Chapter 568 568. Shameless to say
It shows that there is a lot of room for growth in the future.
There are quite a lot of WeChat users, but there are not as many users who have actually activated the WeChat payment function as they imagined. What does this mean?
First, everyone has not developed the habit of paying via mobile phone.
After all, it has been less than 3 years since the emergence of smartphones, and the current penetration rate of smartphones is not very high. Of the 3 billion mobile phone users in the world, smartphones only account for less than 10%.
The road to future development is still long and requires their efforts.
In addition, when you transfer or pay via WeChat, you may not feel confident enough and worry about the risks.
For example, if my money is bound to WeChat, does Bomi have the right to freeze my funds, or transfer my money out?
Sometimes even users who have activated the payment function will have to blame Bomi after accidentally paying for some strange APP.
The WeChat payment function is not popular, and the corresponding APP payment function is also very low in popularity, so the effect is -
The number of users purchasing APPs on smartphones has never been increasing.
Now the market is considered to be of a certain size. If the payment cannot be made, there will be a lot of room for efforts in the future.
So now Bomi's strategy is—
Relying on WeChat red envelopes, we can open up another road, thereby guiding players to develop the habit of using Weixin payment, and then over time, real consumption motivation can be formed.
Then in the future, if you want to purchase APPs on your smartphone, it will be much more convenient for merchants to make profits through in-app purchases on the mobile phone.
So far, Ali has actually encountered similar problems to Bomi.
On smartphones, Alibaba has already launched its own Taobao service. Many products that can only be purchased and paid for on a computer can also be purchased through mobile phones.
It would even be easier and more convenient on a mobile phone.
Unfortunately, users' desire to pay is not very high, so Alibaba has tried various methods to guide users to make purchases, such as binding mobile bank cards, etc... but it has not been very effective so far.
From this perspective, Bomi and Ali can actually be considered a mutually beneficial relationship.
Any party that can open up the link between users' mobile payment can benefit the other party.
Of course, Cao Yang never thought about taking advantage of others. Our company has its own products, and I also have my own little pride.
"We will focus on promoting the red envelope function of WeChat this year," Xiao Ma said, looking at his laptop. "We have now reached a cooperation agreement with CCTV. At this year's Spring Festival Gala, there will be people who shake WeChat to grab red envelopes. This activity is expected to generate a lot of WeChat payment users, and to some extent, it can also greatly promote the usage of WeChat.”
This strategy was decided upon by Xiao Ma and the others after discussing it with their boss.
Boss Cao is no stranger to the Spring Festival Gala and WeChat red envelopes.
To be precise, this is a very successful marketing tool. At that time, grabbing red envelopes during the Spring Festival Gala was a sensation, and it promoted the birth of a large number of WeChat users. Many people registered just to be able to grab red envelopes with their families during the Spring Festival Gala. WeChat account and activated WeChat payment function.
Not only did it greatly promote WeChat payment, it even generated more than one trillion transactions that day, which many economists said was a miracle.
Therefore, this matter must be done, and Cao Yang believes that it will definitely succeed.
“But one thing that must be noted is that there may be a huge transaction volume that night. If you think about it, there may be hundreds of millions of people grabbing red envelopes at the same time. This is very difficult for our servers. It is said to be very stressful, and it also places high demands on the company's distribution and transfer technology.
If something goes wrong and something goes wrong, the negative impact will be magnified. "
This is called the real era of big data.
The so-called big data era does not depend on how many people you serve or how many things you do. The key lies in the amount of data that needs to be processed at peak times.
It is possible that the average number of people paying on WeChat is only tens of millions per second.
But by the Spring Festival Gala, this number will be infinitely magnified, and what we will face by then may really be hundreds of millions of people, and the transaction volume generated at the same time.
It is equivalent to hundreds of millions of data processing every second, which is a very scary thing.
Both the program and the server are under great pressure.
What's more, this thing is directly related to money transactions.
If it is not done well, it will have a huge negative impact on Bomi's reputation, so Cao Yang takes this very seriously.
"Yes." Brother Xiao Ma nodded, "We have been running simulations recently and have done sufficient stress testing to ensure that there will be no problems by then.
Even if something goes wrong, we have backup servers that can be started immediately.
With double insurance, there should be no trouble. "
"Well, handle it with caution, I trust you." Cao Yang nodded seriously.
