The Rebirth of the Male God Starts From Playing Games Chapter 225

Chapter 225 223. On board, everyone!

Everyone sat on their seats, covering their mouths and listening quietly to President Cao's bragging.

After Cao Yang finished speaking, everyone applauded and basically agreed.

Boss Cao took the opportunity to enter today's conference theme, which is how to increase the market size of stand-alone games and increase the income of the companies present.

This is a very practical question, and the actual participants are all personally related.

About this matter, Cao Yang made several suggestions:

First, the homogeneity of domestic stand-alone games is relatively serious. 90% of the games on the market are based on martial arts or fairy tales. The king of heaven to be released is also a martial arts type, the Jin Yong series of Zhiguan, the series of Martial Arts Heroes...

It is difficult for you to find games that are out of the martial arts genre.

A few, only Bomi's King series and Daewoo's Monopoly series are in the direction of galgame and casual games.

This is equivalent to everyone grabbing food from each other.

Everyone frowned upon hearing these words.

How do you feel so familiar?

It seems to have heard it somewhere.

Am I special... Am I going back in time?

Why is it that it is 2004, but I live out the feeling of 2002?

Qing Bo Jun sat in his seat and looked at Cao Yang with a smile.

Grass and mud horse...

Copy Lao Tzu's point of view, can you be your own person? Huh?

So at the meeting, Cao Yang's first suggestion was--

Rationalization of game competition and reasonable distribution of game themes.

What does it mean?

In other words, don't always rush to develop martial arts games, you can find other ways and spread them as much as possible.

If is scattered, there are several advantages. One is to segment the market, so that everyone does not need to grab food, and they can ensure that they can eat. The second is to expand the game circle and allow more players to enter the market.

For example, the games in the world are basically martial arts, so it is possible for players who like casual games, or players who like racing, sports, or even simulation games, it is difficult for them to find a suitable one in the Chinese market. One's own satisfactory products can only rely on the import of foreign games.

Rather than let foreigners make this money, it is better for us to make this money ourselves.

As long as everyone distributes well, the game population will be expanded on a large scale.

This should be easy to understand. At the beginning, the game population was only as large as the martial arts circle. After the market segmentation and expansion of other games, this game circle will include martial arts, leisure, competition, simulation... a series of players enter.

The larger the circle, when they move between each other, they can also bring benefits to various companies. If there are more cakes, they can naturally be divided.

Am I special...

Everyone looked at each other, everyone was tacitly aware.

Boss Cao, this is completely plagiarizing what Qiu Zong said back then.

If someone can carry out macro-control, will it be done sooner if they can carry out resource allocation?

Niu Kun raised his hand and asked Cao Yang:

"Mr. Cao, however, this first proposal brings about a very fatal and very practical problem——

How to allocate it?

Now everyone knows that in the game category, the one with the largest number of players is the most profitable. Who will do it and how much it will do each year are all questions.

Then since there are the most profitable, there must be the least profitable.

For example, in the sports category, everyone thinks this thing is very small. If you say that a football game, how many people can play it?

Human nature is like this. Everyone wants to eat the best and the biggest, and no one wants to make a niche product. "

Unless you really can't live anymore, you may be persecuted.

Boss Cao, this meeting is simply a feast, and we are forced to sign an overlord treaty!

No one is willing to give up vested interests and fulfill others.

Boss Cao smiled contemptuously, “Who told you that martial arts are for the masses and competitive games are for the niche? Mr. Niu, the market and the times have changed.

The games made by Bomi have never been for the masses, and eventually became the masses.

Look at, is the King of Glory series martial arts?

Is the scripture of mountains and seas martial arts?

Excavate and change, do not follow the homogenization route, and strive to make quality products, it is possible to occupy the market. "

Is NBA2K a niche?

The classification is counted, but the audience is wide.

Is galgame a niche?

Originally counted, but it has become a big hit in recent years.

So, these things are constantly changing.

Before mihayo got up, all domestic game manufacturers thought that the second dimension was a niche. Later mihayo told you that the second dimension is the hottest in the future, so countless manufacturers have gathered together to develop the second dimension.

This is the failure to find one's own position.

Chinese people are a little bit not so good. It should be said that domestic businessmen are a little bit not so good. They like [chasing hot spots] and [chasing wind outlets], so there is less persistence. Countless people fell in the process of chasing hot spots, but those who started at the beginning Those who insist on going their own way can go better.

Cao Yang's remarks were really out of goodwill. Although they were also copied from the original old request, they were very pertinent.

You have to find your own foothold and position, and then go on unswervingly, don't join in the fun.

If you can't wake up at all, your position in the future will only be taken by others.

