The Rebirth of the Male God Starts From Playing Games Chapter 522

Chapter 522 520. Need more money!

“Then do you have any good ideas?” Cao Yang asked with a smile.

"This is what I think," Zhong Wei also laughed. It was obvious that he had already thought about it and deliberately asked the boss what he thought. Now that the question was thrown back by the boss, Zhong Wei felt very happy. .

It shows that the boss is very smart and has great insight.

“Rather than spending so much time guiding men and women equally, getting girls interested in electronic products, and making them experts in laptops or hardware, we should deliberately differentiate them when we make products.

The products that girls like are beautiful, famous, cute, pleasing to the eye, and can make them feel happy, so we will provide these to them.

Boys prefer cost-effective products, games that are smoother to play, cooler, and products that allow them to show off their boyish charm, so we also create such products for them.

I think it's easier to go with the flow than to go against the odds. "

After Zhong Wei finished speaking, the whole place fell into silence.

After a while, Cao Yang woke up from the scene Zhong Wei described just now.

He glanced at everyone, and then asked with a smile, "What do you think?"

Everyone looked at each other, wanting to say something but not daring to say it.

Because what Zhong Wei said just now completely overturned Cao Yang's previous assumptions and went against him.

What I want to say right now feels awkward.

Cao Yang didn't let them express their opinions. He laughed and praised: "

Great, great.

This is a good idea.

It's best to go with the flow and let nature take its course.

If men and women like different things, then we can provide them with different things. "

Hearing Boss Cao's statement, everyone breathed a sigh of relief.

Liu Qiang took the lead in applauding, and there was thunderous applause in the conference room.

According to Zhong Wei's plan, it is equivalent to thinking specifically about the experiences and feelings of two different genders of users when making products in the future.

So in the future, the company will need some female technical employees, people who can understand the needs and ideas of girls and at the same time be able to implement the plan.

Such talents are hard to find.

So Liu Qiang recorded it first and prepared it as the focus of recruitment in the next few months.

“Then, from the last person who thought our product was too cheap, I learned something very important—people always evaluate things by appearance and first impression.”

At this point, Cao Yang himself was amused, "Can you believe it? There are still people who think the product is cheap? The price is low?"

Ha ha ha ha…

Others in the conference room also felt incredible.

Cao Yang suppressed his smile and said seriously, "If your price does not meet their expectations, it may lead to business failure.

In human words, it's—

When you see something and think it is beautiful and noble, you will naturally think that it must be expensive and of high value.

If the price does not meet other people's expectations, it will cause them to have a bad impression of the product.

Give a simple example:

In a clothing store, if you sell a high-end piece of clothing very cheaply, people will generally think it is a fake.

But on the contrary, if you can sell it very expensively, others will think it is real, even if you are selling a fake.

In other words, appearance determines a large part of value.

Even if it is a practical product like a computer.

For some users, it doesn't matter whether the computer is easy to use or not, but whether it looks good or not and whether it is expensive is the most important thing.

In addition, brand value and a sense of showing off are also things that people value.

Just like this woman just now.

To put it bluntly, it is a matter of face. Although she is an exception, she also represents the thoughts of a considerable number of wealthy people.

Some female employees in our company are like this. After they get rich, they spend their days researching which brand of perfume is better and which brand of bag is better.

At that time, I also lamented how women can be so superficial. You don't know that those luxury bags only cost 99 yuan in the Yiwu market, and an Italian brand can sell you for 10,000 yuan, and the quality is not as good as in Yiwu?

But now I finally understand their thoughts somewhat. "

Everyone here looked at each other, wondering who the [some female employees] Boss Cao was talking about were?

Cao Yang pursed his lips and smiled, then looked around and suddenly discovered a terrible thing -

The people in the conference room are basically male employees.

"The content of men in our electronics department is indeed a bit too high. The content of men is men's men."

At first, everyone was stunned for a moment, but after hearing Cao Yang's explanation, they realized that this was what he meant.

Everyone laughed, and the conference room was filled with a cheerful atmosphere.

"Whether it's a mobile phone or a laptop, in fact, there are fewer female users than men, or even more. I think we should recruit more female employees in the future and let them participate. Let's listen more to girls' opinions. See how they think about it, how real women think about products.

Otherwise, I think our products will be eliminated by the market sooner or later. "

"Okay boss, I have already recorded it, and I will recruit people after the meeting." Liu Qiang said quickly.

The others also laughed shyly.

But Cao Yang took this matter very seriously.

Nowadays, Bomi's mobile phones and computers are entirely supported by Cao Yang in terms of aesthetics. Because he has the ability to transcend the times, he can make these products far superior to other current products in terms of appearance and user experience. .

But once Cao Yang retires in the future, or when he reaches middle age and no longer has the energy to take care of so many things, what should he do then?

We still need to cultivate talents in this area, especially female talents.

Or someone who understands girls.

Only if there is a continuous injection of fresh blood and successors who can connect the past and the future, the company will continue.

This is very important.

"Then, based on the fact that the price of the product must be in line with user expectations, that is, the price of your product must be consistent with the value it seems to have, I recommend adjusting the prices of all our products upward."

As soon as Cao Yang finished speaking, everyone in the conference room was shocked.

ha? !

Aren't we focusing on cost-effectiveness?

Will there be any problem if the price of the product is adjusted upward?

If you sell it more expensively, won't there be fewer users?

"Don't you understand the problem I just mentioned?" Cao Yang shook his head and said, "Our products look very high-end, so others think we should sell them expensively. If we sell them cheaply, we will be questioned and feel that Are we shoddy, or have we spent all the money on the casing, is there still no problem with the configuration?”

