The Rebirth of the Male God Starts From Playing Games Chapter 514

Chapter 514 512. Data can speak

Cao Yang previously wanted to keep prices down, including making low-end phone products. The main purpose was actually to popularize smartphones, which meant that more people could replace their phones without worries.

The popularization of smartphones will bring many benefits, the most obvious of which is the establishment of a good 4G platform.

On this platform, Bomi can sell game products and launch application apps, such as Bowen, Bomi News...

In this way, new small platforms based on mobile phone platforms are built, which is the concept of platform ecology mentioned by Liu Zhiping.

However, the recent changes in Cao Yang's ideas are that on the one hand, the number of smartphone owners has reached a considerable scale, and the prototype of this platform ecosystem has been established, so there is no need to rush to seize the market.

In addition, based on Liu Qiang's report analysis, Cao Yang also discovered a fact—

So far in China, and even in non-Omni regions around the world, apart from Apple, there is really no one that can compete.

Market demand is far greater than Bomi's production capacity. In this case, you can sell as much as you have, so lowering the price seems a bit uneconomical.

In fact, although Bomi has lowered the price when it leaves the factory, except for directly-operated stores, other marketers have already raised the price a lot when selling Bomi mobile phones.

According to Liu Qiang's statistical report, the average price of Bomi phones sold by dealers across the country is around 7,000 to 8,000 yuan, while Micron phones are also around 3,000 yuan.

In other words, when the market regulates itself, Bomi's official pricing becomes somewhat cumbersome.

It is smarter to follow the market and then provide some appropriate profit concessions to marketers.

So based on the current situation, the average price of Bomi's smartphones can rise by 1,000 to 1,500.

These will eventually turn into profits.

Finally, there is another point that Cao Yang has recently figured out.

At the end of 2008, Bomi was commended by the superiors, and Cao Yang was also awarded the title of Outstanding Entrepreneur. When the leaders came to inspect, they were full of praise for Cao Yang and also mentioned the issue of employment rate.

China has a large population base and many people need jobs. The country is in great need of industrial companies like Bomi that can drive the development of the industrial chain and provide a large number of jobs for the country.

An increase in the number of jobs is a good thing for the entire country and enterprises, and an increase in per capita salary can promote economic development.

To put it simply -

When people have jobs, wages, and spare money, they will be happy to consume instead of depositing money in the bank. These consumptions can also drive the development of enterprises. After all, enterprises have income and profits.

In this way, the company will expand its scale, recruit more employees, and provide better treatment...

This is a positive cycle.

It's a very simple truth, and the reverse is also true.

So after that conversation, Cao Yang also realized a problem -

Bomi is now at the top of the smartphone industry chain, or the food chain. The profits gained from each mobile phone will actually affect the entire industry chain.

If the head doesn't eat enough, then the industry chain below can only eat less.

Originally, Cao Yang wanted to lower costs and benefit consumers.

Now the concept has suddenly changed again -

If the price of each mobile phone is increased, then the head will eat more. Can the income of the following industry chain be appropriately increased?

Although on the surface the costs have increased, so have the benefits.

It can also bring more income and profits to the companies in the industrial chain, which will also promote the employment rate. Can it achieve the "positive cycle" mentioned by the leader?

For these reasons, when Liu Qiang proposed to increase the price of mobile phones, Cao Yang readily agreed.

Liu Qiang was a little surprised, and he was stunned for a moment.

"Why?"

Boss, what happened today?

Suddenly become so enlightened?

He used to be very guarded about prices, right?

Could it be that a fake boss came today?

Now that the boss has said that the price can be increased, Liu Qiang quickly recorded this and prepared to go to the relevant personnel to discuss the price increase after the meeting.

After taking notes, Liu Qiang continued to make reports.

Cao Yang sat below, listening and scrolling through the news on his phone.

There shouldn't be any big problem with the mobile phone. Now he is more concerned about the company's future laptop business.