The boss of Daewoo raised his hand and continued to express his doubts, "Like our company, the Immortal Sword series and Xuanyuan Sword series are already established IP projects. It is impossible to say that you can stop if you stop. These things must continue. , It's hard for us to give up."

Cao Yang smiled, "I just made a suggestion, because I also have no right to ask you to interfere in your development plan. In the end, the market will explain everything. I believe that different people will have different production concepts and create them in the game. It belongs to one's own value alone."

Yes, this is not based on human will.

In the future, Bomi's Aier game platform will become bigger, and the final result of development will be a hundred flowers blooming and a hundred schools of thought contend.

There will be games of each category, and each category should have its own hegemonic work.

This is a good ecology based on the platform.

It's not that we can do whatever we want. As soon as the current Ile game platform is launched, this guy is equivalent to having his own vitality, and it will eventually grow like this.

Anything that does not meet the needs of the Aier gaming platform will be eliminated in history.

Cao Yang's first suggestion today is really just a suggestion.

Even if the companies here don't do it, someone will do it in the end and put their work on the Aier game platform for promotion.

Then let the Aier game platform grow into what it should be.

Since the advice has been given, it is their business whether to listen or not.

Boss Cao is completely different from Qiu Bojun in this respect.

Begging is always a patriarch's posture, persuading you with all your heart, and then I will find a way for you.

Cao Yang is what Lao Tzu said, so you can do whatever you want.

is more like a savage and willful child.

However, judging from the age and personality of Cao Yang and Qiu Zong, they are very in line with their style of behavior.

So everyone fell silent and continued to listen to Cao Yang's speech.

"What I want to say below is very practical."

Cao Yang cleared his throat and glanced around.

"Before I talk about the next topic, I want to show you the latest achievements of Bomi."

On the big screen behind Boss Cao, the interface of the Aier game platform and related game products appeared.

"This game platform is a product that we have promoted as early as 2001, but it was only during the previous period that the platform became popular."

Cao Yang said, “We have made some adjustments to the platform strategy, digitizing the company's single-player games and putting them on the game platform for sale.

So far, the results are pretty good. "

Immediately afterwards, Cao Yang announced a set of figures:

"This time the Frozen Throne issued by Bomi is on sale globally, the offline sales are about 730,000 sets, and the online results are about 2.94 million sets..."

Wow!

When heard this number, there was an uproar below.

This Nima, which adds up to 3.7 million sets, how much money does Bomi make?

This figure feels like how many game companies have dreamed of, but have never been able to reach it. How come it feels so easy in the mouth of Boss Cao?

I am really angry.

Too irritating, right?

Although everyone is dissatisfied in their hearts, everyone here is a big brother. Calm down and think about a question at the same time.

Is the game platform so powerful?

"In addition, the Aier game platform has also driven other Bomi products, such as the King of Glory series. Thanks to the platform, it has increased its sales by more than 400,000.

And other Warcraft-related bundles have also sold almost 1 million copies.

In addition, there is also the [Unreal] game developed by epic, which has sold 100,000 sets of good results on the platform. "

This Nima...

The expressions of everyone changed.

They all had a foreboding of how terrible this thing was.

Is the Aier game platform actually able to produce such good results?

In fact, before this conference, the big players in the game industry actually paid attention to Bomi's game release this time. They thought they had posted a lot, but they didn't expect that there would be so many.

They think that the platform is a bound accessory in it. The role is actually not that big. In the end, it may be used by Boss Cao to advertise, just like 17173, but they did not expect the role of the game platform to be so big.

"This thing is like a large supermarket," Cao Yang continued, "Before the supermarket appeared, we went to the vegetable market to buy vegetables, we bought electrical appliances, we went to the home appliance store, and we bought sanitary products to the canteen...

But after we have a supermarket, we can all go to the supermarket to buy everything we want, except for large-scale furniture, cars, airplanes... which are difficult to fit in the supermarket. "

Cao Yang's words made everyone laugh.

"So, I mean, Bomi's Aier game platform is also like a large supermarket. The goods sold in this supermarket are games. Players can come to the game platform to choose their favorite products, and then in the process Among them, we also have many loyal users who often visit supermarkets."

Um……

Everyone was silent, silently thinking about what Cao Yang said.

Game supermarket.

A very advanced concept.

It revitalized the game.

This thing is actually what I wanted to achieve at the last Internet summit——

Invigorate the market and make the market bigger and bigger.

"So far," Cao Yang smiled, "We have 5 million new platform users this time."

"Wow!"

Everyone exclaimed.

A platform?

5000000?

What a terrible number is this?

"And we had more than 20 million registered users in China before."

"What?!"

Everyone's eyes widened in surprise.

