Chapter 259 257. Come and play with me, uncle! Miss sister!
After took over the Chinese website of Singularity, Liu Guangran called Cao Yang in the evening and complained, “Singularity's programmers are really rubbish. The code level of this website is the most **** I have ever seen.”
Cao Yang's mouth twitched twice, "Isn't this obvious? Do you remember to help optimize it, and find a few more powerful website-related program professionals to help others."
The code of Singularity is really bad. This is something that Cao Yang has known in his life.
After Singularity was acquired by Shanda that year, Qiao Tianchen also used his original Internet team to provide technical support, which allowed Singularity's website technology to be rapidly improved.
Otherwise, various browsing crashes, the user's payment is swallowed, or the payment is not accounted for...
These things happen frequently, otherwise readers would not think of switching to other websites.
However, at the time, there were few websites that were well optimized. Everyone kept clicking on the webpage when the webpage was constantly crashing. At that time, the readers had a very persistent enthusiasm, because some books were only available on this website. You have to endure the pain of the webpage crashing and clicking on it again and again until you finish reading the book you want to read.
According to Cao Yang's own estimation, the proportion of readers lost due to web crashes, recharge problems, and subscription problems alone should stand at least 1/5 of the singularity at this time.
But this kind of thing will definitely not happen after Bomi takes over.
You need to know that Bomi's skills in this area are leveraged.
Thinking of this, Cao Yang quickly added to Liu Guangran, "Guangran, if you ask them to develop a system of feedback mechanism, I will discuss with Wu Wenhui and find a better operation and customer service team for them. Comparing even feedback and communication can optimize the program better."
In fact, Cao Yang thought of a question——
Before the acquisition by Shanda, the code of its own website was badly written.
But why after the starting point was acquired by Penguin, the code is still as bad as ever?
Cao Yang frowned, recalling the pain of being tortured by the client of Singularity in his previous life.
The most outrageous thing is that once, Singularity opened the book list function. As long as you can recharge to the premium VIP, you can have the authority to build a high V book list. The book list can hold up to 100 books. Normal users can open books. Single, the upper limit is only 50 books.
At the beginning, Cao Yang opened a list of 50 ordinary books. Later, as the payment increased, he also rewarded some authors with a lot of money. VIP also reached high V. Then he thought that his original book list could be upgraded to high V books. Single, the upper limit of the book that can be accommodated can also be increased——
But no.
There is no upgrade button.
At that time, Cao Yang was a little angry, and called their customer service. The customer service staff only shirk and managed your emotions, without any substantial solution.
In fact, in Cao Yang's view, this is a question of program determination.
Singularity must not have tested this piece well before, so when writing the code, some conditional restrictions were made:
【Judging whether this user has created a book list, if it is:
Then it is not allowed to create.
Else:
Determine whether the user is a high-v user, if it is:
Then, the user can create a high-v book list, and the upper limit of the high-v book list is 100
Else:
This user can only create a normal book list, and the upper limit of the book list is 50. 】
What a lazy code, this bunch of junk programs will not consider the situation when ordinary users upgrade to high v?
What is the problem?
Does the program that explain the singularity bad?
Rotten is definitely bad, because good programmers, such as those who have experienced thousands of tempers in the game industry, will take into account various boundary issues and condition changes from the beginning, so as to give planning advice in this regard.
For example, the program ape of Audition will ask when making an avatar request: "Does your hat come with your hair?"
The planner said: "Yes, when you change the hat, the whole hairstyle and the hat will be together."
"Then what if I originally had hair?"
"Then hide your hair."
"But what if I had a high-end hair with a hairpin?"
"This..." The planner thought for a while and said, "Then judge who is more advanced with this high-level hair and the hat with high-level hair."
The programmer patted the table and said, "Sorry, I can't do this. From a program point of view, doing rock, paper, scissors is equivalent to a deadlock. There must be a problem in the program. You should think about it first. Let's raise the demand."
Look, this is a good programmer.
There is no singularity.
But we can't completely blame other programmers for badly written code.
Singularity's code is badly written, but in fact, to a large extent, they don't have a good feedback mechanism——
No one told them that this thing was bad.
In other words, the programmers of Singularity have finished this thing, and the people of Singularity itself don't use it often. Even if they use it, they will definitely not be used by users as much, so it is difficult for you to get feedback at this time.
Since there is a lack of feedback, there is naturally a lack of improvement.
The programmer did not gain experience points from feedback and improvement, how to grow?
So the most urgent task for Cao Yang now is to establish a good feedback mechanism for Singularity, just like it does in the game——
Players can report the problems they encounter through the feedback button. These problems will be summarized in the background and handled by a dedicated person. Every week, the programmer is required to solve it.
In addition to active feedback, there are also passive feedback, such as website crashes. In this case, the crash information must be returned.
Of course, if there is no way to get the crash information, then the player has to return it manually.
