The Rebirth of the Male God Starts From Playing Games Chapter 645

Chapter 645 645. Another great layout

ha? !

Accurate push?

What the **** is this?

A bunch of people looked at each other, none of them had heard of this word.

After all, it's only 2010 now, ByteDance won't be established until 2015, and it will be many years before precision push is promoted.

Boss Cao smiled mysteriously and said, "Actually, whether it's the news our company does now, the new media on WeChat, the questions on Bo Q, the popular songs on QQ Music... there's a lot of data... they're actually all comparisons. Something that is fixed and popular.

Readers have to search by themselves to find what they want. "

Um…

Everyone listened to Boss Cao's words silently, not quite understanding what he wanted.

“We have now entered the era of big data,” Cao Yang said. “The amount of information in the world is exploding every day, but as individuals, the information they can receive is relatively limited. This is mainly due to the fact that we humans are affected by the structure of the brain. There is no way to pour in all the information at once like a machine. It can only receive this information through eyes and ears.

Therefore, precisely because the information received by each person is limited, a lot of redundant information will naturally be generated. That is to say, junk information that users do not need at all and has no value to their lives may occupy a lot of their time. , which results in a huge waste of resources. "

Yes, time is a resource too.

It can even be said that time is the most precious resource in the world.

Even if the price of this thing is not clearly marked and it is written on the account, you don't know how much it will cost to sell to the user in an hour, or how much it will cost if it occupies the user's time for one minute.

But time is a resource, and the value of this resource is far beyond people's imagination.

The era of big data is not so much a war for the Internet, a war for communications, a war for transmission speed, a war for product quality... but rather a war for users' time.

Whoever can occupy the user's fragmented time as much as possible can obtain the so-called "traffic advantage", and this part of the advantage will generate higher benefits and value for the company in the future.

This is what ByteDance did in its previous life. It pushed accurately through Toutiao, and then applied the precise push to Douyin and Huoshan Video, which took up a lot of users' fragmented time and thus earned enough traffic.

If there is anything ByteDance has not done well enough, it would just be—

They don't have a good monetization method.

Whether users watch videos or browse news, it is free. There is no way to generate revenue from this part. The traffic must be directed to where it can really make money. This is called traffic.

Therefore, ByteDance has always wanted to develop its own gaming business, and it has poached people from NetEase and Penguin at high prices at all costs, just to monetize its traffic.

After all, games are like a hen that lays golden eggs for major Internet companies, with low costs, high returns, and sufficient profits. If it can really be done, it will definitely be a very good thing.

It's a pity that ByteDance is too eager for quick success and instant profit. When it entered the game market, it was already a red ocean. Whether it was a large Internet company or a small game manufacturer, it had already carved up the market, and it had even reached vertical subdivisions. The sub-fields are very, very detailed, and it is difficult to develop the game market.

Unless ByteDance can calm down and make high-quality innovative games instead of playing card games like other manufacturers, then there is still a glimmer of hope. The problem is that neither ByteDance's boss nor the game president it invited has The idea of going in this direction.

Now Cao Yang has a very good innovation factory, and the game business is booming, so now it is definitely beneficial and harmless to do accurate push.

"What I want is to give users what they need in our application software."

Cao Yang explained with a smile.

In fact, the idea and structure of precision push are not complicated. It just needs to create a very accurate user portrait and label relevant inquiries.

What does that mean?

For example, users themselves have many characteristic tags, including male and female, science fiction, novels, games, celebrities...

These can become the user's own preference tags.

If a user often browses web pages about Liu Yifei, or the number of searches for Liu Yifei exceeds a certain number, it can indicate that the user is more interested in Liu Yifei, and then relevant content will be pushed during news consultations in the future. give him.

"Oh, I understand when you say that." Liu Guangran nodded with deep understanding.

"Show the user whatever they want to see. This is what accurate push means."

Cao Yang rolled his eyes silently in his heart.

When Liu Yifei was mentioned, this person reacted faster than anyone else.

Is it time for your brain to be cleaned?

