Chapter 1792 Upyouralley (1)
According to what Rockefeller wrote to his son: Find a good source of competition, it is best to compete in the name of God.
For him, Standard Oil is built on faith. If someone criticizes Rockefeller's actions for destroying the oil market, he will be very angry and say, "This is not destruction, nor destruction, but purely out of good intentions. This is the will of God and it is sacred."
In fact, the Crusade was also to solve the problem of the second sons of the nobles, because everything from the father was inherited by the eldest son, and the second sons of these nobles continued to stay in Western Europe would aggravate social conflicts.
As we all know this, protecting pilgrims and redemption is just a “good cause”. Sanctification allows converts to believe that they are free from sin and can face the heretics with a calm and fearless heart.
During the Reformation, Protestants could belittle the dark century caused by Catholicism, but to be fair, the Renaissance did not just pop up like this.
The tolerance of the church has given artists more freedom to create, just like a compassionate father who opens his arms and accepts the prodigal son who has returned from a long journey.
Commercialized Europe and Christianized Europe are not the same world, although they are both located on the same land.
While many ordinary people are proud of not believing in God, those families from ancient territories still live around the church and their moral standards established in the Middle Ages.
Yes, chivalry requires bravery, humility, perseverance, loyalty, honor, and honesty, but people trained according to this standard will die early, and this idealized moral standard of knights cannot take root in every family at all.
It takes at least three generations to develop aristocracy. The first generation is the nouveau riche, whether it is the Wall Street bear Jesse who made a fortune by speculating in stocks, or Napoleon Bonaparte who climbed up by political means, or Those who are looking for money, often have some crude habits on their bodies, and they need to be decent people through imitation.
In the second generation, in addition to the profligacy of offspring, they also have to face Berlin's laws. The biggest obstacle to success is not failure, but continuous success. If something is done successfully, people will program it: experience-rule-continue. Once you get used to a certain path of success, it is difficult to try others The way.
For companies, the market and consumer behaviors are constantly changing. If companies still go their own way, even some well-known companies that are very flexible and customer-oriented at the beginning can hardly criticize or challenge their past successful experience. So they Gradually lost sensitivity and adaptability, becoming a victim of the times. The tactics that the first generation of upstarts can use no longer work in the new era. At this time, business becomes difficult to do, and it is difficult to get rid of the fate of bankruptcy without transformation.
For example, Danone Group, whose first generation started as glass bottles, later transformed into a food giant, and 2 became the world's number one drinking water producer.
There is no doubt that tap water is also drunk. Why do people spend money on mineral water?
Near the beautiful Alps, there is an arc-shaped, sapphire-like Lake Geneva. There is a small town named Evian on the lakeside. Celebrities such as Voltaire and Byron have lingered on the lakeside.
As long as people have spare money in their hands, they will find ways to improve their quality of life without stimulation. Drinking this kind of mineral water with physiotherapy feels that the whole person is young, and it is especially suitable for mothers and babies to drink, and use it to cook food. It tastes better than ordinary tap water.
Pepsi-Cola also targets the target group of young people. The drink with a lot of sugar is not healthy, and it is not good to drink too much. But in the hot summer, it feels more comfortable to drink the first sip after sweating profusely.
Coke can be said to be the representative of the American dream and one of the American cultural symbols. A bucket of popcorn, a bottle of ice cola, and a Hollywood blockbuster make up the summer vacation of young people.
Hey, can't I go to the Alps? Drink local clean mineral water, and visit the water source and production workshop of the mineral water factory by the way.
Under the superficial commercial competition, there is also cultural competition, which represents two completely different concepts and ways of life. High interests can never continue, or high interests can promote continuous progress? Is it to be healthy or to succeed?
Even if someone wants to take the path of sustainable development, they may face the fate of being suppressed and acquired when they encounter a company that seeks short-term benefits and has an absolute advantage. What is the "long-term" after being acquired?
The advantage of the first-generation nouveau riche is that they have seen business opportunities that no one else has seen, and occupied an almost blank market. When he does it himself and gets rich, others will also participate in the competition when they see this business opportunity. If the first generation still uses empiricism and understands the world with their own subjectivity, they even hope to use their own successful experience and influence to The world that has changed back to the way it was in their time is no different from a pipe dream.
