The Rebirth Of The Male God Starts From Playing Games
/ The Rebirth of the Male God Starts From Playing Games Chapter 648
Chapter 648 648. What is it called?
15 seconds?
What can be done?
Can a 15-second short video content be carried?
Brother Xiao Ma thinks Boss Cao is simply crazy. What quality can a short video produced under such circumstances have?
“We make this short video mainly through UGC,” Cao Yang said. “In other words, we only provide a short video platform based on users' independent uploading behavior and creation.
The 15 seconds is for some ordinary users. What I envision is that it will be open for 15 seconds first, and then you can apply for 1 minute or even 10 minutes of recording permission through the background. "
In fact, a lot of things can be done in 15 seconds. The reason why 15 seconds is set is because this can maximize the spread of fragments.
Users themselves have relatively little fragmented time, and then they can encroach on users through the shortest time, which is enough to spawn more creative and high-quality works.
In human terms, Douyin is like a worm-raising game, rolling up the short video content of the entire Internet. Because if you don't do it in the most eye-catching way, it will be difficult to gain fans through short videos. This This further encourages many up owners to strive for excellence in the content of their works. By the way, Douyin has also verified through this method that 15 seconds can indeed produce very high-quality and interesting content.
15 seconds should be a number obtained after ByteDance tested it, otherwise this time should become longer or shorter.
For some humans who have mastered the [traffic password], it may only take 5 seconds.
"Part of it is a template. We will customize the script and content here. Users only need to match the lip sync to record and upload it. The other part is mainly created by the users themselves. You don't have to worry about the users' creative ability at all. Cao Yang laughed, "When everyone takes the initiative to create, the things they produce will definitely exceed your imagination."
Because these things have actually been verified by Douyin in his previous life, Boss Cao is not worried at all.
After everyone listened to Cao Yang's words, they only had a vague impression in their minds. However, since the boss was so confident, it was actually hard to say anything.
Cao Yang also specially wrote on the whiteboard the functions that this short video should have, and how users can operate it in the future.
Everyone below was stunned.
Brother Xiao Ma couldn't help but admire in his heart. Boss Cao is really a genius. He has already thought it out so well in his brain. Whether it's the function or the interface, it makes people feel like this thing doesn't exist. s things.
However, he searched carefully and found that there really was no such type of software.
Think about it, after all, it has only been 4 years since the invention of the Bomi smartphone. If a similar APP appeared on the smartphone, it is impossible for no one in the company to notice it.
But this way, it looks very scary—
Obviously Boss Cao's paintings are so real, as real as if he had used them himself.
You have to admire Boss Cao's design ability.
A good designer must be able to use his brainpower to perfect the product in his brain and imagination before it is made. After that, the product is nothing more than a comparison with the way it looks in his brain to make corrections.
Thinking of this, Xiao Ma couldn't help but feel extremely inferior.
It turns out that the gap between me and Boss Cao is not just a matter of brains.
Damn it, if it were anyone else with the imagination, creativity and design abilities of Boss Cao, he would be able to take off.
Brother Xiao Ma carefully recorded it. After Boss Cao finished explaining, he picked up his mobile phone and took photos of all the content on the whiteboard, waiting to make it according to the interface and content he drew when he went back.
This can also save a lot of development time, after all, Boss Cao has already designed it so perfectly.
"Now there is one last question left." Cao Yang tapped his chin with a pen and stared at the short video software on the whiteboard, becoming confused.
Although it seems to be completely designed according to the Douyin in the previous life, even Boss Cao has not carefully thought about what changes to make.
But it is a different world after all.
"So what should I call this software?"
The reason why Cao Yang doesn't want to make changes is also very simple -
Douyin has also been verified by the market. It has been adjusted for so many years before it became what it is, which means there are success factors in it. If you are not completely sure that you can do it better than others, you might as well just copy it first. come over.
After all, Boss Cao's specialty is not here, what he is good at is making games.
"Um…"
Everyone fell into deep thought when they heard Cao Yang's question.
Except for Li Chang and Xiao Ma Ge, no one here is engaged in product design. Liu Guangran and Liu Qiang are on the implementation side.
