Rebirth of the Burning Era Chapter 227

Liang Yifei had his own set of plans for the initial layout and marketing of health products.

In fact, this plan is not his own original creation.

From the early 1990s until the explosion of the Internet era, there has always been a golden rule for domestically successful domestic brands.

Those who gain the Three Norths are called princes, and those who gain Beijing and Shanghai gain the world.

The Three Norths refer to the three major regions of North China, Northwest China and Northeast China. These three regions have large populations, established large-scale enterprises, and ordinary people generally have a certain consumption power. Among them, the Northwest is relatively backward, but it also has a large number of military industrial enterprises. end.

Compared with the big cities such as the coastal areas and the capital cities, these three regions have limited openness, backward knowledge dissemination, heavy consumer obedience, straight temperament, and immature consumption mentality. Such a market is suitable for those with low prices and average quality. And consumer goods that are in high demand are also suitable for low-end luxury goods that can be used as a face.

Such as large gold chains, mink coats. For example, the packaging is beautiful, a box of hundreds of dollars, a little heartache but affordable health care products...

There is also the most crucial point. It is precisely because the Three Norths have not been the first-line areas of reform and opening up for a long time, so it is difficult for foreign and multinational brands to enter. It is very suitable for the primitive and savage accumulation of domestic brands in the entrepreneurial stage, and will not encounter multinational Capital Coverage and Shock.

Dealing with local governments is also much simpler.

A big domestic boss like Liang Yifei, with a fortune of tens of millions, can be regarded as a first-line capital in the local area, but in his own country, but in the face of the current capital, whether it is financial resources, technology, or even preferential policies, there is nothing to fight back. The power of any multinational capital is in the hundreds of millions, but in the tens of millions. Once it is matched, he can easily be crushed to death.

Therefore, the initial layout should be in the Three North Regions. The blind obedience of consumers, the large population, the authority of the media, the untestable products, the lag in utility and the extravagance of consumption are all domestic enterprises relying on their reputation to win in these places. favorable conditions.

If you can open the Sanbei market, you can go from a local and city-level so-called 'big boss' to become a well-known domestic entrepreneur.

The transformation from a local tyrant to a real entrepreneur.

However, the Three-North region, after all, has a backward economic level. Although it has a large population, it is always in the second-tier, third-tier, or even the last tier in terms of economic and political influence. The economic aggregate and economic activity of a province are not as good as that of a large city in the reform and opening-up period.

Therefore, if you get the three norths, you can only become a 'feudal lord'. If you really want to conquer the world, you must enter big cities like Beijing and Shanghai.

Just like the chaos in the world, the feudal lords have their own divisions. If they want to be emperors, they must occupy a land with a king's spirit to make the capital or serve as a base camp. Most of the king's places in ancient times had natural moat, convenient transportation, fertile land, and a large population. Factors, such as Jinling, Guanzhong, and modern society, refer to large cities with economic development and political civilization.

If you get Beijing and Shanghai, you can jump from a well-known domestic entrepreneur to become the overlord and leader of the industry.

But this is another story. The Three Norths are too good, but Beijing and Shanghai are difficult to enter. It is precisely because there is no competition across the leader in the health care product industry, so the domestic competition is particularly fierce. With Liang Yifei's current wealth, the population and competition are extremely dense. In Beijing and Shanghai, I'm afraid you won't be able to see a single splash if you drown.

"Oh, what do you mean, there are also advertisements in Sanbei?" Zhang Feng asked.

"Yes." Liang Yifei nodded.

At present, there are two main marketing methods for top domestic health care product manufacturers. The first is the 'city establishment' represented by Helios. Each city has a Helios 'subsidiary', which is mainly responsible for the publicity and sales of the local city. , In shopping malls and in the open air, using expert consultations and other methods, let the brand reputation completely enter the life of the local people;

There is another kind of 'surrounding the city from the countryside' created by Sanzhu, which dispatches a large number of staff to spare any county, township, or town to occupy the local cheap propaganda positions, billboards, concrete walls, and even telephone poles. The walls of the toilets are their propaganda media, and advertisements of various sizes are printed overwhelmingly.

The emphasis is different, like the first-line brands, the sun **** and the three plants just mentioned, in the actual work, the two have begun to combine with each other, including TV, newspaper advertisements and other methods to attack.

Everything is aimed at building awareness and expanding brand reputation.

Selling health products, after all, is a matter of reputation.

When fame comes out, **** can be sold, and even a small bottle of tap water can be sold to a whole country rich.

It is impossible to simply judge which of these methods is better and which is better, but Liang Yifei is very clear about his actual situation. Whether he is mainly attacking the city or surrounding the city from the countryside, he does not have the financial resources, manpower and experience. Go spread the stall.

Once this stall is spread out, the cost is too high, and once there is a problem with the sales of health care products, just such a large stall, the expenses of these branches and the salaries of personnel can crush him alive.

