https://novelcool.info/chapter/Chapter-686-The-First-Branch-in-Mainland-China/12580609/
Chapter 687: University of Political Science and Law
Chapter 687: University of Political Science and Law
The Wu Fu Jewelry promotional event was a huge success, attracting customers for three consecutive days before sales started to taper off slightly post-event. Nonetheless, with the celebrity endorsement boost, their daily business remained robust.
Lu Jiaxin reviewed the sales report with satisfaction and instructed Liang Weibo, "We need to expedite the construction of the jewelry processing factory. Also, let's finalize the details for our Magic City branch as soon as possible."
Wu Fu Jewelry aimed to expand through a franchise model, and their current priority was to build brand recognition. Once they achieved that, franchisees would come knocking on their door.
Liang Weibo, well-versed in Lu Jiaxin's plans, nodded and said, "Boss, I'm planning to head to Magic City in a couple of days to finalize the store location."
He had already dispatched his team to scout for potential sites, and they had identified three options. This trip would be for him to make the final decision. Magic City exuded a denser commercial atmosphere compared to Si Jiucheng, and its population of wealthy individuals was significantly higher, which was why Liang Weibo attached so much importance to this expansion.
Lu Jiaxin nodded in agreement. "The domestic market is our top priority, but we mustn't neglect the Southeast Asian market either. For Wu Fu Jewelry, my vision is for it to become an internationally renowned brand."
Liang Weibo felt a surge of motivation upon hearing her words. Lu Jiaxin's goal was to open three thousand branches across the country. Of course, such a goal couldn't be achieved overnight; it would be a gradual process.
Initially, when Liang Weibo first heard this ambition, he thought it was a pipe dream. But after conducting his own research and surveys in the mainland, he realized that this goal was indeed attainable. The inland region was vast and populous, and its people shared a love for gold. Moreover, with the government's progressive policies, people's economic conditions were steadily improving.
As Wu Fu Jewelry expanded outward, Green Forest couldn't afford to sit idle. Susan approached Lu Jiaxin with a question: "Boss, when are we going to enter the mainland market?"
Green Forest had already established a comprehensive sales network across Southeast Asian countries, with a portion of their products even reaching Europe. Affordable yet high-quality goods were always in demand everywhere. However, influenced by Su Heckyuan, Susan had been visiting Yangcheng or Pengcheng frequently, and after several trips, she felt that the economic development in the mainland was rapid and full of potential. Convinced of the opportunities, she was eager to bring Green Forest to the mainland, understanding the importance of seizing the first-mover advantage in business.
Lu Jiaxin smiled and said, "We can enter the market right now. You can go to Yangcheng in the next few days to scout for a suitable location, and once you've found a good spot and the renovations are complete, we can open for business."
Chen Ming felt that this response was a bit perfunctory and asked, "Why choose Yangcheng instead of larger cities like Si Jiucheng or Magic City?"
Lu Jiaxin explained with a smile, "Because Yangcheng is currently the fashion center of the mainland. We'll establish our brand there first and then gradually expand our influence to major cities like Si Jiucheng and Magic City."
Apparel was different from jewelry. Clothing was a consumable item, and unless one came from a particularly wealthy background, most people wouldn't spend hundreds of yuan on a single piece of clothing. With that kind of money, why not buy from a well-known brand instead? Green Forest had already built a strong reputation in Hong Kong, but it was still relatively unknown in the mainland. However, gold and silver jewelry was a different story—not only could it be worn as adornment, but it also held its value over time.
Chen Ming made up his mind that they must quickly establish their brand in the mainland so that they could open directly operated stores in the major cities.
One evening, after returning home from work, Lu Jiaxin suddenly remembered something. This year, Lu Zhang was taking the college entrance examination, and Lu Zhenzhen was taking the junior high school entrance examination. She wondered how they had fared.
Glancing at her watch, she realized that Lu Jiaguang was probably not back yet. Lu Jiaxin headed to the gym for a quick half-hour yoga session. As she emerged, towel in hand to wipe away the sweat, she made a phone call.
The call went through quickly, and it was Lu Zhenzhen who picked up. Hearing Lu Jiaxin's voice, she sounded delighted. "Aunt Lu, when are you coming back? I haven't seen you in ages."
Lu Jiaxin indicated that she had been busy and wouldn't be able to return in the near future. "You and Lu Zhang have both finished your exams. How did they go?"
