Legend of Xiangjiang Tycoon Chapter 448

"Legend of Xiangjiang Tycoon (

"It's not a big deal. Since we are going to be a world-renowned brand, it is very necessary to pay for this. And I plan to cooperate with CBS to buy the prime time broadcast of the TV station."

"In short, this fashion show we want to do the most extreme, if necessary, 20 million US dollars is just the beginning." Li Zhiwen said.

Li Zhiwen's words shocked Roy Raymond's heart. It seems that the boss is determined to make a big wave.

But since Li Zhiwen is so confident, Roy Raymond will not stop it.

After all, in Roy Raymond's view, Li Zhiwen is simply a god.

It was Li Zhiwen's previous improvements that made Victoria's Secret so successful now.

"Understood, boss, what do I need to do?" Roy Raymond said.

"First, it is necessary to issue invitations to model companies around the world to let them select the company's best supermodels to participate in the fashion show. This investment is very necessary."

"Tell them that the reward for participating in our fashion show is twice that of participating in other fashion shows."

"Our company must form the most rigorous review group to review the supermodels of these companies and select the best sixty supermodels to participate in the next catwalk."

"For the supermodels that have been brushed down, we will pay travel expenses and one-fifth of their wages."

"As for these sixty supermodels participating in the catwalk show, six supermodels will be selected at the end of the fashion show as our brand's contracted models, named "Victoria's Secret Angels", responsible for the promotion of our fashion show," said Li Zhiwen.

Li Zhiwen's words shocked Roy Raymond again. The preparation of the model alone can make people salivate. Roy Raymond can imagine that when the announcement comes out, it will definitely be swarmed.

"This is also the first time we have just hosted, and the investment will be larger."

"And when our fashion show opens the market, there will be supermodels scrambling to participate, and it can even be said to be free or low-cost."

"At the same time, our company must set up its own model company to prevent it from being hindered by others in the future!" Li Zhiwen said.

"Yes, boss!" Roy Raymond said.

"The second is to invite performers to help out. The company wants to invite the most famous singers in the United States and even the world to help out. Don't worry about money. In short, I want the audience to feel that this fashion show is worthwhile." Li Zhiwen continued.

"Okay, boss!" Roy Raymond had no feeling for Li Zhiwen's big moves, so he didn't say anything questioning.

"Fashion masters, all kinds of media can invite them, and some celebrities, etc., in short, let the fashion show shine." Li Zhiwen said.

"Yes, boss!" Roy Raymond said.

"It is necessary to do a good job of distributing the goods in offline stores, so that the goods will not be out of stock after the fashion show." Li Zhiwen continued.

"Yes, boss!" Roy Raymond said.

"Then boss, where is our fashion show held and when should we take it?" Roy Raymond asked.

"The venue is the Plaza Hotel in New York. You are responsible for the coordination, and the time is placed three days before Valentine's Day to stimulate Valentine's Day sales." Li Zhiwen said.

Roy Raymond calculated that on February 11 next year, there are still four months, and the time is acceptable.

"Understand, boss, I will arrange it!" Roy Raymond said.

"In addition, for the supermodels participating in the catwalk, each supermodel has to design a wing with underwear, which is called angel wings. This is handed over to our design department. If the design department is too busy, it will go to dig people. In short It must be done." Li Zhiwen said.

Li Zhiwen no longer cares about specific affairs at this time, but is in control of the overall situation, and the rest is done by his subordinates.

"Okay, boss!" Roy Raymond said.

Li Zhiwen felt that there should be nothing else, so he looked relaxed on the sofa, and Roy Raymond was relieved when he saw Li Zhiwen's behavior, which meant that the torture was over.

Suddenly Li Zhiwen felt that this fashion show was still a bit incomplete, but he didn't know what was missing.

So leaning on the sofa but involuntarily his body tightened.

Suddenly Li Zhiwen understood what was missing, a gimmick, yes, a gimmick.

Why do you say this? If a fashion show has always been straightforward and there are no surprises, then it can be said that this fashion show has no bright spots, it is difficult for people to remember, and it may be just forgotten.

