Chapter 520 518. Nothing but beauty
Although Cao Yang couldn't accept it for a while, he still wrote it all down in his notebook.
At first glance, I think this person's ideas are quite weird, and he is particularly blind and arrogant, looking at everything with colored glasses and prejudice.
And this man also has some preconceived conservative ideas.
Neither Cao Yang nor Xu Jing quite understood how such a person could find such a good-looking girlfriend.
But if you think about it carefully, maybe there are many such people in the world?
Many people judge others by themselves and are deeply influenced by others.
Xu Jing scolded this man ten thousand times in her heart -
Since good-looking things are not necessarily good, then why do you find such a good-looking girlfriend?
At first glance, it's a double standard, male chauvinism.
His girlfriend is really blind.
"I haven't seen anyone buying this brand of computer around me. What if I find out after buying it that it doesn't work at all or breaks easily or something like that? What should I do?"
"We provide replacement and warranty services. The physical store is here. If you encounter any problems, you can come directly." Xu Jing added next to her.
"Yeah, I don't want it anymore. Compared with brands I haven't heard of, I still feel more comfortable buying Lenovo." The boy responded.
After the interview, the two people immediately went to the Bomi store and then walked to Lenovo next to it.
This made both Xu Jing and Cao Yang feel extremely frustrated.
Xu Jing looked at her boss's frowning expression and felt extremely sad.
A migrant worker deeply felt the boss's mood at this moment, and felt pity for the boss because he was so good-looking.
Zhang Dalei was not able to help because he was wearing a suit, but he felt that Xu Jing had done a pretty good job just now, and he would not have been able to sell the computer otherwise.
Cao Yang felt uncomfortable, but he was happy inside.
It's really worthwhile to experience it in a physical store this time. It's really hard to understand what customers really think if you're not working on the front line.
The reasons why these guests refused may seem strange, but they are very meaningful.
Cao Yang recorded in his notebook:
Users are more likely to buy computers from known and old brands than newly launched brands.
This is the conservative strategy that many people adopt when buying. Instead of buying something that looks good that they don't understand, it is better to buy something that is familiar to them and has been verified.
Since the Bomi brand has been launched for a relatively short time, there is no user accumulation at all. Most people will adopt a wait-and-see attitude and want to see how others use it.
To put it bluntly, I have doubts about the quality of your products. No matter how glamorous you talk, you can't impress them.
At the same time, Cao Yang was also thinking about a question -
Is this situation a bit like the decision-maker effect?
That is to say, the more people involved in decision-making, the lower the level of consensus that can be reached?
The people who came just now were all in pairs. When one of them proposed this idea, the other one would put forward another idea from his own standpoint. As a result, unity could not be reached in the end, and the transaction was not successful?
There is another point that Cao Yang misjudged -
He originally thought that among the two of them, the dominant power was in the hands of the girl, because he had seen many situations like this, where a beautiful girl wanted a bag, and although the boy thought it was expensive, he still bought it for her in the end. .
Of the two, it was obvious that the man was more dominant.
But that's not necessarily the case, it could also be the difference between the computer and the bag.
After all, girls have more say in clothing and jewelry, while boys have more say in electronic products.
This is formed based on preferences and needs as well as understanding.
It's a pity that the two people have left, and now Cao Yang has no way to confirm whether his idea is correct.
After that, another woman came into the store who was dressed more fashionably and looked relatively wealthy.
Young and beautiful, wearing a pair of big sunglasses and flaming red lips, she is a beauty in the world.
It's just that you can't be sure what kind of industry she is engaged in.
She wandered around and finally fixed her eyes on Bomi's B-series high-end pink metal notebook.
But he just hesitated for two seconds and then strode away.
Cao Yang quickly grabbed Xu Jing and chased her, conducting a new round of interviews with her.
"Huh? Aren't you Cao Yang, the boss of Bomi Company?" The woman was actually the first person to recognize him today, which surprised Cao Yang.
