I'm a Director, I'm Not Bad Chapter 480

  Chapter 480 478. Ten small goals

  The editing idea of ​​"The Hawthorn Tree" is quite simple.

  Because it is necessary to conform to the sense of the age as much as possible, all its techniques are actually to present a sense of simplicity in the picture.

  Really speaking... is to pursue a sense of age.

  It's like the Chinese movies of 30 or 40 years ago. You will never see any Hitchcock-style mirroring or montage-like techniques in it.

  In the whole film, Xu Xin never used a handheld shooting.

   Avoid the shaking of the lens to the greatest extent.

  He used the perspective of a bystander, using a variety of static camera angles to portray such a relationship.

   And for this kind of film that is more static than dynamic, his editing idea is also the simplest editing method.

   Combine all the stories delicately.

   No flashbacks, jumps, etc.

Do not need anything.

  Use the simplest editing method to restore the texture of the movie that belongs to that era.

   To put it bluntly, although the audience has not considered which audiences are only in their forties or fifties.

  But if everyone can empathize, it can be considered a success.

   And when he went to the editing room, Zhang Mo was there, including the film editor and Zhu Huailiang, the editor of "The Wind".

  The two of them were busy in front of the computer.

  As soon as Xu Xin came, everyone was completely alive.

  Su Meng naturally served tea and water, while Xu Xin began to review the film with everyone.

  The morning work begins.

   I ate lunch with Qi Lei, but there were quite a lot of people.

  Zhu Huailiang and Zhang Mo were there, as were "Yan Chengxu", "Zhu Xiaotian" and "Wu Jianhao" in F4.

What?

  Who is the most handsome Zhou Yumin you ask?

   Still need to ask?

  Of course it is our Xu Sanjin.

  We are all friends, and we don't share food, and we chat a lot while eating.

  But we didn't talk about Zhang Jia's translation.

  Xu Xin already understands the relationship between Zhang Jiayi and Qi Lei. He will definitely give priority to any project to be launched in the future if there is a need for a specific role.

  Don't say that actors rely on acting skills and not on connections.

  If there is such a saying, then the so-called circle factions do not need to exist.

   After eating, F4 was not idle.

  You can fish yesterday, but not today.

  Today is the time for the instructor of "The Voice" to rehearse the song, and it will be in the afternoon.

   "The Voice" has not met with the audience for the first time in a year.

   Not only the audience is looking forward to it, but also Xiying Studio and Shantai.

   Even, it can be said that I can't wait.

  The lineup of mentors this time has not changed much compared to last year, the only difference is that Huang Jizhong was replaced by Li Keqin.

  No way, Huang Jizhong's contract was not negotiated.

  After "The Voice" took off, although under the influence of a strong legal team, there were almost no people who dared to "copycat" directly, but under the legal framework of the Celestial Dynasty, there was still a biggest loophole that could be exploited.

  That is also the biggest feature of "The Voice".

   This is the so-called blind selection.

   "The Voice" has its back to the contestants, but legal loopholes allow other programs to face the contestants head-on.

   There is a block in the middle.

  So, since last year, many TV stations have started to do this.

   It's just that most programs are not well recognized.

   One is that the quality of the players is not good, and the other is the preconceived concept.

   Now China is slowly breaking away from the hat of copycats, and copycat things are becoming less and less accepted by everyone.

   So the response was mediocre.

   But for Huang Jizhong, it doesn't matter how the program is.

  The important thing is to give as much money as possible.

   Opening the mouth is "eight million" a season, increasing by 20% every year, and signing a five-year contract.

  Yang Mi felt that this person really wanted to go blind.

  So let's go.

   Xiangjiang doesn't have much else, but a lot of singers.

   Originally wanted to dig out the Four Heavenly Kings, the most likely ones were Li Ming and Guo Fucheng.

  Jacky Cheung and Hua Tsai are really please not to move...at least temporarily.

  Li Ming directly refused.

  Taifo Department.

  After earning enough money, now I just enjoy life and do my own thing every day.

