Chapter 516 514. I always feel like something is not quite right.
Liu Qiang analyzed the general environment and future trends, and everyone present had a map in their hearts.
Cao Yang felt that this kind of meeting was still necessary, otherwise he would still be immersed in his own understanding and misunderstandings, and did not expect that the true face of the market was like this.
Liu Qiang did a great job.
Cao Yang clapped his hands.
Snap, snap, snap.
Others in the conference room also clapped together.
In Liu Qiang's report just now, Cao Yang noticed a very critical issue -
Another very important consideration for many companies, including personal upgrades, is to follow Microsoft's Windows development process.
If the machine does not support Windows updates, then this indicates that you need to replace your machine.
The operating system has a great impact on the replacement of computer products.
This knowledge point was Cao Yang's blind spot before.
"Well, I think we should develop the Hongmeng operating system for our PCs earlier. This thing is very important, otherwise we will always be controlled by others." Cao Yang concluded.
Yes, the operating system is equivalent to the rules of the game. If others set the rules of the game, you can only play according to their rules, otherwise you will be kicked out.
Not only for the benefit of the company, but also for the benefit of the country, you should build your own operating system.
Otherwise, think about it, what are the specific loopholes in the operating system developed by others, and whether it can open a backdoor to monitor the contents of your computer. These are all hidden dangers.
The country also wants to get rid of the influence of foreign operating systems. After all, there are many secrets that cannot be leaked, so it has been supporting related software companies to develop operating systems over the years.
It's not that no one in China is developing their own operating systems, but it's just that the start is slow and the core difficulties are high. The operating systems that can be produced now are relatively simple and not very convenient to use.
But Bomi is different. They are people who have fought their way out of a large circle of foreign Internet companies. They are able to make the world's first smartphone, and they use the self-developed Hongmeng operating system. This is A very big breakthrough.
So what Cao Yang wants to do now is to continue to develop the Hongmeng operating system on PCs and tablets, and make Hongmeng 2.0, which can be used not only on mobile phones, but also on computers and tablets. In the future, this operating system can take care of all Bomi smart electronic products connect everything.
This is a good ecological environment, and it can also make a huge contribution to the country.
"Yes." Liu Qiang nodded, agreeing very much with what Cao Yang said, "We are already working on the research and development of Hongmeng 2.0, but it will take some time."
This is still very difficult, because according to Cao Yang's requirements, not only does Hongmeng 2.0 have to take into account Bomi's smart electronic products, but it also has to be quite convenient and operable. It has to be able to play games, play games well, and A clean and secure operating system.
Therefore, judging from the current progress of research, it is still unknown when it will be completed.
Hongmeng 2.0 is still far away.
This thing can only continue to burn money every year. Fortunately, Bomi is not short of money and Cao Yang is willing to wait.
Therefore, Liu Qiang's team also has time and information to continue research and development.
"It's okay, take your time, just take it one step at a time." Cao Yang said.
Next, Liu Qiang started to get down to business, talking about the Bomi laptop that had just been put on the shelves.
"We have prepared multiple series of different products." Liu Qiang said, "The G series is a gaming notebook with relatively powerful graphics cards. The memory width is 128BIT and uses NVIDIA's 9600GSO."
“The N series is targeted at entry-level applications, and the graphics card is a 64BIT-wide entry-level graphics card.
The J series is positioned as a business notebook. It has a relatively restrained and low-key appearance, and the configuration is also very average. There is nothing outstanding mainly for work stability.
The B series is also a business notebook, but it is a low-end class compared to the J series. The J series mostly uses aluminum-magnesium alloy, while the B series is made of plastic.
The H series is positioned as a cost-effective family all-round notebook. You can tell it by looking at the graphics card. It is entry-level and cheap.
The L series is thin, portable, compact, and uses AMD's APU. "
“This time we are focusing on G series laptops,” Liu Qiang said, “so they are equipped with relatively high-end CPUs, graphics cards, and memory.
