Returning To 1980 To Enjoy Prosperity Chapter 383: A Word to Wake the Dreamer - Novel Cool

Chapter 383: A Word to Wake the Dreamer

Chapter 383: A Word to Wake the Dreamer

After returning from Wuhan, Deng Shirong spent the following month and a half in Nanning, negotiating with government officials led by a certain leader.

Although Deng Shirong established the Naye Deng Group in Nanning partly to support his hometown, he still insisted on obtaining necessary policy incentives. If he didn't get any preferential policies, it wouldn't be supporting his hometown, but rather acting as a philanthropist.

Therefore, these various policy incentives were essential.

In fact, many large companies are reluctant to develop in some backward areas for a reason.

Apart from policy issues and inconvenient transportation, another very important reason is that in impoverished and backward regions, there is a high likelihood of waves of people coming to "reap the harvest," as the place is too poor and a wealthy target is rare, naturally everyone wants a share of the pie.

Or, the various policy incentives promised by the government might not be recognized after a change in leadership.

In short, this business environment is no match for special economic zones like Shenzhen, which receive special attention.

However, the concerns of others did not bother Deng Shirong at all.

Because this was not just his personal company, but a company for the entire clan. As long as they operated within the rules and did not violate regulations, no matter who tried to provoke him, Deng Shirong would dare to confront them directly. With several thousand shareholders and their networks, the energy they could unleash was unknown to him.

But he knew one thing: even a provincial governor would not be able to withstand such a backlash.

...

The specific negotiation process with the local government will not be detailed here; we will directly state the results. Deng Shirong secured the following policy incentives for the Naye Deng Group:

Firstly, the Naye Deng Group would enjoy a "three-exempt, five-halved" tax policy, meaning no corporate income tax for the first three years and a 50% reduction for the next five years.

Secondly, the government allocated a large piece of land to the Naye Deng Group, covering an area of 1000 acres. This was a significant achievement that Deng Shirong fought hard for, as he alone knew the vast potential for the Naye Deng Group's future development. A mere few dozen acres would have been insufficient.

If not for fear of being too extravagant, Deng Shirong would have sought even more land.

The price for these lands was extremely low, which was the greatest incentive the government could offer.

After the negotiations and the signing of the contract, to ensure the swift implementation of the Naye Deng Group's major project, the government expedited all approval processes, completing everything before the New Year.

After settling this multi-billion yuan company, the government began to reward those who had made significant contributions. Chen Donglai, who had played a crucial role, successfully broke through his current rank and was promoted to a city-level leader with the help of his father.

The former district chief of the new district was a seasoned veteran and also had a background. Taking advantage of Chen Donglai's promotion, he smoothly became the top leader.

Song Yu, another key contributor, was also promoted and took over the position of district chief.

Naturally, someone else would take over her position.

In summary, Chen Donglai's promotion benefited many people.

...

After everything was settled, Deng Shirong received a call from his third son.

After exchanging greetings, Deng Yunsong said, "Dad, I'll be staying in the capital for the Spring Festival this year. I'll return to attend my second brother's wedding."

Deng Shirong responded, "Your second brother's wedding isn't during any holidays. Will it affect your studies if you come back?"

Deng Yunsong replied, "It won't affect my studies."

Deng Shirong said, "Good, as long as it doesn't affect you. Next year, you'll graduate and start working. Have you decided which department you want to join?"

Deng Yunsong said, "I have a few target departments in mind. I'll decide which one to join based on the situation."

Deng Shirong said, "Alright, as long as you have a plan. Just follow your second brother's example. Start by working in a ministry, and once you reach a certain level, you can be transferred to a local position, which will speed up your promotion. If everything goes well, after this Spring Festival, your second brother will become a county magistrate."

Deng Yunsong exclaimed, "That's amazing, my second brother is truly outstanding."

Deng Shirong said, "Your second brother's success is partly due to good fortune. Although I don't know much about the system, I am very clear on one point: the earlier you rise, the more opportunities will be available to you. If you spend too much time at the lower levels, by the time you rise, you'll be too old, and there won't be much you can do."

