Chapter 611 611.What? ! Bomi Go master wants to challenge Lee Sedol? !
It can be said that the Thousand Regiments War has been a sea of fire. It has spread to the entire Internet industry since 2010. Those with technology and those without technology, those with ability and those without ability, and those with money and money all know that this is the next trend, and they all want to Want to share a piece of cake.
As a result, Cao Yang learned that Meituan and Dianping had merged and became the final winner.
But in the early days, Meituan was not that prominent.
Meituan has advocated a light model since the beginning of its operations.
Wang Xing is very cautious about spending money. When everyone is burning money crazily in the capital market, Wang Xing advocates word-of-mouth and new policies online. When others are crazy about subway and TV , street advertising, and when buying Baidu keywords, he gave a policy of 10 yuan subsidy for attracting new users, which made Meituan's marketing conversion rate as high as 30%.
Maybe, you say 30% is a bit low, but at that time Dianping only had 15% and Nuomi.com only had 5%. It was this model of spending money cautiously for online operations.
The money-burning war did not hurt any vitality, and it also accumulated a good reputation. After the natural tens of billions of funds were spent on shopping, countless small group buying and local group buying websites collapsed one after another. When the survivors were ready to enjoy the fruits of victory with scars all over their bodies, the three giants BAT began to layout group buying and erode the remaining power.
It's like, at the beginning of the Thousand Group War, the three BAT bosses were holding melon seeds in their hands, sitting on small stools, drinking tea, watching you burn money, watching you compete, waiting for small group purchases After falling down, when the top three in group buying were determined, BAT and other big guys threw away the melon seeds in their hands and prepared to warm up and enter the field to reap the fruits of victory.
This is what the saying goes, the mantis stalks the cicada, and the oriole stalks behind. Let's talk about the first Baidu in BAT. I personally think Baidu is the saint who made the most profit in this war.
Business war is actually complex and complicated, and simple and simple. To put it simply, whoever makes the most money is the ultimate winner.
Since Thousand Regiments War started burning money, about 70% of the money was spent on Baidu's bidding rankings. So, from 2010 to 2011, in just one year, Baidu rose by more than 5,000 rankings and achieved 29 It was not until the end of 2013, when the Three Heroes of the Thousand Regiments War had been decided, that Baidu officially began to participate in this war and invested in Nuomi.com.
In fact, Baidu had two choices at that time, one was Nuomi.com and the other was Dianping. In the end, Baidu made the mistake of choosing Nuomi.com. After the merger of Meituan and Dianping, they joined forces to surround and kill Nuomi.com. , which led to the failure of Baidu's O2O strategic layout. Although it failed, Baidu is still the company that made the most profits in this war. It can be said that it has eaten from beginning to end and earned enough advertising fees.
In addition to Baidu, Alibaba established Juhuasuan, which focuses on physical group purchases, trying to enter the local life service category through Juhuasuan, and achieved 800 million in three months, surpassing Meituan in the same period. and the sum of LaShou.com.
Because Juhuasuan has made great achievements, Alibaba also attaches great importance to group buying websites and began to recruit group buying forces. In 2010, when they heard that Alibaba was going to invest in group buying, who wouldn't want to call him daddy?
Large-scale group buying websites are gearing up, but Meituan's Wang Xing has a very high emotional intelligence, and directly gave the slogan that Meituan does not engage in physical e-commerce, but only provides life services.
This directly led to Alibaba investing in them.
Wang Xing's sophistication and sophistication can be vividly demonstrated in this matter. A slogan can easily avoid the conflict with Alibaba's Juhuasuan physical group purchase.
After receiving financing, Wang Xing led Meituan to not spend money on advertising like other group buying websites. Instead, we actually build a basic functional support system, do program development, and improve our own development team. Each of these systems is 10%-20% better than the opponent. Over time, it will be terrible.
Alibaba's start is very good. In his left hand, he holds his own son Juhuasuan's physical group purchase, and in his right hand he holds his godson's life group purchase service. This start is enough to make all participating companies envious.
But what happened next was somewhat beyond Alima's expectations. Meituan turned against him, causing Ali to lose both his wife and his army.
And what about Penguin, the last giant of BAT at that time?
Penguin's sense of business is always so keen. After Penguin saw the group buying model, it actively adopted a multi-pronged approach to expand its business. It first cooperated with the big beautiful department, and then established its own QQ Group buying websites, and then investing in group buying companies.
Perhaps because the energy was too scattered, none of the projects could ultimately succeed, and the group purchase was like a pot of chaos.
Penguin never got rid of this problem later on, because according to Liu Zhiping's thinking -
We want to have equal exposure to rain and dew, we want to build a platform ecosystem, and we want to buy a track, not a racing car.
So I just did everything, but in the end it seemed like nothing was done.
The group buying industry was like this, and later short videos were like this, and music was like this, and video websites were still like this.
