Chapter 649 649. Lay an ambush in advance
So Li Chang said that dopamine is actually a good name, easy to understand and conducive to dissemination.
"However, there are two problems with this name. The first is that many people don't actually know what dopamine is," Cao Yang said. "After all, the cultural level of users is quite different. The second one is that if we If the short video becomes popular, it will definitely generate a lot of negative news and problems, and then dopamine will become a way for others to attack us. "
Yes, short videos are actually a very easy platform to cause misfires. If there is not a very good censorship environment and no purification work is done, it will be easy to derive a lot of vulgar products from short videos. When the time comes, Once this thing is attacked, the company's reputation and revenue will suffer heavy losses.
If you just call it dopamine, it will not only give people a bad association, but even the word dopamine will be stigmatized in the future, so that many people will change their expressions when talking about dopamine, and it will become synonymous with another terrible product.
This in itself is risky.
"So you can't call it this name. Don't call it this." Cao Yang explained, "Any words related to joy, excitement... and emotions are not suitable for product names. It is easy for people to associate this thing. It's like the sword of Damocles, something will go wrong sooner or later.”
If Cao Yang hadn't been mysophobic and didn't want to use the name Douyin, it would have been the easiest to call him Douyin.
"Um…"
Everyone fell into silence. What Cao Yang said was very correct. Products should not be associated with emotions, as this can easily cause problems.
Especially in China, we need to be cautious.
But this short video product will also go abroad and be internationalized in the future, so Cao Yang prefers that its appearance itself contains language that can be easily understood by the whole world.
"Hmm...can we use the name Bee?" Li Chang is indeed a planner and has always had strong divergent thinking skills. She silently raised her right hand and said the name [Bee Short Video].
Why? !
When everyone heard this name, their eyes lit up.
"Bee..." Cao Yang thought silently for a second, and a smile appeared on the corner of his mouth, "This name seems good."
Bees themselves are the messengers that spread pollen, which is actually very consistent with the viral meaning of short videos. At the same time, bees are also easily associated with sweetness and have a strong connection with dopamine. Naturally, they are interested in the product itself. It has a certain descriptive effect.
It's actually a very good name.
"I think so," Cao Yang laughed and said, "We call it [Mifeng] short video. I also thought of the slogan, which is called Brewing a Better Life."
Everyone agreed with the plan.
Rice characters are in the same vein as Bomi, and they can also give people a fresh and playful feeling in them.
Brewing a better life sounds very desirable.
It is also very vivid and fits the image of a bee very well.
A short video software used to spread and create a sweet life. It makes you feel as sweet as eating honey. How beautiful and appropriate?
The English version of Mi-Bee can be simply called [MI-Bee], which is actually quite easy to remember.
It feels playful and cute.
At this point, the meeting is basically coming to an end.
Cao Yang submitted the development task of Mifeng short video to Xiao Ma, and then the Penguin team was responsible for the development. After all, they had experience in making Penguin videos before, so the development would be faster. In addition, Cao Yang connected the interface and functions. It's all been designed, all that's left is execution.
The name is not bad, it has been decided, and there shouldn't be any big problems from now on.
After being praised by Boss Cao, Li Chang felt sincerely happy, as sweet as eating honey.
After everyone discussed everything else, the meeting was over.
There is one remaining thing that Cao Yang did not mention at this meeting.
That is, according to his current considerations—
The AIR game platform must also provide live broadcast and chat functions, and it must also be able to live broadcast and watch short videos.
Players and up owners can upload their own videos on the AIR game platform, and more importantly, the barrage function must be added.
Moreover, the AIR game platform will have a mobile APP version, not because you can play games on it, but mainly because you can understand and consult about the game through the APP, chat with other people, and watch related game-related videos.
In special times, this is also a very important voice channel.
It's just that none of these contents have much to do with the people in the conference room now. Cao Yang can just go to Li Lanyun to explain the matter later.
After the meeting, Cao Yang went to Li Lanyun and explained all the new content related to the AIR game platform.
"Hey, this is a good idea." Li Lanyun couldn't help but admire.
The idea proposed by Boss Cao allows the AIR game platform to have an APP on the mobile phone, which is equivalent to integrating the existing B station functions and binding it to related games.
In fact, it is more helpful to promote games, and at the same time, it can also expand the influence of the game platform to a certain extent and add new users.
