The Best Small Farm Chapter 178

   Chapter 178 Olsen Sisters Beer Endorsement on

  Chris was very indifferent, drank a cup of coffee and said with a smile. "Hill brought a gift for a pandora, isn't pandora here?" "I went to learn ballet, I will be back later, thank you, Hill." Li Han took two plush toys, no, no Toy.

   Hill saw Li Han looking over and said with a smile. "These are two little koalas. They are very docile. I have seen them very well. I hope pandora likes them." Clear, think it will not be low.

   "Han, this is just a small gift. I'm really sorry about what happened the day before yesterday." Hill used Li Han once, which was considered an apology. "Well then, thank you, Hill, what happened the day before yesterday was just a small misunderstanding, I've forgotten it, let's have another coffee."

Li Han poured Hill another cup of coffee with a coffee pot. Li Han didn't have the heart to think about who was right and who was at fault. At least he didn't suffer any losses. This is probably Chris's plan. The previous contract was too restrictive to Li Han. Too much, too tight, or the idea of ​​the Chris family, Li Han shook his head slightly, thinking that his thoughts were complicated.

  Chris said with a smile. "Hill, as I said earlier, Han is a generous person and won't care about this. Han, we can talk about a new contract. The Chris family will definitely show great sincerity."

  Li Han smiled. "It's still early, let's have a cup of coffee first." Li Han was waiting for Liu Ming to come over. Yesterday, Liu Ming introduced a friend to Li Han, who was the executive officer of SABMille in charge of Asian affairs. Yabu, SABMille is the second largest international company in the world. Brewer SAB owns 49% of China Resources Beer's "Snowflake" and "Blue Sword Beer". Nowadays, the domestic beer market is almost monopolized by foreign-funded enterprises. With the advent of the oligopolistic era, we are facing a battle of kings.

Li Han holds the beer brewing formula and Chinese identity in his hand. Whether it is SAB who wants to defeat InBev in China, or InBev who wants to dominate, he has a fatal attraction. Of course, the premise is that the formula can really be obtained. Even if the formula is not available, Agency is also a good gimmick. Compared with the mature beer markets in Europe and the United States, in the Chinese beer market, many beer giants compete for the last piece of fat, and beer consumers are highly loyal to local flavors and national brands. Brands, all are considered for this.

Liu Ming told Li Han that although InBev has passed the anti-monopoly review in China, there are still many conditions and restrictions, which make it impossible to increase the shareholding of Tsingtao Brewery and Pearl River Beer. * Beijing Beer and Hua * Run Snow, etc., of course, the financial tsunami sweeping the world, so that AB InBev had to adjust its strategy.

   Even so, InBev still occupies the market in southeastern China, with 33 wholly-owned and joint-venture factories. It occupies the first or second market share in Fu Province, Zhejiang Province and other provinces, owns a number of regional strong brands, and holds a 25.3% stake in Zhujiang Beer. InBev merged AB as the largest beer group in the United States, focusing on the Northeast market in China. In addition to the flagship brand Budweiser, it also holds all the shares of Harbin Beer. Similarly, the Chris family holds shares in the Japanese company Asahi Brewery. As one of the largest brewers in Japan, this acquisition is also the dawn of the benefits after the cooperation with Qingdao and the expansion of the Chinese market share. in search.

   Among them, Carlsberg, whose Chris family holds shares in the Midwest, has successively owned Kunming Huashi, XJ Hops' beer assets, Chongqing Beer and other brands to consolidate its position in the Midwest.

   InBev joins hands with AB, and important wine companies such as the Chris family join, competition will be the keynote of the future beer industry. As the world's second largest international beer manufacturer SAB, which owns 49% of the shares of China Resources Beer, SABMiller, who has always owned China Resources Beer with the largest production capacity, is bound to take action to consolidate his position. Possibility of mergers and acquisitions with other foreign investors.

  The domestic beer industry has always been a high-growth market. As the world's beer market with the fastest growth, the largest production and sales volume, and the most market-oriented and most competitive industry in China's mass consumer goods, the continuous growth of consumption will be the long-term trend of future development. It is precisely because of this that China's beer market is particularly "attractive" in the eyes of international beer masters. The entire Chinese beer market has become a battleground for InBev, the Chris family, SAB beer, and oligarchic capital. Under this capital competition, many small beer companies have difficulty surviving.

   After listening to Liu Ming's analysis yesterday, Li Han couldn't help sighing. Except for a few brands, most of them were held by foreign beer groups. Li Han is waiting for Liu Ming and Yabu to arrive at this time. It is not a threat. He just wants to remind the Chris family that the joke has been made, and it may be another appearance.

  Liu Ming and Yabu didn't ask Li Handuo to wait. Both Chris and Hill were a little surprised. Yabu's arrival made Hill's heart abrupt. Chris pursed his mouth tightly and narrowed his eyes. "Ming, Yabu, please take a seat and have a cup of coffee. I'll introduce you to it."