In fact, Penguin has money, but it doesn't know how to master technology and always wants to create a monopoly. This is their most troublesome part.
Fortunately, after Cao Yang took over in this generation, he was not only able to achieve full bloom, but also continued to deepen his technological advancement, which is why Bomi has the current scale.
The Thousand Regiments War lasted for five years from May 2010 to the merger of Meituan and Dianping in 2015.
Looking back now, Cao Yang still feels that it was very rewarding:
The first point is that although promotion is very important, the program system is also very important.
During the Thousand Group War, it was revealed that the backends of many group buying websites were stolen or their accounts were compromised, resulting in millions of losses in one day.
The second is that in any business war, whoever survives is not necessarily the biggest winner. For example, Baidu made a lot of money in this business war. Although Nuomi.com failed in the end, in his eyes, it is still the biggest winner. winner.
The third point is the particularity of China's Internet entrepreneurship, which is inevitably rough, cruel, and bloody. The long-standing giant has emerged as the ultimate winner.
"Do you think we should end?" Liu Zhiping asked him.
You've asked the right person.
If you ask any Internet person today, they will probably answer you, why not do such a good opportunity?
If it is done, it can create a user market of hundreds of millions or more than one billion, further consolidating Bomi's ecological chain.
But Boss Cao is a veteran, even though he came from the future.
He knew all too well the difficulties involved and the final result.
"What do you think?" Cao Yang asked.
"I am personally quite optimistic about this model, and there have been successful cases in Western countries. Many people in the industry believe that group buying websites, including group buying APPs, will become the next hot spot on the Internet." Liu Zhiping said, "It seems that it is not too late to enter the market now. ”
With Bomi's financial resources, if it wants to do something, it will definitely have a crushing effect in minutes.
The question is whether Boss Cao wants to or not.
"Let's observe for a while first." Cao Yang said, "It's too early to end now."
The Bomi Group is now large enough, and there is no need to compete with others to grab these things.
If there is something in the future that Cao Yang really wants to grab, or that he really wants to have someone he trusts do it, then there is only one—
Taxi hailing software.
This thing is mainly because there was a traitor like a younger brother in the previous life.
Directly packaging the itinerary data to Da Meili, resulting in the leakage of many secrets.
It's still related to the Liu family.
There are no good people in this family.
This is what Cao Yang wants to do.
As for group buying and so on, it is actually good to let Wang Xing and others develop naturally.
And he can also give Ali a knife by the way.
Wang Xing is a person who defected to Alima in his previous life. Judging from the subsequent development, this will probably happen.
Otherwise, the entire domestic business system would be nothing more than a few.
Either it was the Liu Clan, that is, the Taishan Society. Later, after the Taishan Society was disbanded, it was handed over to Ma Yun and became Lakeside University.
Or it's Bomi.
Huawei series.
There are also Wang Xing and JD.com.
It still seems very clear and intuitive.
Cao Yang doesn't want to end up now, so if Wang Xing and JD.com become bigger, it would actually be good, as they would have an opponent who can compete with Alima.
Bomi has expanded too much, its tentacles have stretched too long, too much, and its areas of involvement are too wide, which is not necessarily a good thing.
If we continue to do this, it will cause public outrage.
Maybe Bomi will be split up in the future.
That's not what Boss Cao wants.
On the day of July 1, 2010, Bomi Company released a big news -
"Bomi's newly developed artificial intelligence, Bomi Go Master, will play 5 games of Go against Lee Sedol, a nine-dan Go professional from the Han Kingdom, in 5 days from July 11 to July 15.
This time, we want to verify whether the artificial intelligence developed by Bomi can defeat humans in the field of Go. "
When I heard the news, the entire Go community and even the whole world was in a state of excitement.
You must know that Lee Sedol is the number one Go player in the world today.
Lee Sedol (Lee Sedol), born on March 2, 1983 in Jeollanam-do, South Korea, is a Korean professional Go player.
The famous Korean Go player and the world's top Go player married his girlfriend Kim Hyun-jin on March 12, 2006, and their daughter Lee Hyelin was born on September 3 of the same year.
Entered dan in 1995, 2nd dan in 1998, 3rd dan in 1999. In 2003, he was directly promoted to 6th dan after winning the LG Cup championship. In April 2003, he won the runner-up in the KT Cup, Korea's largest chess competition, and was promoted to 7th dan. In July 2003 After winning the 16th Fujitsu Cup, he was directly promoted to 9th Dan.
2006, 2007 and 2008 Korean Go Awards - Most Outstanding Go Player Award (MVP). Characteristics of chess style - Li Shishi has a typical fighting chess style. He is good at seizing the opponent's weaknesses and taking the initiative to attack, defeating the opponent with powerful force. His attacks can be described as "steady, accurate and ruthless", and he can often Complete a comeback from a disadvantage.
… (End of this chapter)
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