Legend of Xiangjiang Tycoon Chapter 593

【Legend of Xiangjiang Tycoon】【】

Another aspect of Li Guowei's dissatisfaction with He Shaoheng is his attitude towards Yang Xiecheng.

"Yang Xiecheng" is not the name of a person, but the name of the soy sauce factory that Yang Renliu opened in the suburbs of Zhangzhou, Fujian Province.

Yang Renliu, also known as Yang Jinglian, nicknamed Jilian, was born in Jinjiang County, Fujian Province. His mother passed away when he was 4 years old. Yang Renliu was brought up by his sister. When he was a child, his family was very poor, so he only studied in a private school for 4 years. I went straight to work.

After all, only Yang Renliu and his sister and his father depended on each other. Since his mother died young, Yang Renliu's sister took on the responsibility of being a mother, and Yang Renliu couldn't bear to see his sister working so hard.

But after success, Yang Renliu respected his sister very much.

When Yang Renliu was fifteen years old, he followed his father to a soy sauce garden in Zhangzhou as an apprentice. Yang Renliu was very loyal and honest, willing to do heavy work, and quick in his hands and feet. His boss liked him very much, so the boss gave him a salary increase every year. .

When Yang Ren slipped to the age of nineteen, the boss reused him and made him the shopkeeper.

After Yang Renliu accumulated year after year, at the age of thirty-seven, Yang Renliu felt that he had the ability to create a career.

So Yang Renliu resigned from his position as shopkeeper, and used 40 yuan of his 22-year savings as capital to set up a soy sauce factory called "Huang Xiecheng" in 1901, and then changed "Huang" to "Yang". It is called "Yang Xiecheng" sauce garden.

Yang Renliu's career is developing smoothly. What's even more gratifying is that his wife gave birth to five sons in succession. The sons have been crawling in the sauce garden since they were young, watching the sauce making curiously. Do what you can for the sauce garden with your hands and feet.

Although the children can help themselves when they grow up, Yang Renliu does not require his sons to inherit his father's business. Yang Renliu is willing to spend money for them to study, hoping that they can become officials in the future .

However, since ancient times, it has been a matter of course for the eldest son to inherit his father's business. Therefore, after Yang Renliu's eldest son Yang Tianen graduated from Trinity College in Minzhou, he stayed in the sauce garden to assist his father in managing the business.

Yang Tianen was ambitious, and in 1918 he bought land in Zhangzhou and built Xinxiecheng Sauce Garden.

In 1928, another sauce garden was built. At the end of the 1930s, the situation in the Mainland was turbulent and the officialdom was sinister. Yang Tianen simply dragged his younger brothers Tianci and Tianhua into the soy sauce garden, so as not to cause trouble outside, it would be better not to be an official who loses his head.

In 1937, a war broke out in the mainland, and the wind and clouds of the war were overwhelming. Seeing that the situation was not good, Yang Tianen took his son Zhijie to Xiangjiang to find a "promised land" for investment, but he did not find the ideal place.

In 1938, Yang Tianen and his son arrived in Singapore, bought a piece of land in Singapore they liked, and started to build a soy sauce factory, and asked their younger brothers to come to Singapore to start a business together.

Soon, Yang Tianqiu, who graduated from Beijing University and studied in Japan, and Yang Tiancheng, who graduated from Jincheng University, arrived in Singapore.

Yang Tianen is in charge of production, Yang Tianqiu and Yang Zhijie are in charge of sales. In addition, Yang Tiancheng manages the accounts.

On the Mid-Autumn Festival in 1938, Yang Tianen announced the opening of Yeo Hiep Seng Sauce Garden. But just on this Mid-Autumn Festival, an unfortunate news came that Yang Xiecheng's soy sauce garden in Zhangzhou, Fujian Province was blown up by Xiaobenzi's plane. While the Yang brothers were angry, they gritted their teeth and worked harder to make Yang Xiecheng more prosperous.

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However, before 1946, the soy sauce industry in Singapore was monopolized by expatriates from Guangdong Province.

This soy sauce is very popular with customers. As a result, the Yang brothers' Hokkien-style soy sauce was uninterested, the business was difficult, and their capital was almost lost. Yang Tianen almost led his brothers back to China, but after thinking about it, he still gritted his teeth and persisted.

