The Rebirth of the Male God Starts From Playing Games Chapter 577

Chapter 577 577. The on-the-spot reaction was simply amazing!

Arima was very angry.

The consequences are very serious.

Colleagues in the company didn't dare to speak, however.

This is a fait accompli, and Ma Yun's anger will have no effect.

For Bomi, this is a very successful marketing and a classic case that can be recorded in history.

It is precisely because this time WeChat was used to grab red envelopes at the Spring Festival Gala.

At least more than 20 million people are grabbing red envelopes online at the same time.

It has brought more than tens of millions of WeChat users to the company. At the same time, it was difficult for the company to achieve the goal of letting users bind WeChat and banks. This time, it was achieved through the Spring Festival Gala.

This is a very classic marketing case, and it also allows people from other companies, including the entire market and the entire world, to see something that is already very interesting but has always been ignored.

That is, the platform of the Spring Festival Gala is actually a very valuable platform.

Why hasn't it been fully utilized before?

Why do you say, because you see?

This day is a very special day for the Chinese, and it is only one day a year.

Then there is only one chance. No matter how ugly the Spring Festival Gala is, no matter how ugly it is, the family will still gather together because everyone has returned from other places, the elderly and the children.

There are not many activities for everyone to have fun together.

In this case, everyone will gather in front of the TV, waiting to watch the Spring Festival Gala, and then complain while watching.

Family fun, no choice, this is the greatest value of the Spring Festival Gala, an exclusive platform, and an exclusive platform for more than one billion users.

According to the popular anchors in the future, the Spring Festival Gala is a large-scale live broadcast event with more than one billion people online at the same time, hosted by CCTV hosts, and the average user online time of this live broadcast event is more than 4 more than hours. (from 8pm to 12pm)

Especially at 12 o'clock, everyone will be there.

Because it's New Year's Eve.

Why is this year's Spring Festival Gala so special? Mainly because a mode that allows everyone to interact is added to a very boring program. This is a live red envelope event.

The red envelope was originally a very special gift used to express respect, but after being deconstructed by Bomi, it became a very interesting and regular way of conducting various social interactions.

Then when I express my care for you, I can send you a red envelope.

When girls and boys express their apologies or love to each other, they can also send a red envelope.

In other words, after passing the red envelope grabbing activity at this Spring Festival Gala. Oh, get the red envelope. It has become a necessity in everyone's life.

Although it has only begun to take shape, just like a single spark can start a prairie fire, it will later expand across the country and even all areas where WeChat is used.

This is a strategic start for Bomi.

Countless colleagues have begun to study this model.

Alima also realized the seriousness of the problem, and was caught off guard by this battle. According to Ma Yun's own words, Bomi was sneaking into Hong Kong, taking advantage of the Chinese New Year when everyone was not at work. , suddenly released a big move.

This ultimate move can really be said to be at the level of peaceful ammunition, it directly blew up Alipay.

You can tell this by looking at the backend data. As a result, WeChat has grown more than 10 million users, while Alipay has never made breakthrough progress among mobile phone users.

Apart from envy, jealousy and hatred, Ma Yun didn't know how to express her current mood.

If this group of people in the company could have half the aura of Bomi, it would be great.

Ma Yun is a very shrewd businessman, and he has dabbled in various economic works. He cannot say that he has thoroughly studied them, but he still understands some principles.

For example, the Matthew effect is a very simple winner-takes-all effect.

Originally, Bomi's starting point was higher than Alipay, especially in mobile payment.

WeChat was the first application software to enable payment functions on mobile phones, and Bomi was also the first company to obtain a mobile payment license on mobile phones.

Alipay only obtained its payment license later, probably a year after obtaining the mobile payment license from WeChat. Of course, this was because Cao Yang, the boss of Bomi, had a better relationship with them and received strong support from the state.

But Jack Ma also has corresponding connections and can get support from above.

One step is slow, each step is slow. What is the final result?

The number of users of Alipay is far less than the number of users of WeChat Pay.