"Yes, yes, I come to the front line for rotation." Cao Yang said.
"Wow, that's amazing. I thought the world's richest man like you should sit on some beach and play in the water." The woman responded with a smile.
"I want to ask. I saw that you liked our company's notebook just now, but why did you leave after just one glance?" Cao Yang asked, expressing his doubts.
Xu Jing nodded desperately next to her. She agreed with her boss's statement and admired his observation skills.
A person who can see a woman's true inner thoughts in her actions and eyes is worthy of being a boss. She thought that only women could understand women, but she didn't expect that her boss was also quite proficient in this.
"Well..." The woman took off her sunglasses, smiled sheepishly, and said, "I personally like it very much. I wanted to buy it at first, but I gave up later because I thought the price might be a bit too low."
"Huh?!" Cao Yang and Xu Jing opened their mouths in surprise.
What kind of weird logic is this?
The former one thinks our shell looks good, it must be because other places cut corners.
Do you think our price is too low now?
Are there still people who find it objectionable that the prices of things are too low?
Isn't this taking oneself as the enemy?
I'll just quote you whatever price you want.
Is 10,000 yuan enough? If not, 20,000 yuan?
"Why do you think so?" Cao Yang didn't quite understand.
"I think such a beautiful shell with such fine workmanship must be a luxury product." The woman explained, "I came to your store with the same idea. Oh, I am on business and often fly abroad, so I am still very picky about laptops.
Mainly in terms of appearance and price.
For some customers, if you want to chat with her, you have to be worthy of her status. They think the brand you use is too low. Even if it is a laptop, if they know that the laptop is cheap, they may look down on you. "
the woman said with a smile.
"And sometimes we give gifts as we like. If the price is too low, we can't buy them." She continued, "When I say low price, I don't mean that I want to buy it at a high price. In fact, for us, if the price of the laptop itself is very high, it is best if we can get it at a lower price.
One can be used by yourself, and the other can be given to customers or friends around you.
When I first saw your laptop, my first impression was—
For such a good-looking notebook, the price must not be low, right?
I didn't expect it to be really low. "
Cao Yang was dumbfounded. After observing carefully for a while, he found that what this woman said was telling the truth.
That's what she thought in her heart.
Looks like he's been taught another lesson.
After she left, Cao Yang recorded the new realization in his notebook:
People always use appearance and first impression to evaluate something.
If your price doesn't meet their expectations, it could lead to business failure.
In human words, it's—
When you see something and think it is beautiful and noble, you will naturally think that it must be very expensive and of high value.
If the price does not meet other people's expectations, it will cause them to have a bad impression of the product.
Give a simple example:
In a clothing store, if you sell a high-end piece of clothing very cheaply, people will generally think it is a fake.
But on the contrary, if you can sell it very expensively, others will think it is real, even if you are selling a fake.
In other words, appearance determines a large part of value.
Even if it is a practical product like a computer.
For some users, it doesn't matter whether the computer is easy to use or not, but whether it looks good or not and whether it is expensive is the most important thing.
In addition, brand value and a sense of showing off are also things that people value.
Just like this woman just now.
To put it bluntly, it is a matter of face. Although she is an exception, she also represents the thoughts of a considerable number of wealthy people.
For example, Ai Xiaomi and the little secretary are like this. After they get rich, they study which brand of perfume is better and which brand of bag is better every day.
At that time, Cao Yang also lamented why women are so superficial. You don't know that those luxury bags only cost 99 yuan in the Yiwu market, and an Italian brand can sell you for 10,000 yuan, and the quality is not as good as in Yiwu?
Now Cao Yang finally understood a little bit.
It's just that Cao Yang is not sure about the difference between a laptop computer and these luxury goods.
We need to study these carefully when we go back.
But today I was really hit. To be precise, after working on the front line and experiencing it personally, you will find that the most confident part of what you thought before was ruthlessly destroyed and defeated by others. The entire value system collapsed and was re-established. That feeling of despair afterwards.
