Chapter 586 586. The chemical engine has made great contributions!
Ma Hao said, “Hasn't our company already developed a chemical engine?”
"Yeah." Cao Yang nodded and looked at him seriously.
Now all hope is on Ma Hao.
"If that's the case, in fact, according to my understanding, the essence of the chemical engine is to label various things in the game, or to make all content composed of elements.
After that, we will design various formulas and the results obtained according to this formula. The art side is to adjust the results of the formula, right? "
"Yes." Deng Peiqiang nodded, "Some can be adjusted by art, and some are generated by the program based on algorithms."
Otherwise, if everything is adjusted by the art, the art will definitely be exhausted.
The exhaustive scale of some things is in the hundreds of millions. It is definitely impossible for art to accumulate this amount by manpower alone. It is really terrifying.
Therefore, the program will generate some effects based on the algorithm, and then match the needs of the game.
"So can we do this now?" Ma Hao drew his thoughts on the whiteboard, "For these ink-style things, we also give an element to react according to the chemical engine. The painter, who is the character in the game, The main profession, their equivalent skills are to deploy elements and change elements.
In this way, ink and wash can appear in the real world.
And the program can identify it very accurately.
Do you think this solution is feasible? "
"Um…"
Deng Peiqiang held his hands and fell into deep contemplation.
Everyone around him said nothing, waiting patiently for his answer.
After about a minute or so, Deng Peiqiang nodded with difficulty, "Theoretically, it's possible. We can debug it together then."
Wow!
Upon hearing the news, Cao Yang almost jumped with excitement.
“Absolutely awesome!”
Cao Yang held the hands of Deng Peiqiang and Ma Hao, "If this game can really be made, it will definitely shock the whole world. You have created a new game miracle!"
The chemical engine has made great achievements!
"Hey Hey."
Deng Peiqiang giggled.
Laughing is worse than crying.
Now that the technical problems have been solved, the project can naturally start.
Li Lanyun said to his boss, "Then I will record it now, and then I will start a group to see how to form this team."
"Okay." Cao Yang nodded in approval, "Leave this project to the Guofeng Studio Group."
"That's necessary." Li Lanyun laughed happily.
For a game based on the ink-and-wash style, and you want to call it "Painting Master", it's outrageous if you don't give it to Guofeng Studio.
After that, it took about 10 minutes for everyone to check the details and then ended the meeting.
Looking at their backs as they walked out, Cao Yang sat on the sofa and smiled happily.
How important it is to have a reliable team!
These guys are so awesome.
And I was really clever when I developed the chemical engine earlier.
Otherwise, this project will probably be rejected.
Within a few days, Li Lanyun formed this team.
After the "Painting Master" project team was established, it naturally became a key project of the company. Because it was appointed by Boss Cao, it will be focused on in the future.
The period from February 2010 to April 2010 can be said to be the explosive period of Bomi's mobile games. During this period, Bomi launched a total of two mobile game products.
The first one is called "QQ Farm"
The second one is called "QQ Love Elimination"
Both products have achieved very good results.
QQ Farm is based on a farm. Players play the role of a farm operator and complete the entire process from purchasing seeds to cultivating, watering, fertilizing, weeding, harvesting fruits, and selling to the market.
The game simulates the growth process of crops in an interesting way. Players can also experience the fun of "crop cultivation" while running the farm.
There are several factors that are important to a farm's success.
Mobile QQ Farm is a. The Q version is divided into art games as the main style, and then it mainly focuses on simulation and leisure.
In the current 4G network, which is not yet very mature, there are very few games that can be played on mobile phones. Under this situation, QQ Farm has entered everyone's field of vision and satisfied many people's needs for mobile games.
What's more important is the QQ Farm mobile game. It is a very fragmented game, which means that the process from when you sow the seeds and then start watering until the plants grow actually takes a lot of time.
The designers of the game don't want you to be observing every moment of every day, waiting for your duties. You can do other things during this period, and then wait for time to pass slowly and these plants to grow up slowly.
For many players, such as office workers, they don't have that much time to play some more serious games. exist
You can easily play QQ Farm with it, so the time he spends every day is very fragmented. For Baomi Company, this game has very important strategic significance. First of all, the first strategic significance I just can't bear to promote it in fragments.
Because their loved ones are very busy in life and work, they do not have much time for an immersive experience. A game experience for many teachers.
And these people have a lot of demand for games, so they can be there. On the subway, on the bus, while waiting for the elevator, in the elevator, in the toilet, putting on makeup in the bathroom, or between meals, if this part of the sleep time is not used, it will be wasted. It fell, so.
The first step is to make use of the players' fragmented time.
What is the second step to the success of QQ Farm? Teaching and socializing on mobile phones It is actually quite difficult to socialize on mobile games now because it is cold. The speed of network transmission is limited, and the performance of mobile phones is not powerful enough to support large-scale games on mobile phones, such as Classic of Mountains and Seas. Sign up for a large-scale game like the Assassin series, although it seems to have.
It was a product many years ago, at least six years ago, but there is still no way to transplant it to mobile phones, mainly because the hardware of mobile phones has not caught up. In this case, the only mobile games that players can choose are Very limited.
The mobile games played here must be simplified, and QQ Farm meets this point very well.
Many players can play QQ Farm smoothly on their mobile phones, which also makes its download rate very high. Another point is. The way QQ wants to socialize is very special, that is through.