As a gaming laptop, we offer two different sizes: 13.3 inches and 15.4 inches. "
"We have chosen the world's top supply chain," Liu Qiang said, looking at the list in his hand. "The CPU and graphics card together cost 1,000 yuan, and the 128G solid-state drive costs 360 yuan... If a mechanical hard drive is used, the same size can be half the price.
Calculated according to the highest configuration, the total cost of our G1 notebook with 128G solid-state drive configuration is 2,060 yuan. "
Laptops are similar to smartphones in this aspect. The most expensive hardware is the CPU, the graphics card, and the hard drive. Among the remaining spare parts, the motherboard may be worth a little money. Now Bomi's G1 laptop has a motherboard. I designed it myself, because it has to match the notebook mold, so the cost is cheaper than what is available on the market.
The casing and motherboard together cost about 300 yuan, the CPU and the best notebook graphics card together cost 1,000 yuan, and the solid-state drive depends on the user's choice, ranging from 360 yuan to 500 yuan, so all the miscellaneous items are added together. It's almost over 2,000 yuan.
If you include subsequent packaging, transportation, operation and after-sales, the cost of each notebook is about 2,500 yuan.
Lenovo sells a gaming laptop with the same performance for more than 8,000 yuan.
So the profit margin in the middle is still very large.
To put it bluntly, the main selling point for notebooks is the brand, then the design, and finally the price of the components.
For consumers, the most valuable thing is design.
Therefore, compared with laptops and desktops, with the same performance, a desktop that costs 2,600 yuan to assemble will cost more than 6,000 yuan when converted into a personal laptop.
In addition to the portability of the notebook itself, most of what you buy is actually the value of this brand.
Brand value is a comprehensive reflection. It will naturally increase as more people use it, and the after-sales service and related compensation are better than ordinary ones. This is why the brand sells more expensively.
In addition, it is very important for a laptop to look good. Many people buy a laptop and assume that its performance is not as good as a desktop computer. The main reason for buying it is its appearance, which is enough to show off and look cool. Especially face-saving.
"According to our previous meeting decision, the price of the notebook will be in line with Lenovo's personal notebooks of the same level. The highest-end G1-X gaming notebook will be priced at 7,999."
Liu Qiang said, "Then the mid-range G1-Y is 4999, the B-model commercial laptop is 6999, and the high-end model is 6999. The mid-range model is not much different from the G1-Y, which is also 4999."
“We adopt a model that combines online and offline sales. Online sales mainly rely on several channels. One is Bomi's own notebook business official website. Users can place orders on the official website according to their needs, and then the We conduct sales.
In addition, we have relevant business cooperation with JD.com, and JD.com will also help us promote it, and then we will take orders from it. "
“Build-to-order Model, understand the unique needs of each customer and segment products.
After receiving orders with personalized needs from customers, it can immediately purchase materials from different suppliers, quickly transfer them to production, and then hand them over to express companies for distribution and delivery.
Throughout the entire process, Bomi can ensure that the company's actual material inventory is always kept at a minimum level, thereby making the price of the product more competitive. The core lies in a series of rapid responses including procurement, production, distribution and other links.
Doing so can further reduce costs and earn more profit margins. "
The cost of Bomi's laptop products is higher than that of Lenovo, not to mention that the boss wanted to make the most cost-effective laptop products before, so it is equivalent to Liu Qiang and the others to use higher products than Lenovo and sell more products than their peers. Type lower price.
If we still follow Lenovo's offline business model, the profits will only be thinner.
However, offline direct-operated stores cannot be completely eliminated. On the one hand, it is to safeguard the interests of consumers. On the other hand, offline direct-operated stores themselves are a signboard advertisement, and there are also jobs that Cao Yang feels are very important recently.
Since Bomi began to expand its electronic products business, the company's employees can be described as explosive growth.