But there are gains. If you don't experience these, Cao Yang feels that if you follow the company's current strategy, you may suffer big losses in the future.
A considerable part of the reason why Bomi's laptops are selling so well now is because the current environment is quite special.
Just after the financial crisis in 2008, the economy recovered, and the demand for laptops surged. In order to survive the cold winter, manufacturers did not dare to expand production, resulting in product scarcity, and demand exceeded production capacity.
Bomi's laptop happened to take advantage of this loophole. It can only be said that he was lucky and had good timing.
However, if you are not on the right path, you will enter a difficult period of decline after this wave of dividends is exhausted.
That's when something goes wrong is the scariest thing.
Now Cao Yang finally understood the reason for the strange feeling of panic in his heart when he heard Liu Qiang talking about the ppt at the meeting.
It's because he instinctively feels that the expectation may be different from the reality.
So Cao Yang felt very lucky that he later made the decision to come to the physical store to see it in person.
Seeing her boss's frown, Xu Jing felt very worried. She was worried about her boss's bad mood and her own position.
She hesitated for a moment, walked to Cao Yang's side silently, and asked guiltily:
"I'm sorry, boss, did I behave poorly just now?"
Cao Yang didn't hear what she was saying at all, he just concentrated on taking notes.
He summarized the above contents and finally wrote a sentence at the end of the notebook -
Nothing but beauty.
After working on it for a long time, our company's laptop gave the impression that it was just a vase. What is its use other than being beautiful?
Why.
Cao Yang couldn't help but sigh.
Xu Jing next to her was frightened.
It's over, it's over.
The boss sighed, he must be hating iron for not being able to become steel.
I had the opportunity to express myself well, but unfortunately the customers who came today were all weird and I was not able to sell the company's computers.
I'm really guilty.
The boss will definitely deduct points from me.
At this moment, Xu Jing heard a sentence that she would never forget—
"Nothing but beauty." Cao Yang murmured to himself.
"Why!?"
Xu Jing stood nearby and heard Cao Yang's words, which was like a bolt from the blue.
Heartbroken, Xu Jing took a step back, wishing she could find a crack in the ground and crawl in.
Nothing but beauty.
Useless.
Useless.
Have I been seen through?
Cao Yang's mind was not on Xu Jing, nor did he hear what she was saying just now.
After getting off work at 6pm, Cao Yang smiled and patted Zhang Dalei and Xu Jing on the shoulders.
"Well done. Thank you for your efforts today. I gained a lot today. I hope we can work together in the future."
"Yeah. Okay boss." Zhang Dalei encouraged himself.
Xu Jing next to her clenched her fists with a look of despair, but her whole body seemed to be exhausted.
Zhang Dalei couldn't help but wonder, is this guy sick?
Xu Jing thought to herself, I am already a vase.
Liu Qiang's car appeared outside the Computer City on time. Cao Yang and Zhang Dalei finished changing their clothes, said goodbye to the two of them, and got into the car.
He opened the car window and waved to them, "I hope to see you in the company in the future. Young people, come on!"
Cao Yang is quite satisfied with them. Zhang Dalei has ideas. Xu Jing understands female customers very well. These are very good talents. If they are cultivated well in the future, there may be a few more sales department supervisors in the future. .
Now Bomi's electronics career has just begun, and there is still a long way to go in the future.
However, Cao Yang's heart was full of hope, and even sitting in the car, he felt that the road ahead was bright.
Watching the two of them drive away, Zhang Dalei turned around and said happily to Xu Jing, who looked decadent:
"Look, let me just say that's the driver, right?"
This person hasn't noticed until now that he is Liu Qiang, the boss of Bomi Electronics.
Xu Jing was stunned for a moment, then raised her head and looked at him like an idiot.
"ha?!"
I'm about to be fired. Do you still have the guts to say this?
… (End of this chapter)
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