There was silence on the other end for a moment, and Lu Jiaxin chuckled. "What's the matter? Didn't they go well?"
Lu Zhenzhen spoke in a soft, mosquito-like voice, "I missed the cut-off score for the Affiliated High School of Peking University by one point. Mom wants to pull some strings to get me in, but Dad disagrees and wants me to go to No. 2 High School."
There was still a significant gap between No. 2 High School and the Affiliated High School of Peking University. According to later generations, getting into the Affiliated High School was as good as having one foot in the door of a prestigious university.
Lu Jiaxin asked, "So, which one do you want to go to?"
Lu Zhenzhen still wanted to attend the Affiliated High School, but this decision wasn't entirely up to her. Sighing, she thought, if only she had scored just one point higher, then she would have made the cut-off.
Lu Jiaxin smiled and said, "If you go to the Affiliated High School, can you keep up with the pace of learning there? I've heard that all the students there are top-notch."
Lu Zhenzhen was actually quite confident. "Aunt Lu, in high school, we'll be separated into science and liberal arts streams. I don't like physics and biology, but I'm pretty good at politics, history, and geography. I'll choose the liberal arts stream, so my grades won't suffer."
She was very good at math and English, and only a little weak in language arts. But as long as she didn't have to deal with physics and biology, she felt confident.
Lu Jiaxin smiled and said, "If you're sure you can handle it, then go to the Affiliated High School."
Lu Zhenzhen was delighted. "Thank you, Aunt Lu! I'll ask Dad to get on the phone now."
Hearing Lu Jiaguang's voice, Lu Jiaxin relayed what had just been discussed: "Brother, since you have a way to get Zhenzhen into the Affiliated High School, and she wants to go and is confident she can keep up, why not let her go?"
Lu Jiaguang felt that as long as he had the capability, his children could get into any university regardless of which high school they attended.
Lu Jiaxin disagreed with his viewpoint. "Prestigious schools have excellent teaching resources and provide a better learning environment and peer group. Since you have the means to provide your child with better educational resources, why not use them? Brother, the college entrance exam will shape Zhenzhen's entire future."
Attending a prestigious university would open doors, even if it didn't guarantee a work assignment. It would be much easier to find a job in private or foreign enterprises. On the other hand, attending the Railway College might offer stability, but there would be a ceiling on her prospects.
Lu Jiaguang fell silent.
Understanding that he might be concerned about losing face, Lu Jiaxin deftly changed the subject to Lu Zhang. "I remember he wanted to take the exam for the University of Political Science and Law. Did he get in?"
Lu Jiaguang's mood immediately improved at the mention of his eldest son. "Yes, he did. He scored 20 points above the cut-off line. He went to Magic City with some friends to celebrate and will be back in a few days."
Lu Jiaxin smiled and said, "Brother, congratulations!"
Out of his four children, the three eldest had now been admitted to universities. Only Zhenzhen's path remained to be decided. With her current grades, as long as she didn't slip up in high school, she would be able to get into a university; it was just a matter of which one.
When the admission scores for the University of Political Science and Law were announced, Lu Jiaguang was overjoyed. All three of his sons had secured their futures without causing him any worry, and he couldn't help but feel proud when his colleagues at work expressed their envy.
"Should we hold a banquet?"
Lu Jiaguang smiled and said, "Yes, we should. I plan to host sixteen tables. Jiaxin, if you have time, please come back. If not, it's fine, too."
They hadn't held a banquet when Lu An was admitted to university because of his unique circumstances at the time, and they had been worried about someone reporting them. But in the past two years, many of his colleagues' children had been admitted to universities, and several who had gotten into vocational colleges had held banquets. Now that Lu Zhang had been admitted to such a prestigious university, they definitely had to hold a celebration and recoup some of the gifts they had given over the years.
Lu Jiaxin smiled and said, "I have a lot on my plate at the company lately, so I won't be able to make it back. Why don't you ask Lu Zhang what he wants, and I'll buy it for him."
Lu Jiaguang refused, "You've already given them more than enough. There's no need for more gifts."
"This is a once-in-a-lifetime event," Lu Jiaxin insisted. "You can't deprive Lu Zhang of this right. When he returns to Si Jiucheng, ask him to give me a call."
Lu Jiaguang had no choice but to agree.
(End of Chapter)
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