   But Aaron Kwok has a lot of intentions.

  But...he is too fussy. Various expenses are included in the terms of the contract, such as the salary of each assistant, the salary of the security force, the fare of the car, the cost of time and so on.

   There is a sense of déjà vu of "you come and invite me" from above.

  Yang Mi took a look, yes.

  Grandpa no longer serves.

  Your old man, stay where it is cool.

   Then I want to hire a heavyweight, the principal, Guan Jie and the like. But it hasn't been implemented yet, Li Keqin who sent out the invitation took the initiative to approach.

  He likes pure variety shows of this type very much, and has a lot of interest.

  And his decades-long voice and singing standards are also in line with Tian Lai's criteria for finding judges.

  So the two hit it off.

  Five million a season, signed a one-year contract.

   Except for Jay Chou who is a regular judge of "The Voice", the other three people are actually not static.

   It's just that everyone cooperates better.

  Han Hong's purpose is very simple: you are serious and responsible in selecting singers for Chinese music, and I will play with you if you get less money.

   As long as it is clean.

  Dao Lang is even simpler.

  He doesn't ask much, but let more musicians with diverse styles appear on this stage, so that everyone can appreciate these music styles from all over the world, and don't let them be buried in nobody's attention, that's enough.

Can.

   This is very cool.

   After all, he was the man who beat Jay Chou back then.

   After becoming famous, I found that what I like is music, not this impetuous music circle, and I retired to the mountains and forests directly.

   And this time I came out of the mountain because of my friend's face.

   But after one season, he watched the songs sung by his students dominate the charts for so long, and finally added a content belonging to the nation to pop music. Adding the sound of nature gives everyone a very relaxed working environment.

  Even my daughter likes to watch it.

  I want my father to be my father forever.

   Then what else to say?

   Besides Jay Chou, who is most likely to get a long-term contract?

   Actually it was him too.

   The reason is nothing more than his "regional symbol".

  Four mentors, one Wanwan, one Xiangjiang... It's okay if Macau doesn't live up to expectations.

   But these two places must be available.

   As for the remaining two people from the mainland, Dao Lang itself can represent a kind of regional culture. It is synonymous with "unity as a family".

  Adding panacea, and Han Hong, whose military rank is not low.

  The mentor team of "The Voice", most people really don't dare to hype it with shady scenes.

  At least they didn't dare to point at Han Hong.

  It is too easy to offend people.

  So, this season, "The Voice" has a fairly solid lineup of judges.

   Li Keqin's songs are definitely more popular than BEYOND without Ka Kui's soulful voice, and the taste is more correct.

How do you say that?

   "You are fine, but unfortunately it's not him."

  Probably so.

  And this afternoon, four people are coming to rehearse.

  Han Hong's "The Sea", Li Keqin's "Red Sun", Dao Lang's "KS Gar's Populus euphratica", and Jay Chou's "Melon and Niu".

  When several instructors were choosing songs, they originally looked at the songs selected by the first three candidates, and everyone said that it would be auspicious to come out with "Golden Wood Water Fire Earth".

   But after digging around, Jay Chou realized that... he was really not suitable for this kind of "distinct" songs.

  Finally, choose one of the three songs "Daoxiang", "Xingqing" and "Snail".

   I struggled with the truth for a long time.

  In the end, he wanted to choose "The End of the World".

   The other three people who were frightened hurriedly held his head down.

  Don't.

  Finally, the inspirational song "Snail" was chosen as the track.

  The four instructors will rehearse the song.

   After lunch, he went directly to studio one.

  This time "The Voice" has more people and a bigger stage.

   But the rules have largely remained the same.

   Still continue the rules of the previous season.

   But the "tide" contestant in the audition stage is enough for Jewell's people to drink a pot.

   People... so many.

  The kind that explodes.

   Actually, I can understand it, after all, the few people in the first season are really too popular.

  In Xu Song's first album "Enlightenment of Seeking Fog" after "The Voice", a song "Luzhou Moon" directly entered the top ten of major music websites.

