The Rebirth of the Male God Starts From Playing Games Chapter 260

  Chapter 260 258. Feeling IQ is crushed

   Cao Yang looked at the bewildered crowd, smiled slightly, "I call this thing-precise push."

   "Accurate push?" Everyone bowed their heads in thought.

As the Internet becomes more and more developed, more and more people are surfing the Internet. Information in this world is growing explosively. Everything will be presented on the Internet. Everyone is actually a maker of information every day. Besides, all kinds of big companies, big countries...

  Stars have endless melons every day, news is happening every day, and every day there is something fresh...

  When these things flood the Internet, it actually ushered in an era of big data.

The term   big data will not become popular until after 2010. People use it to describe and define the massive data in the era of information explosion, and to name the technological development and innovation related to it.

  And the first to do [Precision Push] will be the headline in 2012.

  Toutiao relies on accurate push related intelligent algorithms, and it has suddenly emerged. It is really not easy to become a company that competes with Penguin.

  At the same time, it also shows how powerful the accurate push is.

"Yes," Cao Yang said seriously, "In fact, in the era of data explosion, everyone's attention is very limited. Most of the information is redundant information for people. They don't need this. Personal time is limited, they will only focus on the things they like to focus on.

  What we need to do is to analyze and extract users' hobbies, and finally push them what they like. "

"Developed an accurate push algorithm. This model can be applied to all areas of our company. For example, as mentioned before, which type of game players like to play, then the relevant game will be pushed to them, and what type of song they like to listen to? , Then this type of song will be recommended to them more.

In the   Singularity novel, my suggestion is to add a separate push page so that the player can see what he likes in time, and when the chapter is updated, it will be displayed first in the recommended type he likes. "

  This is what Cao Yang insisted, not to reinvent the wheel.

  A set of artificial intelligence algorithms can be applied to various industries, which is actually a very profitable thing.

  Toutiao did the same thing back then.

  Ali created two sets of the same model and system repeatedly, which caused a lot of waste of resources. Later, they also transformed into a middle office.

  It is not cost-effective to make a set of adaptations for each product separately.

  Since Cao Yang is here, he must know this better than everyone in the room.

   "Hmm..." Everyone present was lost in thought.

  The two big programmers have an ominous premonition.

   "Great. I support." Liu Zhiping raised his head and applauded.

  The others froze for a moment, and then applauded in agreement.

  Because judging from the proposal, there is no reason not to support it.

  Accurate push actually helps improve the push efficiency of the product. At the same time, users can find what they want in a short time, saving a lot of time redundancy.

  Time is money, this is true for users, and even more so for Bomi.

  At the same time, because of the accurate push, it can give users what they want, and it can also improve a lot of corporate image, making users more dependent on Bomi products, thus opening up the gap with products of the same type.

  This idea is simply genius.

   "But, how do we do this?" Wu Wenhui asked.

   "It depends on our program bosses." Cao Yang said with a smile.

  Liu Guangran and Deng Peiqiang chrysanthemum tightly.

  Sure enough, it's time to come. As long as Boss Cao has a meeting, the program will suffer in the end.

   Liu Guangran looked dazed.

  "This is not my area of ​​study. Does this require artificial intelligence algorithms?"

   "Look for someone." Cao Yang said.

   "Moreover, this thing is complicated and complicated, but simple and simple," Boss Cao smiled. "In principle, what we need to do is to label the data and define the user's profile.

  For example, big data analysis can accurately classify customers. Specifically, it can be subdivided into: age, regionalization, gender, hobby, etc. for accurate distinction. In this way, as long as users use Bomi's products, the platform will continue to "steal" users' related interests and hobbies and push them accurately.

Then our data will also be labeled with various labels, and a set of weighting algorithm is needed to increase or decrease the user's [Preference Weight]. It is better to say that every time the reader clicks on the urban novel, then we give him one The city label, and the weight of the city will be increased. This is the reader's preference weight. This weight will decay to a certain extent over time, and there will also be a corresponding threshold.

  When a user clicks on a fantasy novel in the most recent time, the preference weight of the fantasy novel will be increased accordingly. When we push the book, the corresponding book will be provided based on the user's preference weight.

The reason why    decays over time is because the tastes of users are not necessarily static, but they will remain stable within a certain time frame.

  The more detailed our data labels, the finer the classification difference and overlap, the more accurate our push. "

   Liu Guangran thought silently, "Well... this seems to be feasible."

  Deng Peiqiang added, “But a very core issue here is how to divide the granularity and then how to disassemble the data. We definitely don't want to become players who only like to eat tomatoes and eggs, right?

  I hope that the player will quit boiled eggs, egg noodles or cakes on the basis of eating tomatoes and eggs?

  In fact, these things have quite high requirements for data screening. "

"Well," Cao Yang agrees with Deng Peiqiang's statement that there needs to be a smarter criterion between precision and vagueness. "Then the difficulty lies in this set of algorithms, about how to analyze user preferences and how to distribute data. Test yours."