It's like stealing vegetables from each other. When you find that the plants you worked so hard to grow finally grow, only to be stolen by others because you didn't put them into the warehouse or sell them. That kind of atmosphere. The kind of seed?
The feeling of wanting to kill forces you to continue paying attention to this game.
Then the game company Lan Ran. The experience of this game could be better. We have a guarantee mechanism, which means that others cannot steal your food.
After all the other person's food has been stolen, and once about 10% of this person's food is stolen, the second person is not allowed to be lazy. This case guarantees one. Is there a guarantee?
Treating farmers is even better.
Many parents, including. People who don't play games very much, but after playing QQ Farm, they say they are very addicted. The main reason is because it has an asynchronous interaction mechanism, which means that no matter whether the farmer is online or not, if he is your If you are a friend, you can visit him and steal some small plants from his fields.
Another product of Bomi is called QQ Love Match. Love Match games are actually one of the most popular products in mobile games.
One of the great advantages of elimination games is that its mechanism is very simple and easy to understand, and it is very time-consuming. Especially many people in their 40s, 40s and 60s like elimination games very much.
Then, in their spare time and in life, they can use elimination games to kill their time. These are all hers. What you have in common is that you are easy to rise, and you are very friendly to players. This is why QQ Farm and QQ Love Elimination can achieve such great success.
As the strategic partner of Bomi, the function of these two mobile games is to allow current mobile games to be quickly filled up, and more games can be played on mobile phones, which can also be regarded as filling in the simulation of Lan games. There is a gap in the business category.
Another thing is that both QQ Farm and QQ Love Elimination use a cartoon-like art style, allowing players to get started more familiarly. Many children and elderly people like this game very much. It is a very popular product.
Popularity, down-to-earth, fragmented, easy to use, and at the same time have a certain degree of interaction, making these two games the current hot hits.
Moreover, in QQ Farm and QQ Love Elimination, Bomi Company has launched built-in purchase props in a mobile game for the first time.
In other words, because of the in-game purchases in these two games, players' ability to make money has become stronger, and the game's profits will naturally be more than those of previous games.
As of April 20, 2010, the number of registered players in QQ Farm has exceeded 10 million, and the number of players in QQ Love Elimination has exceeded 5 million.
Both games are free to download and rely on in-game purchases to make money.
Player feedback on the game has also been enthusiastic.
"Damn it, the QQ farm recently launched by Bomi is really addictive. After I downloaded it, I still have to look at it non-stop."
"Isn't that right? If you don't watch, the food won't be stolen."
"Damn, I have to set the alarm clock every day, otherwise someone will always come to steal my food."
"Can't you also steal other people's?"
"So I also set an alarm clock to steal other people's food."
"How popular is Bomi's QQ farm now? Let me tell you this, my mother has to set 12 alarm clocks every day, and she has to get up every two hours to see if her food has been stolen. She has 50 alarm clocks each. For an aunt of many years to still play this game with such enthusiasm, you can see how crazy this game is.”
"Hahaha, don't be too real when you set the alarm to steal vegetables. In fact, it's nothing. There is a **** next door who is already making corresponding plant growth charts, and he is also planting plants from neighbors and friends around him. The cooking time is recorded. One is to be ready at any time to collect your own food, and the other is to seize the time to steal other people's food.
It's really heartbreaking. "
As for QQ elimination players, they rarely chat on the Internet because they have relatively little interaction with other people.
However, there are also many users in this group.
If you are taking a bus and see someone on the bus playing with their mobile phone and rubbing it with their fingers, then there is a high probability that this is a player who loves to match the game.
Match-3 games are very popular.
Many people can easily touch the threshold and enjoy the game quickly.
This is also the reason why Cao Yang wants to start QQ Farm and QQ Love Elimination.
In addition to the game itself creating a lot of wealth for Bomi Company, there is also an invisible wealth -
When QQ Farm and QQ Love Elimination become popular, you will find that more and more users are downloading QQ on their mobile phones.
According to the backend statistics of the QQ department, in the past month, more than 5 million new users of mobile QQ have been added.
Naturally, part of this is due to QQ's own promotion of user growth, but a large part also comes from game users.
After all, you have to download QQ first before you can play QQ Farm and QQ Love Elimination.
After that, according to the strategy formulated by Cao Yang and Xiao Ma, all QQ computer games will be transplanted to mobile phones in the future.
This is actually a kind of user bundling.
When you connect everything with QQ, users will find it extremely convenient. They can find what they want in QQ on mobile phones, whether it is games, social networking, space, or shopping malls...
This is equivalent to a small community, and this community is built just for you.
Because QQ has strong convenience and integrates many functions, people's lives are increasingly inseparable from it.
After releasing these two mobile games, Cao Yang said this at the Internet Summit Forum in May:
“The emergence of smartphones has brought about a very remarkable innovation to the mobile phone industry around the world.
This innovation brought about earth-shaking changes.
One of the most significant features is that many mobile phone users who originally did not need so many functions have become increasingly dependent on smartphones.
And as more and more users own smartphones, their time becomes more and more fragmented.
Or conversely, it is precisely because these people's time is becoming more and more fragmented that the emergence of smartphones can better meet their needs. "
The fragmentation strategy will be a very important topic in the future mobile game industry.
The people below applauded.
Boss Cao deserves to be an Internet mentor, he really hits the nail on the head!
… (End of this chapter)
Chapter end
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