   Li Ronghao's album is still being produced, but a single "Old Street" has spread all over the world.

  Hu Xia's album "Hu Ai Xia" debuted at the top of the G chart in the first week, and the title song "Ai Xia" MV on demand rushed to the third place.

  Deng Ziqi's album hasn't come out yet, but her song “Shouldn't” with Jay Chou is still in the top three of the charts…

   Not to mention Wang Sulong.

  QQ music street, ask who is the father.

   It can be said that every student who has received attention from "The Voice" has gained a lot of staying power since last year.

   There are jewels of these people in the front. After the popularity is released, the second season starts, and the number of applicants in the audition stage directly explodes.

  The specific figures are no longer available.

  But in the audition stage, "ten schools and nine empty schools" are true.

  Countless people with musical dreams began to move forward.

   Even, including some singers who have already debuted, but their performance has been mediocre.

   It can be said that the second season should be the most competitive season.

   Whoever can survive will be the strongest "Gu King".

  In short, the second season of "The Voice" has attracted much attention.

   Moreover, "The Voice" in the Netherlands also started broadcasting during the Christmas period, and the ratings were frighteningly high.

  The number of viewers of the first broadcast reached 8.42 million, far exceeding the ratings of "XX Idol" and "X Element", making this show far more popular than expected.

   After the show became popular, Liu Momo slipped away after the new year.

  Go to Headwind Headquarters in Europe, and contact those TV stations who are waving money to buy copyrights and plan to produce in their own countries.

  However, Yang Mi's strategy is to "discount up to the first season" and "mass bloodletting in the second season", so the price is not too high.

  It's just a starter.

  The first season is popular, but worry about no one in the second season?

   At present, the biggest revenue segment of "The Voice" is advertising.

   After a busy year, another audition, another studio for recording, and a whole set of professional recording and playback equipment that was heavily invested in, the greatest confidence comes from this.

  The bidding for advertising expenses for the second season will start tomorrow.

  People from Teana, Shantai, and Xiying Film Studios must participate.

  Tian Lai is joined by Xu Xin and Wang Sicong.

   Jay Chou and Lang Lang are not suitable to come forward.

  The blind selection of this season of "The Voice" has two more episodes than the eight episodes of the previous season.

  No way, there are too many contestants, and it is really impossible to finish recording 8 episodes.

   There are 10 blind selections, 6 mentor group assessments, and 4 championship games.

  This season of "The Voice" will be up to 20 issues.

   There are 6 more episodes than the 14th episodes of the first season.

  This does not include the number of "Peak Night" episodes.

  Except for the finals this time, the investment promotion strategy formulated by Teana no longer divides blind selection prices and tutor assessment prices.

   Except for the two episodes of the finals, all the other eighteen episodes were merged together.

  A total of 460 million yuan was collected for the 18 issues of advertising.

  Compared to the previous season's total revenue, which was only worth 200 million yuan, it was nothing.

   But it's not over yet.

   There is something even more exaggerated, which is tomorrow's bidding meeting.

  Tomorrow's bidding meeting, "The Voice" took out a total of 4 bids.

   are: "Title Name", "Special Contract", "Interactive Support", "Golden 15 Seconds".

  The title is actually easy to understand.

   Just like the Xifeng wine in the first season.

   And Xifeng is also the default title sponsor this time. But for the brand value of "The Voice", the process that should be followed must also be followed.

  So, Xifeng Wine invited a few people from large groups to participate in the bidding. After a formality, the price was actually negotiated. I came here just to make life easier for everyone.

   But special appointments, interactive support, and "golden fifteen seconds" are the most important.

  Special advertisement is the screen of "this show is specially broadcast by XXX" before the broadcast of many variety shows.

  It is actually similar to the advertising energy of the title, one is the beginning and the end, and the other is the whole.

very competative.

  The "Golden Fifteen Seconds" is a big 15-second advertisement given after the "Special Contract" is over.

