The Military-industrial Scientific Research System of the Academic Master Chapter 458

Chapter 458 How about giving Mr. Chang a car?

In recent times, Jinling Automobile has been enjoying a happy life.

In the mid-1980s, the Iveco Daily, a model that was regarded as durable in the eyes of the time, entered the Chinese market and gained wide popularity and praise in a short period of time.

In 1996, the joint venture Jinling Iveco Company was formally established, pushing the sales of this model to a small peak.

And this year, that is, in 1997, at the handover ceremony of Hong Kong Island just over two months ago, the overwhelming news also quoted a lot of classic pictures of the Iveco fleet of the troops stationed in Hong Kong Island passing the Luo Wu Bridge. The symbolism of this model is taken to a new level.

In the following months, orders from government business departments and powerful agencies came like snow. If nothing unexpected happens, the sales volume of the entire series of Iveco models in 1997 may even exceed the 25,000 mark.

If placed more than 20 years later, this number may not be comparable to the monthly sales of a single model of some popular domestically produced cars. However, in 1997, for a car company that was only in its second year of establishment, this kind of achievement was It can be said that it has reached the sky in one step.

Not to mention, Fiat Group also sent a big gift last month, directly sending Fiat, Maserati and Alfa Romeo to realize the joint venture.

At this time, Maserati's brand tone has not declined to the level it will be twenty years later, and it still has a place in the luxury car field.

Fiat is also quite capable in the field of small family cars.

As for Aloma…

It's always good to have someone to help you with.

In short, no matter how you look at it, Jinling Motors looks like it is about to take off, and even general manager Li Liangyi is in a clear mood at this time.

At this time, he was discussing the future development direction of Jinling Motors with several close associates.

“Mr. Li, I went to Italy this time to inspect several Fiat Group models currently in production.”

Deputy General Manager Feng Bin said as he took out a stack of photos from an envelope and placed them one by one in front of Li Liangyi:

“After the other party inspected our current production capacity before, they recommended that we try the water with a simpler model first…”

Feng Bin pointed to one of the photos, which showed a car that looked a bit like the two-box Xiali commonly seen on Huaxia Street.

“Fiat Uno, right? I've seen this model before.”

This model has been sold in China through various legal or illegal channels in the past few years, so it is normal for Li Liangyi to recognize it:

“But the hatchback...is not very recognized by the domestic market. It would be better to make it into three boxes, just like Xiali.”

Ever since various cars entered the Chinese market in the late 1980s, "having a head and a butt" has been a matter of great importance. Not to mention private users, even taxi companies have looked down on hatchbacks with a flat rear by half a grade. Two low-end models, Xiali and Fukang, have deepened this inherent impression in the market.

Li Liangyi, as the general manager of Jinling Motors, naturally understands this matter.

But Xiali was able to change from two boxes to three boxes because Jinling Motors had already increased the localization rate of all vehicles to more than 90% before that. Jinling Motors did not have the capital at this time. If it wanted to change, it would have to rely on Fiat Group. .

However, Italians are famous for their laziness. Before the Chinese market has started, let them customize a car specially for you...

Just dream.

With this diligence, Fiat would not have entered and exited the Chinese market three times in the original timeline and ended up in despair.

Fortunately, Feng Bin did not go abroad just to enjoy the Western service industry. He also did a very detailed research work and immediately found another photo:

“Fiat really has such a model. It is not sold in their country. It is only sold to third world countries. The chassis is the same as the Uno, but the three-box model is called...Siena.”

Li Liangyi adjusted his glasses and stared at the red car in the photo for a while.

Feng Bin next to him also saw that his leader was quite satisfied with this model:

“1.4-liter displacement, four-cylinder engine, maximum power of 73 horsepower, and five-speed manual transmission. It is obviously better than Xiali in terms of appearance design, workmanship, and power.”

It's not that he was targeting Jinmen Motors. Mainly in the late 1990s, Xiali was almost synonymous with “affordable” small cars with a price of 80,000 to 100,000 yuan, so it was normal for it to be used as a comparison object.

As expected, Li Liangyi nodded frequently after hearing these data:

“This model is okay, but the name must be changed to make it easier to remember. In addition, the localization rate must be guaranteed, which cannot be less than...40%.”

As he spoke, he stretched out four fingers and gestured in mid-air. This is a promise Jinling Motors made to its superiors in order to obtain the qualification to produce passenger cars. He must complete it no matter what.

“40%…I'm afraid…”

Feng Bin feels that this number is a bit outrageous:

“Mr. Li, Jinling Iveco has been introduced for so many years, and the localization rate has just broken through half. This Fiat new car requires 40% just after it is introduced, right...”

“Hey, Mr. Feng has been abroad during this period and is unaware of some situations.”

Ji Nan, manager of the technical department of Jinling Automobile, who had been silent for a while next to him, let out a hearty laugh:

“We have already carried out loading tests on a batch of new domestic parts. Starting from November this year, the localization rate of newly produced Iveco will exceed 60%.”

Although Jinling Iveco and Jinling Automobile are not completely equal, for him, the manager of the technical department, this kind of thing is definitely huge good news.

He then added another sentence:

“Furthermore, the import substitution this time is all core components, such as wheel hub bearings, transmission release bearings, and gear sets. All in all, we can make a profit of at least four to five thousand from each vehicle.”

“Is there such a thing?”

Although Feng Bin doesn't understand technology, he still knows arithmetic.

With Iveco's current annual sales, each car will earn an extra 5,000 yuan in profit, which is 100 million a year.

Based on Jinling Iveco's shareholding, Jinling Automobile can get about 50 million yuan, which is of great importance to a group that is about to make a fortune.

"Yes, some time ago, a classmate of mine in Bingcheng contacted me and said that Northeast Special Steel sent them a batch of samples, and the quality was no worse than the Japanese products. I didn't really believe it at first, but after thinking about it, He is an old classmate, and we have no business conflict with Bingcheng Automobile. There is no need to come here to deceive us, so he went over to purchase a batch of samples for testing..."

Li Liangyi, who was sitting at the top, did not join the conversation among his subordinates.

At this time, he was picking up another photo and looking at it carefully.

In the photo is a beautiful blue car, which is worth a lot of money at first glance.

“This is the most high-end car we can introduce from the Fiat Group. The Maserati Quattroporte is on the same level as the Mercedes-Benz S-Class, and it costs more than one million to import.”

Feng Bin, who saw this scene, quickly introduced it from the side.

From the eyes of his general manager, he seemed to see a trace of desire.

“Mr. Li, if you have an idea, we can import a few cars to test the water first. Even if we can't sell them, we can digest them internally...”

Internal digestion, naturally it is self-produced and sold, and used as an official car for the group's senior executives.

“Forget about internal digestion.”

Unexpectedly, Li Liangyi waved his hand, lowered his head and thought for a while, then slowly said:

"I do have the idea to import a few cars, but I plan to give them out as gifts in the name of Jinling Fiat Group, as an... advertisement."

The secretary next to him immediately understood the implication.

As a true confidant of Li Liangyi, the secretary knew very well why Fiat Group suddenly came to him to ask for deeper cooperation.

Not to mention all of them, at least eight of them belong to the Torch Group far away in the capital.

The former has always wanted to establish a relationship with the other party's general manager Chang Haonan.

Last time I used an advertising space to test it out, and the other party showed a very business-like attitude.

This time, Li Liangyi, who was a little unwilling, was obviously ready to increase the stakes and try again.

(End of this chapter)

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