But if there is a gimmick on this fashion show, on the one hand, the reporter is very trouble-free and can write a lot.

On the other hand, it gives everyone memory points and arguments so that everyone will not forget them.

"Roy, just leave those things to your subordinates before, and you need to take care of the next thing yourself!" Li Zhiwen sat up and said.

"Boss, you say!" Roy Raymond saw Li Zhiwen's movements, and sat up in distress.

"You go to gather some of the company's top designers and make an underwear costing one million dollars!" Li Zhiwen said.

Roy Raymond was dumbfounded when he heard Li Zhiwen's words, his head buzzing.

Roy Raymond grew up and has been operating underwear for more than five years, but he never thought about what an underwear that cost one million US dollars would look like.

This time Roy Raymond didn't dare to agree, and Roy Raymond said: "Boss, how do you make a one million dollar underwear?"

"It's really stupid, I don't know such a simple thing." Li Zhiwen hates that iron can't make a steel track.

Roy Raymond lowered his head in shame, afraid to look at Li Zhiwen's eyes.

Li Zhiwen sighed. To tell the truth, if Li Zhiwen hadn't seen how to play Victoria's Secret fashion show in his previous life, he would really have no idea about this million-dollar underwear.

So eldest brother don't laugh at second elder brother.

Li Zhiwen said: "Have you heard that Sotheby's in Los Angeles will hold an auction for a few days?"

"Yes, boss, I also got the invitation, but because things are too busy, I'm not going to go!" Roy Raymond said.

"No, you must go!" Li Zhiwen said.

Roy Raymond looked at Li Zhiwen and couldn't tell why he came!

"I heard that at this Sotheby's auction, a diamond called Ocean Star will be auctioned at the Sotheby's auction?" Li Zhiwen continued to ask.

"It's not very clear, but I have an auction list here, boss, take a look!" Roy Raymond finished speaking and took out an auction list from his bag.

In fact, Li Zhiwen also received an invitation from Sotheby's Auction House. The invitation was not the owner of the company, but the owner of the Beverly Hills villa.

Sometimes some real estate will also become a status symbol, and as one of the world's richest areas, Beverly Hills is naturally listed here.

It's just that Li Zhiwen didn't have a good impression of Sotheby's auction house because of the auction of Chinese cultural relics.

So Li Zhiwen just glanced at the invitation from Sotheby's auction house and threw it aside.

Li Zhiwen took the auction list handed over by Roy Raymond, opened it and scanned it, and sure enough, he saw a lot called Ocean Star, with a starting price of 500,000 U.S. dollars.

Of course, the lot is definitely not the final sale price of US$500,000.

If nothing else, one million dollars should be able to win.

But it doesn't matter even if it exceeds one million dollars. It doesn't matter if you pair it with other decorations, you can set a two million dollars or three million dollars underwear.

Thinking of this, Li Zhiwen said to Roy Raymond: "You go to this auction, and then take this ocean star in the name of the company."

"Yes, boss!" Although he didn't know what medicine Li Zhiwen sold in the gourd, he agreed directly.

"After the auction is successful, we will design an underwear with this heart of the sea as the core, with various gems, crystals, gold, etc., and this underwear will be the highlight of our fashion show." Li Zhiwen said with a smile. .

Roy Raymond was already shocked by Li Zhiwen, but he didn't expect to have such an operation, it was too extravagant.

"At the same time, I will inform the guests at the fashion show that this underwear will be sold publicly after the fashion show, and the higher price will be paid."

"The same funds will be donated to the Red Cross for medical purposes." Li Zhiwen said with a smile.

Roy Raymond was even more shocked after listening, and then he was deeply impressed.

Roy Raymond understands that this underwear will definitely be sold for a sky-high price. Even if no one buys it, Li Zhiwen will arrange for a buyer to come out.

However, the effect of doing this is very significant, which is more cost-effective than how much money is spent on advertising.

First of all, when this underwear appears on a fashion show, it will shock the guests at the fashion show. At the same time, it will spread to the world with the media present that day. After all, there will be no underwear costing several million dollars before this.