Big data is actually older than the Internet. In the 1980s, Wal-Mart proposed a big data system. By studying users' purchasing habits, it then controlled the placement of goods in the supermarket. As a result, the data was found to be calculated through reasonable data. Visiting various items, the transaction volume of many products has increased by more than 50%.

However, supermarket data is too small after all, and the cost of statistics is high. In the Internet era, countless Internet users' online surfing, shopping, and searches have been recorded. The Internet giants behind them can use these data to analyze users' consumption. capabilities, short-term product demand, etc., so as to achieve the purpose of accurate advertising.

Precise push, in Cao Yang's current plan, is to allow new media to prioritize the news, videos, jokes, products, etc. that people want to see based on the information processing of big data.

Precision push also exists in traditional media media, such as different pages of newspapers, TV stations with different themes, and radio with different themes on different bands, etc., which also fall within the scope of precision push.

With the addition of new media, precise push is more comprehensive, the data is more accurate, the scope is wider, and the audience is larger.

With the rapid development of information technology and the rise of big data applications, information customization and information segmentation brought by algorithm recommendations have been widely used.

“This is actually about meeting people's diversified and personalized information needs through precise algorithm push,” Cao Yang said.

The information itself can be either a commodity or tagged information, which together form a very clear personal image.

For example, the groupies mentioned earlier especially like to watch gossips about entertainment stars.

It may also be a car enthusiast who is more interested in cars.

Or a military fan…

There is also a high probability that they are a group of otakus.

It turns out that for Bomi News, when different people open the Bomi News APP, they see basically the same titles and content, which lacks customization and personalization.

However, once precise push is used, different users will see different consultation content when they open the news interface.

This is personalization and diversification.

Future development will definitely be in this direction.

Even the game Bomi's Audition has verified this a long time ago:

Players all like to DIY their own clothes, just to highlight their uniqueness and show their personality.

“Through customized and intelligent information dissemination mechanisms, users and information will be quickly and accurately matched, greatly reducing the cost of information dissemination and acquisition, and bringing convenience to life.

Because you no longer have to spend a lot of time looking for what you want to see, we will push it to you based on your previous browsing preferences.

Moreover, in the entire news interface or other information interfaces, a lot of redundant information is reduced, and users are basically given the content they want.

In this way, we can actually increase the attractiveness of our products to some extent. "

When Cao Yang said this, he paused and frowned slightly.

Yes.

Once precise push comes out, it is equivalent to launching a particularly cruel weapon, which is a dimensionality-reducing blow to other media in the current market.

As long as new media cannot keep up with the pace of intelligent recommendations and accurate push, they will be squeezed out and eliminated by Bomi.

This is also quite a scary thing.

At that time, Toutiao relied on precise push to carve out a niche and successfully suppressed several other media. No one thought that a precise push could be so powerful.

Fortunately, Penguin, NetEase and others followed up quickly after that, so they were not eliminated.

After several years of development, there is basically no platform on the market that does not provide accurate push.

Oh my god!

Another great layout.

Brother Xiao Ma admired Boss Cao so much that he really didn't understand how this man could keep having all kinds of novel ideas in his brain, and they were all things that could change the world.

Now Liu Guangran also somewhat understands the significance of Boss Cao asking him to do cloud computing and artificial intelligence.

It seems that Boss Cao has already thought of today. He is really far-sighted and cautious at every step.

amazing!

It's terrible. What kind of **** is this? !

"Well...this thing is really powerful." Xiao Ma couldn't help but fantasize about the future.

Once Bomi's precise push is developed, it will be applied to various of its products, not only news, but also QQ Mall, QQ Music, Singularity, and even the AIR game platform. In fact, precise push can also be applied to give Players what they like.

"Actually, this is very beneficial." Xiao Ma analyzed. "Before, players may not be able to see some tail products. For example, in the AIR game platform, even if it is labeled, like me, I may like some strategies. type of games, but it is also very troublesome to find them, mainly because there are too many games in the mall.

