The Rebirth of the Male God Starts From Playing Games Chapter 575

Chapter 575 575. The right time, place and people

“What's going on with this shake-red-envelope thing? I just need to shake it to get 1 billion? Isn't this a joke? Is there such a thing as pie-in-the-sky?” Xu Ping didn't believe it at all.

How could a capitalist be so kind as to give you 1 billion?

"Mom, you don't get 1 billion, but we share the 1 billion with all the viewers who shook their heads in front of the TV. The number of red envelopes in each lottery is limited. Shake first, first served, shake second. No."

"Oh, I see."

After some explanations from Li Wei, Xu Ping finally figured it out.

"Let me tell you, how can a capitalist be so kind and want you to rob him after doing it for a long time?"

"Stop talking, stop talking, start, start!"

Li Jun next to him immediately became excited.

At this time, TV Limani remembered the host's proposal.

Zhu Jun shouted, "Dear viewers in front of the TV, guests on site, everyone! Happy Spring Festival!"

The four hosts on the stage wish everyone a happy New Year together.

Dong Qing, who was next to him, also said, "Today is the time for the annual Spring Festival Gala..."

After a while, the host said on the TV, "This year we have a big piece of good news to share with the viewers in front of the TV.

That is Bomi Technology Co., Ltd., which will give everyone a red envelope of 1 billion yuan in a short program.

Everyone only needs to pick up their mobile phones to participate in the red envelope shooting event of the Spring Festival Gala. When the red envelope grabbing period appears in the lower right corner of the big screen below, pick up your mobile phone and shake it to participate in sharing 1 billion yuan in red envelopes. "

"Yes, just pick up your phone and shake it. WeChat red envelopes. Hey, Dong Qing, have you discovered something?" Zhou Tao asked Dong Qing with a smile.

"Hey, tell me."

"Our previous traditional customs were that the elders gave pocket money, New Year's money, etc. to the younger generations. Then during the Spring Festival, they gave red envelopes to the younger generations for good luck. If you go to pay New Year's greetings, the elders will give you a red envelope. ”

"Well, yes, this is the traditional etiquette of the Chinese nation." Dong Qing said.

"But recently, I have discovered that many young friends around me are giving red envelopes to the elderly at home."

After hearing what the host said, Li Wei hugged her mother's hand stickyly and said, "You see, it is now popular for young people to give red envelopes to the elderly."

"Huh? Why is this?" Dong Qing asked with a smile.

"That's because our young people are energetic, flexible in thinking, and know how to honor their parents. Moreover, our times are also changing with the advancement of technology, and the way of thinking is also changing. No, Bomi Company The WeChat red envelope developed is a good example.”

"Yes, since I got the WeChat red envelope..."

Xu Ping couldn't help but frown when she heard this, "Why do I feel like I'm watching TV shopping?"

Yes, this advertising placement seems a bit too straightforward, right?

"Okay, now let's enjoy the skit [Giving Red Envelopes]!"

After the skit was performed, it was time for the host to control the situation, during which the activity of shaking to grab red envelopes officially began.

"Now everyone can participate in the shake and grab red envelope activity. You only need to participate in the lottery, then pick up your mobile phone and shake it, and you can share the 1 billion yuan red envelope sent by Bomi Group!"

Li Wei quickly picked up the phone and shook it.

So does Li Jun.

Then Xu Ping next to her looked at the two people and felt as if they were having a seizure.

After a while, Li Wei was heard shouting, "Oh my God! I've been hit!"

"What?!" Xu Ping also became excited, "Did you really get the red envelope?"

"Yes, I grabbed it, mom, hurry up and grab it too!"

"How much did you get?" Li Jun came over and looked at his sister's phone screen to confirm how much money she got.

"I grabbed 6 cents." Li Wei said.

"Then I have a little more than you. I have 8 cents."

Just when the two people were comparing each other, a loud shout came from the mother next to them.

The two people hurried over and saw the amount displayed on Xu Ping's mobile phone -

"100 yuan!"

"Wow! Mom, you are so lucky, you actually got 100 yuan!"

Ever since she learned how to grab red envelopes, Xu Ping was highly focused during the entire Spring Festival Gala, fearing that she would miss any part of grabbing red envelopes.

One night until 12:10 in the morning, she still only managed to grab the first 100 yuan.

But for her, this was already satisfying.

After all, this is the first time in my life that I have received such a large amount of red envelope. According to the official statement of Bomi Company, the largest amount may only be around 100 yuan.

So Li Jun and Li Wei both praised her for her good luck.

When I go to bed at night, even my dreams are sweet.

Xu Ping couldn't help but think that WeChat red envelopes are quite interesting.

I wonder if there will be any red envelope grabbing activities next year?

February 14, 2010, which was supposed to be a very happy moment for lovers, turned into a sleepless night for many people.

