The Rebirth of the Male God Starts From Playing Games Chapter 531

Chapter 531 More than 52.92 trillion, I ask you if you are afraid!

August 14, 2009.

Imperial capital.

Bomi Tower.

Conference Room 3401.

Liu Zhiping, President of Bomi Company, is making the financial report for the second quarter of 2009.

“According to statistics, the revenue proportion of Bomi's main business segments in Q2 this year is as follows:

The bulk mainly comes from electronic products, with total revenue of 25.2 billion U.S. dollars, equivalent to 202.3 billion soft sister coins, accounting for 55% of total revenue.”

When Cao Yang heard this number, he couldn't help but nodded knowingly.

Electronic products are currently mainly Bomi's smartphones, Bomi 1 and Bomi 2, and Micron smartphones.

It seems that the smartphone business is really developing rapidly.

The main reason is that no one in the world except Apple can beat Bomi. It can be said to be a complete dimensionality reduction attack, through products and market vacuums that are ahead of the times, thus forming a certain meaning. monopoly on.

In 2009, the smartphone business could reach a scale of 200 billion, which was really scary.

However, this scale is still rising and expanding, because the current market is far from saturated.

Not only is it unable to meet the global demand for smartphones, but it is also unable to meet the Chinese people's demand for smartphones.

"We can take a look at the specific sales modules of the electronic product business." Liu Zhiping said and clicked on a data chart, which marked the sales of smartphones produced by Bomi.

"Bomi 2 has been selling well throughout the second quarter, with an average monthly sales of 3.64 million units and a total revenue of 74.256 billion yuan. Bomi 1 has an average monthly sales of 6.68 million units and a total sales of 100.18 billion yuan. Micron mobile phone is the current sales volume The best, with an average monthly sales volume of 1,163 units and a revenue of 27.9 billion yuan in the second quarter.”

Because Cao Yang and Liu Qiang reached a consensus on the price increase strategy last time, the price of Bomi 2 will be much higher than that of the first generation after its release. The main reason is to occupy the market before other categories of products intervene. high-end smartphone market, thereby creating Bomi's brand image.

Moreover, increasing the selling price is equivalent to increasing the profits of mobile phones, thereby increasing the income of various companies in the entire industry chain, and also providing a strong impetus for better development in the future.

So from the data point of view, although the sales volume of Bomi 2 is not as good as others, the total sales volume is not much less, and it is even about 2 times higher than the revenue of Micron mobile phones.

Micron mobile phone itself is positioned as a "popular phone", focusing on low cost and cost-effectiveness, allowing mobile phone users around the world to update their smartphones as quickly as possible, stepping into the new smartphone era from the original non-smartphone era.

It plays a very important purpose in building a strategic platform.

Therefore, the price of each Micron mobile phone is very low. It was initially sold for only 799 yuan. Later, the price increased due to the scarcity of the market, and now it has been raised to 899. However, even so, the profit provided by Micron mobile phones is quite low. , almost every mobile phone can make a profit of 100 yuan.

It relies on the strategy of small profits but quick turnover.

But because it carries a relatively large strategic significance, in the long run, the value of Micron mobile phones to the company will definitely exceed its current revenue.

Because as more and more people own smartphones, their demand for APPs on smartphones will increase day by day. The mobile phone is just a platform. In the future, you can recover costs through APPs, or earn more through APPs. profit.

Bomi's current strategy is still to popularize smartphones first and allow users to replace their smartphones as quickly as possible.

The subsequent strategy is to provide better smartphones and, on the premise of achieving user update targets, increase the prices of mid- to low-end mobile phones to create more profits.

Creating profits has several benefits. First, the company makes more money.

Second, you can make more money for products in the supply chain.

Third, provide more jobs.

Fourth, improve employees' wages and benefits, thereby promoting more consumption, thereby achieving a positive cycle.

These are relatively clear strategic goals of the company.

After Liu Zhiping finished describing the electronic product module, he continued:

"Because the company's laptop-related business was only launched in July, it was not included in the Q2 financial report. However, judging from the current market feedback, the company's laptop business is still developing quite well, and it is very promising to become a The next growth engine." Liu Zhiping said.

