Chapter 521 519. Good guy
After Cao Yang returned, he stayed in a hotel for one night and sorted out the information.
Early the next morning, Cao Yang called Liu Qiang and asked him to summon the main people in charge for a meeting, including colleagues from the marketing department.
Because he feels that there is still a lot to gain, some content should be shared with colleagues, and he should also seek opinions from professionals.
After all, Cao Yang himself does things based on his own ideas, and the company does not always speak for itself. It still needs to listen to the opinions and suggestions of different people.
At 2 o'clock in the afternoon the next day, the backbone of the notebook business and several heads of the marketing department were in the conference room. Everyone was waiting for Boss Cao to speak.
Everyone has heard Liu Qiang vividly describe what happened yesterday.
After Liu Qiang came back, he held a small meeting with his colleagues in the company.
He emphasized that everyone should learn more like the boss. On the one hand, they should investigate and study data. On the other hand, they should also go to the front lines and experience it for themselves. Don't be a person squatting in an ivory tower doing research.
Although data is important, the collection and analysis of data are also inseparable from each case.
If we only analyze and judge based on data, we will never be able to truly understand the specific needs and real thoughts of users.
So Cao Yang came here and asked to go to the front line to experience the feelings of employees and experience what users are like. This incident itself is equivalent to giving a very big touch to the people of the company.
Especially Liu Qiang himself felt very guilty and on pins and needles.
Think about it, the boss comes here by himself and goes to the front line to collect information.
Isn't this a wake-up call for you?
Are you not satisfied with what the company is doing?
Have you forgotten the original intention of making products?
Are you thinking about users?
These are worthy of reflection and vigilance.
So Liu Qiang took this matter very seriously after he came back, so he convened a meeting with his colleagues in the company and vividly described what happened yesterday.
In fact, Liu Qiang also listened to Cao Yang himself.
He was only responsible for delivering Cao Yang to his destination. Liu Qiang originally wanted to stay and experience it with his boss, but Cao Yang kicked him out.
After listening to Liu Qiang's words, colleagues, especially those in the marketing and sales department, felt like thorns on their backs, and many of them broke into cold sweats.
Although everyone thinks they have completed the work assigned by the company, ask yourself, how many of these people are really on the front line?
How many people have actually experienced it in a physical store and observed users' reactions?
Ashamed, ashamed.
So in today's meeting, everyone was sitting unusually upright, and everyone had prepared notebooks, ready to record down what Boss Cao said word for word, so that they could be implemented later.
Cao Yang glanced around and laughed a little funny, "What are you doing? You look like you are facing a formidable enemy."
"No, no," Liu Qiang explained, "We are all listening to the boss's teachings."
"What the hell?" Cao Yang almost laughed out loud, "Don't be like this, there is no teaching. I have only experienced it for one afternoon, and the content is definitely biased, and they are all individual cases.
I am just sharing my personal feelings with you based on my experience yesterday. You still have to make your own judgment on specific matters. After all, everyone here is a professional.
I used to make games, and I have a deeper understanding of games, but I am not good at sales.
You are the experts, so the company still depends on you in the future. "
After Cao Yang finished speaking, everyone shook their heads.
Where where.
After everyone calmed down, Cao Yang began to speak today:
"As I said just now, I experienced what it was like to be an employee in a physical store yesterday. I met some customers who wanted to buy computers but failed in the end, and I also recorded their thoughts and suggestions.
Although it may not be representative and may be biased, I think it can still be used to share my feelings on these things. "
"Colleagues in the marketing department do not have to strictly follow what I say. You can investigate the data more and take the data as the standard. After everyone has completed the data, we will make a decision."
“First of all, everyone's general impression of our products is—
Bomi's laptops look great.
I asked many people about this, and they all agreed very much. "
At the meeting, Cao Yang vividly described the guests he met yesterday and the relevant situations.
Everyone couldn't help laughing when they heard the couple's bizarre thoughts.
"How could someone have such a weird idea and think that what looks good may not necessarily be good?"
"Yes, it looks good. Are there really corners being cut in other places?"
"That is, we are all about cost-effectiveness and use the best supply chain. We want to be the most cost-effective brand domestically and even internationally. How could this happen?"
“These people are really weird and their ideas are weird.”
Cao Yang said with a smile, "Don't laugh at others. Many people think so. One of the most common mistakes we make is that we always like to judge others by ourselves, but if we look at the problem from our own perspective, we actually Made the same mistake as this man.
Stereotypes and prejudices sometimes have a huge impact on people. "
After hearing the boss's words, everyone couldn't help but think in their hearts -
Sure enough, the boss is the boss.
The perspective of looking at the problem is different.
"We just thought he was a weirdo, but in fact, in the eyes of others, we may be the weirdos.
This is actually a normal thing. Everyone is in a different environment, the people around them are different, and everyone has different perceptions of things.
For example, this man thinks that good-looking things may not necessarily be good. It is possible that many people around him have been deceived.
Including his girlfriend, maybe he is very wary of his girlfriend. Although they are together, he may be very strict and feel uneasy in his heart.
Because people around you may have suffered losses, a group perception will naturally form.
What you think looks good may not necessarily be beautiful.
Just like in the past when the country was relatively poor, people believed that big things were generally good things. If you don't know which thing to choose is more valuable, generally the big one won't suffer much.
In fact, it is a stereotype and prejudice, and it also shows that the environment in which they live is like this. It also shows that there are indeed many products in this world that are exactly what they describe. They only rely on a gorgeous and good-looking appearance to deceive people. In fact, their functions But not as good as they boasted.
