Rebirth 2008: I Can Make Money Reading Chapter 245

Some viewers searched the Internet and found the official flagship store with Xingluo brand snail noodles on the online store.

129 yuan / 10 bags!

There is no single bag for sale, only a small box of ten bags.

A bag of five is also fine, it's too expensive!

Although I understand the package shipping fee, it really hurts to pay 129 yuan all of a sudden.

buy or not?

Some are willing to place an order, some are not willing, even a single bag costs 12.9 yuan, which is really expensive.

It's only a few bucks to eat a bowl of noodles out.

People in Gui Province really complained when they saw this price: This boss is doing business well, we only sell a bowl for a few dollars here!

However, people in other provinces do not sell snail noodles locally.

Some viewers searched for other snail noodles, but there were no bags for sale, only the brand Xingluo, the company is Greentown Xinghai Food Co., Ltd., which is the company in Muyang.

While scolding Mu Yanghei, he placed an order.

However, some viewers are still reluctant to place an order, but want to taste it.

I don't know if the supermarket sells it. Some people go to the commissary or the supermarket to look for it, but they can't find it.

As Mu Yang said, it is really hard to find in the market.

Exclusive sales!

At least that's the case for now.

In fact, this price was reported to Mu Yang, and Mu Yang asked him to modify it.

The original price was only 79.9 yuan/10 packs, which was rejected by Muyang across the board, and then revised to 129 yuan/10 packs.

This price, if ten years later, is also more appropriate.

Ten years later, a small box of 10 bags of snail powder is generally priced at 105 to 150 yuan.

But what is the situation? Dozens and hundreds of snail powder manufacturers are competing together. The competition is fierce, it can even be said to be tragic. If there are not so many competing manufacturers, it is estimated that the price will fly to 150+.

But now in 2010, even if the consumption level is not as good as ten years later, there is no manufacturer to compete with Xinghai Group.

For some people, 8 yuan a pack is not much different from 13 yuan a pack.

The noodles on the street are only a few yuan a bowl, and the raw noodles and meat are only 5 yuan. The real snail noodles in Liushi are cheaper at four or five yuan a bowl, and expensive at eight or nine yuan. They are only sold in the airport. To dozens of yuan a bowl, that kind of situation needless to say.

Therefore, the first to eat crabs, of course, can not be sold too cheap.

If online food is sold too cheaply, they think the ingredients are shoddy, but some netizens dare not eat it.

Those small workshops, wearing shoes, or even stepping on the raw ingredients with their bare feet, may have the smell of feet when they eat.

The boss of this kind of manufacturer has his conscience to feed the dog.

Returning to the topic, snail powder has no technical content. After a few months, various manufacturers of snail powder bags will definitely emerge, and the retail price will definitely be lowered a little, or even not adjusted.

"A Date with Lu Yu" had good ratings in 2010, and Mu Yang is the current hot spot, which is legendary.

The episode aired last night actually reached the highest ratings in the past year.

Then this interview spread quickly on the Internet, and even became famous with snail noodles.

"Lu Yu actually fell in love with snail noodles" "What kind of snack is snail noodles? ""Mu Yang actually likes snail noodles too! ""How to make snail noodles" "The authentic way to eat snail noodles"...

Overnight, these soft articles have become popular, as long as you check on Du Niang, you can find dozens of articles casually.

If it is said that no one is operating, it cannot be so fast.

Yes, there are a lot of soft articles that Muyang asked the marketing department of the headquarters to help do, and some of them were indeed written by the editor for the manuscript fee.

First on TV, then on the Internet.

Greentown Xinghai Food Company,

Just went to work at 8 o'clock, the store manager in charge of online sales came to the general manager's office and reported to the general manager Fang Shijing: "Mr. Fang, our snail noodles have suddenly become popular, and many people have placed orders in the online store, from last night to now. At 8 o'clock earlier, more than 2,000 small boxes have been placed, and the number is still increasing, maybe it will exceed 5,000 orders today."

"What a fuss, I see." General Manager Fang Shijing smiled calmly.

He knew why it was popular. Since the boss's talk show aired last night, he knew that snail powder was going to be popular.

Some time ago, the boss told him that snail powder might be on the show, and he asked him to increase production and shop online first.

As a general manager, he is very sensitive to these things. If the boss is a celebrity, if he appears on the show again, he will most likely be able to stir up fire.

Therefore, during this period of time, the production capacity has been increased. Even if other managers do not understand, they still have to produce and buy raw materials. The remaining funds are not much, and the headquarters can no longer support it, it is all up to them.