When Li Chang got here, she felt that it was very embarrassing for her to be in the conference room, because the part related to her had been solved. She only needed Liu Guangran to promise that he could solve the problem of the grading system, and then she could go back to work on her " The sequel to "Learning Goddess" is here.
However, Boss Cao extended the topic to a direction that shouldn't be heard by a little planner like her. Now Li Chang doesn't want to go out, nor does he stay.
It can only be said that Boss Cao really did not regard her as an outsider.
Cao Yang's idea is also very simple. They all belong to Bomi Company anyway. Now that the topic has started, there is no need to invite Li Chang out. This will appear to be untrustworthy and will not be conducive to Li Chang's development in the future.
And he believed that there was nothing Li Chang should avoid about today's topic.
This is the mind and magnanimity of the boss of a world-class company, and Li Chang couldn't help but admire him secretly.
"Can't we just call it Penguin Short Video or QQ Short Video?" Xiao Ma asked in confusion.
Because for him, naming these things is a matter of course. Users can understand it at a glance. From the name, they can know which department of which company the software is produced by, what kind of functions it has, and it can also be packaged with other companies' software. Linkage can be said to be the main naming method for Penguin's products at present.
QQ Music, Penguin Video…
These are all things based on this template.
"Hmm~" Cao Yang shook his head, "I just don't want to give users such a stereotype. I feel that this thing is just another member of the Penguin Family Portrait. No matter how well it is done, it still lacks a bit of freshness."
Um.
Yes.
Li Chang folded her hands and thought silently. She also agreed with her boss's words. Now users have become accustomed to Penguin's products, either QQ or Penguin.
Fortunately, the name of WeChat is different from before, otherwise Cao Yang would not think that this thing can have a relatively large influence, and the promotion may not have such a good effect.
Sometimes names that are too uniform can easily give users some stereotypes and give them some bad associations.
When a short video is launched, it needs to be fresh and interesting. If people have a preconception from the beginning that this thing is just a derivative of Penguin, it will look ordinary. If so, it will lose its strategic value.
That's why Cao Yang was troubled by the name of this software.
"Well…"
That's right...
After listening to Boss Cao's analysis, Xiao Ma felt a little hurt, but he still agreed with his statement. Some products rely on the influence of their own companies to become part of the family portrait package, such as QQ Music and Penguin Video. etc.
If some things bear different intelligence, they cannot use this set of naming methods.
For example, WeChat, for example, this short video.
"So, is there such a possibility..." Li Chang silently raised his right hand.
Cao Yang turned his head to her and motioned for her to continue.
"I just listened to your description, boss, and I think the greatest value of this short video lies in its viral spread. Each user is both a viewer of the short video and a creator of the short video, and then through continuous spread Proliferate and make this short video software popular, right?”
"Yes." Cao Yang laughed.
This little girl is very good.
In fact, Li Chang graduated from the Journalism Department of China Communication University of China, so he was familiar with these contents and theories, and he immediately thought of the word viral.
Things that have communication significance and can produce good communication effects are what this market is craving for.
Just like the previous games developed by Bomi, there are really few that have the ability to spread virally.
Although Li Chang only has a vague impression of this short video software, she vaguely feels that if it is really made, it will definitely be a very remarkable thing.
"So since it's related to communication, can we just use a name like Virus Short Video?" Li Chang asked, "The English name is actually easy to remember, so it's called Virus."
It's quite simple and easy to understand, and you can understand it at a glance.
Many foreign companies like to have similar names. They are easy to remember and the name itself has certain communication value, which will leave a very deep impression on you.
"Well, the English name is not a big problem," Cao Yang laughed, "but calling it a virus is definitely not acceptable, because it will definitely be harmed in China, and there will be a very bad negative guidance in it."
"What about dopamine?" Li Chang quickly gave another name.
As expected of a planner, his mind is still very flexible.
The reason why short videos can cause such a large communication effect is actually the main value lies in this -
It can cause the brain to secrete dopamine in the shortest possible time.
Even if you are not very interested in the content on the platform at first, as the number of videos becomes large enough and with accurate push, short videos such as Douyin will definitely be the fastest way to obtain dopamine.
What other software can help you secrete dopamine and create a sense of pleasure in just 15 seconds?
This is also the scary thing about it.
… (End of this chapter)
Chapter end
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