Go Legend Chapter 459

Chapter 459 The spittoon is also learned

Of course, everyone knows that the capital is called the "Four-Nine City" by many people, especially in the early years of some of the capital's indigenous people, they liked to talk about this word to pretend to be forceful.

Because of this, the concept of the "central axis" of the capital does not need to be explained too much, let alone real estate, I believe any normal person can understand it.

It's just that for people in the real estate industry, the “central axis” is not just a concept. It often represents a scarce resource, and sometimes it represents a lot of money. This is really not something that ordinary real estate developers can get their hands on.

For example, the "Bird's Nest" currently under construction is actually on this line.

Because of this, I don't know since when, in the real estate industry in Beijing, a concept of “Dragon's Back Line” suddenly appeared.

After reporting the name to his father, Li Xiangping began to recall the ins and outs of the rise of the concept of "Dragon's Back Line" in real history:

It's just a pity that no matter how much Li Xiangping racked his brains, he couldn't remember the origin of the "Dragon's Back Line" concept. He didn't know who created this concept, and he didn't know when it started to be used. Beijing real estate industry is popular.

But it doesn't matter, because that's not the point, the real point is that the most prosperous and popular moment for this concept happened in the second half of 2006

also happens to be the period before the official launch of the "Galaxy Bay" project!

Thinking of such a "coincidence", Li Xiangping unknowingly hung a smile on the corner of his mouth.

The sales exceeded 4 billion within 6 hours of the opening. To be honest, according to the domestic economic development level in 2006, even if this is in Beijing, this number is not so normal, which is a bit crazy.

The reason for such madness is of course, if you stand from the developer's point of view, it should be called "the reason why such brilliance can be created", and that mysterious "Dragon's Back Line" is indispensable.

In the past life, when the "Galaxy Bay Project" became a legend and a myth in the industry, no one doubted it afterwards: the so-called "Dragon's Back Line" was probably a concept concocted by the original developer himself. Ah, it's just a marketing ploy they take.

Well, this kind of suspicion is of course very reasonable. In fact, let alone someone else, even in the eyes of Li Xiangping, a traveler, this "Dragon's Back Line" is probably the work of the original developer. It's just a test, but that's not the point.

The key points here are: First, even if this "Dragon's Back Line" is just a hype, it's just a marketing method, but this method is not clumsy, on the contrary, it is very professional and very clever.

is the kind of genius that even Li Xiangping, a traveler, thinks.

The second and more important point is that this method can be copied! That is to say, if the local tyrant Li can win this project, then Li Xiangping is fully capable of replicating this "Dragon's Back Line".

And this is actually the reason why Li Xiangping is laughing now.

It's just that his stealing fun was quickly interrupted by his old man:

"Dragon's Backline? The "Dragon's Backline" in the capital? What are you talking about, Xiangping?"

Li Xiangping came back to his senses, and he smiled at his old man: "Dad, you have been in the real estate industry in this capital for so many years, then I would like to ask for advice, based on your experience, let's not talk about other places, just In this local capital, what kind of house do you think is the best to sell?"

Li Da local tyrant smiled: "Hey, I just chatted with you, I think you know a lot, I don't think I need to mention some of the most basic hardware conditions here, because the capital is located in the North China Plain, and it is still relatively dry and scarce here. Water, so I concluded: if the house here wants to sell well, in fact, as long as there are mountains and rivers, a school district must be added, so if it can be achieved that "there are mountains, water and school districts", then such a house will definitely not be Sad to sell."

Li Xiangping smiled: "Let's put the school district housing aside for now, let's just say "there are mountains and rivers", do you think from the developer's point of view, which of these two conditions is more difficult to achieve?"

Li Datuhao was a little awkward. He was testing his son by himself just now. Why is it now that it is his son's turn to test himself? But he quickly suppressed the awkwardness. After all, he was able to have such an in-depth communication with his son. , This has always been what Li Datu has longed for in his heart.

"Hehe Xiangping, you want to test me, right? But your question is too simple, there is no difficulty at all, between mountains and water, if it is only in the boundary of the capital, then of course you want to do it It is more difficult to "have water". If you want to have "mountains", you can build several rockeries. It is a very simple earthwork project, and the difficulty and cost are not high, but if you want to have "water", it is not so simple. This limitation The nature is relatively large, even if you want to dig an artificial lake, it requires a relatively low-lying terrain, and there is a corresponding water source around in the end.”

"That's it!"

Before the big local tyrant Li could finish speaking, Li Xiangping stood up with a smile and said to his old man:

"I will show you this "Dragon's Back Line" in the capital according to your conditions of "mountains, water and school districts"."

Li Xiangping got up and returned to his bedroom. After a while, he returned to the study with a map in his hand. �

This map is of course the local map of the capital, but on it, Li Xiangping made some marks by himself, and due to the rush of time, Li Xiangping's marks were still very crude.

