Chapter 547 547. Pressure to the other side
"The Classic of Mountains and Seas: The Wind of Flame" is indeed Bomi's long-established star product. Once it was released, it immediately aroused a strong response from the market and directly topped the AIR game platform sales list.
The sales volume of "The Classic of Mountains and Seas: The Wind of Flame" exceeded 2 million on the first day, and it has maintained a rapid growth of nearly 1 million every day since then.
This kind of thing seems to be quite unusual for other companies. After all, everyone is stuck at the sales level of less than one million, so occasionally a company can break out a product with sales of more than one million, and it will be promoted and promoted, becoming the current trend. Dark horse.
But for Bomi, this is a basic routine operation.
After all, where is the user base?
The users accumulated by Bomi are not only based on the product "The Classic of Mountains and Seas", but because of the joint force formed by a series of products created. When a company's games are no longer limited to a certain category, they can always bring surprises to the world. And every once in a while, when a hit product is released, everyone will think that it is not just the game itself that is great, but more importantly, the strength of the company.
Just like Hidetaka Miyazaki in his previous life, the Sekiro and Souls series were obviously two parallel development routes. However, as his exposure increased and there would be a hot product every once in a while, a very popular product formed. With good cooperation, Sekiro players will also want to play Souls series games, and Souls series players may also try Sekiro.
Then the personal charm of Miyazaki Hidetaka will be formed, so that once he releases any new works, he will naturally become the focus of the moment.
The current Bomi Company is in a similar situation.
Bomi not only became Bomi through games, games also became games because of Bomi.
"The Classic of Mountains and Seas: The Wind of Flame" soon broke through the 10 million mark ten days later, and then quickly reached the terrifying score of 15 million.
At the same time, game anchors on major platforms are also rushing to live broadcast the Classic of Mountains and Seas, or make related strategy videos and surrounding derivative videos. These up hosts and anchors also play a very good role in spreading the word.
Because the audiences that game anchors connect with are basically gamers, the players acquired through anchor communication will be more loyal than those acquired through other promotion channels.
This is equivalent to promoting the right products to the right users.
Then the right users bring good word-of-mouth effects.
As a result, Classic of Mountains and Seas became the biggest explosion in the gaming industry in the second half of the year.
Players' discussions about the game can be seen everywhere on major platforms.
"Have you played Bomi's "The Classic of Mountains and Seas: The Wind of Flame"? How is this game? Is it worth buying?"
"The person who asked this question looks like a novice at first glance. If you want to be a hunter, "The Classic of Mountains and Seas: Wind of Flame" is definitely a good choice.
The only problem is that you may feel that there is a sense of fragmentation in the plot.
This is actually quite normal.
Because this work is equivalent to an extension and expansion in the context of the world view of the previous work, you must first understand what Zhulong is and what its status is in the entire Shan Hai Jing game, in order to have a deeper understanding of the plot of this work. .
However, for a hunter, the plot is not important.
The important thing is that you can freely do what you want in this ecological environment and the world of Shan Hai Jing.
Young man, pick up your weapons, bring your traps and pets, and start your journey in the Classic of Mountains and Seas.
Here you can capture beasts that once existed only in your imagination.
Do you want the nine-tailed fox to be your partner?
no problem.
You can even pluck out its fur and wear it as clothing.
In this world, there are no strict restrictions on doing things you don't want to do.
One thing I want to tell you is -
The meat of the nine-tailed fox is very delicious and can restore a lot of physical strength in a short time. "
“Rather than saying Classic of Mountains and Seas is an ecological and environmental protection game, in my case it is better to say it is a cooking game.
Isn't Bi Fang Pork Sashimi delicious?
The Minanzhu stir-fried Qiongqi meat is delicious.
The only pity is that in this game we can only watch and learn about these delicacies through the protagonist's narration.
Ah, stop talking, I'm already drooling.