At this time, the competition is the resilience of the second generation and the connections he has accumulated. Usually the parents of the first generation upstart send their children to aristocratic schools to receive aristocratic education, imitating and learning aristocratic etiquette.
Aristocratic etiquette is not conducive to company management. It is better to let heirs start from the grassroots level. This is also known to the aristocrats. Marrying "money bag" allows those aristocrats who despise money to start working in finance, emerging technology, film and television, bankers, In industries such as art dealers, they even deliberately send their children to ordinary schools, allowing them to establish prestige among ordinary children.
The biggest prejudice of civilians against aristocrats is their origin. If aristocratic children work harder than them and have a more sense of social responsibility, then they have nothing to say. This is also an American-style elite education method. Those civilian children are forced to lose until they cry.
No matter what method is used, the “threshold” of being rich but not three generations has just passed until the third generation has passed, but this new aristocracy is still far behind the old aristocracy.
Does your ancestor have a celebrity like Montesquieu? Or which minister of the king? People without these "family history" will be marginalized. At this time, there will be a kind of people who are compiling the ancestral genealogy. They can associate your family's surname with a famous family. Then you will When you appear in social situations, you can make up a "shattering" story about what your family was like before, but for some reason, your family has fallen into disarray, and it hasn't been working until now. Although your ancestors are no longer active in the upper class, there is still a source of family learning. At this time, the teaching results of the etiquette teacher will come in handy, so you are transformed into a noble nobleman.
This is just the beginning. It is not uncommon for big nobles to bully little nobles. Similar to the patriarch of the Lestrange family, they rob Yusuf Kama mother. The king takes a fancy to the noble's wife and wants to accept her as a mistress, and the husband cannot resist. However, nobles of the same level can fight each other, and the husband who loses his wife can also conspire with the Revolutionary Party to overthrow the king. It is rare to give the task of revenge to his son like Yousef Kama's father. This is why Rita · Lestrange will become a scandal in British and French social circles.
After the French Revolution, the privileges of the nobles were legally destroyed, and their titles, clan emblems, knights' medals, and medals were cancelled. This ignited a wave of anger among the nobles. However, in the previous year, these nobles had been very tempted to eliminate themselves The privilege expresses enthusiasm.
Maybe they didn't realize that without this legal “foundation”, anyone could fake that he was a nobleman, and no one would hold him accountable anyway.
The old aristocracy's legal consciousness was weak. They were used to begging for mercy from the king to get amnesty. The folklore said that by passing a small slip to the Bastille, it was not unfounded that those who offended the nobles could be locked up, but it was a feudal era and Napoleon recovered. For those noble names, clan emblems, and knighthood medals, they did not restore the immunity of the nobles. The nobles were punished as if they violated the law. In a sense, "all people are equal before the law" of the "Declaration of Human Rights".
Napoleon changed the constitution but did not regard the constitution as nothing. He still had to abide by it. Charles X abolished the constitution and restored aristocratic politics and privileges. At this time, the French people quit. In the end, Charles X was expelled from France and he stayed abroad. After his death, he was not welcomed back to Paris like Napoleon.
Without the "foundation", in order to stabilize their precarious position, the nobles will spend a lot of money to hold various activities every year, such as charity and cultural activities.
Imagine that the bride carefully prepared for the wedding to show off the limelight. As a result, the bridesmaid dresses up more dazzlingly than the bride. It attracts everyone, including the bridegroom. Will the bride like the bridesmaid?
Or this female guest, are you here to smash the scene?
Stars rely on exposure to eat, this is understandable, but how can an "old aunt" grab the limelight with young boys and girls who have just grown up, or in other people's adult gifts?
The little girl wanted to wear a top designer dress on her adult day, but the designer lent it to the “old aunt”. How trustworthy should she be?
It's impolite to refuse this kind of guests. If they don't refuse them and don't know what they should do, it would be troublesome if they cried out in the newspapers and the media.
There is no doubt that the aristocracy has declined, but they have the protection of family pedigrees, while the "upstarts" rely on money to protect their social status, although their long-term contempt for the upstarts has gradually disappeared. The nobility and the "upstarts" have gradually disappeared. The difference will always exist, even if they are now "dancing" on a night dance floor.