Later, Xiaobenzi invaded Singapore and sealed up all the soy sauce gardens, but "Yang Xiecheng" was spared, not because of anything else, it had nothing to do with Xiaobenzi, but because Yang Xiecheng had been hit by a bomb a long time ago, and the factory building was dilapidated. Didn't see it.

Therefore, "Yang Xiecheng" became a blessing in disguise and became the only soy sauce garden on the market. No matter what the taste is, it is the only one without a semicolon. Customers are no longer demanding, and Yang Xiecheng's business has turned around.

After the war, the Yang brothers quickly launched soy sauce in large quantities, occupying the markets of Singapore and South Malaya without rivals.

In 1947, Yeo Hiep Seng Soy Sauce Factory bought a 10-acre piece of land, and then spent two years razing it to the ground to build a fully mechanized food manufacturing factory.

In the same year, Yang Tianhua, who graduated from Mindu University, also came to Singapore to serve as the director of the sales department of Yeo Hiep Seng Soy Sauce Factory.

Yang Zhide, a new generation of the Yang family, also graduated from the Chemistry Department of Xiamen University and arrived in Singapore. He collected various canned foods and researched formulas.

From 1951 to 1953, "Yang Xiecheng" launched a product other than soy sauce - canned food for the first time, which was well-known in Southeast Asia for a while.

In 1951, Yang Tianci also arrived in Singapore. At this point, the five tigers of the Yang family will gather in one place and work together to expand their careers. The ranking of the five brothers is: Yang Tianen, Yang Tianci, Yang Tianqiu, Yang Tiancheng, Yang Tianhua.

When brothers are united, Mount Tai can be moved. The 1950s was the era of rapid development of "Yang Xiecheng". If there are records, it can be called the age of Yang Xiecheng.

In 1955, Yeo Hiep Seng built a beverage manufacturing plant and launched soy milk and chrysanthemum tea.

In 1959, Yeo Hiep Seng opened branches in Malacca, Sibu, Ipoh and Kuching.

From the 1960s to the 1970s, "Yang Xiecheng" developed and expanded.

In 1961, a chicken essence factory was established in Kuala Lumpur. In 1968, the factory area and the number of machinery and equipment were increased by three times. In March 1969, the company went public. In the 1970s, it entered the world market and achieved remarkable results.

In October 1974, the International Pepsi-Cola American New York Headquarters announced that it had granted Singapore Yeo Hiep Seng Co., Ltd. the patents for the manufacture and operation of Pepsi-Cola and Meilinglu in Singapore.

In this year alone, the net profit from the export of canned food and beverages was as high as 10 million Malaysian dollars.

And it is Yeoh Hiap Seng's third-generation head who really pushes Yeo Hiap Seng to great development, Yeoh Chi Yiu, who is currently the chairman and managing director of Yeoh Hiap Seng Limited.

Born in 1932, Yang Zhiyao is the third son of Yang Tianen, the second generation head of Yang Xiecheng.

Yang Zhiyao has been loved by his father since he was a child, but Yang Tianen's original wish was to hope that his third son would study medicine so that he could help the world in the future.

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So in 1947, fifteen-year-old Yang Zhiyao was sent to Columba College in Dublin, Ireland. Unexpectedly, because he had never studied Latin in Singapore, he could not study medicine, so he had to switch to chemistry.

After Yang Zhiyao finished his studies, he worked as a chemical analyst in the local area for 3 years, among which he worked for the world-famous food company "Nestlé" for one and a half years. Unintentionally, he "stealed" a lot of advanced knowledge. management method.

In 1958, Yang Zhiyao returned home after studying. Yang Tianen was very happy to see this mature and knowledgeable son. He had long since forgotten his original wish for him to study medicine, and immediately suggested that his son join Yang Xiecheng.

Several uncles of Yang Zhiyao also lobbied, so Yang Zhiyao readily obeyed and served as Yang Xiecheng's chemical analyst, then took over the laboratory and gradually participated in the operation.

Yang Zhiyao's business talents were soon revealed, and he was valued by the business community in Singapore. Beginning in 1964, he was appointed as the vice chairman and chairman of the Executive Committee of the Singapore Manufacturers Association. From 1963 to 1969, he served as the Deputy Chairman and Chairman of the Singapore Telecommunications Authority. In 1969, he was awarded the Public Service Star.