It would be great if we could eat all these strange foods in reality. "
"Hahahaha, this is too true. The Classic of Mountains and Seas is originally a recipe book. You can look through it and find out whether the meat is delicious, what will happen if you eat it, and whether it has the function of immortality.
For players like me, crafting weapons and equipment is the ultimate pursuit.
I haven't been able to collect the Flame Dragon Set until now, which is really a pity.
I will continue to work hard and strive to get the Flame Dragon Set together as soon as possible.
Post a picture I saw on someone else's QQ space:
Flame Dragon Set.jpg
Wow, he's so handsome, isn't he? "
"You ignorant people, you only know how to catch wild animals, skin them, collect materials to make equipment, or cook every day, but I am different.
You have completely ignored the biggest selling point of this game.
That is-
Have you ever seen such cute ladies from Shan Hai Jing?
Post a star diagram.
Xingluo is indeed my eldest wife.
She looks really beautiful.
This is the human form of the nine-tailed fox.
What do you guys think, is it too much to use such a pretty girl for food?
Then…
Well, don't you think legless birds are also pretty? "
Although the footless birds have no feet and are always flying, they are a group of beautiful girls in the game Shan Hai Jing, but their two arms are connected to wide wings. When they soar in the air, you can see these from underneath. The attractive figures of beautiful girls.
"Isn't it great? If you only notice what materials those monsters can be used to make, it's really a waste of resources!
Just like when I was a child, I only watched monkeys when watching Journey to the West. In fact, the essence of the TV series is the large number of female fairies. "
"Overall, "The Classic of Mountains and Seas: Wind of Flame" is definitely a game worth playing. There are really too few games of the same type in the world.
To be precise, in the world, only the island nation's “Monster Hunter” can be considered a competing product of the same type.
But for us Classic of Mountains and Seas players, Monster Hunter is just a last resort choice when we don't have Classic of Mountains and Seas to play.
If you think about it, the difference between Shan Hai Jing and Monster Hunter is really not the slightest bit.
The main reason is that the art style of Bomi Company really impressed me, and it really fits my fantasy of The Classic of Mountains and Seas.
Moreover, the quality of the game itself is super high, and the picture quality is exquisite. The entire composition, including every frame in the game, can be cut into a painting, just like a computer desktop.
Monster Hunter simply doesn't compare.
So if you want to get into the trap, I suggest that "The Classic of Mountains and Seas: The Wind of Flame" is a good choice. "
"You can just look at the screenshots in "The Classic of Mountains and Seas", not to mention those shocking giant dragons, or the amazing beauty of Bifang and Suzaku, or the cuteness and stupidity of Fu Dou...
Just take a look at the scenes in the game and you will be fascinated by them.
This is a screenshot of me on the edge of the infinite sea:
infinite sea.jpg
Look at the starry sky over the sea and the seawater under your feet. Do you feel like you are isolated from the world?
When I stood here, I felt shocked inside.
Oh, by the way, what I want to tell you is that "The Classic of Mountains and Seas" has a very strict time system. Sunrise, sunset, starry sky... these all change with time.
Think about it, if you can sit in the game with the person you like and watch the bright starry sky here, it would be a kind of romance.
You ask me why there is no moon?
Well, that's a good question!
because!
I still don't know where the moon is!
Thief Cao, didn't you fill the hole you dug?
Tell me, where did Zhulong go? !
Ahhhhh! "
Yes, there is no explanation of the whereabouts of Zhulong at the end of "The Classic of Mountains and Seas: The Wind of Flame". According to Bomi's official statement, this series of mysteries will be left to the next game to unfold.
In the world of Shan Hai Jing, it is well known that -
The moon in the sky is actually the eyes of the candle dragon.
Without the candle dragon, there would naturally be no moon.
So there is nothing wrong with this respondent's answer.
Chinese players have a special affection for the Classic of Mountains and Seas. After all, the game itself comes from the book "The Classic of Mountains and Seas".