In the field of mobile phones, Alipay users are a complete disaster.

In this battle for mobile payment, Alipay is completely at a disadvantage.

According to the Matthew effect, the winner takes all.

WeChat is now a dominant player through the power and promotion of Bomi smartphones.

And after WeChat and Alipay, all the apps that tried to enter the mobile payment market were killed without exception.

This is the extremely terrible Matthew effect. For users, since Bomi can meet all people's needs, why don't I just use Bomi directly and make some messy things? Using Bomi's software is actually very beneficial to people. Said to be the simplest, most time- and energy-saving way.

This also shows how successful Bomi's strategy is and how it has penetrated into all aspects of people's lives.

Once mobile payment is opened, it is equivalent to opening up all paid products in the mobile phone field.

Various application software that was originally waiting for the inflow of funds but had been stuck in the step of binding bank cards suddenly came to life.

So Ma Yun felt extremely uncomfortable, and had a very serious sense of urgency and crisis.

He has an extremely sensitive sense of smell when it comes to danger.

In this case, we are being beaten by others. How can we break away from the field of payments and return to the leading field in the future?

How can we defeat WeChat?

Or continue to expand Alipay's market?

For Alipay, it is a very severe test for Ali.

Ma Yun already felt that the Empire State Building was in danger.

The worse the situation is, the more the company needs talents who can make unexpected moves. Unfortunately...

Judging from this year's Spring Festival Gala activities, Ma Yun felt deeply desperate—

Because such talents are not in Alibaba, but in Bomi.

After a whole day of meetings, Ma Yun and the senior executives finally decided unanimously:

We must host the next round of Spring Festival Gala.

But for Bomi, having this once is enough.

There is no need to compete with Arima for this platform next year.

In fact, if you do it later, it won't be as meaningful as it is now.

The popularity of red envelopes has already begun, and through the red envelope grabbing event at the Spring Festival Gala, audiences across the country, even those who do not use smartphones, have learned about the WeChat product.

In their view, in addition to chatting and communicating, WeChat also has another function, which is to grab red envelopes.

In your group, WeChat packages are not only used to transfer money to each other, express your feelings for each other, or do things that everyone can interact with.

There are also many people who join a group every day and play games in the group.

The content of the game is to play Solitaire through WeChat red envelopes.

During the game play. One of them initiated the red envelope first, and then the other person initiated the red envelope. The person who grabs the maximum amount can then continue to receive the next red envelope solitaire event like this, and you can even play for a whole day.

Not long after WeChat red envelopes detonated major networks, Alima accepted an interview from CCTV reporter Chen Dan in a program called "Face to Face with Entrepreneurs".

At the beginning, everyone still followed the interview etiquette. They mainly asked about Alibaba's recent company plans, Boss Ma's views on China's Internet industry in the future, what major decisions Alibaba will make in the future, and where China's e-commerce industry will go in the future. , etc. These are all issues that please Arima and allow Arima to have a lot of freedom.

In the second half of the episode, Chen Dan changed the topic, and then, in accordance with the tasks assigned by the station director, he began to trick Alima and asked:

"By the way, Mr. Ma, there is a big event on the Internet that is quite popular recently. Do you know? It was at this year's Spring Festival Gala that Bomi put out 1 billion yuan in WeChat red envelopes and made a national Participate in the activity of shaking and grabbing red envelopes.

Do you know about this? "

This is crazy...

Arima's smile suddenly froze.

This question is actually very difficult to answer, it is a complete pit.

If you say yes, she will definitely ask you what you think of WeChat red envelopes.

How can I see it? I'm so **** angry. Don't you know that Bomi is a competitor with Alibaba in the payment field?

But if you say no, it seems a bit too false.

Especially for such a big event as the Spring Festival Gala, if you say you didn't watch it, then you're not giving CCTV face.

You were interviewed on a CCTV program. Isn't it a bit too low of emotional intelligence to refute other people's face like this?