At the same time, Yang Zhiyao proposed many reform plans for "Yang Xiecheng", which promoted the business development of "Yang Xiecheng".

For example, in 1969, after repeated persuasion by Yang Zhiyao, the "Yeo Hip Seng" Group announced its listing on the stock exchange and established Yeo Hiep Seng Holdings Pte. Ltd., which raised more funds, avoided turnover problems, and was conducive to making great achievements.

And this was a good thing at first, but it planted the root of disaster later, just like the so-called luck.

In 1985, Yang Tianen passed away, and Yang Zhiyao officially assumed the main position of the company. At this time, he has worked in "Yang Xiecheng" for 27 years, and he is already a successful businessman with unique vision and rich experience. The burden of the family business cannot be borne by him.

After Yang Zhiyao became the head, he inherited the management experience of his ancestors and fathers and made improvements to promote Yang Xiecheng's greater development.

For example, in terms of exploring the international market, the second and third generations of the Yang family have spared no effort. It can even be said with certainty that this is the biggest operating feature of "Yang Xiecheng".

During the period of Yang Tianen, it achieved great success, and during the period of Yang Zhiyao, it was even more outstanding.

In 1952, "Yang Xiecheng" opened its first branch in Sibu, East Malaysia, specializing in the sale of soy sauce, and the business was booming.

Yang Tianen made persistent efforts and set up a branch in Ipoh, West Malaysia, and then established a factory. In 1962, a signboard was hung in Hong Kong, and in 1966 it developed to the United Kingdom, the United States, and Canada.

And Yang Zhiyao continued to implement this open business strategy and set his sights on the world. This is mainly reflected in two aspects: expanding the non-Chinese market, entering the Americas and investing in mainland China.

In 1988, "Yang Xiecheng" and another company formed a joint venture to acquire: "Chongqing" trademark; a 21.6-hectare land and factory in Maryland, USA; a 1.34-hectare land and factory in Ontario, Canada ; some machinery for making sauces in St. Teres, Canada.

This move is of great significance for "Yang Xiecheng" to open up the huge North American market. In the past, its products could only enter the Chinatowns of various cities. Now through the "Chongqing" trademark, "Yang Xiecheng" products have been sold in supermarkets in the United States, and it has truly won the foreign market. Customers, the market potential is immeasurable.

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Although the acquisition cost $50 million, it was even more profitable. It is another important milestone for Yang's enterprise to go global.

So in 1988, "Yang Xiecheng", the "ugly duckling" who went out of China at that time, now flew back to his hometown in the heroic posture of a "swan".

In December, signed a contract with Yangcheng to invest 2.33 million US dollars to build a soybean milk production line. In 1989, another three million U.S. dollars was invested to jointly build a 1.25-liter plastic soda bottle production line and develop "Yang Xiecheng's new soda varieties".

At the same time, Yangcheng Xinfa Beverage Co., Ltd. was formed to build a beverage city in the suburbs of Yangcheng.

Based in Yangcheng, Yang Zhiyao developed Yang Xiecheng's products to the north. At present, soy milk, soft drinks, chrysanthemum tea, herbal tea, barley tea, etc. of the "Yang Xiecheng" brand have been commercialized and mass-produced in China. They have penetrated the market and are loved by consumers.

Investments in the non-Chinese market and the mainland are two fields that Yang's predecessors failed to touch, but Yang Zhiyao did it. It is not an exaggeration to describe the new development of "Yang Xiecheng" as "the waves behind the Yangtze River push forward the waves ahead".

As the chairman of Singapore Trade Development, Yang Zhiyao not only personally explored the mainland market, but also led other Singaporean manufacturers to enter the mainland.

On April 6, 1990, he personally led a delegation from the paper industry, wood industry, plastic industry, computer and food and beverage industries to visit Shudu for 9 days to look for investment opportunities.

Yang Zhiyao said that Shu is the most populous province in China, and its trade relationship with Singapore is getting closer. It is of great significance to organize a trade group to visit Sichuan for the first time.

"We are always capturing opportunities that we are familiar with and can develop. As long as the conditions are suitable and it is an industry we are familiar with, we will consider investing. We have done this in the past and will continue to do so in the future." Yang Zhiyao used this sentence Lai summed up his motivation, method and determination to lead "Yang Xiecheng" to conquer the world overseas, and expressed his confidence in expanding the mainland market.