In addition, we have to take care of some middle-aged and elderly people who can surf the Internet, but don't know much about computers, and give them feedback. Just like dialing 10086, Bomi Literature will set up a customer service line to allow readers to pass the manual The service will provide feedback on the problems encountered.
As long as the ID of the singularity can be provided, the programmer can query the specific situation according to the ID, and these messages will be recorded.
In short, the feedback channels must be sound, serve readers wholeheartedly, and maximize the experience to make Singularity invincible.
The next morning, Cao Yang called Wu Wenhui to talk about this. Wu Wenhui is now appointed by Cao Yang as the CEO of Bomi Literature, and will be responsible for managing the entire literature in the future.
Wu Wenhui attached great importance to the problems Cao Yang said, and Boss Cao simply said it to his heart.
"Yes," Wu Wenhui said, "We really suffered too much optimization, and many bugs have caused readers to lose. Now with the support of Bomi, and establishing a good feedback mechanism, that would definitely be better. ."
After hanging up, Cao Yang combed it carefully and found that he seemed to have missed a very important thing.
If this thing is not resolved, it may hinder Bomi's strategy to a large extent in the future.
In the afternoon, Cao Yang sent an email to the CEO, including the newly merged Bomi Group's Bomi Literature, the CEO of Singularity Chinese.com, inviting everyone to come to the Imperial City for a strategic meeting this week.
Bomi holds strategic meetings every year, but apart from the last major adjustment of the internal organizational structure, it is the first time for such a big movement.
And this time it was Cao Yang initiated it.
Look at the time. Although it is close to the end of the year, it still looks like one or two months. It seems that Boss Cao should have something very important this time.
At 9 o'clock on Friday morning, everyone gathered in the large conference room of Bomi headquarters.
Cao Yang, Liu Zhiping, Liu Guangran, Deng Peiqiang, Li Lanyun, Xiao Ma, Yang Junrong, Wu Wenhui...
Except for administrative, legal affairs, film and television, and secretly researching mobile phones, other bigwigs are here.
This is the first time Wu Wenhui has participated in the company's senior strategy meeting.
Before the meeting, Wu Wenhui also specifically asked Liu Zhiping, "What is the boss going to do this time?"
Liu Zhiping shook his head, saying that I don't know either.
After the meeting began, Cao Yang said straightforwardly, “In order not to waste everyone's time, I just skipped some unnecessary openings. Today I call everyone here. I want to tell you something that I think is more serious and concerns all departments. And the problems that need to be solved urgently for the future development of Bomi."
Everyone looked at each other, everyone didn't know what the problem was that Boss Cao was talking about.
Including Liu Zhiping, he is more nervous than everyone present.
A big problem related to the entire company, and as the boss of the strategic department, he did not notice it. This is a kind of suspicion of negligence.
The atmosphere in the meeting room was very tense. Everyone held their breath and wanted to hear what the boss would say next.
"We have a lot of industries now," Cao Yang said, "The value-added services provided by QQ and QQ, including QQ show, QQ music, QQ space, QQ voice, QQ video..."
QQ Voice is a new product launched last year, because when players played games before, they actually used typing to communicate. In many cases, players actually didn't have this free time.
Lianzhong Hall successfully opened the market with a UC voice. This product, which had been used to death by Bomi's gaming platform, was able to come back alive. It can only be said that they have accurately grasped the needs of players.
UC Voice is an external software. When you play a game, turn on UC Voice and you can communicate with the other party through the microphone.
In fact, the principle is very simple. It is nothing more than a voice chat software, which converts the player's voice input into a digital signal, sends it to the other side of the software, and then plays it into voice after being interpreted.
But with such a small feature, UC voice software has gained more than millions of users.
So QQ quickly followed up and launched its own nested voice in QQ to provide voice communication services for users of the Bomi system.
Because QQ itself has a strong user base, it quickly regained the market after the launch of QQ Voice.
Now on the market, most users use QQ voice.
But don't underestimate this thing. If you develop a few steps later, it will become the first live broadcast system in China. YY did it in the same way. It's a pity that after six rooms came out, it did not develop in the direction of live broadcast. Just lost the market.
Cao Yang has formulated a strategic plan here. After the launch of QQ voice and QQ video, the next step can be to develop in the direction of live broadcasting.
However, the live broadcast is similar to the current potatoes. It is a kind of money-burning goods, and it is the kind that burns hundreds of millions of dollars every year. The more users there are, the more money it burns.
The advantage of live broadcast is slightly better than Tudou in that live broadcast can bring fire, and there can be celebrities in the promotion. This part can also bring additional benefits to Bomi.
In the past, Huya and Douyu made a loss in live broadcasts because they only had live broadcasts and did not have a better means of monetization, but it was not the same when combined with games.
Many games are live-streamed, and this part of Qianhuya and Douyu did not get it, and they dare not ban the game. After all, it is a very important core product, so they are actually quite a loss.