  Chris smiled and shook his head. "No, Han, Yabu and I are good friends, Yabu, are you satisfied with the reception yesterday?" "Of course, this is the best reception I have ever attended, and it is a blessing to know a winemaker like Han. , of course, it is also pleasant to meet Miss Doles." Yabu and Hill, Chris, three people, belonging to three parties, at this time Chris and Hill are in a cooperative relationship, and the Chris family is relatively too much in China. Weak, holding too few shares, and not having much say.

  The Chris family's wine industry needs InBev as a leader to enter the Chinese market. Similarly, InBev's financial constraints require the Chris family to influence Asahi Beer's decision-making in exchange for time. Li Han did not understand these things, did not understand, did not have the ability to participate, and did not have the idea to participate.

   "Chris, Mr. Yabu is more interested in the farm. I invite Yabu to visit." Li Han said with a smile, Chris's eyes flashed with an incomprehensible light, and he took a sip from the coffee cup. "Yabu, why don't we take a look together, how about we have time in the afternoon to talk about cooperation while playing golf?"

  Hill paused, a little surprised at what Chris said. "Hehe, Chris, you misunderstood, I can come on vacation and not talk about business." Yabu took a sip of coffee and said to Li Han with a smile. "Han, I don't know if I'm lucky enough to have a beer. I like Luna very much."

   "Of course, wait a moment." Li Han gestured to Liu Ming with a secret thumbs up, Yabu Zai, Chris and Hill's strength, at least three points disappeared. Li Han carried a small bucket of luna, and poured a cup each.

   "It tastes really good, Chris, I heard that David is not very interested in Luna, Han, I like it." Yabu looked at Chris with a smile, Chris frowned slightly and smiled. "No, David likes Luna too much. Young people always make mistakes for what they like. I think God forgives young people, doesn't it?"

   "Yabu, Chris, I don't think I love the taste of luna more than me. The first time I tasted it, I was fascinated by it." Hill leaned against Li Han and looked at Li Han with a smile. Liu Ming took a sip of beer and said lightly. "The luna tastes good and I don't think I have any reason not to like it."

  Li Han took a sip of beer and smiled. "Unfortunately, luna brewing is too difficult. Everyone likes to come to the farm when they have time. I invite everyone to have a drink." "Oh, what a pity. Good things should have been shared with everyone." Yabu felt a little regretful.

  Chris breathed a sigh of relief, Hill was full of suspicion, Liu Ming and Li Han smiled at each other. After drinking a beer, Li Han drove Yabu, Hill, and Chris to visit the barley and wheat fields in a pickup truck. "The best beer wheat is used in the fields here, and the raw materials outside are not as good as the beer and wheat watered by local water sources, and the taste is pure."

  Chris, Hill, and Yabu nodded, saying yes, water from the same source makes beer more pure. It is not easy to just grow good ale, especially if you want to brew unique beer, not just ale.

Along the way, Li Han took a few people to visit, his own wine garden, and a few pieces of land beside the lake, which he plans to use to grow rice. Will it be possible this year? Next year, Li Han wants to increase production. Raw materials are a big problem. Ordinary beer wheat And rice, drinking party, even if you add spring water, it is just the taste of morning dew, few can reach the quality of the orchid, luna does not need to think about it. "Han, I wish you success, I think I am willing to participate in the investment, perhaps to expand the planting area."

  Li Han shook his head slightly and said with a wry smile. "Chris, spring water is used for brewing beer, at most more than 100 barrels a day. The annual output of Hank Manor has reached the limit of 30,000 barrels. This year's production increase is rare. I think it should reach 10,000 barrels next year. Hope to reach 30,000 barrels in three years.”

Hill nodded slightly. InBev never got Li Han's formula. Among them, he also suspected that spring water was the key to brewing orchid, and morning dew was the key. The output of 30,000 barrels was not large, whether it was for InBev, SAB, or the Chris family. But if all can reach the quality of morning dew, it is enough for a beer company to enter the high-end market.

  Chris secretly regretted agreeing to Hill's plan. Most of the family probably wanted to give Li Han a look, but they didn't expect the effect to be very bad. "Han, there are still some in the company. Yabu will go back first, and I will send him off."

   Back to the small farm, Liu Ming talked to Li Han, and sent Yabu away. When Yabu left, he gave Li Han a business card, and Li Han put it aside and sat down. "Another cup of coffee." After walking around and returning to the farm, I thought Chris and Hill were a little thirsty.

  Chris said with a smile. "Han, I think we should talk about a new contract, David, I apologize on his behalf, the Chris family has been very honest, this is just David's personal impulse." "I understand, Chris, I I said earlier that this was just a misunderstanding, I believe the Chris family is sincere."

Just as Li Han and Chris were discussing the contract, Jennifer and Lingna brought Dudu and the baby back. Mom and Aunt Xu bought vegetables, returned to the farm, and happened to meet each other. Although Mom had some criticisms of Jennifer, but Thinking about how Jennifer said she was Dudu's mother, and I've come to think of it a few times, although Jennifer's personality is a bit arrogant, she is good at dealing with others, and she speaks with reason. I am very happy.

   Thanks to Qi Guangyao for the 588 reward, thanks to Yanzi Bai, and the cola milk instant noodles for the reward.

   (end of this chapter)

Chapter end