The Rebirth of the Male God Starts From Playing Games Chapter 567

Chapter 567 567.There is still great potential

Although Jobs himself was a perfectionist and very arrogant, this time he was deeply hit.

I have to admit that the boss of Bomi Company is indeed a genius.

It is precisely because of various reasons that Bomi's second-generation mobile phone products are selling quite well.

The sales volume of first-generation products is high because the market is far from saturated.

After all, there are more than 3 billion mobile phone users around the world waiting to switch to the latest smartphones, and there are still some waiters, or people who don't have so much money to buy mobile phones, waiting for the price of mobile phones to drop.

Nowadays, the combined annual production capacity of a series of smartphone companies such as Bomi, Apple, Samsung, LG, etc. is about 1 billion. In other words, according to this growth trend, it will take about 3 to 5 years. Increase the penetration rate of smartphones to more than 90%.

The remaining part is more difficult to win, or in other words, the price/performance ratio that manufacturers can win for is not high.

What kind of users are these users?

One type is elderly users, who are accustomed to landlines or Nokia phones and have little need for other than phone functions.

Therefore, they do not want to change and are not good at changing. Or after forming a habit, they lose the motivation to learn when they get old. They always feel that these smartphones are products for young people to play. We are simply out of touch with the times and cannot play with them. If they come to these, they will naturally not try it. It is actually more difficult to make them become new smartphone users.

This is also an important reason why the sales volume of many smartphones in the elderly field cannot increase.

In previous lives, many elderly people used smartphones simply because they wanted to make video calls with their children and see them more.

Therefore, unless the future video function is good enough and the operation is simple enough, it will be difficult to win over this part of the user group.

According to Cao Yang's idea, WeChat videos in previous lives were not convenient enough. Voice activation and calling must be enabled, and smart services can be used to achieve this goal.

Intelligent voice must also be able to be understood and understood by the real elderly when calling or speaking, otherwise it will be ineffective.

Different ethnic groups in various countries have many and complex languages. There are many different types of domestic dialects. It is very difficult to achieve this without accumulating several years.

There is another group of users who cannot be converted into smartphone users, or are difficult to convert. The reason is actually similar to that of the elderly. This group of users may have never been to school and do not know how to read. Or they know very few words. They have a strong inferiority complex and feel inferior to others since childhood. In their philosophy, smartphones are only for rich people.

As many people around the world think—

All technological products first serve the wealthy when they first come out.

This is a very stereotyped concept that will be difficult to change within a period of time.

However, it is easier to change. That is to rely on Bomi to continuously promote low-end phones like Micron, so that more people without money can use smartphones.

Also, it is not something that Bomi can do. Solving literacy problems and education problems are the above things.

The most Bomi can do is donate more to schools and give more donations to children from poor families so that they can go to school and study, thus changing their destiny.

Liu Qiang smiled sheepishly after receiving praise from his boss.

In fact, it is Boss Cao who leads well. Without Mr. Cao controlling the direction and always making various demands for Bomi Electronics, there would be no such good results.

“During the year, the company's business growth was not only in the smartphone segment, but also in the newly established laptop computer business, which has been a module that has grown rapidly recently.

However, affected by some objective factors, the development of the notebook computer business was not so smooth. However, in the second half of this year, it created a sales miracle of more than 6 million units, which is quite remarkable. "

The so-called objective factors Cao Yang mentioned actually refer to the company's order acquisition. Now it is equivalent to competing head-on with Lenovo, finding people and relationships, and then obtaining orders and quotas from local governments. This is actually not easy.

This is equivalent to directly affecting Lenovo's fundamentals, so Lenovo is also actively responding.

Many units that have close cooperation with Lenovo are difficult to pry. After all, people always want to give Mr. Liu some face, so most of the time Bomi's employees are casting a wide net to catch fish, which is a fully blossoming one. strategy, and then strike out whenever the opportunity arises and take the burden off.

Cao Yang has foreseen this process, and he also knows that it is not easy, so it will take some time.

The company's electronic products business has caught up from behind and has become the main source of income.

However, the company's game industry is still very stable, and the revenue contributed by the continued rise is also very high.