  In fact, after the big algorithm is defined, the remaining parameters can be adjusted according to the actual data situation, and in the end, even perfect automatic adjustment can be achieved, allowing the entire algorithm to automatically adapt.

  However, what Boss Cao said just now has given the two program bosses great hints.

  Toutiao's algorithm is also improved and revised step by step in practice. As long as you can start, you can gradually improve it.

  Cao Yang believes they can do this.

  "You can try it." Liu Guangran said.

"Does anyone else have any problems?" Cao Yang sees that the program can be done, so basically the big picture is done. A set of accurate push algorithms will be run through the entire Bomi system in the future. After accurate push, the user's adhesion and right The dependence of the Bomi platform will greatly increase.

  The sooner you do this, the sooner Bomi can obtain massive amounts of data and massive amounts of experience.

   To put it bluntly, whoever starts first will lead.

ByteDance is the first to do this in the industry, so they have massive amounts of data and experience to revise their algorithms. This is time polished, so Byte's products have always been leading in terms of push, even Penguin hasn't. Catch up.

  Everyone is thinking carefully.

  After a while, the newcomer Wu Wenhui raised his hand and asked:

  "What about my original leaderboard? With smart push, won't our editing power be reduced? How to deal with the official promotion power?"

  Cao Yang smiled slightly.

  This question is a good question.

  The contradiction of this problem lies in the contradiction between [centralization] and [decentralization].

  Because before the advent of precise push or smart push, the exposure of the book on Singularity was completely controlled by the official, and when it was sent to specific people, it was actually an editor.

  It is up to the editor to decide which recommendation position the book should be put on next week.

These recommended positions are planned according to the eye-catching or exposure of the website. For example, at the top of the homepage, the recommended position given is the largest and best position. This recommended position is called Dafeng Tweet, which is generally given. To work with very good grades.

  At the same time, the books on the ranking list will also be ranked according to the book's performance and popularity.

  How to give recommendations and increase the exposure of works is actually in the hands of the editor, or in the hands of the website.

  This is centralization—

  The official decides the exposure of that book.

  The official has a high right to speak.

  Once the smart push appears, it is actually equivalent to [decentralization]. The user can directly refresh the smartly recommended content and then click on the book that he likes to read, then he will continuously get what he wants.

  It is possible that I will not go to the editor's recommendation.

  Decentralization will definitely have a certain impact on official power, which is equivalent to part of the official power to expose works to smart push.

   "But, what does this have to do?" Cao Yang said, "I am also worried that the official power is too great and many good books have been delayed."

   "Huh?" Wu Wenhui didn't quite understand it.

"Actually, if you do this, it means that the content of the webpages that every reader sees is different. This is actually a good thing, think about it," Cao Yang said with a smile, "the webpages that every reader sees The content is different, doesn't it mean that we can officially provide more recommended places?"

   "Huh?" Wu Wenhui still didn't understand.

   "Let me tell you that."

  Cao Yang picked up the marker and drew the structure of a website on the whiteboard. “Assuming that our current website recommends Dafeng tweet, Sanjiang tweet, and other types of recommendations, these are not important.

  Think about it, how many recommendations can we give to Dafeng in a week? "

  Wu Wenhui replied with a blank face, “4 recommended places a week, plus a two-day rotation, we can recommend 7 big-closed posts a week.”

   "Well, for readers," Cao Yang pointed to one of the empty spaces, "I like to watch the fantasy genre, or add one more. I like to watch the fantasy and western fantasy genre, but I am not interested in the city.

  The effect of your recommendation position is actually discounted. "

  "Why?" Wu Wenhui said puzzledly, "I push to the whole website, which is equivalent to all website users can see, even if the conversion rate is low, at least the recommended data is still guaranteed."

  "In fact, it is not." Cao Yang drew a few circles and let them overlap to a certain extent. "I admit that there is overlap in user attributes. Some users like fantasy and cities.

  But there are also users who are different, they just don't like cities.

  Look at that, when we launched Metropolitan on Dafeng Tweet, this part of users who are insulated from Metropolis was actually wasted. "

   "The other way around," Cao Yang said with a smile, "Assuming that we have carried out accurate push, readers with the attribute of [city] will appear on this page. The big pushes on this page are urban, fantasy...

  For each user, Dafeng Tweet recommends all the things contained in his [User Attributes]. Then you can look at it again. In this way, is our push effect worse or better than the original one? "

   "Hmm..." Wu Wenhui frowned, not knowing what to say.

  "It should be about the same." Liu Guangran answered with help, "but it will definitely not exceed the number of users who have fully promoted."

  This is inevitable, because comprehensive push is a complete set, and push based on user attributes is a subset of it.

  It's just that this subset is to remove the parts that users don't like.