Last year, Bomi's number of employees nationwide was only about 70,000, but now it has expanded to 230,000.
And there is a trend of getting bigger and bigger, recruiting more and more.
"In terms of sales volume," Liu Qiang pulled up a bar chart, which showed how many notebooks were sold, the channels through which they were sold, and their respective proportions.
"Currently, the best-selling notebooks are not our main G1 notebooks. Since the company's notebook business was officially launched on June 1, the sales volume of G1 notebooks in the past two weeks has been 5 Thousands of units.
38,000 units were sold online and 12,000 units were sold offline.
High-end products account for 24%, and medium-end products account for 76%.
In terms of sales channels….
Type B high-end model is our best-selling model, with 95,724 units sold so far, mainly through offline sales.
Offline sales account for 78% and online sales account for 22%
From the data, it can be roughly seen that the user groups corresponding to these two types of laptops are completely different.
Although they all have a need for laptops, it does not mean that the length of time they use the Internet and the way they use laptops are the same.
Take the G series notebook sales data for example. It is obvious that this series of computers is prepared for players who like to play games. Whether these people are academics or office workers who are already working, they buy this series. Computers are for personal use, mainly for entertainment.
This type of people also have high demand for the Internet, so they are more inclined to place orders online.
Another group of people, those who buy Bomi business notebooks, are likely to purchase most of them for companies or for commercial purposes. What they care about is the image of the notebook, the purchase cost, etc...
These people may not necessarily like to surf the Internet, but they definitely still have a need for computers, as well as their convenience and appearance.
Therefore, they prefer to buy in physical stores, so that they can see with their own eyes what the physical product looks like and experience it for themselves to make a decision.
Very interesting data.
However, it also echoes Cao Yang's expectations.
Although Cao Yang's expectations were changed by Liu Qiang's data at the meeting just now.
This also shows that the real situation cannot just be imagined by oneself, but must be investigated.
If you don't investigate, you have no right to speak. It really makes sense.
Being able to sell so many laptops in two weeks, the sales results can be described as hot.
Of course, it is still a lot lower than Lenovo. Lenovo's sales volume is about 60,000 units per day.
However, it is the first time for Bomi to enter the computer market, and it still needs a process to cultivate users, so this time it is basically asking for advice and wanting to see the specific market response.
Bomi's computers themselves are not installed in many units. According to the original idea, a total of about 1 million units will be installed, of which the main G series accounts for 50%, with 500,000 units.
Now, about 20% of the task has been completed in two weeks, which is quite impressive.
"Judging from market feedback, users are quite satisfied with our notebooks, because we focus on cost-effectiveness, so the gaming performance and usability are generally better than similar products."
"Based on the current scale of growth, the company's notebook inventory should be cleared during the summer, and production will continue after that. The next batch of production will be 5 million units."
"The company is currently only launching domestic products. Offline sales in the Omi region have been completed and are expected to be available for sale in August this year. At that time, we can see how the market feedback there is before considering production issues in the fourth quarter. "
Lenovo's annual notebook sales are about 30 million units. If Bomi can sell 5 million units this year, it will be considered a success and a milestone.
And currently, judging from the purchase volume and orders, everything is going well.
Liu Qiang was also very confident when making the report, as if he had already seen the huge source of wealth.
"Finally, from the data analysis, the current global economic recovery will mean that the notebook business will show an overall upward trend in 2009, and our country has relevant support policies, which are conducive to Bomi's notebook business.
So we believe that we will definitely be able to achieve the sales plan of 5 million units this year. "
Liu Qiang finished his report, then stood there and looked at his boss silently.
Everyone turned their attention to Cao Yang, wanting to hear if the boss had any suggestions or opinions.
After listening to Liu Qiang's report, Cao Yang did not speak, but covered his head with his hands and fell into deep thought.
The conference room was eerily quiet.
Although everything sounds good, I still feel like something is not quite right.
… (End of this chapter)
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