The next second, he laughed again, relaxing the solemn atmosphere at the meeting, "But then again, if our WeChat red envelopes can shine at the CCTV Spring Festival Gala this time, then our WeChat payment will be in the future." will reach a new level.
A big step up. "
Cao Yang talked with Brother Xiao Ma for a while, and almost all related business and content had been docked, and then others continued to make the year-end report.
Ai Xiaomi was the only woman at the scene who couldn't hold her head up.
In other words, she was also the only female president present.
"Bomi Pictures has no new movies released this year. There are a few movies in production. One is the animated movie "White Snake Origin". The script writing has been completed and is still in production. It may cost a lot. time.
Then there is "Big Fish and Begonia", a purely hand-drawn Chinese-style animated film. Now we have encountered a small obstacle. When we negotiated with the production team of "Big Fish and Begonia" to adapt the plot, they seemed to be more resistant. Liang Xuan and Zhang Chun They all thought it was their own hard work. Although they were very grateful to Bomi Company for their financial assistance, they felt very embarrassed because of our excessive intervention in the production.
They didn't really want to change the script according to our ideas. "
"Um…"
Cao Yang said nothing, his face gloomy.
I have to say, this is actually a very embarrassing thing.
Cao Yang likes the art style of Big Fish and Begonia very much. At least in his opinion, this is the first movie that carries the light of Chinese animation. It can be placed on the same level as Hayao Miyazaki's animation. In his previous life, it also achieved great results due to its artistic effects. A huge success.
However, the plot is really flawed.
This shows that Liang Xuan and others do not have the ability to tell good stories at all, or they may have many good ideas, fragmentary ideas, and good art ideas, but these are too thin. After all, Big Fish and Begonia was originally Derived from a 7-minute hand-drawn animation.
It is still very difficult to adapt 7 minutes of content into a movie that lasts more than 100 minutes.
Why not take the advice of a professional?
Cao Yang felt very depressed.
But for Liang Xuan and others, they probably think that Bomi Company is really a garbage company. Just because they have money, they force others to change their ideals, which is similar to the behavior of the penguin Cao Yang met in his previous life to a certain extent. Something similar, right?
"Hey." Cao Yang sighed, "Forget it, since they want to make it according to their own ideas, then we should respect them and treat it as spending money to teach them a lesson, and at the same time, let them see their own results in the future. insufficient.
That's it for this movie, the next one…”
Cao Yang's brows twitched twice. If there is a next one...
"We will think carefully about how to make the next Big Fish and Begonia movie. If they still insist on going their own way with the next Big Fish and Begonia movie sequel, we will give up on them."
There is nothing that can be done about this. The disobedient and persistent artist Cao Yang has also encountered many people. Sometimes it is right to insist on one's ideals, but it is stupid not to admit that one's abilities are limited.
Of course, people who are unaware of their own stupidity are hopeless.
So Cao Yang felt that if they persisted in going their own way, they should give up.
Ai Xiaomi nodded and recorded what Boss Cao said.
She has actually seen the original drawings of Big Fish and Begonia. To be honest, there is nothing to say about the painting level and production level, but as the boss said, they do not have the ability to tell stories, or their understanding of the story. Still stuck in the way it was in the last century.
Today's online articles no longer regard sadomasochism as true love, not to mention that it is at the expense of the entire clan, which seems too selfish for the heroine.
What's more, the relationship between pets is really strange.
Unfortunately, Ai Xiaomi analyzed it with them for a long time, and Liang Xuan and the others did not agree to the change.
So there is money for this project so far, but the progress is worrying.
"If possible, we will make our own hand-drawn animation games in the future," Cao Yang said to Ai Xiaomi, "recruit some painters from the island country to come back for guidance, and then we will create our own products. Xiaomi can control the story direction yourself. .
In this way, even if the reputation of "Big Fish and Begonia" declines, we will still have a backup product to boost it. "
"Okay boss." Ai Xiaomi said and wrote down the request just now in her notebook.
According to Cao Yang, that is to say, we need to simultaneously develop a hand-drawn Chinese animated film like Big Fish and Begonia in the near future, and it must be excellent in plot, so as to restore the reputation.
It's just that it's really a little difficult.
Write it down first and then talk about it.
… (End of this chapter)
Chapter end
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