The Rebirth of the Male God Starts From Playing Games Chapter 533

Chapter 533 531. What the **** is Bai Zhihua?

Then another major revenue segment of the company comes from online advertising and social networking. These two parts were originally calculated together, but now they are calculated separately due to their relatively large scale.

Q2 revenue from online advertising was 21.5 billion yuan, and revenue from the social network segment was 29.1 billion yuan.

What do these parts contain?

One is the network channels owned by Bomi, including AIR game platform, QQ, Blogen, Bomi News, Bomi Pictures, Bomi Music, Bomi Literature...

As long as there are channels for advertising and publicity, it can generate profits for the company.

In addition, the income from its own social products is also very considerable, such as QQ, QQ Mall, Bomi Music membership, Bowen membership...

These incomes are also considerable.

Other scattered income was 2.8 billion yuan.

"Added together for the entire Q2 quarter, our group's total revenue reached an unprecedented peak of 366.7 billion yuan, a year-on-year increase of 56%."

The so-called year-on-year growth is to compare the financial reports for this quarter last year, and then see how much revenue increased during the same period this year.

When hearing this number, all the bosses in the conference room burst into laughter.

The revenue in one quarter is as high as more than 360 billion, so Bomi's total revenue for the whole year will at least exceed one trillion.

What a terrible number.

Think about it, even in Cao Yang's previous life in 2021, Penguin's total annual income was only more than 540 billion. Now Bomi in 2009 can already earn more than 2021 Penguin's money. This is What an exaggerated and terrible thing.

But it's normal to think about it. After all, the company's business sector is very large, and the areas involved are far beyond what the Penguin in the previous life could compare with.

The game business alone is worth more than half of Penguin, not to mention that Bomi also has mobile phones and laptops.

Now Bomi has the courage and strength to swallow almost everything, which makes people excited.

At the same time, it also means that Bomi will usher in a period of continuous rising stock prices this year, and the stocks in the hands of each boss will increase in value. Maybe one day in the future, the top 10 richest people in the world will be included in the list. It's not necessarily true that they are all from Bomi Company.

There is another thing, although it has nothing to do with what Bomi Company is doing, but it has directly caused the collective value of the shareholders here to skyrocket.

In 2009, the exchange rate of the US dollar against the soft currency rose to 6.83 from about 8:1 before the outbreak of the financial crisis in 2008.

In other words, the money borrowed by Bomi from going public before the financial crisis was just left alone, and the value of the soft sister currency also increased.

On the other hand, if your foreign exchange reserves are larger, you will lose money in the past few years.

Bomi's subsequent business explosions, such as smartphones and mobile applications, were mainly made from soft currency. In this case, Bomi's scale grew faster.

Liu Zhiping finished his report, and then each president gave a speech on the module he was responsible for, and briefly reported on the future plans for the second half of 2009, and then the meeting ended.

In the second half of the next year, the company will increase its investment in science and technology. According to the results of Liu Zhiping and Cao Yang's discussion, as well as the consumption declared by various departments, the cost of science and technology research and development alone will increase investment by at least close to 100 billion. .

This part of the investment will be implemented in various modules of the company. Not only the electronics industry needs to increase technology research and development, but also the company's big data research, cloud computing, AI...the costs of these parts are also staggering, and Xiao Ma The QQ and WeChat-related businesses carried out there also require a lot of money.

Then the company has to expand reproduction step by step, basic operation and maintenance of each module, labor costs, etc...

All told, in the second half of the year, nearly 400 billion will be burned.

In addition, Liu Zhiping is also thinking of increasing the amount of investment...

Then the investment in the second half of the year will probably be 500 billion.

This is crazy...

Before reaching such a large scale, Cao Yang could not imagine the concept of spending 500 billion within half a year.

This is too scary.

So even though Bomi Bomi is making a lot now, after deducting the entire Q2 cost, the total profit is actually only about 120 billion, and it has to be invested in future production plans, so the book is basically flat.

That is, spend as much as you earn immediately.

