The Rebirth of the Male God Starts From Playing Games Chapter 663

Chapter 663 663. Sense of crisis

The release of this wave of new expansion packs for World of Warcraft - Wrath of the Lich King, directly made World of Warcraft a huge profit. It suddenly increased the number of players by at least several million globally, and also provided Bomi's AIR game platform. Continued to bring rapid growth.

Now the number of global players registered on the AIR game platform has exceeded 450 million. This is already a very scary number, and it is still expanding.

This gaming platform has become so scary—

If you want to make any game popular on it, you only need to push this game to the homepage.

No matter how **** a game is, there can be tens of thousands of new releases every day.

Before this, this was something that was simply unimaginable.

Whether it is World of Warcraft or the AIR game platform, it is enough to make colleagues in the industry jealous.

But envy alone has no effect. I can only say that Boss Cao is indeed a **** and has already started the layout early. According to what Jinshan boss Qiu Bojun said, Cao Yang can see the entire Internet industry at least 20 years from now.

Cao Yang himself will definitely think that 20 years is a bit exaggerated. Judging from the current development speed, it can at least be looked at for another 5 years.

However, Cao Yang is already satisfied with being able to elevate Chinese games in this generation to such a high level, even making great breakthroughs in the fields of hardware and software, and even making the world's first smartphone.

October 23, 2010.

Imperial capital.

Bomi Tower.

While the outside world was envious of Bomi and was jealous, Cao Yang was discussing the upcoming crisis that Bomi company would encounter with Li Lanyun, the head of the game department.

"Do you realize the problem?"

"question?"

Li Lanyun was called to the boss's office today. When he heard Boss Cao's questions, his whole back was wet with cold sweat.

What does it mean?

Is Boss Cao being sarcastic? Or are you testing me?

Obviously we have just achieved an unprecedented victory.

Yes, victory, it is not an exaggeration to say it is victory.

Because for the gaming industry, grabbing users is a war.

World of Warcraft's new expansion pack Wrath of the Lich King can be said to have achieved unprecedented success. The number of people online at the same time has reached a historical peak, exceeding 20 million people. This was a terrifying number that was simply unimaginable before. Boss You actually said you had a problem here?

Could it be that…

Li Lanyun looked at Boss Cao's expression and felt that he didn't look like he was joking.

But he couldn't understand it either.

Li Lanyun himself has a very upright style and would not feel that Cao Yang was implying that he had personal problems at work.

If it were someone else who usually likes to go around and have fun, they might be frightened by the boss's question.

But Li Lanyun was innocent and had a clear conscience. He felt that he had not done anything to regret the company.

"Boss, I don't understand. Is the company encountering any problems now? Or is it that the release of the new version of World of Warcraft this time did not meet your expectations?"

Oh my god!

Have you all gone crazy like this?

The boss is no longer satisfied with the current results of World of Warcraft?

You must know what a terrible number and result this is!

Other companies may not be able to reach this level if they want to achieve this level, but Boss Cao is still not satisfied?

What kind of explosive numbers would it take to satisfy him?

Li Lanyun's heart was pounding, and he felt that the boss had really gone too far this time.

"No, this time the results of the new version of World of Warcraft are very good, far exceeding my expectations," Cao Yang said, "But we must see that possible crises in the future may be hidden in the huge success now. among."

It would be a lie to say that I am unhappy. Bomi's achievements in World of Warcraft have far surpassed that of Blizzard in its previous life.

Moreover, Cao Yang himself had never dreamed of his current results, which far exceeded his expectations.

But Cao Yang is worried about the future.

"A crisis in the future?" Li Lanyun squinted his eyes, feeling increasingly confused.

Obviously World of Warcraft has achieved great success, and Bomi's performance is getting better and better. Boss Cao's layout in all aspects has gradually achieved the original goals. It is really difficult for Li Lanyun to see where the so-called crisis lies.

Cao Yang looked at Li Lanyun with a half-smile.

I feel that it is really too difficult for this middle-aged man to understand what may happen in the future. Many times when people are at their peak, it is actually difficult to see the hidden crises and trends in the future.