The Classic of Mountains and Seas can be regarded as a great and enduring work that has been circulated in China for so many years. In it, we can get a glimpse of the magical fantasies of the ancients, and at the same time we can learn a lot about the world in their imaginations.
Countless people dream about how great it would be if the world in Shan Hai Jing were real.
There are even many up owners who believe that the Book of Mountains and Seas itself is real, but they just use some exaggerated descriptions or some obscure metaphors to tell us about the ancient world.
If you study it carefully and restore the animals and plants inside, you will find that there are many things worth exploring.
Based on the fantasies of its predecessors and its own creations, Bomi Company has moved the world of Shan Hai Jing to computers and game consoles, allowing players to experience this bizarre world in a virtual way.
Therefore, with sentiments and the high-level production of Bomi Company, the only game-type product in the world, Classic of Mountains and Seas will undoubtedly achieve unprecedented success.
Not only domestic players like this series of products, but also foreign players.
Previously, there was a foreign player named Allen who opened a Wikipedia specifically for Shan Hai Jing.
The release of "The Classic of Mountains and Seas: Wind of Flame" has made players on the other side of the Atlantic crazy about it, and a lot of new content has been added to Wikipedia.
Once again, it was initiated by Bomi Company, spread from China, and then sparked the "Classic of Mountains and Seas" craze in the gaming industry around the world.
Players who have played this game before said that they have been waiting for too long and are finally looking forward to the sequel.
Players who have never played this game also want to learn about it out of curiosity or being led by people around them.
Once they play the game "The Classic of Mountains and Seas", they will become more driven by curiosity and want to know more about Chinese culture.
This is a positive cycle.
"The Classic of Mountains and Seas" shows China's unique Classic of Mountains and Seas culture to the world, and also shows the imagination of Chinese people to the world, letting the world know that we can also make such a magnificent, legendary and interesting game.
At the same time, it also drives more players to explore the world of Shan Hai Jing, thus cultivating more users.
So the snowball will keep rolling.
Cao Yang himself couldn't imagine how much it would sell when the next version of Classic of Mountains and Seas arrived.
The huge success of "The Classic of Mountains and Seas: The Wind of Flame" can be said to be the light of the country.
Countless players are cheering for Bomi on forums and various social software.
But for other domestic game companies, this is not necessarily the case.
They can only feel envious and jealous of the sales performance of Bomi's "Wind of Fire".
Yao Xian, the producer of Daewoo Company, felt extremely sad, "Why is it that even though we are making ancient Chinese themes and have mythological elements, our game sales are not as high as others' "The Classic of Mountains and Seas"?"
Speaking of which, Fairy Sword has been released for many generations now. Thanks to the addition of the AIR game platform, Fairy Sword has gone international. Many foreigners are also playing this game, but the audience is not that large.
If we really want to answer it, it should be because we don't have enough technical reserves, we always want to rest on our laurels, and the sequel development is not very ideal.
For example, Legend of Sword and Fairy 4, which was just released this year, did not gain a good reputation around the world and did not sell many sales.
Sword of Sword 3 is slightly better.
Moreover, Fairy Sword 3 is now going to be made into a TV series.
If nothing else, it should be broadcast on major TV stations in the near future.
“Bomi Company has the best game production technology and the best game production team in the world, and I think the smartest thing about them is that they are very good at cultivating the market, and Bomi's boss is very patient and is willing to spend money to cultivate the market. Spend time and spend more energy.
Let me ask, if there was no long-term preparation from the 2005 Classic of Mountains and Seas to the present, would Bomi's "The Classic of Mountains and Seas: The Wind of Flame" be able to sell such good sales? "
Qiu Xin, the game manager of Xishanju, said this.
Then this paragraph was quickly spoiled by netizens.
Many people intercepted the content of what he said to the media and uploaded it to the Internet.
This triggered a further buying frenzy for "The Classic of Mountains and Seas: The Wind of Flame".