On this night, it is also the Chinese Spring Festival, and many people participated in the red envelope grabbing activity of the Spring Festival Gala.

And on this night, none of the employees in the WeChat department of Bomi Company could sleep well. They all stayed at their posts to prevent accidents.

In order to ensure that the entire process of grabbing red envelopes goes smoothly and the transaction volume at the same time is not too large, Bomi has opened more than 100 servers and has 50 servers in reserve, just to avoid downtime or overload. The phenomenon of excessive data volume.

Fortunately, the whole process went smoothly, and there were no problems until the end of CCTV and the entire Spring Festival Gala.

The process of grabbing red envelopes was extremely good, and more than 10 million users registered on WeChat this night.

It was also an unusually significant victory for Bomi.

Soon, a few days after the Spring Festival.

On Weibo and Blog, CCTV Spring Festival Gala's 1 billion WeChat red envelope campaign has been ranked first on the hot search list.

Because this time the WeChat red envelopes were so eye-catching during the entire Spring Festival Gala.

Everyone seemed to have forgotten what kind of programs were performed in this Spring Festival Gala, and they all went to grab red envelopes.

At the same time, because of the WeChat red envelope activity, the ratings of this Spring Festival Gala hit a new high. Basically, more than 1 billion of the country's 1.4 billion people are watching TV in front of the TV.

And there are a large number of WeChat users among these people.

In fact, according to Bomi's own backend statistics, the total number of people who participated in grabbing red envelopes through WeChat during the entire Spring Festival Gala was only 20 million.

What does that mean?

The number of domestic smartphone users has now been developed by Bomi Company, and there are almost 160 million people.

Then there are only 20 million people who actually have WeChat installed and can use WeChat to grab red envelopes.

But this is already a very exaggerated number.

20 million people participated in CCTV's WeChat red envelope grabbing activity, and more than 200 million red envelope transfers occurred at the same time, which illustrates another problem -

During the Spring Festival Gala, everyone was not only trying to grab red envelopes from CCTV's Bomi event, but they also played their own gun red envelope game with Li Man.

Take Li Wei for example, their company has its own group, and the boss sends random red envelopes worth at least 600 yuan to employees in the group at night.

After that, she and a few of her close colleagues formed a small group to compete with each other to see who could grab the largest amount of red envelopes. The person who grabbed the largest amount would be given a new red envelope for everyone to grab.

Although in the end, it seemed that no one got a few cents, the process was very interesting.

Because everyone wants to see who has better luck.

What is verified is the person's luck in the next year.

On BoWen, the number one question on the hot search list is this:

"Why are WeChat red envelopes so popular this year? What do you think of the WeChat red envelope activities during the Spring Festival Gala?"

“WeChat red envelopes have undoubtedly become a highlight in the Internet circle during the Spring Festival.

There are reports in the media that WeChat red envelopes enabled WeChat Pay users to exceed 100 million during the Spring Festival.

The number of WeChat accounts is about 100 million.

Although Bomi clarified that it was "too exaggerated" and did not announce the final figures, industry insiders generally believe that Bomi successfully promoted WeChat payment through WeChat red envelopes.

Previously, Sina Weibo and Alipay had red envelope activities, but why are WeChat red envelopes so popular and successful?

First of all, the "WeChat Red Envelope" product design follows the principle of simplicity and ease of use, which is an important prerequisite for becoming popular.

By automatically associating with the "New Year Red Envelope" activity, users can choose the number and amount of red envelopes to send, as well as blessing words, pay through "WeChat Pay", and then send them to friends;

The recipient will get corresponding benefits after opening it. He only needs to associate the debit card with WeChat to withdraw cash after one working day.

Moreover, due to the "grabbing" action, WeChat red envelopes are more game-like and more humane than Alipay's asking for money. Secondly, the launch of WeChat red envelopes combines the right time, location and people.

What is the time of day?

“The New Year is approaching, and everyone has a strong psychological need to grab red envelopes” (the original words of Tenpay Vice President Wu Yi), especially among young people; and during the Spring Festival, as a large number of young people in first- and second-tier cities return to their hometowns to celebrate the New Year, among young people The WeChat red envelopes that have exploded will be brought to third- and fourth-tier cities and spread to their relatives, classmates and elders.

Good location.

WeChat red envelopes are based on the WeChat platform and have strong social attributes when disseminated and diffused; Sina Weibo's "red envelopes" are more like a marketing behavior, actively stimulating users to interact. However, because Weibo relationships are not private, users take the initiative The sense of participation and influence are limited, and there is also a limit on the number of red envelopes you can open every day (this is a bit "weird").

However, in WeChat, because sharing is based on trust between users, peer-to-peer red envelopes and groups are also private and more entertaining, so users are more willing to take the initiative to share.

Then there is Renhe. "

… (End of this chapter)

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