More importantly, the cost of games is much lower than that of electronic products, and the profits are very high. Taking the online game Three Kingdoms Online 2 as an example, Bomi's annual maintenance cost may be only 100 to 200 million. But the monthly turnover of Three Kingdoms Online 2 may be as high as 100 to 200 million.

Therefore, it seems that the total revenue of games is not as good as that of the electronics industry, but the actual profits are very high, and it is a very important monetization channel for many Internet manufacturers.

The reason why games can be monetized is because of their high value and high profits.

This is also the case from the market perspective. After earning traffic, if you want to monetize it, you must import existing traffic users to high-profit areas. It is not unreasonable for games to be favored by so many major companies.

Judging from this year's full-year financial report, the total revenue of electronic products is 820 billion yuan.

Damn it!

When Cao Yang saw this number, he was so surprised that his jaw almost dropped. What a terrifying number it was. When he saw it, he thought he had seen it wrong, and he confirmed it several times. Liu Zhiping told him that it was 820 billion.

After all, the company has sold more than 400 million mobile phone products. It is very normal to have this kind of income, and it is impossible to calculate it wrong.

Then the annual revenue of the game part is about more than 280 billion.

These two large modules can be said to be the two biggest pillars of Bomi.

In fact, taken alone, any company can become a giant in this field.

One can imagine how huge Bomi is now.

This year, Bomi's total revenue reached a terrifying 1.48 trillion yuan.

Cao Yang himself couldn't believe this number, but it was clearly shown in the financial report.

The original money was spent and more was earned back. This is probably Bomi's current situation.

Cao Yang suddenly understood why the male protagonist in Tomato Rich Man was so distressed. Sometimes when you have enough wealth, you may not be able to reduce it even if you want it to be reduced.

“Bomi's ability to achieve such good results this year is mainly due to your efforts. Our various departments work together to make Bomi Group what it is today.

So I would like to thank everyone here today. Without you, Bomi would not be what it is today. "

After listening to Boss Cao's year-end summary, all the presidents present were inspired.

Everyone applauded.

After Boss Cao finished his summary, the heads of each department reported on the work of their departments.

On the one hand, this part is to summarize the achievements of 2009. At the same time, it is also necessary to clarify where we have not done well enough, where there are problems, whether there are solutions, what we should pay attention to in the future, and plans for next year, etc...

In fact, the boss had already talked about the situation on Liu Qiang's side just now.

So he didn't have much to say.

"But one thing to add is that our tablets should be available online next year. At that time, we will focus on the relevant sales."

This is great news for Cao Yang.

After all, tablet computers have been developed for such a long time, and the design and production are not difficult. The main reason is to develop Hongmeng 2.0 so that both mobile phones and tablets can use the Hongmeng system.

So it took a lot of time in between.

Now that it can be released, it means that Hongmeng 2.0 has made breakthrough progress.

The more perfect the Hongmeng system is in the future, the more marketable Bomi's smart products will be.

Liu Qiang finished the report, and then Liu Zhiping briefly talked about the achievements and efforts of Bomi's strategic department this year, focusing on the investment in China International Core that was reached at the end of the year.

This matter was originally not within Liu Zhiping's plan. The strategy department's assessment of the center at the time was not very satisfactory. However, in view of the relationship between the boss and Zhang Rujing, as well as Bomi's future development cooperation, Liu Zhiping later gave a relatively optimistic view. evaluation result.

Liu Zhiping believes that if advanced lithography machines can be purchased from the West in the future, or there is a breakthrough in domestic extreme ultraviolet technology, then this deal will become extremely valuable.

This means that the future center will have the ability to catch up with other chip manufacturers and at the same time provide Bomi with better chip products.

Although it may take some time, the prospects are still optimistic.

As for Xiao Ma, the QQ-related industrial chain has been laid out very smoothly. This year the revenue of the social network has reached more than 90 billion yuan, and it is estimated that it will exceed 100 billion yuan next year.

This is a relatively conservative estimate, because with the popularity of smartphones, the number of users of mobile QQ and WeChat is also showing explosive growth, and the market potential of this area has not yet been tapped.

… (End of this chapter)

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