  The 15-second commercial ends, and the program directly enters the broadcast screen.

  The last "interactive support" is reserved for online platforms such as Renren.com, Kaixin.com, Sina Weibo, and Penguin Weibo.

   At that time, everyone can edit specific topics and be active on the bidding platform. At that time, tickets for the offline fan meeting of "The Voice", peripheral prizes, on-site tickets, etc. will also be drawn here.

  Whoever wins the bid will go live on the platform immediately after paying the money.

  At that time, the live audience will be selected here, reimbursed for round-trip air tickets, board and lodging, and invited to record.

   It can be said that on the premise that the appearance of eating is "not so ugly", the people of Tian Lai have played the money interests to the extreme.

   This is not Xu Xin or Yang Mi's decision.

  This kind of professional commercial operation was an idea given by Wanda people in the internal meeting of Teana.

   In return, all auditions for "The Voice" were held in Wanda Mall.

  It can be said that... this group of professionals has fully demonstrated what business operations are.

  In this kind of mature operation, the whole "Sounds of Nature" is like a giant money-absorbing machine, facing those advertisers flocking to wave their money, it opens its huge mouth...

  14th, morning.

  Shaanxi Broadcasting Building.

   "Director Xu, Mr. Wang, this is Guo Zhongtao, director of the Shaanxi-Taiwan Investment Promotion Department."

   "This is the person in charge of this investment promotion meeting, Lin Heng, deputy director of the Shaanxi-Taiwan Investment Promotion Department."

   "This..."

  More than 20 people met each other in the small conference room and exchanged pleasantries.

  And this time not only Xu Xin, but even Wang Sicong showed a humble and polite attitude.

  Everyone is a partner, so it's not easy to be idle.

  The purpose of the greetings is to let Lin Heng introduce the bidding process this time.

  He is in charge.

  Xu Xin also came here with six people, all from Teana's business department.

   When attracting investment for a while, several people in charge including the two of them will be on the scene. But without them asking, Lin Heng came to host.

  After exchanging pleasantries for a while, the time came, and more than 20 people went to the large meeting room in Shantai.

  The tables in the large conference room are not oval, but rather like a lecture hall.

  Usually, it is specially used for "education class" or leader's speech, and for the subordinates to take notes.

   It is just suitable to be used as a shopping mall.

  At first glance, it doesn't look normal... But when you think about the virtues of Shantai before "The Voice", it is easy to understand.

  The poor guys are indeed rich.

   But the basic supporting facilities have not kept up.

   Too old.

  The bidding will start at 9:30.

  When Xu Xin entered the meeting room, he found that there were not many people there.

  Adding the four signs together, it is estimated that less than 50 people came.

  He didn't say a word, and took his seat according to his identity card.

   And these people were not surprised that he appeared on the scene.

  Who doesn't know that "Sound of Nature" was created by these two couples?

  After sitting down, Xu Xin's cell phone vibrated.

  He picked it up and took a look, and found that it was from Wang Sicong who was sitting next to him:

   "I seem to see endless leeks."

  The wonderful metaphor made the corner of Xu Xin's mouth twitch...

   What the hell, I'm really rushing to give you money, and you still don't say that he is good.

   Shaking his head helplessly, he didn't reply, but patiently waited for the bidding meeting to start.

   Soon, under the auspices of Lin Heng, the bidding will officially start.

  The first bid is the naming right of "The Voice".

   Basically, it can be said that the waves are calm.

  Finally, the price of 241 million fell on Xifeng Wine Industry.

   "Om."

  Xu Xin, who sat at the table and finished applauding, glanced at his phone.

  Wang Sicong:

   "The winery is really rich."

  Xu Xinxin said that you are the only one who talks a lot of nonsense.

  The price that has been negotiated a long time ago, now come to sigh?

  So he ignored him, but continued to wait for the second mark to start.

  The second bid is a special bid.

  The competition for special contracts is quite big, and the main competitors are Pechoin and Wanglaoji.