But they quickly realized that the users Cao Yang said were former chess and card users.

There are still some differences between the attributes of chess and card users and those who like to play single-player games.

Although there is a certain overlap, but for them, they need a process and threshold to switch from chess to stand-alone games.

However, the 5 million new users on the Ile game platform are different.

They come from all over the world and have a relatively high acceptance and desire for the game. This part of the players will have a greater desire to accept the new game.

is regarded as the core user of the game, and the willingness to pay is relatively strong.

Thinking of this, everyone felt sour in their hearts.

Why are all good things taken up by Boss Cao?

It's really uncomfortable.

Because the card that Boss Cao took out this time is not a card, so he put the mahjong table directly on the table for you.

If you play cards with him, you still have the possibility of winning. The entire mahjong table is owned by others. How can you win in the future?

Unless you reopen a new mahjong table, you will have to play mahjong at the mahjong table provided by Mr. Cao in the future.

"The Aier game platform is an open game platform. Bomi's own game development capabilities and development speed are very limited, and it is difficult to keep up with the growing game needs of players, so this big platform is destined to be open and shared."

Cao Yang smiled and said the core content of today's summit.

At the same time, everyone became very nervous and swallowed silently.

Because this thing is so important, it's about self-interest.

Bomi's Aier game platform makes everyone feel an unprecedented vitality.

Finally, in the eyes of everyone's expectation, Cao Yang smiled slowly and said——

"So, if the Aier game platform is a big ship, then I hope everyone can think about it, seriously think about it. We welcome all game-making companies to cooperate with Bomi and put your The game merchandise is placed on the Aier game platform."

Fuck!

The pupils of everyone dilated, and their faces were full of excitement.

In fact, they all understand that what the core of boss Cao's talk is today is to promote this game platform.

The key is ——

The question of whether to board the ship.

It's definitely good to board the ship. If you don't have enough users, then the users of the Aier game platform itself can give you a guide. This part of the population will be better than advertising and buying traffic. High quality, higher willingness to pay.

From the perspective of cost-effectiveness, it is actually a wise choice to board Boss Cao's ship.

Of course, if you have a higher level of players and other platforms, you don't have to borrow this thing from Boss Cao.

The issue is--

Do we have one?

All of you here ask yourself, and found that there is really no, let alone no, now even the game is trembling, I don't know if users will be lost tomorrow.

The advantage is obvious, and the rest is divided into problems.

Everyone is an old fox, a veteran in the business field, knowing that Cao Yang will not talk about this kind of thing explicitly at this meeting, and can only talk about it after the meeting.

So everyone tacitly applauded Cao Yang's proposal.

In fact, Cao Yang thinks the same way. The platform will definitely introduce a general sharing rule, and if necessary, it can also be discussed separately.

The function of the partition rule is to restrict the mass game business. For example, in a private workshop, if you want to put your game on the AIR game platform, then after you submit it, you can pass the review.

According to AIR's share clause, the money sold may be part of the platform, maybe 30%, maybe 50%...

Cao Yang has to consult with colleagues in the strategy department to determine the specific price.

In the end, there may be a hierarchical rake method, for example, the amount of sales is more than the rake.

How much sales are below, the platform does not make any commission at all.

The purpose is to protect those low-profit game makers who rely on love to generate electricity.

This is the same as doing a shopping mall, you can only protect users if you ensure the supply of goods.

Cao Yang's wish is to enable all game enthusiasts to support themselves through the AIR platform.

As long as you have a good work, put it on the AIR game platform, you will definitely not lose.

After the meeting, many people stayed and exchanged business cards with Boss Cao.

In fact, everyone exchanged once in the last meeting, this time just to be able to say a few more words to Cao Yang.

"Mr. Cao, I hope we can cooperate in the future and contact us by phone." Li Yongjin, the boss of Daewoo Consulting Company, made a phone call gesture.

"Definitely. Welcome to cooperate." Cao Yang said with a smile.

Daewoo is willing to put their games on the Ile game platform, which is very desirable.

Daewoo has the same idea. Many games have entered the sales bottleneck, and the Aier game platform can open the market for it.

"Mr. Cao, let's talk about future cooperation when we have time." said Wang Junbo, the CEO of Zhiguan Game Company.

"Okay, okay. We will make an appointment when we go back." Cao Yang said with a smile.

"Mr. Cao, don't forget me..."

"Mr. Cao, we are currently preparing to develop a new game. We especially want to cooperate with your company."

"CEO Cao……"

If we talk about the last Internet summit, Kingsoft's Qiu Zong put forward an unrealistic idea.

So at this Internet summit, Cao Yang helped the idea to land.

The effect of this meeting was even better than Cao Yang expected.

(End of this chapter)

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