"For Bomi, the notebook computer business is a brand new field, but for the entire market, the notebook business is already saturated. How can we carve out a way out and gain considerable market share? This is a question. problem.

Therefore, Bomi's investment in this area will be quite large in the future. "

Fortunately, Cao Yang and Liu Qiang had already clarified the problem and future direction before. When they already had goals and methods, it actually didn't matter. It was just a matter of money and people.

Cao Yang felt it was worth it no matter how much he invested.

Because what he wants in the future is not as simple as seizing the laptop market. What he wants is to improve the entire hardware ecosystem.

What is a hardware ecosystem?

That is to say, from mobile phones to computers to tablets, to smart home appliances, game consoles...and all types of electronic products, these can be unified using the operating system Hongmeng 2.0 or even Hongmeng 3.0, 4.0... developed by Bomi.

It can be achieved that one mobile phone can manage all products, and similarly, a computer can manage all products...

Products connect and interact with each other to achieve a complete ecological environment based on Hongmeng system.

In addition, Cao Yang also imagined -

In order not to be choked by the West in the future, it will be necessary to develop its own hardware business, such as graphics cards. Currently, there are no domestic substitutes, and basically everyone buys American products.

However, judging from Bomi's current scale and revenue capabilities, it is a bit unrealistic for him to develop the company into an electronics kingdom with the entire industry chain. The best way is to bring other domestic companies together to work together. Domestic related industrial chains are also supported.

So from the current point of view, there is still a long way to go.

When it comes to the electronics industry, Liu Zhiping has to admire his boss's vision and ability.

Before Bomi's smartphone came out, Bomi's revenue capability was actually not weak. It can even be said that without smartphones at that time, as long as it could be listed on the market, Cao Yang could still become the richest man, but he might be the richest man in China. But at least he can be in the top ten in the world.

After all, the company's game business already had quite formidable revenue capabilities at the time.

The AIR gaming platform alone can generate nearly 10 billion U.S. dollars in revenue a year.

Later, when Boss Cao developed the electronics industry, everyone thought he was really crazy, because the company's main business was games, and in terms of software, the hardware was almost starting from scratch.

Fortunately, Boss Cao successfully assembled a very good and highly qualified team, coupled with the boss's genius design and conception, the Bomi smartphone came out, which promoted the development of Bomi's electronic industry.

Who would have thought that this area would actually grow into the company's largest revenue module now. It is not an exaggeration to say that it is Bomi's money-making engine.

The development of Bomi's electronic industry not only brings revenue from simple electronic products, but also provides many additional value-added services. For example, some of Bomi's mobile game products and application apps can rely on the smartphone platform. Although it is still relatively limited to generate greater value, future development can be expected.

So when it came to this business, Liu Zhiping looked calm on the surface, but in fact he was in a state of turmoil. He was deeply impressed by Cao Yang's vision and courage.

It is precisely because of Cao Yang's formidable decisiveness and ability to judge the future that even when it comes to launching a [laptop business] that is generally considered unlikely to succeed by the outside world, the company's employees are firmly on the side of the boss.

Boss Cao also has the ability to exaggerate about the future. As long as you listen to his analysis, you will be full of confidence and feel that this can be done!

"Our total game revenue in the second quarter was 63 billion yuan, accounting for 37.7% of all revenue, of which game platform revenue was 18.7 billion yuan, accounting for 30% of game revenue."

It should be said that Bomi's game platform revenue accounts for the majority of game revenue. Now the number of registered users of the AIR game platform worldwide has exceeded 250 million, and the number of daily active users is more than 84 million, which is already quite amazing in the industry. Numbers.

The number of games sold on the AIR game platform every year is as high as 360 million. The AIR game platform can make a lot of money even if it only takes a small percentage of the sales.

It is not wrong to say that the AIR gaming platform is the company's cornucopia.

To put it bluntly, Cao Yang has now shut down all the company's businesses, leaving only the game platform, and then he can continue to eat until the end of the world without doing anything else.