   "Yes, it should be about the same." Cao Yang nodded, "But, let's take a look again, how much can we increase with a big push?"

   "How much is the increase?" Wu Wenhui is already unclear.

  "It can be increased by at least three times." Cao Yang said.

"what?!"

  Wu Wenhui was stupid, which he had never thought of.

  Because before this, the website is equivalent to planting as much food as the land, the layout is so big, and the maximum number of book covers is 4.

   Then a precise push can be increased by a factor of 3, which is not believed to kill Wu Wenhui.

"Maybe more than 3 times," Liu Guangran said, "At that time, it will depend on the level of subdivision. You can increase to 20 or even 50 Dafeng Tweets. As long as Dafeng pushes the content accurately, then Can produce enough effects."

  From the principle point of view, in fact, the smart big push is to exclude the players who do not like to watch and reduce the redundant push. This part of the space is definitely worth digging.

For example, if a reader has a high genre attribute of his science fiction novels, basically occupying 90% of the preference weight, then the big tweets he has seen may be that the four books are all science fiction, all of which are in line with his preference. book of.

   Another reader, science fiction and metropolis each have 50% of the weight. Then he sees the Dafeng tweet, there may be 2 science fiction and 2 metropolis.

  You add up the total of these recommendations, and you get the complete set, that is, the total number of recommended places for the big seal recommendation, which is definitely much more than the full recommendation.

  Of course, the final value will be based on the actual big data, and there will be a number of recommended bits with the highest cost performance.

  But under the precise push, there must be much more recommended places than the existing ones.

  After Liu Guangran finished explaining, Wu Wenhui had a suddenly realized expression.

  Wow!

  The idea of ​​the boss is really amazing.

Oh my God.

  The shock makes the scalp numb.

  Wu Wenhui has a feeling of enlightenment. Why didn't he join Bomi company earlier? The high-tech provided by this company can completely allow the starting point to hit other websites.

   "So," Cao Yang laughed, "Do you think there is more or less official power?"

   "There are more, of course," Wu Wenhui said emotionally, "We used to be able to effectively recommend up to 100 copies a week, but now it feels like we can push it to 4 or 500."

  Cao Yang smiled and shook his head.

   "Wrong, the official power must be smaller."

"what?!"

  Cao Yang thinks Wu Wenhui is really fun.

   "Isn't this inevitable? Originally there was no decentralization, but now it has been divided into decentralization. The official power is reduced in any way, but it is true that there are more recommended places."

  Slot!

  Wu Wenhui frowned. He regretted coming to this meeting a bit. There was always a sense of frustration that was crushed by someone's IQ.

  "My idea is to add a tab page called [Discovery] while expanding enough recommendation positions. What is pushed to players here is purely intelligent.

  The recommendation position is to filter and push in our given large pool.

  In this way, all needs can be taken care of. "

  When you don't know what to watch, just go to see the official recommendation. When you have a book of your favorite type, you can read the book you want in [Discover].

  The best of both worlds.

   "Besides, the original rankings are still retained, and then the rankings will be subdivided."

   Cao Yang hasn't thought about this very clearly, because as long as there are rules, there are brushes for the list.

  Except for [Codeword Amount], everything else seems to be able to be swiped.

  The amount of codewords is also the battle strength list of the previous singularities. This thing can at least measure the diligence of the author, and after setting a certain threshold, it can eliminate the brush.

  For example, if you post a useless chapter or a junk chapter, readers can report it, and if you report it, you will be off the list.

  Then the author will not post some meaningless chapters.

  If you want to maintain the battle list, you have to rely on diligence and time.

  Other lists can be scanned as long as they have money. Cao Yang is considering how to optimize and filter so that readers can really read good works.

  However, judging from the current accurate push, it should help many high-quality works gain exposure without being buried.

  After half an hour of discussion and answering questions, everyone has no questions.

   Boss Cao announced the end of the meeting, and then walked out of the meeting room first, leaving only a group of presidents with dumb expressions.

"Awesome, Mr. Cao is too amazing." Liu Zhiping sighed, "This idea is really a genius. After it is accurately pushed out, all our products will reach a new level. It does not benefit a certain type of product alone. ."

   "Yes," Yang Junrong nodded, "I think we can sign more singers."

   "Well," Wu Wenhui is now a little fascinated by the future planned by Cao Yang, "If this is the case, Singularity can at least support several times as many authors."

  As soon as the accurate push is released, the entire web-text ecosystem is revitalized.

  "In fact, this is a process of eliminating redundancy and helping users to filter in advance." Liu Guangran said.

  Everyone is praising Boss Cao's good ideas.

  Only Li Lanyun expressed some concerns, "You are good, but the game platform does not have that much game volume."

  There is no update tonight.

   Ask for monthly pass, reward

Thank you everyone

See you tomorrow

  (End of this chapter)

Chapter end