The raw material cost of snail noodles is not expensive. At present, there are three types of snail noodles. The materials are sufficient and the packaging is better. A bag is between 2.5 yuan and 3.2 yuan. It is about 105 yuan to 115 yuan in hand. If the comprehensive costs such as labor costs are included (excluding equipment investment, advertising expenditure and factory investment), the gross profit can reach about 85 yuan.

If you can sell 5,000 small boxes a day, the gross profit is 425,000 yuan!

It's just that the online store's sales are a bit bad, that is, the account is slow.

In the online store, only when the seller ships the goods and the buyer confirms the receipt of the goods will the money be sent to the seller's account, and the money will be automatically sent to the seller 10 days after the delivery is confirmed.

Therefore, if it is fast, after two or three days, some of the money will arrive in the account, and if it is slow, it will take more than ten days.

The speed of this payment is okay, and it is better than that kind of large supermarket, which presses the manufacturer's funds for at least one month.

Moreover, this is more profitable than the ex-factory price.

[Manufacturer - agent (the ex-factory price is obtained) - dealer (if there is no regional agent, you can get the goods directly from the manufacturer) - small supermarkets and other physical stores (purchase price - retail price, less quantity can not be obtained to the ex-factory price)]

The ex-factory price obtained by the agent or dealer is set at 8 yuan, the purchase price in the physical store is 10 yuan, and the recommended retail price is 14 yuan per bag.

There are currently no competitors, and the retail price is so high.

If there are many competitors, the ex-factory price is set at 6 yuan, the purchase price in the physical store is 8 yuan, and the recommended retail price is 10-11 yuan per bag.

According to Fang Shijing's estimation, no matter how bad the competition is, if the ex-factory price is as low as 4 yuan, the cost of raw materials must be squeezed, and there may be one or two yuan of gross profit space.

The company doesn't have much money on its books anymore. The headquarters invested 50 million yuan, and it didn't cost much to buy 100 acres of land. It only cost 70,000 yuan per mu. This is the price in the town, and it would be good if someone came to invest.

Mainly for building factories and buying equipment, I bought 378 million yuan, and the funds left in the end were only a few million yuan for activities.

If you can't open the sales situation, you can only go to the bank for a loan, which must be approved by the headquarters.

For him, this was a sign of unqualified ability, and Fang Shijing was unwilling to do it.

The better the snail noodles sell, the more performance dividends he gets.

His remuneration package is 240,000 yuan plus a 1% after-tax profit dividend of the food company.

If it really goes on like this, it will not be a problem if the after-tax profit reaches 100 million yuan a year, and it will even exceed 200 million yuan. The dividends he gets will be millions of yuan, and the salary is nothing at all.

The company was set up by him, and this is why the profit and dividends are distributed.

However, it was the boss who made the snail noodles popular, and he felt a little guilty.

Fang Shijing secretly said: The boss was interviewing on the show, and he immediately made the snail noodles popular.

Recalling what was said on the Internet, the boss marketed Nai Xue and planned the milk tea sister event. It only cost one or two million yuan, which caused a lot of uproar on the Internet. Coupled with other marketing methods, Nai Xue's tea became popular.

Although Nai Xue was sold in the end, it also earned tens of billions of yuan.

What a marketing genius!

The more I think about it, the more I admire the boss, and I admire the boss so much.

Not long after going to work, the sales department received a call saying that many dealers and small supermarket owners wanted goods.

The company has not yet opened up agents, all salesmen are looking for food distributors, but Xinghai Food Company has no channels for food distributors.

The recommendation effect at the dealer is not good, so I have to recommend it directly to the supermarket or canteen, but the sales effect is not good, and it is thankless.

Those shop owners felt that the snail noodles were too expensive to sell. The recommended retail price was 14 yuan, and the purchase price was also 10 yuan.

With just such a package of snail noodles, these small supermarket owners can guess the approximate cost price, and the purchase price actually costs 10 yuan. If the quantity is large, you can get the dealer price of 8 yuan.

There is not much difference between the master chaff, but the market price of master chaff is only about three yuan.

Who would want such expensive snail noodles!

Even if the salesman said that the money will be charged only after the sale, and that they can return the goods, these store owners are reluctant to let the snail noodles be on the shelf.

But today, many customers have asked, "Do you have snail noodles for sale in your home? Star snails."

"No, the price is 14 yuan, do you want it too?"

"Don't ask why, it's too cheap, I won't buy it, and I don't dare to eat it. The online store sells 10 packs of 129 yuan, but it's not sold in pieces, so I'll try something new and buy so much for what." For food lovers, it's not a regular meal, but it's not a big deal to eat a meal occasionally. The most important thing is to be hygienic.

