Chapter 600 600. Don't know whether to be excited or sad
Wang Meng is a Dota player. He has been fond of Dota games since college. Looking back, it was a very good time.
During that time, the first thing Wang Meng did when he got up every morning was to wake up his sleeping friends.
But more often than not, it was his friends who woke him up.
I can stay up late every day with my friends.
Then play Dota for a day.
The most frequently said sentence at that time was -
"Winning a handful and going to sleep."
Unfortunately, the call lasted until at least around 3am.
Usually if this kind of flag is set up, you will be slapped in the face.
After several consecutive defeats, everyone's anger was rising.
Therefore, the game Dota is really magical. It has a very charming charm that can immerse players, especially poor college students like Wang Meng, into it.
Many wowers later became dota players.
Later, the Dota players in War turned to Bomi's Dota players.
Now…
Wang Meng didn't know where Boss Cao wanted to transfer them. He always felt as if he had been under the invisible control of Boss Cao his whole life.
This thought is really despairing.
The problem is that Wang Meng is indeed a fan of Boss Cao, and this incident makes him happy and painful.
And the thing that has caused him more pain recently is—
At the Bomi National Electronics Exhibition a month ago, Li Lanyun, president of Bomi Interactive Entertainment, released an unknown mysterious game.
Based on the information revealed from the game itself, the outside world can basically identify it as a MOBA type game.
Some people also speculate that it is just a new expansion pack for Dota. Perhaps on June 28, when the truth is revealed, you will find that there are just many new heroes in Dota.
But judging from the map in the game screen, it doesn't look like it.
Wang Meng was in a state of confusion, worried that it was, and worried that it wasn't.
I'm worried that it's an expansion pack for Dota. Wouldn't it be a waste of waiting for it for so long? Wang Meng really wanted to see what Bomi would look like if it really wanted to develop a new 5v5 competition, and whether it could surpass Dota.
I am worried that it is not an expansion pack for Dota, but I am also worried that Boss Cao wants to transfer them to a new game.
But Dota is obviously a very good game, what else can come out that will make people more excited?
Wang Meng didn't dare to think about it.
Now he is completely controlled by Boss Cao.
Many people on the Internet are commenting on this incident and expressing their admiration for Boss Cao:
"I'm really impressed. Boss Cao is a marketing genius."
"That's right, I didn't even tell you what the girl looks like, I just gave you a picture of her head covered, and a bunch of guys went on a blind date humming.
You know, before this, other games sent me red envelopes and I didn't even bother to look at them. "
"Yes, Boss Cao is so good at it. Bomi Company is really awesome. He won't even tell you a name, covers it tightly and drinks it to death, and it can even stir up the heat."
"Now it's more than just a quarrel, it's now so hot it can burn the earth."
"I heard that many Dota players abroad are paying attention to this game. Do you think it is just a marketing or is there really such a new game to share the market with Dota?"
"I don't know how to divide the market, but I know one thing. If this is just a marketing event, and Bomi doesn't come up with a decent game or give us a complete explanation in the end, Bomi will definitely suffer backlash!"
"Hahaha, the backlash is so real.
That's what I'm thinking now. If this is a marketing event and there is nothing in the end, but it just makes us feel lonely, then I will definitely go online to kill Boss Cao. "
"Add me one."
"Add me one."
Therefore, Boss Cao's set of marketing methods cannot be used under all circumstances.
First of all, you have to have a series of preparations. For example, at the Bomi International Electronics Show, before showing League of Legends, many very high-quality games have appeared. On the one hand, these games can increase players' appetite and expectations. On the other hand, it is also equivalent to a kind of comfort to players.
You see, I have already made so many high-quality games, what else do I need?
Even if it is a marketing event at that time, the negative effects can be reduced.
Also, the production quality of League of Legends itself is high enough, so the project appointed by Boss Cao certainly has his reasons.
After all, in the previous life, League of Legends was the most popular game of the era, and it has continued to flourish. Until 2021, it is still the most popular competitive game in the world.
League of Legends earns billions of dollars for Penguin every year. Cao Yang will definitely not let go of this hen that lays golden eggs.
What's more, League of Legends is indeed unique in its own design.
He has made many improvements to some of the shortcomings of Dota itself, and he also has his own unique features. It is precisely because of these that he has been recognized by the world.