I made a wedding dress for others, but I didn't get much benefit.
But now Bomi is different. He gets the traffic and realizes it through games. Most of the live broadcast content of the anchors is related to Bomi. This is a good publicity channel.
So Boss Cao hopes to do live broadcast.
Including the current Weibo and blog questions, they are actually developing in this direction, which can also increase the exposure of Bomi's artists.
After being named by Boss Cao, Xiao Ma's face was embarrassing.
He didn't know whether Boss Cao's naming was to praise them, or to attack them as a counterexample to [the problem].
So Brother Xiao Ma can only sullen his face, sit up straight, and try to listen to what Cao Yang is about to say.
"In addition to the QQ series, we also have game platforms, portals, blogs, and emails and Weibo in the future..."
Bowen is still in the testing stage, which is equivalent to Zhihu in the previous life. As a knowledge site where users ask and answer questions spontaneously, Bowen actually has many benefits. On the one hand, it is an information platform and it undertakes a very high strategy. Value is the ecology that Liu Zhiping said.
A very important part of the information platform, which can accumulate more users and traffic for Bomi.
In addition, Bo Wen has a very good impression on the outside world, especially the above leaders have consulted Cao Yang on this product before, because this is equivalent to a knowledge sharing subject and keeps up with current events. If it can be done, it can help a lot. People carry out science popularization, and at the same time, knowledge is shared and spread.
In fact, this product is a really good product for the country, so the above is very supportive of Bomi's development of this project, and expressed the hope that Bomi will have more similar products in the future.
Backed by the country, it immediately became different. Professor Fang Qiong and Professor Ni Guangnan...a bunch of big cows brought their students and school elites to join in and became the first batch of settlers of Bowen.
However, because the platform itself is positioned as a real online community question and answer, it needs high-quality content. The initial screening for users is relatively strong, and the threshold is relatively high, so it attracts fewer user groups.
Since its launch in early 2005, the total number of registered users is less than 50,000.
However, Cao Yang is not worried. Originally, this is an accumulation process. It is difficult for Bomi to accumulate such a huge traffic and user group, which means that other companies want to enter this field and have to go through this painful accumulation process.
At that time, Zhihu was founded in 2007, and did not complete initial accumulation until 2014. It has 20 million users. In 13 years, Zhihu had a pitiful number of users, only 400,000.
is to accumulate thick and thin hair.
Knowing that it is hard to go, but it is also destined that they can go far later, because this road itself requires long accumulation.
This product takes a different route from Bomi's upcoming Weibo Weibo:
Bowen is a high-quality Q&A community, and Weibo takes a secular and instant interaction, mainly relying on the effects of celebrities and Internet celebrities to accumulate fan groups.
If these two pieces can be eaten, the flow of Bomi will be more stable.
Furthermore, after the launch of Weibo in the future, it can also increase the exposure of Bomi's artists, paving the way for the future film and television industry and the existing music industry.
The reverse is also true. Good artists entering Weibo can drive Weibo.
This is a virtuous circle.
Boss Cao called his name one by one, and everyone in the room was shocked by everyone who was called.
"The problem we are facing together now," Cao Yang said, "is about the user's screening of information."
"Um?"
Everyone raised their heads and looked at Cao Yang with doubts.
"I think so," Cao Yang said. "Each user actually has his or her own preferences. Take games as an example. Some people don't like shooting games by nature and feel dizzy. Some people like to play turn-based games because Can't keep up with the reaction speed, or indulge in a slow-paced strategy experience.
The same goes for music. Some people like R&B, so they like Zou Jielun, some people like lyrical songs, and classical music...
In terms of novels, some people like fantasy genres, and some people like love stories...My classification is actually relatively superficial, and there may be more detailed classifications...
But what I want to say is that because the game platform, music platform, novel platform, information platform... pile up a lot of information for users, it may be difficult for them to filter out what they like and want from the massive amount of information. "
Cao Yang smiled slightly, "Do you understand what I mean?"
"So..." Liu Guangran raised his hand silently, "Do we need a more refined search function?"
"Wrong," Cao Yang said.
Gan!
Liu Guangran hugged his hands in a huff and didn't do a refined search. Then how do you let users find what they like?
"But it's not entirely wrong." Cao Yang smiled, "Searching is actually a very passive way, which is equivalent to other people needing your service, and you have to search from house to house. In fact, it wastes other people's time and waste. Our resources.
What we have to do is to be more proactive, provide good services, and directly push what users want to them.
Have you never seen the beauties who greet you on the streets of Guancheng? How active they are!
If you don't take the initiative, where do you come from? ! "
"what?!"
What the hell? !
Everyone frowned, wondering how to describe their inner feelings at this time.
Is Boss Cao crazy?
Can our product still talk, take the initiative to pull your clothes, tell you——
"Come and play with me, uncle/lady?!"
(End of this chapter)
Chapter end
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