If anything, this thing is a bit like—
It's the same as Taobao Mall's live broadcast.
Not only can you choose the products you want on Taobao, but there are also anchors hired by the stores to carry out live broadcasts. You can place orders directly from the live broadcast room, which is convenient and fast.
It's just that the AIR game platform sells virtual game products. These products will be more expressive and produce more additional products.
Moreover, after the AIR game platform integrates the B station function and the chat comment function, this thing is not only a live broadcast on Taobao, but also makes you feel like you are living directly on Taobao, because you can play the game directly when you place an order.
It's just that you may not be able to play it temporarily on the mobile phone, or you may only be able to play mobile games. However, after placing an order on the mobile phone, the game will already be stored on the PC, and you can download it directly and play the game. It is actually more convenient.
Moreover, after the release of the mobile APP, the AIR game platform will actually become even larger, because in this way-
In the future, it is also possible for the company to directly sell mobile games through the AIR game platform.
No, it's not possible, it will definitely happen.
"Wow, if that happens, wouldn't it mean that...all the games around the world can run on our platform?" Li Lanyun suddenly felt that this idea was simply too great.
And once it is completed, a super powerful huge platform that can defeat multiple models of machines will be born directly.
"Yes," Cao Yang smiled and nodded.
Li Lanyun is worthy of being the head of the company's game department, and he can get it right.
If the AIR game platform can be used on mobile phones, although there are still certain differences, the mobile phone can only play mobile games, and the PC can only play client games, but one platform ties them all together. This is a Very scary thing.
The more users the AIR gaming platform accumulates, the higher the value it generates.
More importantly, many independent authors will not only be able to produce PC games through the AIR game platform in the future, but they will also be able to produce mobile games through the AIR game platform.
The essence of games is the same. As long as you are fun and attractive enough, with the continuous popularity of smartphones in the future, the boundaries between these two groups will become increasingly blurred. People who play mobile games do not exclude playing them. People who play client games can also download a mobile game because it is fun.
This is all possible.
Oh my god!
The boss is simply a genius, and this idea is really great.
But Li Lanyun only saw Boss Cao standing on the second floor, but he didn't know that Boss Cao was actually on the fifth floor.
Because what Cao Yang wants is not to simply connect mobile games and PC games, but to build the AIR game platform into a huge platform for mobile phone models and become the world's number one game sales scene. What is more important in this is -
The AIR game platform is a cultural carrier.
In other words, after the AIR game platform has video and comment functions, it is not just a simple game sales place, it also has the important function of making voices.
Although it is rarely used in normal times, and many times the platform's voice function is centered around [games]. On the AIR game platform, anchors live broadcast games and bring games, and then the platform pushes games and players play games. , while commenting and posting through the platform, and communicating through the chat software provided by the platform.
But at important times, such as when Mifeng is sanctioned, domestic news cannot enter Damei, and relevant channels of communication are blocked and monopolized by the West—
The AIR game platform can become a voice platform similar to Bilibili or Bowen.
This is Cao Yang's true purpose.
The game platform is actually a relatively secretive platform for making sounds. Although it is not usually used for making sounds, it can come in handy at important times. These were learned by Cao Yang in his previous life.
After all, steam is not blocked in China, but if you really want to discuss some national affairs on steam, it is possible. In the future, Cao Yang even plans to spread the platform's discussion forum and videos to the world, so that you can start from a certain To this extent, it has impacted the West's right to speak.
And in this case, it's really hard for others to do anything to you. After all, you are a [game platform], which is very different in function from ordinary video platforms or public opinion platforms.
We usually discuss games, but at critical moments we use them to spread the truth, expose the truth, and fight against some opinion tyrants. The AIR game platform now has more than 300 million user groups worldwide, and it is already a very large international social software. .
It is no longer a game sales platform in the ordinary sense.
It is equivalent to Cao Yang laying an ambush in advance, which will be of great use in the future.
Um…
It's interesting and exciting just thinking about it.
Cao Yang couldn't help but reveal a proud smile.
Went to see a movie with my wife tonight.
No way, we made an appointment.
I'll save the manuscript and post it tomorrow. Tomorrow is a new week.
Thank you all.
See you tomorrow. (End of this chapter)
Chapter end
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