Then after consumers are more fooled by this product, they will form such a perception.
Bomi is another new computer brand, so it is normal for people to be worried.
This shows that it is difficult to change a person's stereotypes and prejudices, and it requires a process. "
After Cao Yang described the situation he encountered yesterday, he took out the notes he took and shared his personal summary with everyone:
"After what happened yesterday, I have summarized these points myself. Please listen to them first, they may not be correct.
First of all, judging from the performance of the first group of college students yesterday, the needs of college students should be higher cost performance, and playing games is one of the needs. However, their demand for the appearance and portability of notebooks is not strong, and even these options are not in their view. It is unnecessary to come.
So for them, our main focus is good-looking, futuristic, technological, fashionable...
These are all redundant. The key is how to let them know and believe that our machines are better and more cost-effective. "
Uh-huh.
Everyone nodded.
"But you don't need to pay too much attention to this. I lowered the price from 4,999 to 4,000 yesterday, but they are still unwilling to buy our products. In fact, we have already made very little money by selling it for 4,000.
If you really want to compete for cost-effectiveness, laptops and desktops are still incomparable.
For those who really care about the money and want to buy a desktop computer, we cannot force them to do so.
We should focus on those college students or young people who can afford it and really want to buy laptops instead of desktop computers.
So I hope that the marketing department can focus on this part of the target users during future research.
The reference significance of non-target users is not very great, it just helps us understand the minds of college students. "
Yes, you can never wake up someone who is pretending to be asleep.
And some people just don't want to buy a laptop unless your machine has higher configuration than a desktop computer, or the same configuration is cheaper, that is, it is more cost-effective and can make everyone feel that they can take advantage of it. The value of this thing exceeds that of a desktop computer. , otherwise it will be difficult to succeed.
But here is the cost.
Due to capacity limitations, it is difficult for laptops to surpass desktop computers at the same price.
That's why Cao Yangcai said it's just for reference. The real target users are young people who can afford and are willing to buy notebooks.
"Then-
Brand effect is very important.
When more users buy computers, they will be more inclined to buy brands they are familiar with or more famous.
Our company is now a latecomer in the field of notebook computers. We started very late. It is almost as if the entire market has been divided up by major brand manufacturers, and we are thinking about entering the market.
So it is a natural disadvantage.
Users are more likely to buy computers from known and old brands than newly launched brands.
This is the conservative strategy that many people adopt when buying. Instead of buying something that looks good that they don't understand, it is better to buy something that is familiar to them and has been verified.
Since the Bomi brand has been launched for a relatively short time, there is no user accumulation at all. Most people will adopt a wait-and-see attitude and want to see how others use it.
To put it bluntly, I have doubts about the quality of your products. No matter how glamorous you talk, you can't impress them.
"Well, that's true." Liu Qiang agreed, "We also discovered this problem during our previous investigation. Users still care about the brand.
People who know computers are actually similar to girls who know bags. They all care about brands. A good brand will make them feel more confident when buying and have more dignity. "
"Yes. I agree." Cao Yang said.
"Oh, by the way, there's one more thing.
I originally thought that the girl had the upper hand among the two, but of the two, it was obvious that the male had more control.
A question that came to my mind yesterday was -
Could it be because girls have more say in clothes and jewelry, while boys have more say in electronic products, so girls will listen to him?
This is formed based on preferences and needs as well as understanding.
This is very interesting. Of course, it is also a small personal idea of mine. I hope my colleagues in the marketing department can find a way to help me verify it and see if this problem exists. "
Although now we all insist on equal rights for men and women.
However, due to the environment in which they grow up and the value orientation of the entire society, there will be certain differences between men and women in the process of growing up.
For example, girls like clothes and jewelry more than boys, and boys like electronic products more.
Although these may not be completely correct, it is indeed possible that such a phenomenon exists.
This is not a gender issue, but is caused by the long-term nurturing tendencies of society as a whole.
In fact, many girls can play games very well, and many boys also care about their appearance and pay attention to clothing brands and so on.
The key lies in how to guide it later.
"If such a phenomenon really exists, then my idea is that I will tell my colleagues there about this during a meeting in the Imperial City. I hope that when I cooperate with some anchors or up hosts in the future, there will be companies doing it. When it comes to games and other advertisements, we should promote and guide girls so that they can find their own sense of belonging in the electronic field.”
For example, Cao Yang really likes female anchors like Sister Ziyu.
Playing Bomi's assassin type game is really killing people, and is called the Valkyrie by players.
This is a good positive guide.
Electronic products belong to all mankind, and girls should also be able to have a say in this aspect in the future and have their own unique insights.
"But boss, have you ever thought about it," Zhong Wei, the boss of the marketing department, asked with some confusion, "If such a phenomenon really exists and it is quite common, it will be a very difficult and long process for us to reverse it. ?
And it's not something that Bomi and his family can do.
Just like girls like pink, although it is guided by society, it is also the result of the girl's own choice.
Boys prefer cooler tones, that's the difference, and they're harder to change.
Or if girls wear skirts and boys wear skirts, they are easily laughed at, which can lead to gender confusion. These problems are actually very difficult to solve and change. "
"Well... indeed..."
Cao Yang lowered his head and thought.
The company needs employees like Zhong Wei who can raise objections. After all, they are still professionals.
He thought for a while, and when he saw Zhong Wei's eyes, he suddenly understood something.
groove.
This guy, really, is waiting for me over here.
It's obvious that Zhong Wei has his own ideas, and he's trying to make progress by retreating here.
… (End of this chapter)
Chapter end
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