The second is the public sale link, which will also throw a depth bomb on the calm lake.

After all, it has been confirmed from now on that this underwear will definitely be sold successfully, and the price is definitely not low.

Imagine if everyone knows that there is a piece of underwear for sale that costs millions of dollars, will it arouse the attention of many people.

The third is the donation link. Donating all the funds obtained from underwear sales is another perfect publicity.

After this incident, everyone will know the Victoria's Secret fashion show and the brand of Victoria's Secret.

Everyone will be curious about what a company that can create such an expensive underwear is like.

This result will lead to a surge of guests in Victoria's Secret stores everywhere, which will lead to an increase in sales.

Roy Raymond has to admire Li Zhiwen's brain, this is a marketing genius, no wonder he can do such a big business.

"Boss, this plan is too powerful, I believe this fashion show will be delivered successfully, the boss is too powerful!" Roy Raymond said.

"Basic exercise, don't be 6!" Li Zhiwen smiled.

"What?" Roy Raymond asked with a confused look@

"It's nothing, you must keep an eye on the designer, you must design very beautiful, and the heart of the ocean must be won." Li Zhiwen said.

"Okay, boss, don't worry!" Roy Raymond said.

In fact, Roy Raymond hasn't seen it on a deeper level.

At least after the fashion show, Victoria's Secret valuation will definitely skyrocket, and it shouldn't be difficult to double it.

Li Zhiwen holds 95% of the shares of Victoria's Secret. This marketing is equivalent to Li Zhiwen's $20 million valuation that has more than doubled.

Of course, valuation is valuation. If Li Zhiwen does not intend to go public, everything is in vain.

However, Li Zhiwen has always considered making Victoria's Secret listed for money, and even then Li Zhiwen will slowly stick to it and eventually introduce the status of controlling shareholder. .

This is because we have to learn to share in the lighthouse country, and the second is to find a taker.

Li Zhiwen did this for a reason. Victoria's Secret was simply an underwear shop. At first, there were gimmicks that attracted everyone's attention, which led to an increase in sales. This is normal.

But after a long time, everyone will get tired of aesthetics, and the gimmick is just a temporary gimmick, it is impossible to make a fortune with this.

Moreover, things like clothes are not high-tech and high-value things. This kind of thing will soon have competitors.

Or it can be said that there has never been less of a competitor, so you can become a tycoon by relying on these, but don't think about the top tycoon~www.mtlnovel.com~ In addition, the category of clothes, imitating is really lacking in technical content.

When the reputation of the inland world factory is up, imitations will be manufactured in batches.

In the early stage, people may recognize your brand, but in the later stage, when everyone's consciousness is awakened, there will be very few people who recognize the brand.

This is why many clothing brands will go bankrupt in large quantities in later generations.

Therefore, Li Zhiwen has never considered eating alone.

Therefore, the Victoria's Secret and Starbucks in the lighthouse country will be listed one after another.

The Louis Vuitton Group, which is also in France, and the Prada Group, which is also in Italy, will also be listed successively to make money, and Li Zhiwen took the opportunity to cash out.

Of course, this cash-out process is long-term. Before 2010, Li Zhiwen would not give up his controlling position.

"Well, there are a lot of things to explain today, and the fashion show time is tight. Roy, arrange for someone to deal with it as soon as possible. You must make this fashion show very successful. Only in this way, our brand will be an instant success. Red, and your 5% of the shares will rise and become more valuable!" Li Zhiwen said.

"Boss, I understand these truths!" Roy Raymond said.

"In this case, I won't leave you to dine here, you hurry up and go back and prepare!" Li Zhiwen said.

"Yes, boss!" Roy Raymond got up and prepared to leave afterwards, and Li Zhiwen sent him all the way to the outside of the villa.

The reason why he did not leave Roy Raymond, Li Zhiwen was purely unwilling to complain about Liu Xiaoli.

It was said that I came to Los Angeles to accompany Liu Xiaoli to lay down her baby, but I didn't see this or that every day. In short, I didn't accompany her. Li Zhiwen didn't want to hear this.

Chapter end

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