But it doesn't matter, although this is just a very crude picture, it does not prevent him from bragging to his old man after he unfolds this picture:

"Dad, look, I just connected all these good places according to the conditions you just made. If you make this picture artistically, does it look like a circling dragon?"

Li Xiangping's bragging this time, but he ignored Li Xiangping's boast. He stared at the map, or more accurately, he was staring at a point on the map.

He was staring at the garbage dump, where the future "Galaxy Bay" project was located.

After a long time, the big local tyrant Li spoke again. He pointed to the point and said to Li Xiangping, "You said the terrain of this garbage dump is relatively low-lying?"

Li Xiangping laughed and said: "Of course, the garbage dump, even if it is now piled up into a mountain of garbage, the original landform must be low-lying, otherwise, how could people dump garbage in that place in the beginning? It's common sense."

The big local tyrant Li blushed slightly, maybe because he felt embarrassed, how could he make such a "common sense error" in front of his son. So he didn't speak any more, but got up and paced back and forth in the study, fiddling with his knuckles from time to time.

Li Xiangping didn't bother him at this time, because he knew that this was the habitual action of the big local tyrant Li 鈥��

When he's fiddling with his knuckles, that's when he makes big decisions.

Since it is a "major decision", of course it can't be done in 3 seconds and 5 seconds, so when Li Xiangping was pacing back and forth, Li Xiangping's thoughts drifted again, and his thinking was still relatively detached, because in the At this time, he actually remembered the "Milky Way Bay" project in Yangcheng in real history.

"Tsk tsk, don't look at the real estate looks vulgar, in later generations it will become a spittoon. It's a good idea to go back and forth.

The two "Galaxy Bay" in real history were developed by the same developer, so why did one become a hit and the other hit the street again? The reason is very simple, that is, the developers ignore the differences in China.

Take the "Galaxy Bay" of the capital as an example. Since it is relatively dry here, it is not a big problem if you build it in a low-lying place. At most, you can raise the foundation a little higher, and if the other primitive landforms are lower, this is an advantage. condition.

However, if you want to copy the capital model to Yangcheng in the south, this is obviously not possible. You must know that Yangcheng is located in the Pearl River Basin, which has plenty of water, and the summer there is hot and humid. If you build your house in a low-lying place, then

Do you want the people of Yangcheng to feed the mosquitoes?

And this is one of the main reasons why the "Galaxy Bay" in Yangcheng is on the street.

And just when Li Xiangping was so imaginative, the big local tyrant Li finally stopped pacing, he turned around suddenly, stared at Li Xiangping and said:

"Xiang Ping, I want to ask you one last question. You said that if we develop this project, what about customer positioning? Where do you think our main customer positioning should be placed?"

Li Xiangping laughed silently again, because he knew that since the big local tyrant Li asked this question, it proved that he was very moved.

So facing his question, Li Xiangping almost didn't think about it:

"Old Cai! Ah no, it's Uncle Cai, Dad, I think, if you really want to develop this real estate, I don't think the original design plan will work. You must target the main customer group to people like Uncle Cai. "

The local tyrant Li was stunned again: "Old Cai, you mean to make this Galaxy Bay a high-end real estate?"

Li Xiangping nodded affirmatively: "Yes."

"Is this okay?"

"It's up to you to decide for yourself, but Dad, let me remind you that you must have heard of the Wenzhou real estate speculators that are currently emerging in Shanghai and Hangzhou."

"Oh"

Looking at the big local tyrant Li who started pacing back and forth again, Li Xiangping sighed in his heart.

The Chinese people of later generations all know of course that there were two famous real estate speculators in the domestic real estate industry. One was the Wenzhou real estate speculator that appeared earlier. The other one, of course, is some resource bosses in Shanxi, Shaanxi, and Inner Mongolia, and most of them are coal bosses, so they are also called "coal bosses real estate speculators", and their main activity area is in the capital. area.

In all fairness, if we only talk about professionalism, then the real estate speculator group in the north is actually far inferior to the one in the south. However, these local tyrants in the north have a characteristic. They are more arrogant in their shots, and they are more refreshing to start a business.

For example, the “Galaxy Bay” in the capital in real history, those coal bosses not only bought floor by floor, but also bought building by building, they not only bought buildings, but even people. ��

For example, Li Xiangping has heard such a rumor; after the opening of "Galaxy Bay", a total of 12 sales girls were invested in it at the beginning. These people not only sold out the real estate quickly, but even half of the sales girls were sold out. The local tyrants bought it.

Thinking of this, Li Xiangping felt a little regretful. Of course, he didn't regret that those sales girls were bought, but he regretted that he certainly couldn't tell his old man at this time.

"Well, I've already told you everything I can say. If you can't make this decision, then I don't care about your business. I'll still play my Go"

At this time, Li Xiangping's phone rang:

"Okay, Teacher Hua, I'll come right over."

hung up the phone and Li Xiangping got up: "Okay Dad, you can think about it yourself, I'm going to the chess academy now."

"Oh? Ah! Then you remember to come back early, and pick up your uncle and third uncle later."

(end of this chapter)

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