Boss Ma is not such a person. Although sometimes he uses sharp words, and in some speech situations he may make fun of some friends and opponents in the business world, but he is always without malice and can help in the end. Others come around, and some bet-like jokes can ultimately bring benefits to both parties.

So if you really want to antagonize others, if you really want to slap them in the face on their own property, Arima, who has high emotional intelligence, will not do this kind of thing.

Even if you haven't watched the Spring Festival Gala, you have at least heard similar news. After all, Bomi's WeChat red envelope activity during the Spring Festival Gala this time is still very famous, and all major media have gone viral.

So Ma Yun could only bow her head and give in, "Well, yes, I watched the Spring Festival Gala program, and I was most impressed by Zhao Benshan's "Donation" skit in this year's Spring Festival Gala.

So of course I also know about the activity of grabbing WeChat red envelopes. "

"Then have you used WeChat red envelopes?" Chen Dan continued to ask.

this…

Is it okay to use a competitor's product?

This is obviously a big pit, and it will be really miserable if you jump into it.

There are knowledgeable people in the audience who feel sorry for Ma Yun for two seconds at this moment.

Alima said casually, "No need. Our company has its own Alipay."

This question is actually quite difficult to answer.

If you say it is used, it will definitely be used for hype -

You see, even Alima is using WeChat red envelopes, which shows how powerful WeChat red envelopes are. Alipay is the main competitor of WeChat Pay, and even the bosses of competitors have expressed their approval of this product, so why do others still use Alipay? Instead of using WeChat Pay?

This is the embarrassing situation of celebrity interviews -

If you don't say it well, the company's stock may fall the next day.

Of course, if you make a good deal and can boost market confidence, then Alibaba's stock will also appreciate in value in the future.

For example, Musk in the United States often expresses some opinions and remarks through Twitter, which have a positive effect on Musk's companies. Sometimes after one of his tweets, you find that their company's stock price rises. Well, maybe after one of his tweets, countless people went to buy Dogecoin.

This is the impact of public opinion on the economy.

Arima knows this truth, and Boss Cao of Bomi is not weak either.

Everyone is a master of public opinion warfare.

Boss Cao often posts some comments on his blog, or promotes his company's products. Now Boss Cao is also a big Internet celebrity in a sense. He has more than 10 million followers on Blog fan.

Moreover, there are many foreign friends who have opened Bowen accounts just to be fans of him.

You must know that this kind of public opinion software is not allowed at all in Western countries, so if you want to pay attention to Boss Cao's remarks, you can only go to Bowen.

But public opinion is actually a double-edged sword.

If you don't do it right, you'll cut yourself.

This is the case with Ma Yun now.

He can say yes, because Ma Yun himself did use WeChat red envelopes, otherwise he would not have known that others had done such a big event. The purpose of using WeChat red envelopes was to study his opponents.

However, considering the company's stock price and the confidence of shareholders and the market in him, Boss Ma could only bite the bullet and say no.

Then the host asked another question, and Ma Yun suddenly became nervous!

Unexpectedly, the host Chen Dan then asked, "Is it because it excludes competitors?"

Walter? !

Law? !

Ma Yun's whole body felt bad.

This is obviously a trap. Of course Jack Ma cannot say yes, but if he says no, the host will definitely continue to dig holes for him.

At this time, the audience at the scene also became nervous.

Damn it, if I were Boss Ma, I would want to find a crack in the ground and crawl into it.

This question is really difficult.

Boss Ma is so difficult.

It's especially difficult when Boss Cao's opponent is there.

Jack Ma was only nervous for a second and immediately said: "Red envelopes are mainly distributed among colleagues in the company. My Alipay account has just been opened not long ago. My colleagues in the company opened it for me during the Chinese New Year last year."

Damn it!

The people watching below, including the director, couldn't help but applaud him.

Arima's on-the-spot reaction ability is really strong.

The implication is that Alipay can also send red envelopes, so why use WeChat?

Moreover, Alipay is opened by my colleagues, will they open WeChat for me?

Perfect to avoid pitfalls.

Alima is indeed Alima!

… (End of this chapter)

Chapter end

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