But it seems that it will take some time for Liu Qiang to reach this point.

"Zhongguancun Online Report:

A slight turning point—the sudden rise of low-priced thin and light notebooks and game notebooks:

In the first half of 2009, after a quarter in which there was no goods to sell, dealers seemed to have a slight turn for the better. Because by the second quarter, major notebook manufacturers have basically cleared out their inventory, and a large number of cheap and high-quality new machines have appeared on the market. Among them, there are two types of notebooks that are the best-selling: one is the Acer Timeline 3810T and the Founder S370, which were launched in May. and other thin and light notebooks; the other type is gaming notebooks such as the Lenovo IdeaPad Y450, which was launched in April, and the Acer Aspire5739G (742G32Mn-1), which was launched in May. "

"Only a little over 4,000 yuan? Acer's 13-inch thinnest and lightest notebook first tested: the 4,999 yuan Acer Timeline 3810T notebook became the star product in the first half of the year.

Thin and light notebooks and gaming notebooks have always been the darlings of the market, and the launch of several affordable products this year has made consumers flock to them: the Acer Timeline 3810T at 4,400 yuan, the Lenovo IdeaPad U350-STW (Charm Black) notebook at 5,299 yuan; 5,000-6,000 yuan The Lenovo IdeaPad Y450 series and the Acer Aspire5739G (742G32Mn-1) notebook priced at about 7,000 yuan are all popular products among consumers. "

As universities, primary and secondary schools are on vacation one after another, many students are about to usher in a happy summer vacation.

At the same time, the annual leave system of some companies is also implemented at this time.

The weather is hot in summer, and everyone is willing to stay at home to play games, watch movies, etc., so gaming laptops are very popular in the market. For people who have jobs, it is rare to have the opportunity to go out to play, but they are afraid of being bored during the journey, so they are thin and frivolous. The notebook was a hit with them.

An undercurrent is surging—can the summer holiday craze melt the ice in the market?

The notebook dealers who have just taken a breath have finally ushered in the busiest sales season of the year - the summer sales season. The summer sales season begins after the college entrance examination ends in June every year.

High school graduates' demand for mobile phones, MP3 players, and notebooks is a huge business opportunity; and the upcoming summer vacation will also attract some school students to purchase such products.

Think about how corrupt today's college students are: mobile phones, cameras, and laptops are all indispensable.

"Lenovo, which is familiar with the Chinese market, has once again launched a student laptop. The protagonist this time is the popular Lenovo IdeaPad Y450NBA special edition notebook. In addition to the low price of 5,299 yuan or 5,699 yuan, it also comes with a mobile phone, backpack, and wireless mouse. I believe that for The appeal of student users is huge.

It should be pointed out that this year's summer sale is characterized by manufacturers increasing their promotion efforts for star products: such as HP's Pavilion dv3 series, Compaq Presario CQ35 series, Dell's Inspiron 1427 series, Asus' N80 series, etc. These hot-selling products all come with gifts. .

For consumers, notebook price cuts may occur at any time; upgraded configurations or newly launched notebooks will one day become outdated, and promotional gifts are more practical and fun, such as mice, backpacks, computer desks, etc. Wait, so it's more economical to get more gifts.

Although summer sales are the busiest sales season of the year, we dare not easily say that the notebook market has picked up: because summer vacation has just begun, this year's sales are still unclear; on the other hand, what will be the economic situation in the second half of the year? Still confusing.

Judging from the current situation, consumer demand is still not as good as before, manufacturers' profit decline has not been reversed, and dealers' business is still bleak.

Laptops in the first half of 2009 can only be said to be undercurrents. As for when the ice in the market will be melted, we still have to see the performance of this year's summer sales.