The AIR game platform can develop so well. On the one hand, it is because the quality of the game platform itself is very high. After all, Cao Yang is from the game industry, so he knows the pain points and needs of players very well. At the same time, he comes from 2021 and is familiar with that era. I also know the steam platform well. Basically, the AIR game platform has inherited all the advantages of the steam platform. The AIR game platform has also made many improvements to the shortcomings of steam.

On the other hand, the service of the AIR game platform is very excellent. The AIR game platform has corresponding localization personnel or volunteers around the world, which can spread more games to player user groups with different characters and languages.

So both game manufacturers and users like it very much.

Of course, due to the high maintenance costs, Bomi actually requires game developers to do the localization work themselves, rather than relying on the platform to translate and help them.

Then, the company has many excellent IPs and games, such as the Classic of Mountains and Seas series, Assassin series, Girls series, God of War series...

Even Ghost Blowing Lantern is considered a god-level work in the eyes of core players. It's just that this group of players is too small, so the sales volume is not very high.

These Bomi's own games were basically exclusive to the AIR game platform when they were released, which is equivalent to forcing players to use the AIR game platform.

On the other hand, due to the Matthew Effect, the AIR game platform has gathered a large number of players, with more than 250 million registered users worldwide, so it has naturally become the largest game sales platform, and many games from major manufacturers have to be on it. AIR game platform, enjoy income sharing with Bomi, mainly because when your market is large enough, others will have no way not to cooperate with you.

So now the AIR game platform is still generating a snowball effect and continues to grow. Even if it is left alone, tens of millions of new users will be added every year, and this growth rate is still rising.

""Minecraft" 8.4 billion yuan, accounting for 13.3%, Three Kingdoms Online 2, revenue 2.952 billion yuan, accounting for 4.6%, DNF words have been performing well in the first half of this year, Q2 revenue increased to 5.616 billion yuan, accounting for 9%, World of Warcraft's revenue was 11.04 billion, accounting for 17.5%, DOTA's revenue was 400 million, accounting for 0.68%, board and card game revenue was 10.704 billion, accounting for 17%, Audition..."

Minecraft is indeed a god-level game. It can be accepted by men, women, old and young all over the world. It is not picky, and it can also form more gameplays through the spontaneous creative behaviors of players. Therefore, Minecraft is still developing very rapidly. It is these online networks. The income in the game is relatively high.

Other games, such as Three Kingdoms Online, World of Warcraft, DNF... these games are very stable.

Especially World of Warcraft. The Burning Crusade, which was launched just last year, has attracted a large number of users, and some players who have never been exposed to online games are attracted by it.

World of Warcraft is still on the rise, so the income will be higher and higher.

As for DOTA, the current revenue has not yet surged. In fact, there is a lot of room for growth, because the total number of global MOBA players is far from reaching the upper limit, and because MOBA games have extraordinary appeal and viscosity, The future growth rate will become very fast.

Among the people here, I am afraid that only Cao Yang is more aware of the true potential of MOBA games, the kind that can become the revenue leader even by selling skins.

"In the first half of this year, the company only had one stand-alone game released on the AIR game platform, which was "Ghost Blowing Lamp: Jingjue Ancient City" with revenue of 173 million." When Liu Zhiping said this, he looked at his boss and Li Lanyun with unhappy expressions. So I lowered my head and skimmed it without saying much.

In fact, according to the data on the books, the game Gui Chuu Deng is very unsatisfactory, and there is no need to continue development at all.

But the boss insisted that there was nothing we could do.

Maybe Boss Cao wants to give this project another chance. The boss always has a better understanding of games than Liu Zhiping himself.

Cao Yang curled his lips.

Although Gui Chui Deng's income is not ideal, and even the profit earned is not enough to develop a sequel, he doesn't care about this.

This is probably why game revenue does not seem to have grown much, with a year-on-year growth of only 14.6%.

The company's stand-alone games should see a surge in the second half of the year and next year.

It will be completely different when you look at it.

… (End of this chapter)

Chapter end

Report