If Cao Yang hadn't come back from 2021, he would probably have the same expression as Li Lanyun, feeling that Bomi is at its peak now, and no one can shake the status of World of Warcraft in online games, and it will definitely get better and better in the future. The days are prosperous.

But Cao Yang comes from the future, so he will know better.

"This crisis, in fact, comes from ourselves." Cao Yang said.

"Huh?" Li Lanyun was confused.

"The promotion of smartphones will have an impact on PC games in the future. This impact is very huge. We may need to prepare earlier." Cao Yang said.

In fact, Cao Yang currently has no plans to develop any new large-scale MMO for PC.

On the one hand, he believes that the future will definitely be dominated by fragmented games. How to allow players to play games in a limited and short time will become the main direction of future game design.

On the other hand, the current online game market is gradually approaching saturation, which means there is not much blue ocean space for you to play.

Most of them are the fiercely killing Red Sea.

The QQ Speed developed by Bomi Company is not a blue ocean game, because there has already been a racing kart before, so it can only be regarded as a product used to fill the market gap.

Bomi's territory in online games has been expanded enough, and the price/performance ratio will actually be very low in the future.

Moreover, the online games on the market are now very homogeneous. In terms of gameplay, I copy you and you copy me. Even a groundbreaking online game like World of Warcraft is not new after several years of development. A few MMOs are following the template of World of Warcraft, then reskinning it, and making some other themed games, but in essence they are still multi-player dungeons and multi-player team battles...

It will actually be more difficult to dig deeper and make breakthroughs in the future.

Of course, it's not impossible.

It's just that Cao Yang doesn't want to use his ultimate skill just yet. If there is any game in the future that can break this situation, then this online game will be called chicken.

In other words, PlayerUnknown's Battlegrounds.

In fact, the chicken game is in line with Cao Yang's definition of future fragmented strategy games, because the time to eat a chicken is as short as 1 minute before it is ready to be turned into a box, and as long as half an hour, and different chicken maps can satisfy different needs. Duration player needs.

Moreover, players' team requirements do not need to be as strict as those in World of Warcraft. Everyone can fight independently. In World of Warcraft, as long as you move to the wrong position, your team may be destroyed.

This actually requires a very high threshold for players, but because World of Warcraft's mission guidance is quite good, players are not too aware of this.

When time in the future becomes more and more fragmented and players' needs become more and more fast-food-oriented, this problem will be infinitely amplified.

Therefore, it is impossible to follow the Warcraft model. In the future, we can only adopt a fragmented game model that emphasizes individual combat. Even online games must be considered from this perspective.

"Fragmentation and short-term games?"

Li Lanyun sat on a chair, folding his hands and thinking quietly.

So I have to admire Boss Cao's foresight and sense of crisis.

At present, mobile games have not yet seen a very good profit model, and it is almost impossible for mobile games to develop into large-scale online games, or even surpass the current World of Warcraft.

But after hearing Boss Cao's analysis, Li Lanyun felt a deep sense of crisis.

Boss Cao is right, the future will definitely be fragmented.

Among the people who pay for games, office workers are the main group, that is, this group of people between the ages of 20 and 30. They like to play games, are exposed to more new things, and have a certain spending power because they have a job.

It is unrealistic to expect a group like college students who have a lot of time to become the main paying force for games.

Moreover, World of Warcraft has been in service for more than three years now. Although it is still very young, in a few years, with the continuous improvement of hardware technology and the continuous progress of art, the world's aesthetics will also change. So when At that time, when this group of die-hard fans of Warcraft began to enter the workplace and did not have much time to play World of Warcraft, then where should World of Warcraft go?

This is indeed a headache.

Although he felt that it was a little early for Boss Cao to bring it up now, Li Lanyun still believed in his boss's judgment.

The main reason is that the development of smartphones is indeed very rapid. In just over three years, smartphones already have more than 600 million users worldwide, and this number is still growing.

"Okay, we will study this as an important topic later." Li Lanyun replied.

"Yes." Cao Yang nodded, "In the future game war, the enemies we face are not just games."

"Um?"

"Now the giants in the Internet industry have probably smelled it," Cao Yang laughed, "and I will give a speech on this at the Internet Summit in a while.

… (End of this chapter)

Chapter end

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