Singing on stage is a rock band. They sing an "old song" under colorful lights. The lead singer will hold a microphone from time to time to interact with the young people off the stage.
Midnightgettinguptightwhereareyou?
Yousaidyou'dmeetme
Nowit'squartertotwo
Iknowi'mhangin'buti'mstillwantin'you
Heyjackit'safactthey'retalkin'intown
Iturnmybackandyou'remessin'around
I'mnotreallyjealousdon'tlikelookin'likeaclown
Ithinkofyouev'rynightandday
Youtookmyheartthenyoutookmyprideaway
Ihatemyselfforlovingyou
Can'tbreakfreefromthethingsthatyoudo
Iwannawalkbutirunbacktoyou
That'swhyIhatemyselfforlovingyou
Daylightspentthenightwithoutyou
Buti'vebeendreamin''boutthelovin'youdo
Iwon'tbeasangry'boutthehellyouputmethrough
Heymanbetyoucantreatmeright
Youjustdon'tknowwhatyouwasmissin'lastnight
Iwannaseeyourfaceandsayforgetitjustfromspite
It's not easy to find Monica and Bruni among so many people. Severus, Susanna, and Lucius, who is dressed as Alessandro, shuttle between these young people. There was nothing at first, but a few later The young man recognized Susanna, and then they left without making a sound while Susanna was not paying attention.
They may think that the members of the noble association are arresting them again.
Family rejuvenation and inheritance of the family business do not require heirs who "fall into the bad camp" and "unknown" people. These young people are "good kids" before they get their share of the family business.
The table next to them is a group of young women. They are talking about the personal affairs of the female head of a cosmetics group. She has become a "couple" with a photographer who is 25 years younger than her.
This old woman is deaf and has some intellectual disability. Her daughter, butler and servant all suspect that the young photographer is controlling her.
No matter how old a woman is, she wants to be praised by others, and is the focus of everyone.
He helped her choose lipstick and clothes to make her look at least twenty years younger and more fashionable than her daughter. She liked the young man, and even made the only daughter suspect that her mother was going to change her will.
Because her mother's health is not good, she cannot participate in social activities, so her "little boyfriend" can no longer attend public places, and her daughter can spread rumors at will, saying that the man intends to let the female head adopt him.
The other table is celebrating. The rich people now love cultural sponsorship, repairing museums, repairing places of interest, and so on. François, the head of Gucci, lost the art competition with Louis Vuitton.
He wanted to use the formerly abandoned Renault factory as an art gallery, but the authorities have been unable to approve it. He went to Venice in one fell swoop and opened his own contemporary art gallery in the Palazzo Gracia.
Before he left, he complained in the newspaper about the slowness of the authorities, which made him lose patience. After he left, Paris will be the site of Louis Vuitton. Not only will there be a contemporary art museum funded by Louis Vuitton, but there will also be a children's playground. .
The “upstarts” have not received training in classical painting, and they are not interested in classical painting.
Contemporary art is only controlled by market norms and marketing. The best way to become famous is to find a large group like Louis Vuitton to sponsor a solo exhibition for an artist.
As the artist becomes more and more famous, the group that owns a large number of artists' works will become more and more assets. In short, it is a win-win cooperation. As for the artistic value and aesthetic value of those works, it is not important.
One characteristic of these works is that they are culturally popular. Of course, they are good works accepted by the public.
This method can achieve short-term profits, which is in line with the mentality of speculators. He wants to earn back the cost of his investment as soon as possible.
For these groups that rely on speculation about women's psychology, they certainly know what women like. Anyway, people who watch the exhibition will definitely say “good-looking”.
The French have always been inferior to the Americans in pop culture. You can tell by listening to their "pop songs", but they are good at marketing elite culture. French is a must-have skill for the nobility, as Lucius Malfoy would say anyway.
"I told you a long time ago, don't learn German! Learning French is more useful!" Lucius yelled amid the loud music.
Severus ignored Lucius.
His sullen face seemed to say that he could not wait to leave this smoky place soon.
(End of this chapter)
Chapter end
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