In terms of personnel management, Yang Zhiyao emphasizes the "institutionalization of personnel management", and believes that a reasonable personnel system should be used to deal with the relationship between people in the company, as well as the rights and obligations of each person.

If the personnel system is unfair, reasonable, reasonable, and legal, the normal development of the business cannot be guaranteed. Therefore, in "Yang Xiecheng", there is a strict assessment system, promotion and promotion of cadres, everything is done according to the system, and talents are never selected because of personal emotional closeness.

This makes people who have no blood or kinship relationship with the Yang family, and are smart and capable, can feel that as long as they have the ability and can make good achievements, there is hope for promotion.

Therefore, the motivation is greater, and it is necessary to compete. Because of this, Yeo Hiep Seng has attracted a large number of talents. Now there are more than 2,000 employees of Yeoh Hiep Seng Company in Singapore and Malaysia alone, including professionals with bachelor's, master's, and doctoral degrees.

Yang Zhiyao emphasized that "know yourself and the enemy, and win every battle". In the laboratory of "Yang Xiecheng", there are hundreds of new foreign products for the laboratory personnel to study carefully.

In addition, Yang Zhiyao also attached great importance to the improvement of modern management and productivity, and led Yang Xiecheng to move from the old production and traditional business management methods to the new technology era.

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For example, in 1987, "Young Hiep Seng" marched into the high-tech shrimp farming industry for the first time, and established Singapore's first high-tech shrimp farm, with an annual output of up to 300 tons of black shrimp.

At the same time, "Yang Xiecheng" is also actively introducing advanced equipment. From 1979 to 1989, it has invested 47 million Singapore dollars to install new machines, and the production speed has increased several times.

Being brave in innovation has also made "Yang Xiecheng" a lot of money. "Yang Xiecheng" launched carton beverages as early as the 1960s, which can be said to be the first to open up the trend. Other companies began to launch boxed beverages as late as the 1970s, lagging behind "Yao Xiecheng" in market competition. Big cut.

"Young Hip Shing" has sold two billion cartoned beverages at this thriving stage.

Yang Zhiyao said: "We tried to launch carton packaging, which is indeed a breakthrough."

In addition, "Yang Xiecheng" took the lead in launching canned curry, hot and sour shrimp and other Southeast Asian foods. In the 1980s, a new attempt was made to set up drink vending machines in major cities in Malaysia and Singapore. A total of about 4,000 machines were installed. Although the performance was not satisfactory, the spirit was commendable.

It is even more important to continuously improve the quality of beverages, otherwise, no matter how good the packaging is, it will not be able to attract customers. Yang Zhiyao used the company's failed varieties as examples when talking about experience.

"Yang Xiecheng" once launched bottled sour plum soup, but because the imported sour plums were not of high quality and the taste was not welcomed by the younger generation, it was eliminated.

In the early 1970s, the company's carbonated orange juice also failed because people did not accept it.

But in the face of failure, Yang Zhiyao was not discouraged, but summed up the "three disciplines" that Yang Xiecheng's beverage products must strictly abide by in the future: (1) The raw materials of beverages must be of high quality. (2) Taste must be accepted by consumers. (3) The quality must remain unchanged for a long time. Based on this principle, Yang Xiecheng's products will be extremely popular in the future.

Up to now, the entire Yang family has more than 90 members, 20 of them are overseas, and there are 15 people working in "Yang Xiecheng", including the main leaders of the head office and overseas branches.

Every Christmas and Lunar New Year, this big family will hold big gatherings, especially the annual reunion dinner on New Year's Eve, which is a big event.

At that time, more than 90 people gathered in the company's auditorium and arranged the seats in three circles to express their sympathy. Then they prayed and the elders gave some words of encouragement. The Yang family also maintains strong Chinese family characteristics.

Of course, it was also because of a blow that almost lost Yang Xiecheng, and then the members of the Yang family learned from the pain, united as one, and resisted foreign humiliation, which is the current situation.

Yang Zhiyao has two sons and one daughter, but he did not insist on his children inheriting the family business, although he was happy to see one of the children join "Yang Xiecheng".