In addition, it should be noted that -

Bomi Technology Co., Ltd. also launched its own notebook brand G1 series products in June. Previously, Bomi had a pioneering performance in the field of smartphones. I didn't know that Bomi's entry into the laptop market would give the entire notebook market What impact will it have on the industry? "

"On the afternoon of May 21, 2009, Lenovo Group announced its full-year 2008/2009 fiscal year and fourth quarter results ending on March 31, 2009 in Hong Kong.

The fiscal year results released by Lenovo show that Lenovo Group's full-year sales were US$14.9 billion, and its full-year pre-tax profit, excluding restructuring costs/one-time items, was US$29 million, and full-year restructuring costs were US$146 million. The full-year net loss was US$226 million. At the same time, Lenovo Group also announced its fourth quarter results for fiscal year 2008/2009, with its fourth quarter loss widening to US$264 million.

In the fourth quarter, consolidated sales from continuing operations decreased 25.8% year over year to $2.8 billion. Excluding restructuring costs and one-time items, the group's gross profit decreased by 49% year-on-year, with a gross profit margin of 10.3%. During the quarter, the group's pre-tax loss from continuing operations was US$268 million, including US$116 million in restructuring costs and US$71 million in one-time items.

Loss attributable to shareholders in the fourth quarter was $264 million.

In fiscal year 2008/2008, consolidated sales from continuing operations fell 8.9% to US$14.9 billion compared with the same period last year.

Lenovo's personal computer sales increased by 2.2% year-on-year, and the group's full-year gross profit margin dropped from 15% last year to 11.9% (excluding restructuring costs and one-time items).

Pre-tax losses from continuing operations (including restructuring costs and one-time items) were US$188 million, and the loss attributable to shareholders for the year was US$226 million.

Basic loss per share for the fiscal year 2008/2009 was (2.56) cents, or (19.91) Hong Kong cents.

Region overview

In Greater China, Lenovo's consolidated sales in the fourth quarter were US$1.2 billion, accounting for 43.6% of the group's total global sales. During the quarter, Lenovo's market share in China increased by 1.1 percentage points to 26.7%, further consolidating its leading position in the Chinese market. The group's total sales volume in the region increased by 4.4% compared with the same period last year (the overall market sales volume in the region decreased by 0.1% during the period).

Lenovo's fourth quarter consolidated sales in the Americas were US$682 million, accounting for 24.6% of the group's total global sales. Due to the continued weakness in the commercial market, the group's total sales volume in the Americas region fell by 19% compared with the same period last year. Despite this, the group has strengthened its development in emerging markets and its market share in Brazil has increased.

Lenovo's fourth-quarter consolidated sales in Europe, the Middle East and Africa were US$591 million, accounting for 21.3% of the group's total global sales. Lenovo's personal computer sales in the region fell by 13% year-on-year this quarter, mainly because Lenovo has only recently entered the consumer market in the region and has limited participation, which has affected the group's sales performance in the region. During the period, Lenovo's market share in France increased. In addition, by increasing efforts to develop emerging markets, the group successfully expanded its market share in central and eastern Europe and Turkey.

Consolidated sales in the Asia Pacific region (excluding Greater China) in the fourth quarter were US$291 million, accounting for 10.5% of the group's total global sales. Lenovo's PC sales in the AsiPacific region fell 32% year-on-year in the fourth quarter. During the period, the Group launched Netbook in the AsiPacific region and the market response was good. The group's sales in the Indian market dropped significantly.

Product overview

Lenovo's notebook computers continue to be the largest source of the group's total global sales, accounting for approximately 60% of the group's total sales. Lenovo's fourth-quarter consolidated notebook computer sales fell 26% year-on-year to $1.7 billion. The group's notebook computer sales increased by 2% year-on-year in the fourth quarter. Lenovo has well grasped the market shift towards lower-priced notebook products and launched a variety of IdeaPad brand Internet notebooks, which have won unanimous praise from consumers and media.

