Rebirth of the Burning Era Chapter 437

? Just when Liang Yifei has already begun to actively prepare for transformation and jumped out of the market of health care products, which is destined to be reviled in the future, some companies have gone the opposite way and further strengthened their strategy for the market.

Three pharmaceutical companies.

Sanzhu Pharmaceutical is a very special existence in the domestic health care product industry. It started relatively late, but it has developed rapidly. In just a few years, it has caught up and almost surpassed the domestic health care product overlord Helios. From 30 Starting with 10,000 yuan, it took only three years to achieve sales of 2 billion yuan.

The People's Daily once published the 'five-year plan' of the three plants: in 1995, the growth rate reached 2,000%, and the sales volume was 1.5-2 billion; 100 million... After that, the annual growth rate decreased by half, and in 1999, it reached 90 billion sales.

Liang Yifei had seen this newspaper with his own eyes in his life. After reading it, he had a very strange feeling: If it really came true, then what he did would seem too stupid in comparison.

In fact, in 1995, the first-year plan of the three plants has been successfully completed, even if a legend like Liang Yifei exists, compared to it, it is slightly inferior.

This is a bug-like existence.

The reason why the three plants can achieve such amazing results is inseparable from its strategy. Among the many domestic health care products, the three plants are the most aggressive and have the closest relationship with the government.

Just as Liang Yifei positioned himself as 'understanding politics and not touching politics', entrepreneurs and the government should maintain a certain distance and be friendly, but they must not be mixed up. Sanzhu's strategy was the exact opposite of Liang Yifei's from the very beginning. The head of Boss Wu has repeatedly stated bluntly in public that Chinese businessmen have been official businessmen since ancient times. merchant.

Sanzhu has 600 subsidiaries across the country, and more than 2,000 townships and counties have sales offices, which means that they have contacts with more than 2,000 local governments at the grassroots level. Just using the public relations method of publicity and cooperation, I don't know how many grassroots 'Fund for Righteousness', 'Civilized Life and Hygiene Fund', 'Good People and Good Deeds Fund', etc. have been established in the country. With its marketing team, it is like a huge spider. Likewise, network across the country.

Speaking of aggressiveness, Sanshui is notorious for being a 'hot hand'. There are many domestic health care products, and competition is of course omnipresent. However, there are very few that have such a strong smell of gunpowder as Xiangsan. When it comes to grab the market, it will concentrate all its forces to drive out the opponent and kill it, and the means are even more versatile.

Therefore, many salesmen of domestic health care product manufacturers can't help frowning when they hear the name of the three strains.

In the second half of last year, Sanzhu issued an internal red-headed document "Sanzhu Company Information Work Specification" in the name of the head office. This was originally an internal confidential document only sent to the head of the region, but I don't know how to do it. Yes, it was leaked just after New Year's Day this year.

Several newspapers across the country published this internal document, and its murderous remarks immediately caused an uproar across the country.

In particular, other health care product companies have shouted "the wolf is coming"!

In fact, the wolf has come a long time ago, but I thought it was just a big wolf dog with a grumpy personality. However, after seeing this internal document, practitioners in the health care product industry only felt chills in the back of their spines, and then they realized that, Where is this dog, it is clearly a wild wolf lurking in the dark, staring at the neck of its prey with its green eyes, and it may rush up to bite at any time.

In the health care product industry, Huaqiang Factory is naturally included.

Under the leadership of Liang Yifei, Huaqiang Factory has carried out a series of reforms, but in general, life is still very comfortable, there is no market sales pressure, and the machines in the factory are all the latest, and Liang Yifei is not that kind of super dead. The boss who squeezes the workers, the entire factory from top to bottom, as long as he does his own job step by step every day, there is nothing else to do, and he still gets a lot of money.

Especially in the civilian department like the office, it is almost the same as before in the state-owned enterprise stage. You should drink tea and drink tea at work, read the newspapers, and play chess when you are idle. .

The only difference is that in the previous stage of state-owned enterprises, as soon as I got to the office in the morning, I would read the newspaper first, have a cup of tea while watching the newspaper, wake up and chat for a while, and work on foreign workers until noon. , Now, I usually finish my day's work after I come in the morning, and then I go to the newspaper to brag.

This newspaper, which published the internal documents of the three plants, was first seen by the Huaqiang Factory Supervisory Section, who felt that this was a problem worth noting, and immediately reported it to He Xinfu, the factory office.