At first I thought it was Tuo, but within half a day, several people asked.

Even if it only sells 5 packs a day, the gross profit is 20 yuan, which is not a small amount. Opening a small supermarket is a long-term flow.

What if I could sell 10 packs a day!

And even more!

The owners of small supermarkets have the mentality of trial sales. These small supermarkets look for business cards given to them by salesmen, and some of them are thrown into the trash can. As long as they search again, some regretted throwing away the business cards.

Like the situation of this small supermarket owner, there are many.

At present, the salesmen of Greentown Xinghai Food Company are only promoting in Guangxi Province and Guangdong City, and the promotion efforts and scope are limited, far less than the influence of the Internet.

The snail powder suddenly became popular, Fang Shijing was happy, but also worried.

The first batch of customers were all the audiences of "A Date with Lu Yu" who bought it with enthusiasm. It may be that after the broadcast period, the sales will drop sharply.

But after the afternoon, snail powder became popular on the Internet, and the spread was very long-term and more rapid.

Online store sales skyrocketed!

On the first day, the online store sold 13,000 small boxes

The next day, with the fermentation of soft articles, hot news suddenly appeared, and the sales volume of the online store soared to 45,000 small boxes.

On the third day, there was hot news, but there were still 32,000 small boxes of sales.

On the fourth day, the heat dropped and there were only 25,000 small boxes left.

But, out of stock!

In four days, the online store sold 115,000 small boxes, plus the physical store goods, a total of 122,000 small boxes were sold.

But there are only 70,000 boxes in stock, and 52,000 boxes are out of stock.

Fang Shijing hurriedly asked the online store to put up a sign that it was temporarily out of stock, and did not dare to take orders.

The 70,000 boxes of goods still weighed on most of the activity funds, and 27,000 boxes were driven out by overtime production in the past four days.

It must be shipped within seven days, and the general manager Fang Shijing is really in a hurry.

There is no need to worry about funds. On the third and fourth day, some goods have arrived at the buyer, and some buyers have confirmed the payment.

At present, the payment is close to one or two million yuan, which is enough for emergency.

The food company invested 50 million yuan, which was designed according to the production capacity scale of 500 million yuan in annual output value.

Allocated to each day, that is the production capacity of 1.5 million yuan, which is about 15,000 small boxes per day.

However, there are not so many employees at present. The normal production capacity is only 5,000 small boxes, and the crazy overtime can reach 7,000 small boxes.

52,000 boxes, too many out of stock!

It also takes four to five days for temporary production.

Fang Shijing has urged the personnel department to recruit people these days. At the same time, he is still working overtime to let the purchasing department purchase a large amount of raw materials. At present, it is not easy to buy raw materials.

The shortage of raw materials will definitely cause the price of raw materials to rise, which is impossible.

Muyang knew about the hot sale of snail noodles through Fang Shijing's report, and gave him full authority to handle the matter.

Fang Shijing just finished reporting the work, and Shi Yong, general manager of Greentown Xinghai Cultural Tourism, also called to report to Muyang, saying that the farmhouse and Young Reservoir in his hometown have already started operation, but the pedestrian street is still under renovation and will not start operation until the end of the year.

Shi Yong said that the project is just in its infancy, and the project can only maintain a balance of payments.

Mu Yang understood, let him play steadily, not seeking quick results.

Shi Yong reported his work to him, and Mu Yang also understood his mentality. It was estimated that the snail powder was selling well, and he was forced to rush.

The food factory is not far from the Young Reservoir~www.mtlnovel.com~ Shi Yong must know the situation of the food company. He and Fang Shijing often eat together.

Hanging up Shi Yong's phone, Mu Yang was happy, the snail powder became popular, and the economy of his hometown could develop quickly.

However, this is far from enough. The second-guaranteed welding machine is selling well. He intends to produce unimportant parts in his hometown, and this factory cannot be seriously affected by the production supporting chain.

One advantage of being in the hometown for production is that the labor cost is very low.

But there is a downside that the management is a little more troublesome, and there are supporting chain problems, and the transportation will be delayed for a day. Muyang can still accept this drawback.

Today, the titanium alloy workshop has entered the stage of mass production, the research and development of tc4 and ta7 has been completed for Muyang, and the construction of the headquarters base is in full swing.

Mu Yang began to plan the next step. He has accumulated 210.5 achievement points. Don't worry that the achievement points are not enough to spend. He can indeed buy another technology.

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Chapter end