Regarding the issue of successors, Yang Zhiyao expressed that he was not worried. He thought this way: "The company's current performance is very good, and there must be a suitable candidate to succeed in the future, and it doesn't matter if this person's surname is Yang or not." More and more talents with a non-Yang surname gradually appear in the important positions of "Yang Xiecheng", which is also Yang Zhiyao's new move to reform the old system of family management.

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With the current "Yang Xiecheng" Group's factories and branches spread all over the world, and the number of employees has reached more than 3,600 people, it is really beyond the reach of some members of the Yang family. It can be seen that Yang Zhiyao's decision is bound to be more conducive to the expansion of "Yang Xiecheng".

Today's Yang Zhiyao is in control of the power and wealth. But Yang Zhiyao did not relax himself. Although he is in a high position, he often runs to production lines and laboratories to discuss various business issues with employees.

He works five days a week, from 8:15 in the morning to 7:00 in the evening, and he does everything by himself.

Yang Zhiyao is not arrogant and boastful because of his background. Usually he doesn't talk much, but pays more attention to practical actions, giving people the impression of being simple and solid.

In his spare time, Yang Zhiyao's biggest hobby is playing golf. He plays golf at least twice a week to adjust his mood and relax his nerves from work.

Nearly a century, after going through ups and downs, the Yang family has achieved today's enviable performance, and Yang Zhiyao inherited his father's business, carried forward, and the spirit of continuous struggle is more worthy of our reference and learning.

In addition, we are going to talk about that crisis here.

"A stick of chopsticks is easy to break, twisted into a hemp rope and pulled continuously." With the concerted efforts of the second generation of Yeo Hiep Seng, Yeo Hiep Seng can be the leader in the sauce and beverage industry in Singapore. No one can compete with him and covet him.

In 1987, Yang Tianen, the second generation head, passed away, and his third son, Yang Zhiyaoke Shao Jiqiu, served as the chairman of the board of directors of Yang Xiecheng.

Yang Zhiyao aggressively expanded in order to "perform well", but high-tech shrimp farming failed, and 11.7 million Singapore dollars was soaked in seawater; the fruit processing plant he opened in North America had mediocre performance; the acquisition of Chongqing Foods in the United States was considered too expensive by family members. high.

Some members of the Yang family questioned Yang Zhiyao's ability; some bluntly claimed that they were better than Yang Zhiyao; some even planned to drive Yang Zhiyao out of power.

In 1992, the third-generation family members Yang Zhiwei, Yang Zhixi, and Yang Zhiping who were dissatisfied with Yang Zhiyao, and Yang Zhiyao's third uncle Yang Tiancheng resigned from the directorship successively.

In order to disintegrate the opposition, Yang Zhiyao recruited newcomers from the other four houses to the board of directors.

Yang Zhiyao made arrangements for himself to retreat. He actively cultivated his eldest son, Yang Weitian, who came back from studying in the United States, to become the fourth-generation head of the group.

Yang Zhiyao wanted to make Yang Xiecheng of the Yang family into his own private business, which aroused the general indignation of the members of the big family. The uncles, nephews and nephews of the same clan looked like strangers, and their hearts were clearly divided.

The trigger for the family Neijiang was that Yongtai Company wanted to acquire Yang Xiecheng.

In 1994, the new government announced the development of the Bukit Timah Road area as a high-end residential area, and the original factories were not allowed to remain. However, Yeo Hiep Seng's factory happened to be in this area, and Yeo Hiep Seng had to move out within 4 years.

Yang Zhiyao, chairman of Yeoh Hiep Seng Holding Company, approached Zheng Weiqiang, his long-time friend, and negotiated the transfer of 25.2-40% of Yeo Hiep Seng's equity to Wing Tai Group, a real estate company controlled by Cheng.

The Yang family talked a lot after learning about it. It turned out that the five brothers of the second-generation Yang family established a holding company, and the shares were equally distributed, and a resolution was formed that the shares could only be resold by members of the Yang family. After decades of changes,

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The number of shares owned by each room varies, but the resolution has not changed.

The opposition was filled with righteous indignation at Yang Zhiyao's "eat the inside out", and demanded a public vote, but the result was that Yang Zhiyao's deal with Yongtai was rejected.

At the end of April 1994, Wing Tai announced that it would abandon the acquisition.