Being able to achieve this step is actually very ideal. What tests the company's management level is that there is no redundancy and no losses. All the money is invested in expanding reproduction, so it is 100% efficient. .

What's more, they think the company should maintain a debt ratio of about 30% to show that the company is on the most efficient and maximized expansion path.

In other words, not only do you have to spend all the company's money, but you also have to borrow money from the state, which is equivalent to using 130% of your money to expand. This is what countless capitalists want. .

Unfortunately, Bomi has not been able to achieve this goal so far.

It can only be said that the company's profitability is simply too strong.

After the meeting, Cao Yang left Li Lanyun and Liu Guangran alone.

Mainly to discuss the game modules and the company's technological research and development.

Li Lanyun was expected to have a long meeting, so Cao Yang was afraid that Liu Guangran would be uncomfortable, so he asked him to go to his office to play games and chat with the secretary, and then call him later.

Liu Guangran received Boss Cao's instructions and left the conference room on his own, ready to be called at any time.

There were only two people left in the conference room, Li Lanyun and Cao Yang. After Liu Guangran left, Li Lanyun began to explain the current game business situation of the company to Cao Yang:

"Now the company's game business has three sections. Let me talk about the online game first." Li Lanyun took out his laptop and opened an excel sheet on it, which recorded the details of the company's various games. data.

This is also what Li Lanyun does every day.

"Online games currently include "Path of Exile", "Minecraft", "Journey to the West", "Knights of the Flying Dragon", and "Zhu Xian"

Revenues and operations are stable.

After the release of the new version of "World of Warcraft" The Burning Crusade, the number of people online exceeded 8 million in the first month, and now it has exceeded 12 million people online at the same time..."

“So far, the company only has some departments' own online game incubation projects under development. It is expected that by the end of this year, the company will have three new online games developed.

One is "QQ Speed", then "Cross Fire", "Mortal Cultivation of Immortality""

Nowadays, the domestic online game market is basically approaching saturation. Each game category has entered the silly stage, and the homogeneity of products of the same type is very serious.

It is rare to find a breakthrough point and make a unique game, and market segmentation seems to have entered a bottleneck period.

For example, there are now many ARPG-type online games. Up to now, most of the domestic market is martial arts or fairy-themed online games.

Bomi himself has "Zhu Xian", "Mortal Cultivation of Immortality"...

Mortal Cultivation of Immortality was a big IP that became very popular last year. Many manufacturers wanted to ask Bomi for the game adaptation rights of this novel. In the end, they decided to develop it themselves, so as to maximize profits.

Also scheduled for development in the future are "Fights Break the Sphere", "Star Change", etc.

In addition to Bomi's own fairy-themed MMO, there are also a large number of online games such as "Swordsman Romance 3", "Dragon", "A Chinese Ghost Story", "The Legend of the Condor Heroes"... etc., which are basically competing with each other. Taste.

Even different game divisions of the same company are deeply involved.

In order to achieve breakthroughs, major game manufacturers have tried their best and produced many weird products, all thinking about whether they can tap into a new blue ocean market.

But none of these people can surpass Boss Cao.

Because Cao Yang is equivalent to taking a peek at the answer in 2021. Think about it, the game market back then was not just a red sea. It can be said that the fight has become a dead sea. All the categories that should be produced have already been produced. Now these people think so much, how can they escape? Get out of this framework?

Cao Yang only needs to take out the final market appearance in his memory and compare it to know which categories and modules of games are still lacking in the current PC games.

Cao Yang's own judgment is that it seems that the growth rate of the domestic PC gaming market will not be large in the next ten years.

QQ Speed and CrossFire are two rare products that can form a breakthrough at the moment.

Cao Yang still has high hopes for them.

"Then, the company is currently developing stand-alone games..." Li Lanyun looked at his documents and said to Cao Yang, ""The Classic of Mountains and Seas: White Flowers" is still under development and is expected to be around June or July next year. This completion standard is based on the release standard, so the fastest release time is almost August.