Um…

Everyone fell into deep contemplation.

"But our products are already online. Isn't it a good idea to adjust the price now?" Liu Qiang asked with a frown.

"Don't we still have areas where we haven't sold it yet?" Cao Yang raised his eyebrows.

Everyone trembled collectively—

Bomi's laptops are now only sold in China, which is its home court after all.

Regions not yet available for sale—

Isn't that a foreign country?

"Yes, that's overseas." Cao Yang laughed.

His strategy is actually the opposite of Lenovo's. Lenovo sells its products more expensively domestically and cheaper overseas.

Cao Yang now wants to make a backhand, which is to make Bomi's laptops more expensive abroad than at home.

Oh my God…

Is the boss crazy?

This was the first idea that entered Zhong Wei's mind.

Obviously we have no brand advantage and no user base compared to Lenovo. The price abroad is even more expensive than at home. Doesn't it mean that our price abroad is much more expensive than Lenovo computers with the same configuration?

Are users still willing to buy our products?

Just to spend money to buy a shell?

"You can't understand, right?" Cao Yang said, "Don't underestimate this shell. Shells are our greatest competitiveness. If good-looking shells don't sell for a sufficient price, no one will buy them."

It sounds contradictory, but it's actually the truth.

Cao Yang was struggling all night last night, are we nothing but beautiful?

Then he figured out one thing: it was indeed the case.

Beauty is our greatest core competitiveness.

Isn't this what we focus on?

Bomi Company has no experience in making computers. The only advantage is that Cao Yang knows what computers will look like in the future and what computer development trends will be in line with future aesthetics. He is also a relevant aesthetics expert.

It would be a real pity if this point has not been made yet.

The woman he met last night also reminded him of this. Since your case is so beautiful, everyone will naturally think that the price of this computer is high, so why don't you set the price more reasonably?

Adding money is the most reasonable way.

After some analysis by Cao Yang.

Only then did everyone in the conference room suddenly realize.

Zhong Wei was the first to react and thought to himself -

Maybe the boss is right.

In fact, our country has always wanted to be a high-end computer brand, and Lenovo acquired IBM to increase its brand image.

Because IBM has done quite well in notebook computers before, many people recognize IBM but not Lenovo. They all think that Lenovo is a cost-effective and cheap brand. In foreign countries, Lenovo also uses price cuts to open up the market.

So the impression given is not particularly good.

Generally speaking, we still lack high-end brands.

Now comparing all the computers on the market, Bomi's casing is the most beautiful, which is also our advantage.

Why not just come up and do it?

Building Bomi into an affordable luxury and high-end computer brand can just fill this gap. If it can really be done...

Zhong Wei suddenly became excited. He felt that the future was bright and he could not even imagine what would happen in the future.

Everyone discussed for a while and agreed with Boss Cao that the price should be increased.

There are several advantages to doing this -

First, it conforms to the first impression and expectations given by the appearance of the product.

With such a good-looking casing and good configuration, it's natural that it's expensive, but there's something wrong with it being cheap.

Second, create a brand image and pave the way for Bomi to enter foreign markets in the future. As long as you continue to strengthen the concept that Bomi is the best-looking and Bomi's notebooks are luxury goods, once it is accepted by people, it will have a high impact in the future. brand benefits.

Third, our costs are already higher than Lenovo's, so raising prices is more in line with the interests of the company.

Of course, this assumes that the market responds as expected.

Who doesn't want to make a little more money?

Bomi's computers are expensive, and they can make more money. They can expand production and create more jobs in the future. Why not?

“Finally, I think a very important topic for us right now is how to build our brand effect.”

Judging from yesterday's experience, there is actually a commonality. Although they did not say it out loud, Cao Yang realized it later when he returned to the hotel and thought about it -

That's what branding is.

The influence of the brand is huge, and how to develop the brand is very important.

“In biology, there is a famous Pavlovian conditioned reflex experiment. In this experiment, scientists successfully established a conditioned reflex between dogs secreting saliva and hearing a bell.

Everyone should have heard of this experiment, right?

Each time you ring the bell, you feed the dog food. After that, as long as you ring the bell, the dog will automatically secrete saliva.

Because it links the two things of ringing a bell and having food.

Became a conditioned reflex.

Brand is essentially a conditioned reflex. It establishes the user's task needs, usage scenarios and the conditioned reflex of a certain brand.

Based on this understanding, if you want to build a brand, you must understand two questions:

First, what kind of connection do you want to create between users and the brand? The key to this connection is what kind of value the brand can create for users.

Second, how to allow users to build this connection from 0 to 1 and how to strengthen this connection. "

After hearing the question raised by Boss Cao, everyone fell into deep thought.

I've thought about these things before, but I didn't mention them with such emphasis.

And everyone is very confident in their products, after all, just like the boss said -

Our products do look beautiful.

A good case, good configuration, high cost performance and good looks. Who wouldn't love such a product?

But in fact this is still a product thinking.

It is the traditional belief that as long as I make things well, users will naturally come.

The quality of the product is important, but how to promote the product and establish conditioned reflexes is also important.

What Cao Yang is talking about now is the latter situation.

"It's not that we haven't thought about it, we just didn't pay attention to it before."

Cao Yang said, "Users give us the same evaluation: beautiful, good-looking, and the appearance is much higher than other products. This is our brand value."

Everyone has already discussed this point just now, and Cao Yang didn't say too much.

… (End of this chapter)

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