"Brothers fight against the wall, and outsiders rob the house." Zheng Weiqiang withdrew, Huang Tingfang immediately took advantage of the gap.

Huang Tengfang is also a super rich man in Singapore who made his fortune in the sauce industry. He has been producing and selling soy sauce since the 1950s, and it is no exaggeration to call him "Master" three times to the second generation of the Yang family.

The Huang family lost to the Yang family in the soy sauce and beverage industries, but he opened up another new source of income, investing in real estate. By the 1990s, the properties had reached tens of billions of dollars.

In the past 10 years, the Huang family has appeared as a big friend of Hong Kong real estate and served as the chairman of Xiangjiang Sino Real Estate. The Huang family owns many properties in Hong Kong, and has an interest in the 70-storey Central Plaza.

A week after Wing Tai gave up on the acquisition, Ng Teng Fong launched a blitzkrieg, through his listed company Bird Festival Plaza Hotel, to buy odd shares in the market, spending 26 million SGD 1.4 SGD to 1 US dollar, and purchased 6.6 shares of Yeo Hiep Seng.

A third party wedged in, and Yang Hiap Seng's stock price soared. Huang Tengfang was determined to win, and he did not borrow high prices to absorb it. By June, Huang Tengfang's company had 14 shares of Yeoh Hiep Seng, becoming the largest private shareholder outside the Yang family.

At that time, the Yang family holding company owned 38.9 shares of Yang Xiecheng, of which Yang Zhiyao's faction accounted for 18.3, and the opposition faction accounted for 20.6. Yang Weili, the former senior vice president of Yang Xiecheng, told the Hong Kong "Capitalist" magazine: "Blood is thicker than water, and you can't leave your brothers when you kill them."

The Yang family's grievances have a long history, and it was expected to be bridged under the "foreign invasion", but it failed to do so.

Perhaps, some family members are not satisfied with Yang Zhiyao's long-term monopoly of power, and no longer regard Yang Xiecheng as "my family" business; perhaps some members lack generosity, value their own self-interest too much, and needlessly interfere with the executive director's exercise of power. According to people close to the Yang family: It is difficult for an upright official to decide on family affairs, and it is difficult to judge what is right and what is wrong. All members can only reconcile if they back down in family disputes.

One wave of unrest, another wave of rising - In July 1995, the Malaysian wealthy family of Guo Lingcan proposed a comprehensive acquisition of Yeo Hiep Seng through Kemailing Company.

People in Hong Kong are familiar with the Kwok family ~www.mtlnovel.com~ The family came to Hong Kong in 1982 to acquire Dao Heng Bank and controlled Hong Leong Investment, a listed company in Hong Kong.

The Guo family is very optimistic about Yang Xiecheng's large factory site in Hong Kong, and its valuation is more than ten billion Hong Kong dollars.

Ke Mailing was prepared to fight. Before officially launching the offensive, he already controlled 26.7% of Yang Xiecheng's shares. According to local media, the shares came from the Yang family and peripheral shares.

The Yang family has fallen apart, "led the tiger down the mountain", and Yang Xiecheng's status is as fragile as an eggshell.

Huang Tengfang fought back vigorously. According to Huang's financial company, he already controlled 24.9% of Yang Xiecheng's shares.

The shareholdings of the two factions are close and evenly matched. It is a real battle between tigers and leopards.

And most of the members of the Yang family, sitting on the mountain watching the tigers fight, it seems that what they are fighting for is the prey that has nothing to do with the Yang family.

Zeng Yuancang, a lecturer at the Hong Kong City Polytechnic Institute who once served Yeoh Hiep Seng Hong Kong Company, said: "Once the Yeoh Hip Seng holding company is dissolved, the business left by the Yang family's ancestors will be divided by outsiders. Just like the Hu Wenhu family lost control of Haw Par International, the Eu Yan Sang family The original property was sold off repeatedly, and Wang An Computer's family eventually handed over the company to others."

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Regardless of who wins the takeover battle, considering the current family situation, it is an irreversible trend for Yang Xie to become controlled by foreigners. Yang Tianhua, the second generation of Yang Xiecheng and the retired 80-year-old Yang Tianhua sighed and sighed: "It is really sad that Yang Xiecheng has come into such a situation today, and no one expected it."

But later, the Yang family learned from the pain and finally united as one to resist foreign humiliation.

Chapter end