The completed "The Classic of Mountains and Seas: Wind of Flame" will be released in October this year, and full promotion of this game will begin next month. "Li Lanyun said.

"Huh? "The Classic of Mountains and Seas: The Wind of Flame" hasn't been released yet?" Cao Yang felt that his memory was a little blurry.

Why does it feel like this game has been in development for a long time and it hasn't been launched yet?

"Then what the **** is "The Classic of Mountains and Seas: Bai Zhihua"?"

Li Lanyun rolled his eyes inwardly. It seemed that the boss was young and his memory was not very good, or he was usually busy with too many things, and then he forgot some of the content.

It is also possible that Li Lanyun only told him some relevant news through emails before, and Cao Yang didn't take it to heart.

"The development of "The Classic of Mountains and Seas: Wind of Flames" is quite difficult. We started making this game in 2007, and the X3 engine had just been developed at that time, so Wind of Flames was the first to use the X3 engine for development after it was developed. There have been many pitfalls in the production of game products, and it was only last month that "Wind of Fire" was fully developed."

When Li Lanyun said this, Cao Yang really remembered-

So far, Classic of Mountains and Seas has only released one main game and an expansion pack called "Classic of Mountains and Seas: Candle's Breath".

At the Bomi International Electronics Exhibition last year, Cao Yang did bring a promotional video for "The Classic of Mountains and Seas: The Wind of Flame", but it was still a semi-finished product at the time and there was no way it could be launched before the end of the year, so it could only be a promotional process. .

Last year in 2008, the company released several star-level games, one was "Assassin's Soul: Mo Shu", and then "Mecha Girl". In the middle, it also encountered the Olympic Games. Before that, it temporarily rushed to work on a "Minecraft"

There won't be enough downtime to schedule other games after that.

So Yan Zhifeng was pushed to launch this year.

If you calculate the time, it will indeed match up.

This game was released with the X3 engine in the second half of 2007, and it has only been in development for less than 2 years, which is actually not a long time.

But because there were so many things and games interspersed in between, Cao Yang felt as if a long time had passed in his memory.

And the reason why he has an impression of this game is because he promoted this game at the Bomi International Electronics Show, so he thought the game had been released, but in fact it had not.

"Then what is "Bai Zhihua"?"

This is indeed not in Cao Yang's memory. Today is the first time I heard this name from Li Lanyun.

"It's like this," Li Lanyun explained to him, "During the development process of "The Classic of Mountains and Seas: The Wind of Flames", the planning project was actually advanced simultaneously. In other words, the development of "The Classic of Mountains and Seas: The Wind of Flames" By the halfway point, the plans for subsequent works are actually very mature.

The sequel is "The Classic of Mountains and Seas: White Flowers". After the script was completed, because the technologies and modules involved were all ready-made, Han Wei suggested to me at that time whether "White Flowers" could be developed simultaneously, which would save a lot of money. time.

Moreover, "The Classic of Mountains and Seas: The Flower of Whiteness" itself continues the story of "The Wind of Flames", the Classic of Mountains and Seas trilogy, from the Classic of Mountains and Seas to the expansion pack "Breath of the Candle", then "The Wind of Flames", and finally "The Flower of Whiteness" ” is a relatively complete story.

From a plot point of view, "The Wind of Fire" can only be regarded as a very important sequel that connects the past and the next, but if you really want to give players an explanation, then you have to get "White Flower".

So I looked at the plan and script outline they gave me, and thought that since the plot was so complete, I might as well develop it simultaneously.

Moreover, Bai Zhihua and Yan Zhifeng share many resources, which can also save costs.

So since the end of last year, Bai Zhihua has been in the production process.

The two games are played simultaneously. "

"Oh, that's it." Cao Yang nodded, expressing his approval of Li Lanyun's approach.

He would have done the same thing himself.

Moreover, these matters should be spontaneous actions of the project team, and the boss cannot make decisions on everything.

Cao Yang felt very pleased about this.

… (End of this chapter)

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