So if you want to use mysterious marketing tactics, you have to solve these problems -
1. In the face of players' anger, is there any plan to put out the fire?
2. The quality of the game is high enough, because after you raise players' expectations, you must exceed their expectations, otherwise you will be playing with fire and burning yourself.
Time progressed day by day, and finally came to June 28, 2009.
This day is almost a day that can be recorded in history, because on this day, Bomi Company held an unveiling ceremony for its new game.
The method of the unveiling ceremony is very special, because the program is not held in an offline entity, but the golden signboard behind the countdown is directly unveiled online.
Now wait for the time to reach midnight on June 28th.
All the players who are paying attention to this game have stayed awake at night and have been waiting in front of their computers, including some players from Western countries, waiting for this moment in front of their computers.
Because they have been waiting for this moment for almost a month, and they are extremely excited every day, wanting to see if Bomi has been updated, and if they have seen the name of this game for the first time.
By this time, Bomi's marketing has reached its peak, and players no longer care what the game is called.
They only care about being the first person to see the name of the game.
The countdown is also beating:
5
Everyone yelled along in front of the screen.
4
3
2
1
Right now.
The countdown suddenly disappeared, revealing the long-awaited final result—
The golden logo exposed from the back has several large characters written on it -
League of Legends.
League of Legends
"Really?" The players outside the screen were dumbfounded.
I couldn't tell whether I was excited or uncomfortable.
Excited to have a new game to play.
The sad thing is—
What should I do with my Dota?
Is Bomi stupid? Are you fighting for your own job? !
"There is actually League of Legends. It turns out that it is really a new game. I thought it was just an expansion pack for Dota. I didn't expect that Bomi really developed a new Dota game."
"According to your own statement, this game is not a tower game. It is called MOBA2.0 game. It is a brand-new battle game. I think you are saying that? I said before that the difference between this game and Dota is quite big. big.
I don't know about this either, I'll have to wait and see when the time comes. "
At 8 o'clock in the evening on June 28, Inter Milan will hold a grand League of Legends exhibition match.
This time the exhibition match invited two well-known domestic teams, which are also veteran Dota teams. One is LGD, and the other is WE.
Because this exhibition match is very special. The special thing is that except for the professional team players who were qualified to experience this League of Legends game a few months ago, no one knows what this game looks like or how to play it. How does it feel.
So basically tonight's live broadcast is for the whole world to watch together at the same time. They want to understand how this MOBA type game is different from Dota, and then want to see what professional players think of this game.
In addition to the two teams at the exhibition match, the anchors of all major live broadcast platforms have obtained the qualifications for the internal beta of the game and have already prepared to broadcast the League of Legends game after the exhibition match to let more people know about this game. .
This is also a way for anchors to bring goods.
In his previous life, Penguin was also very skilled in using this method. For example, during the battle between Photon and Tianmei, Peace Elite (called Stimulating Battlefield at the time) and Army Assault developed by Tianmei both received PlayerUnknown's Battlegrounds. Copyrighted mobile games compete to see who has the most game users in the end.
Because for penguins, it's a matter of raising gu and the winner-takes-all rule.
That night, live broadcast bosses from different platforms were approached at the same time to bring goods. Both games were very popular. In the end, Peace Elite was better. Most of the anchors spontaneously chose to play Peace Elite in the end.
So in the end, the winner takes all is also the Peace Elite.
In this era, no one can understand the effect of anchors, the so-called opinion leaders. Boss Cao is the first person.
Especially MOBA games like League of Legends are actually very suitable for live streaming.
Because it is very enjoyable to watch, battles, skills, ganks and team battles are all very interesting to watch.
At 8 o'clock in the evening, Bomi's "League of Legends" exhibition match officially started.
There are two boys who are responsible for explaining for everyone.
One is one of the planners of League of Legends and a veteran of the previous Dota project team, Magic Yang.
The other one is a relatively popular anchor recently, named Liu Mou, and everyone is more accustomed to calling him PDD.
Magic Yang himself has participated in the research and development of League of Legends, so he knows this game well.
PDD got the internal beta version a few months ago and played the game with other professional friends, so it is now very familiar with it.
According to his own ideas, this is definitely an amazing product, and may even replace Dota in the future.
"Okay, then we have seen that the players from both sides are already in their respective positions. The LGD team is still debugging the keyboard and mouse. It should not be long before the game can start."
… (End of this chapter)
Chapter end
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