In the fourth quarter, Lenovo's global desktop computer sales decreased by 26% to US$1 billion, accounting for 38% of the group's total sales. During the period, desktop computer sales fell 17.6%. The global market trend continues to shift from desktop computers to notebook computers. In response to this trend, the Group has simplified its desktop computer product lineup to improve operational efficiency and save costs.

At the same time, the group launched a number of innovative IdeaCentre and ThinkCentre desktop computers, ThinkStation workstations and Lenovo H200 desktop computers and other new products.

full year results

In fiscal year 2008/2009, consolidated sales from continuing operations fell 8.9% to $14.9 billion from the same period last year. Lenovo's personal computer sales increased by 2.2% year-on-year, and the group's full-year gross profit margin dropped from 15% last year to 11.9% (excluding restructuring costs and one-time items).

Pre-tax losses from continuing operations (including restructuring costs and one-time items) were US$188 million, and the loss attributable to shareholders for the year was US$226 million.

Basic loss per share for the fiscal year 2008/2009 was (2.56) cents, or (19.91) Hong Kong cents. "

"According to foreign media reports, the latest report released by market research company IDC on Tuesday showed that global PC shipments increased by 2.3% year-on-year in 2009. Just a few months ago, people thought that year-on-year growth in shipments in 2009 was a luxury. After the PC industry showed signs of recovery in the third quarter, the PC business seemed to be making a comeback in the fourth quarter.

Holiday shopping, pent-up demand and favorable reviews of Windows 7 spurred global PC shipments to rise 15.2% year-on-year in the fourth quarter. In contrast, the U.S. market grew better, with PC shipments increasing 24% to 20.7 million units in the fourth quarter.

IDC analyst David Daoud said, "In a sense, U.S. consumers saved the fourth quarter and at the same time promoted the improvement of the global market. Analysts originally expected a growth of 11.3%, but the result was a year-on-year growth of 15.2%." Among them, the performance of mini notebook computers Even better.

On the other hand, American buyers are buying cheaper PCs because they are still in difficult economic times. Thanks to netbooks and mini-laptops, prices have dropped significantly, making margins even slimmer for manufacturers and retailers. PC manufacturers are waiting for corporate IT departments to restart computer buying plans.

At the same time, the top five PC manufacturers in the world did not perform poorly. Except for Dell, none of the other five major PC manufacturers experienced negative growth in shipments. HP shipments increased by 10.4%, Dell decreased by 9.4%, Acer increased by 22.3%, Lenovo increased by 13.8%, and Toshiba increased by 15.7%. In the US market, only Dell's shipments declined. "

Seeing this, Cao Yang showed a knowing smile on his face.

These pieces of news may seem uninteresting when viewed individually, but they are quite interesting when interpreted in detail together.

The global financial crisis in 2008 affected all industries, especially the notebook computer industry. It can be said that the cold winter is coming.

Basically, the laptop business of all major brands has declined.

But there is a strange data here, that is, Lenovo's domestic market share has increased instead of falling, and sales are even better than before.

However, Lenovo's performance in foreign markets is normal and it has suffered relatively large losses.

So it's easy to see two points:

First, the state strongly supports Lenovo. After all, it is a local industry and a Chinese brand. It would be hard not to save it.

Therefore, due to government relief in China, Lenovo has purchased Lenovo computers in many local units, resulting in its domestic business doing quite well.

Correspondingly, the share of other domestic brands declined.

Second, Lenovo wants to expand overseas markets, so it has made some profit concessions.

All brands of laptops in the U.S. market have lowered their prices, and it is inevitable for Lenovo to do so. This is why Lenovo is losing money overseas.

Taken together, it is easy to draw a conclusion -

The money Lenovo makes domestically subsidizes its overseas losses.

In this way, Lenovo lost more than 200 million US dollars a year.

Cao Yang couldn't help but laugh.

As expected of the conscience of the United States, it has now begun to take Chinese and Western supplements.

very impressive.

I thought this was only done after 2015.

… (End of this chapter)

Chapter end