And when new products come out, I can't pay attention to them one by one. Many times the new products are not what I like.

Now with precise push, the strategy games I like will be naturally recommended to me, so I can easily play the games I want. "

"Yes." Cao Yang laughed, "That's it. Before, our users had to find food by themselves, but now we feed it directly into their mouths, and what we feed them is what they like to eat.

So many products that have not been paid attention to before may be relatively niche, but the quality is also good, and they also have a certain audience. Now that they are accurately pushed, these audiences can find them, which is equivalent to benefiting both users and products. . "

Wow.

Liu Guangran raised his head. He could almost imagine receiving consultations about Liu Yifei immediately in the future.

It's really a wonderful world.

"But we have to consider some problems that are bound to happen in the future in advance." Cao Yang interrupted everyone's fantasy and continued, "For example, how can we solve the problem of information cocoon rooms."

Oh my god!

The boss's vocabulary today is a set of words.

Several people raised their heads and looked at Boss Cao, thinking in their hearts -

The boss is worthy of being a boss. It seems that he has already thought about it a lot. Everyone here can't match the boss's eyesight.

"The so-called information cocoon refers to the phenomenon that the information fields that people pay attention to are habitually guided by their own interests, thus shackles their lives in a "cocoon" like a silkworm cocoon."

Cao Yang said, “In human terms, the content I pay attention to will simplify the information I receive in the future, and then slowly, I will feel that the world is like this.

For example, people who like military affairs may see the development of various weapons and be in an information cocoon where wars will break out in the future.

We who make games may only focus on games and fail to see developments in other fields.

Otakus are only immersed in the two-dimensional world and find it difficult to receive other information.

Over time, individuals' perceptions of the world will become increasingly differentiated and isolated, turning them into caterpillars hiding in their own information cocoons.

This is actually not a good thing. "

Brother Ma patted his thigh.

Wonderful!

He really admires Boss Cao now.

The term information cocoon is really too vivid.

After listening to Boss Cao's question, everyone fell into silence for a while.

Since you want to be personalized and differentiated, but you are afraid of being too personalized and differentiated, isn't this a contradiction?

Boss Cao always gives people problems.

"We can deal with it separately," Liu Guangran thought for a while and said, "There are some fixed contents that will be recommended to everyone, such as current news headlines, blog hot searches, etc., and the ones pushed later will be accurately pushed. content.

And we will make some algorithm corrections and randomly recommend content.

For example, assuming that the user is a complete individual, public push accounts for 20%, the remaining 70% is precise push, and 10% is random push...

What about this? "

"Well, it's a good plan." Cao Yang laughed.

As expected of a programmer, I thought of Boss Cao in his heart.

Similar processing has actually been done in many Bomi games.

It's just a question of how much weight it has.

"Let's record the problem first," Cao Yang said. "As long as the problem can be clarified, it will actually be easy to solve later."

Uh-huh.

Everyone nodded and began to take out their notebooks, preparing to record what Boss Cao said.

"The first is the problem of the information cocoon room I just mentioned."

"Then what? It's the problem of low-quality content in the information push."

Part of the problem may be that while algorithm recommendation brings efficiency and convenience, it also causes many chaos such as the push of a large amount of vulgar and inferior information, big data obliteration and so on.

Cao Yang would definitely not do such a thing.

So he had to make an agreement with Brother Xiaoma and Liu Guangran in advance.

In fact, human nature is very simple. If you give them the most dopamine-stimulating information, this part of the information will inevitably become the main content to be pushed.

That's why so many manufacturers and news self-media are using this method to attract users, just to make you attractive enough.

For example, celebrity gossip, good figures, cuckoldry, crime...

But over time, with the continuous strengthening of precise push, these contents will eventually occupy your main information sources.

So we have to find ways to deal with it.

There are no updates today.

I've been saving my manuscripts this week.

The purpose is to reach the battle rankings in May.

So updates may be a bit sparse, please forgive me.

I will continue to update a lot until May.

thank you all

See you tomorrow (End of chapter)

Chapter end

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