   As a so-called drink that has suddenly become popular in the past two years, Wang Laoji also shows his wealth and wealth.

   It looks a bit inevitable.

  Before the meeting started, Ma Yuqun specially chatted with Xu Xin and Wang Sicong. Wanglaoji has indeed been very willing to spend money in the past two years. Last year, the advertising sponsorship of the Spring Festival Gala spent nearly 300 million yuan.

  So in his estimation, he should be able to win the special bid.

   But the result was unexpected.

  Originally, the psychological price of the special bidders for Teana was between 100 and 120 million, which was the limit.

  However, "Pechoin", an old brand in Shanghai, which has recently begun to accelerate its expansion, actually got involved with Wanglaoji.

  The starting bid was a special bid of 60 million. After several other companies dropped their cards and gave up, the two companies began to fight each other.

  The final price went directly from 90 million to 150 million.

  Finally, with a price of 153 million, Pechoin had the last laugh.

  Even Xu Xin was a little surprised...

   With a "buzz", another message came to his mobile phone:

   "Mom."

  Wang Sicong expressed his shock and sigh in two words.

   But no matter what, this price...is enough to make everyone including Shantai and Xiying Studio happy.

  The third mark, "Golden Fifteen Seconds".

  The starting price is 80 million.

   This is a 15-second dynamic advertisement, and there are many competing companies.

   In the end, it was still won by Wang Laoji.

   It took 132 million.

   Now, the people present more or less realized the smell.

  Wanglaoji's strategy should be the golden fifteen seconds, or the special contract to choose one of the two.

   No matter which one, there must be one anyway.

   Just like that, 3 advertisements were directly sold at a price of 526 million.

  Xu Xin's original estimate was to work hard towards one billion.

   In this way, after calculating the revenue, Teana can have a profit of 600 to 700 million after the share.

  He can be regarded as a "small achievement".

   But who would have thought that these three prices would reach 526 million, plus the previously set 460 million advertising revenue, all of a sudden, breaking 10 would become a certainty.

  Because of interactive support, the starting price is 40 million.

Can.

Satisfied.

  As for how much the interactive support can sell for... the goal has been achieved, knowing that this ad is impossible to fail, he was a little distracted for a while, and began to think about "how to spend" the money in his mind.

  After all, my monthly living expenses are less than 5,000 yuan, and I can "spend to death" properly.

   Zhonghua will draw three prefixes in the future!

  Moutai will drink 10 years old in the future!

  Red wine, it must be Lafite in 1982 to enjoy!

  Drinking soy milk is to drink one bowl after another!

Eh!

   is self-willed, just play!

   Just thinking about it, suddenly, he heard a number:

   "133 million."

  He suddenly came back to his senses, looking at the person on Sina Weibo who had just put down the sign...

   My mind is a little confused.

  What... 133 million?

   Just thinking about it, another person from Tencent Weibo next to him held up a sign:

   "135 million."

  Mom, Sina and Tencent are fighting.

   Actually, when I wrote this plot, I felt quite guilty. On the one hand, it is because the plot that should have been arranged in April was indeed missed. It should be an omission in the detailed outline. It was only when I wrote this plot that I realized that there is still a plot that I didn't seem to write in the outline.

   Another aspect is the price of these advertising fees. In the eyes of my fart, it's really too high.

   However, these are indeed the news of the third season of "The Voice" disclosed on the Internet. Because I don't know anyone in this area, I can only find it on the Internet. After searching a lot of information, I came to the conclusion that the advertising revenue of the third season of "The Voice" was around 1.3 billion. Then I found a paragraph in a 15-year-old news article, which said, "The commercial value of the third season of The Voice has increased compared to the second season."

   I thought about it, what is "promotion"? It didn't say "huge improvement" and didn't say "earth-shaking". I guess the improvement should be limited, so I set this price.

   Pay attention to the party and don't be serious, I will do my best.

   14,000 sincerely sent, went to sleep, typos will be corrected tomorrow.

  (end of this chapter)

Chapter end