He Xinfu had just returned from Huideli and Zhang Song to communicate about this year's plan. After reading the newspaper, his face turned green, and he took the car to Lanyun Lake without thinking much.

"Mr. Liang, do we want to inform Hui Deli to take some countermeasures?"

It stands to reason that there is a Huideli between Huaqiang Factory and the market. No matter what the market is, Zhang Song is the one who has the headache. No matter what happened to He Xinfu, He Xinfu doesn't think so.

He knows that he has no great ability, but he still has more than enough to defend, and it is precisely because he is honest and obedient that he is valued by Liang Yifei, and he is today.

He was successful and Zhang Song went to develop. In other words, it was precisely because of Zhang Song's development outside that he could comfortably be the factory manager and earn high wages. Holding it, envied by former classmates, good days are sweet as honey.

But if Huaqiang Factory's market is in big trouble, can he still be as stable as he is now?

So he is more impatient than anyone else now, it's cold, and there is a layer of sweat on his forehead.

"Xinfu, are you so hot?" Liang Yifei casually lowered the temperature of the air conditioner in the office and said with a smile, "Don't be so nervous, there are thousands of health care products across the country, and no one has seen anyone."

"Mr. Liang, this time is different, let's take a look at their future strategy!" He Xinfu said.

Liang Yifei took the newspaper, and in the second page, it was a long paragraph.

Looking at it, his brows couldn't help but twitch a few times.

No wonder He Xinfu is nervous, it really makes sense, no matter which competitor sees this internal document, I am afraid that they will be worried and can't sleep.

Select a few paragraphs.

'...The regional managers cooperate...through our network...using various means to win over and disintegrate the relationship of competitors, it is they who turn to serve us...'

'…Within the main competitors, train informants to provide us with key information, including production, operating costs, violations of laws and regulations by the other party…'

'There can be various methods for cultivating informants, such as ... carefully investigating the families, experiences, relatives, friends, etc. of competitors' insiders, grasping the needs of the other party, using emotional, economic and other offensives, and when necessary, You can use the other party's weakness to negotiate... Pay close attention to the job advertisements of domestic first-line health care products companies, send people to apply for jobs or enter the enemy's interior through acquaintances, and become our intelligence officers...'

'When encountering a strong competitor at the local level, you should first maintain the relationship with the local government, carry out vigorous public relations, and use the local government to cause various difficulties for competitors... Build a good relationship with local power groups and make full use of local power...'

"What are the three plants doing?!"

After reading it, Liang Yifei's face also became unsightly.

To tell the truth, although he has a certain preconceived understanding of the brutal and brutal competition in the 1990s, if he hadn't really seen this internal document, Liang Yifei would have a hard time believing that a multi-billion-dollar company would have put this This kind of thing is issued as an internal red header file.

Is this something that can be implemented on paper? ! The courage is too big!

Moreover, judging from the content of this short half-page paper, Sanzhu's future competition strategy has broken through the conventional means of grabbing the market, researching and developing products, and making publicity, but directly targeting people and other companies. A well-known large company in the country, not thinking about how to improve its real strength, instead, from top to bottom, it uses dark means to bring down other people.

"The Chinese people like to fight in the nest." Liang Yifei scolded his mother and muttered: "If he kills everyone else, he is the boss. This idea is strange."

"Mr. Liang, what should we do now?" He Xinfu asked anxiously.

"What should I do? Cold salad! He didn't target us Huaqiang alone, we jumped out alone, wouldn't we let others watch the fun?" Liang Yifei sneered ~www.mtlnovel.com~ ordered some newspapers and said, "I look at three plants. The arrogant brain is broken, does it think it can kill everyone? This thing is released, and then it will immediately be the target of public criticism."

Liang Yifei's words are more or less true. A wolf rushes into a flock of sheep. Although it is probably impossible to kill the sheep, the sheep will not unite to resist. Which sheep does it fancy? Which sheep about to die.

As he was talking, the phone rang.

He made a gesture to He Xinfu, indicating that he should wait a moment. After connecting, a familiar and unfamiliar voice came from there.

Familiar means that the owner of this voice, Liang Yifei, knows, while unfamiliar means that the other party rarely calls.

Wow, the boss of Zongqing Houzong.

"Boss Zong, I haven't congratulated you yet. I heard that those provinces have opened up sales?" Liang Yifei laughed.

On the other end of the phone, Zong Qing smiled and said, "It was good at first, but there is a little trouble, I will discuss it with you."

Chapter end

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