This is how Shi Yu died a few years later.

After all, health products are not smartphones, nor are they MLM scammers, and there is no sustainable product.

Therefore, no matter from which aspect, Liang Yifei does not consider the current mainstream health care product marketing model.

His advantage is that there are prophets who know that the Lu family army will create an 'Eastern Miracle' within two or three years, and can use this star effect to promote.

What could be more convincing than an athlete to promote health supplements?

What could be more convincing than a world champion Chinese track and field athlete?

Athletics has always been China's weak spot. If you change athletes, such as table tennis and gymnastics, the effect will be discounted.

They are also world champions. Why can Yao Ming and Liu Xiang have the influence of top stars? This is the truth. Basketball and track and field are weak. There are so many world gymnastics champions and diving champions in the country. Speaking of it, but when it comes to basketball and track and field, the first thing everyone thinks of is Yao Ming and Liu Xiang.

Therefore, Liang Yifei intends to throw all the funds he can currently raise into TV advertisements without reservation, and make full use of his prophetic advantages to offset the economic and manpower disadvantages compared with domestic first-line health care products.

Moreover, most local TV stations in China, especially the local TV stations that are not in the Sanbei area, still retain a tradition that seems unreasonable, but 'very good'.

Advertising on local stations is considered to generate revenue. There is no indicator of advertising performance, and there is no regulation on how much money must be completed. The leaders of many stations still hold the same concept as Zhang Feng: if the people like to watch it, it is also beneficial to the national exhibition. Nation building waving the flag.

Some small local stations will even carry out some unpaid advertisements "rebroadcast", without paying to broadcast some programs, provided that the advertisements and programs are relatively popular and politically correct.

Then, once Lujiajun returns from the competition with great reputation, it is a great relief for the people of the whole country, and the domestic brands they endorse will naturally receive great discounts in advertising time and price.

Lu Renkang said something unintentionally, but he said it very correctly: Liang Yifei used him to advertise. Profits are greater.

Sure enough, Zhang Feng pondered for a moment and said, "I also have some old friends and classmates in the industry. It's not a big problem to help you contact a few TV stations..."

Before he could finish speaking, Liang Yifei said, "Director Zhang, I'm afraid it's not a problem with a few TV stations this time."

With that said, he took out a form himself and handed it to Zhang Feng.

Zhang Feng's eyes were swept away, and his face was stunned. Above, there were six provincial capital cities and more than 20 local stations.

"This...this is a lot of work." Zhang Feng said.

Liang Yifei squinted, took out a square cardboard box from under the table, and moved it to the table.

The cardboard box is not big. The cannery is used to store canned food. Zhang Feng opened it and saw that there were stacks of money inside.

"What do you mean?" Zhang Feng was slightly taken aback.

Liang Yifei said: "Director Zhang, Yuqing, you are helping a friend, Yu Li, you are helping the company, Yuqing and reason, you can't let you do this in vain. This is a labor fee, and it's not much, 150,000 yuan. ."

Zhang Feng took a deep breath.

He did come from a famous family, but the famous family these days does not mean that everyone is rich. In fact, most of the non-power famous families who did technology, scientific research, etc. did not accumulate much wealth.

Compared with ordinary people, the living conditions of scientists and technical experts are better, but that is only the difference between 300 and 700 or 800 per month. The big deal is that the government has a limited share of a house, and usually the food, drink, housing and transportation are covered by the state.

According to the salary system on the surface, even if it is a national leader, it is only a thousand dollars a month, including various allowances.

Don't talk about the current situation, even decades later, there are many people who are old professors and world-renowned scholars who have worked in scientific research and education for a lifetime, and finally live in an old house with two bedrooms and one living room.

If you don't make extra money and get a dead salary, you will be poor all your life.

The conditions of Zhang Feng's family are okay, but 150,000 is an astonishing sum of money for him and even his father.

He thought about it, Liang Yifei was right, the money was not hot to hold, it was not using power to open the back door, and it was not the same thing as taking bribes, so he took the box and closed it again.

"That's~www.mtlnovel.com~ Boss Liang, wait for my news." Zhang Feng said.

"Director Zhang, you have to be fast, you must be fast. I have already shot my commercials. As soon as the Lu family army returns to China, they will be ready to launch." Liang Yifei said.

Zhang Feng thought about it for a while, then showed a smile that everyone understood, and said, "Boss Liang, you are a sensible person. These days, the money is in place, and is there any delay? Right, don't worry." He patted the box, Said: "I can't take all of them personally, I'm afraid most of them still have to be spent on communication."

"I didn't say that. In this way, Director Zhang, you can spend your money here. After everything is done, there will be 100,000." Liang Yifei said.

"Okay, then if there is nothing else, I will say goodbye first. If you need time, I will help you find a solution immediately." Zhang Feng said.

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