win!

　　 "But even if you buy, you probably won't get sneakers so quickly, right?"

　　 Duffy raised his new doubt.

　　 "Yes, we also consider this, so we can sign the contract first, and then before the sneakers are developed, we allow Lin Ying to wear shoes of other brands to play."

　　 This wave, ah, this wave is a bit awesome!

　　 Duffy was stunned.

　　 Shoe contracts are generally divided into three categories.

　　 The first file is a signed sneaker contract, has a brand signature sneaker, and is a brand image spokesperson;

　　 The second level is a cash contract, which is a contract owned by most players. If Lin Ying signs Nike and Adi, it is also in this level;

　　 The third gear is purely a commodity contract. It is basically equivalent to the sneaker company providing players with shoes for them to play on the court. No cash is involved.

　　Anta means in more white terms, we sign the contract first. Before the shoes are developed, you can wear these shoes, Nike and Adi, as long as it is a third-speed commercial contract!

　　 Generally speaking, what brand a player endorses will wear what brand of shoes to play.

　　 Especially Lin Ying is so influential now, signing a contract and playing in other people's shoes is equivalent to helping others to advertise for free!

　　 So don't be surprised by Duffy's reaction.

　　 Lin Ying was very surprised.

　　 This can only explain one thing: Anta really values Lin Ying, and they value Thompson more than in history.

　　 Just when Lin Ying and Duffy were about to discuss whether to decide on Anta.

　　 Anta threw out their third killer.

　　 is also the assassin, let Lin Ying know why they did not bring sneakers.

　　Because compared to what they said, temporary shoe quality problems are not so important anymore.

　　 Even Lin Ying agreed directly!

　　 Anta prepared a new contract for Lin Ying.

　　 The contract amount is slightly higher than the original, about 42 million in 7 years.

　　 However, this contract is a gambling contract.

　　What is a gambling contract, that is, a contract with a "gambling agreement".

　　 This type of contract is still rare, but not in history.

　　The most famous is Joel Embiid.

　　 Embiid has missed too many games due to injury early in his career, but his dominance is visible again.

　　 When his contract expired, its parent team, Mosaic, got a contract for a gambling contract in order not to let go of such a super center in vain.

　　 The various complicated rules and regulations in the contract are dazzling.

　　 But roughly how many times Embiid has played, his contract value will rise by a notch.

　　 And if he is laid off in a certain year, his contract for the next few years will become insecure.

　　You can probably understand the uniqueness of this contract from this contract.

　　It is extremely risky, and of course the reward ratio is also very high.

　　 And this gambling agreement prepared by Anta for Lin Ying~www.mtlnovel.com~ His content is like this:

　　 If Lin Ying is selected as an All-Star in the rookie contract, they will make Lin Ying's sneakers an independent brand, and Lin Ying will enjoy 50% of the sneaker dividend!

　　That's great, Klass!

　　Duffy has been in the business for so many years, the last time he saw someone with a similar contract called Michael Jordan!

　　This kind of contract, plus the previous conditions, Lin Ying has no reason to refuse.

　　 Soon, both parties signed the contract directly in the hotel.

　　 At this time, Duffy also understands why there are so many people in Anta, because they are all ready to take photos to commemorate this historic moment.

　　 After the photo was taken, Duffy couldn't help reaching out and wiping the sweat from his forehead.

　　 "You know, I'm curious, why did you place your bet on Lin? Yi is also a very good player."

　　 Duffy asked a question he was bound to be confused.

　　 "We have seen Lin's extraordinaryness. It is not only a technique, but also a kind of fighting spirit and spirit, which makes it hard for us to believe that he will not succeed."

　　 The people on Anta answered very directly.

　　 "But it will be a gamble, and the risk is not small."

　　 The contracts are signed, and Duffy doesn't have to worry about repentance, so what he said is from his heart.

　　 "We know, but we are willing to gamble with him."

　　 In Duffy's still surprised eyes, Anta's people then added one more sentence,

　　 "Also bet for ourselves."

Chapter end

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