Chapter 465 Real Estate Promotion
Wansheng Real Estate's new building in Causeway Bay will be launched in July. Real estate is rising now, and house prices are different every month and are rising. However, the price of this property Nie Zhan did not increase, and it was still sold at the price three months ago.
By mid-August, when Mong Kok properties are put on sale, the prices of units on the ground floor and in poor quality will be reduced by HK$20 per square foot. Not only that, there is also a lottery to give out gifts, and those who buy a house can get a souvenir when they leave.
This matter was quickly reported, and many people thought Nie Zhan was crazy. They also speculated whether there was a problem with Wansheng Real Estate's capital chain. Otherwise, why would real estate be lowered for sale if it was so popular now? When the reporter interviewed Nie Zhan, he said that the company's debt ratio was relatively high and he wanted to withdraw funds early to pay off part of the debt.
Wansheng Real Estate has borrowed heavily to buy land, and its debt ratio is now as high as 68%, far exceeding the normal level. His statement can be recognized by the public.
Hu Zhifeng had long advised him not to have such a high debt ratio. When he saw him repaying the debt after withdrawing funds, he felt that his persuasion had worked. Tao Yong directly helped his girlfriend Shi Xinyu to buy two apartments in Mong Kok and asked Nie Zhan for the internal price.
After Shi Xinyu bought the house, she immediately called Lu Jiaxin: "Jiaxin, do you know what I won? I won a gold necklace."
Wansheng Real Estate has prepared various prizes, including electric fans, rice cookers, and gold necklaces. The grand prize is an air conditioner.
Lu Jiaxin said with a smile: "Are you so lucky?"
Shi Xinyu said excitedly: "Yes, Tao Yong also said that I am lucky. Jiaxin, I will treat you to afternoon tea tomorrow."
In fact, the gold necklace he was given was very thin and could be bought for a few hundred yuan, but it was a good omen. Tao Yong also felt that his fiancée had been going well recently and now she had won another prize, so he praised her. For Shi Xinyu, who had always been denied, her boyfriend's praise was even happier than winning a lottery.
Lu Jiaxin smiled and agreed.
Shi Xinyu was very puzzled and asked: "Jiaxin, aren't you bored at home every day?"
Lu Jiaxin said with a smile: "It's not boring."
Why are you bored? I have a full schedule of classes in the morning, I get up to do my homework after lunch, and I occasionally have appointments in the evening. It was also the afternoon tea that Teacher Xinyu had arranged. If I was playing ball, I wouldn't have time.
Shi Xinyu said after a while: "Sister Meitong has to go to work tomorrow, so I won't call her. I'll call her extra when she has a rest!"
She still feels that it is best for her to be as she is now. The store manager can just go over and take a look when he is free, and he can also entertain customers when he is interested. If you don't want to move, just stay at home or get together with two friends. Unlike Yu Meitong, she just works from Monday to Friday and occasionally attends lectures on weekends. Although I know she is making progress, she looks so tired!
“Tell her about this.”
"Will do."
After hanging up the phone from Shi Xinyu, she received another call from Su Heyuan, asking about the real estate. Now that the real estate market is so good, everyone is raising prices. Wansheng Real Estate is not just lowering prices, but it is also holding a lottery to attract buyers. Nie Zhan said he would withdraw funds to repay debts, but he was dubious.
Lu Jiaxin was thinking that he had a new building to be opened next month, so he said, "I can't tell you clearly on the phone. Come over after get off work and we'll have an interview."
He said it was abnormal. Su Heyuan didn't want to wait until get off work: "I'll come over now."
“I have to go to class and I don't have time now. You can come back at noon!”
Su Heyuan then remembered that she had to go to class in the morning, and there was no time to talk in detail now: "Okay, I'll come over for lunch."
Thinking that he likes to eat sashimi, Lu Jiaxin said with a smile: "It just so happened that Feng Qinglei brought tuna and Australian lobster. You are in for a treat today."
Calculating the time, Lu Jiaxin just finished her class when Su Heyuan arrived at the Lu family mansion. At this time, Lu Jiaxin had no appetite, so she took him to the study. Su Heyuan said impatiently: "Why does Nie Zhan want to sell at a reduced price?"
Lu Jiaxin drank half a glass of water and said slowly: "As the report said, returning funds to pay off debts will reduce the debt ratio."
"anything else?"
Lu Jiaxin smiled: "The debt ratio is 68%, which is too high. Not only will the funds raised from the real estate projects be used to repay debts, but there will be another rights issue to raise funds next month, and the money will also be used to repay debts."
The year before last and last year, Wansheng Real Estate conducted rights issues to raise funds. Next month's rights issue fund-raising was facilitated by Lu Jiaxin. Of course, the money raised is not used to pay off debts. It will be used to buy bottoms after the stock market crash, and then it will be used to hoard land after making money.
Su Heyuan said doubtfully: "As long as the real estate debt ratio remains at 60%, the funds returned from the two properties should be almost the same."
Lu Jiaxin did not answer his words, but asked: "How much money have you invested in the stock market?"
Su Heyuan said without thinking: "I bought 46 million stocks and have earned more than 24 million so far. My grandfather said that the stock market is a bit overheated now and asked me to reduce my holdings of some stocks. I have already told the stockbroker, Sell half of it, so you can get your principal back.”
No wonder Mr. Su was able to escape unscathed from the stock market crash that year. His sobriety was better than that of many people. In fact, the stock market is too hot, and many people are uneasy, but they are greedy and always want to make more money.
Lu Jiaxin said: "Azhan also feels that the stock market is overheated now, so he wants to quickly withdraw funds to repay part of the debt. The company's debt ratio is too high. If there is a big fluctuation in the stock market, banks will come to collect debts."
“Nie Zhan also thinks the stock market is overheated?”
Lu Jiaxin asked: "Don't you think the stock market is overheated now?"
Su Heyuan was also unsure, so he followed the old man's advice to reduce half of his stock holdings at the end of the month. Thinking that Lu Jiaxin's financial fortune had always been good, he asked, "You also bought a lot of stocks? Have you cleared them all?"
Lu Jiaxin didn't hide anything from him and said: “I will close all the stocks next month and all futures positions when they expire next month. I have made a lot of money this time, so don't be greedy, or you will cry if you get caught in it.”
Su Heyuan said as soon as he heard this: "Then tell me when you clear out the warehouse, and I will sell them all too."
"Can."
Su Heyuan asked: "Jiaxin, do you think I should also hold an event?"
As the second shareholder, Lu Jiaxin also knows the situation of Yuansheng Real Estate relatively well. Yuansheng Real Estate's debt ratio is 46%, which is within the normal range in the real estate industry. However, the stock market crash is coming, so it would be better to sell the house as soon as possible to collect funds. Otherwise, when the stock market crash comes, many people will suffer heavy losses and will not buy houses. If the house cannot be sold, the company will have to pay high bank interest, which increases costs.
Lu Jiaxin said with a smile: "Gifts actually don't cost much, but some people are used to being thrifty. If the house price is similar to the location, they will definitely choose you first."
Su Heyuan thought about it and decided to follow Lu Jiaxin's suggestion and prepare to hold promotional activities next month. After the funds are withdrawn, you can either pay off debts or hoard land.
(End of this chapter)
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