"I think Boss Qiu doesn't have enough knowledge about games. Think about it, why is it that even though they are both established game companies, and Xishanju has been making games for a longer time, the user groups your games have cultivated so far are all those who have been in the industry for a long time?" Someone who rests on his laurels?
Why can Bomi open up new markets? "
"I just bought a copy of "The Classic of Mountains and Seas: The Wind of Flame", not for anything else but to tell Boss Qiu that even if there is no accumulation, people will still buy this game."
“If Xishanju could review itself, work harder on PCs, and become a company with dreams, then you would have been able to create a second “Classic of Mountains and Seas” long ago.
In fact, "Swordsman Love" is very good, but it's a pity that Xishanju later got into the eyes of money. "
"Yeah, how can it be easier to make money by making stand-alone games than by making online games?"
"No, no, it's not easy to make money. It doesn't depend on stand-alone or online games. It depends on whether you do well enough. For example, the money Bomi earned from "The Classic of Mountains and Seas: The Wind of Flames" shouldn't be too small, right?"
A rough calculation shows that from the release of Shan Hai Jing on October 10, as of November 10, the sales volume was 10.21 million units.
Revenue is probably around US$600 million to US$700 million.
Yes, the price of this game is not cheap. The price in China is 128 yuan per copy, and in the West it is 99 US dollars per copy.
This is what the 3A level standard is.
Therefore, the money earned is very considerable, equivalent to RMB 4 billion to RMB 5 billion in soft sister currency.
The total development cost of Shanhaijing will not exceed 300 million, which means that Bomi has indeed realized its dream of not opening for three years and surviving for three years with this product.
The net profit of a game in three years can reach over 4 billion, which is already a very remarkable thing.
Of course, for Bomi, they cannot be satisfied and will never stop here. They will only forge ahead and continuously develop better products.
After "The Classic of Mountains and Seas: Wind of Flame" achieved such impressive results.
Ryozo Tsujimoto, the producer of Capcom's Monster Hunter 3, said he was under a lot of pressure.
Mainly because there are only two games in the world that make ecological monster worlds. Every time Capcom releases a new Monster Hunter sequel, it will be compared with Bomi's "The Classic of Mountains and Seas".
So three years ago, when "Monster Hunter 2" only achieved 690,000 copies, while Bomi's "Book of Mountains and Seas: Breath of Candle" exceeded the 5 million copies mark at the same time, Capcom The senior management finally couldn't bear it anymore and dismissed the original producer Takeshi Tanaka, and then replaced him with Ryozo Tsujimoto.
Now all the pressure is on Ryozo Tsujimoto.
He himself complained endlessly.
Bomi itself developed "The Classic of Mountains and Seas" much earlier than we did, and they also have the world's best game engine, the X3 engine.
This engine was developed and perfected two years ago. Now I don't know how terrible Bomi's engine technology has developed.
The technology is not as good as others, and the creativity is not as strong as others. What's more, "The Classic of Mountains and Seas" has a grand worldview background and is backed by thousands of years of Chinese civilization.
What we do is a Western theme. Although we have made differences in the selection of materials, judging from various conditions, how can we possibly beat it?
Ryozo Tsujimoto said he had a headache.
And he had a very bad feeling in his heart -
Once "Monster Hunter 3" is released, he will definitely be sprayed all over.
It seems that he will be dismissed by then, but I don't know if he can find a better job like Tanaka Takeshi.
This is currently Ryozo Tsujimoto's biggest problem.
What he regretted most was—
Why was it not released in front of Bomi's "The Classic of Mountains and Seas: The Wind of Flame".
At least it won't bear such huge pressure for a later release.
But think about it, this regret is unnecessary, because even if you can sell it in front of them, in the end it will be just a stepping stone.
In the end, it still couldn't escape being compared with "The Classic of Mountains and Seas: Wind of Flame" by players, and then a bunch of negative conclusions were drawn.
"It's difficult, it's so difficult." Tsujimoto Ryozo said with a bitter look on his face, almost crying.
… (End of this chapter)
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