Deng Yunsong said, "I'll start by working hard in a ministry and quickly advance in rank."

Deng Shirong said, "Be strategic, but not overly tactical. You need to balance it well and advance step by step."

Deng Yunsong said, "I understand that in the political arena, you need to build your position step by step."

Deng Shirong said, "Good, your political sensitivity is no less than your second brother's. As long as you are steady and methodical, your future prospects will not be inferior to his."

Deng Yunsong responded, "I understand. Dad, I haven't been back for a couple of years. How is the clan developing now?"

Deng Shirong said, "The clan is developing smoothly. The passenger transport company has been growing steadily, and Kangle Master instant noodles now sell 2.5 million packs daily. The eight-treasure porridge has also opened up its market and is now in high demand. Once the new eight-treasure porridge factory starts production, it will definitely bring significant profits to the company.

"Also, a while ago, I went to Guangzhou to sign a contract with Yangcheng Pharmaceutical Factory, securing the exclusive operating rights and trademark usage of Wang Laoji herbal tea. The company will start producing herbal tea, but not on a large scale. It will only be sold in the main cities of Guangdong and Guangxi."

Deng Shirong answered his third son's questions in detail.

In his previous life, his third son was the most outstanding among his many children, not only excelling in the political arena but also possessing superior business acumen. His side investments during his free time easily made him a multimillionaire, making him the most successful person from Naye Village, without a doubt.

Now, his third son was even more exceptional, having been admitted to Tsinghua University, the highest institution of learning in the country. Naturally, Deng Shirong was more willing to discuss business matters with his third son.

Deng Yunsong was surprised and asked, "Dad, why did you rent the operating rights and trademark usage of Wang Laoji herbal tea? Why not create your own brand? If you make Wang Laoji popular, won't you just be benefiting others?"

Deng Shirong said, "I did consider creating our own brand, but Wang Laoji herbal tea is a time-honored brand with over 160 years of history. If we create a new brand, it would lack the depth and might not be able to compete. As for making the brand popular, it won't just benefit others; I signed a thirty-year contract with them!"

Deng Yunsong said, "A thirty-year contract is indeed long, but it's still someone else's brand. Once it grows, you'll have to return it to them, which isn't cost-effective. Since you're worried about competing with a hundred-year-old brand, why not suppress its development and focus on building your own brand instead?"

A word to wake the dreamer!

Deng Shirong was instantly enlightened by his third son's words.

He had been stuck in a rut, always thinking that a new brand would lack the depth of a hundred-year-old brand and wouldn't be as competitive in marketing. In the future, JDB's sales surpassed Wang Laoji because it was the internet age, and JDB's marketing was truly exceptional, with the classic slogan, "The same formula, the same familiar taste," which was a game-changer.

So, while you might criticize Wang Laoji, you can't deny the role of its formula.

Thanks to his third son's reminder, Deng Shirong suddenly saw things clearly. He laughed heartily and said, "Xiaosong, your timely reminder is very helpful. The company has already secured the exclusive operating rights of Wang Laoji, effectively removing a strong competitor. We don't need to develop Wang Laoji; instead, we should focus on promoting our own brand of herbal tea to maximize profits."

Helping his father made Deng Yunsong very excited. He said, "It's like raising a child. If you raise someone else's child, they will eventually return to their biological parents, which is not as reliable as raising your own child."

Deng Shirong chuckled, and the father and son continued to chat about family matters before hanging up.

Since they decided to promote their own brand of herbal tea, Kangle Master was already in place, and now they had the Wang Laoji formula. They just needed to consult experts to improve the taste, making it closer to the Wang Laoji of the future, and it would be perfect.

Although they had the idea of creating their own brand of herbal tea, the original strategy remained unchanged. This era wasn't suitable for marketing herbal tea, and they could wait a few more years until the market was ripe for a large-scale promotion.

As for mineral water, while it wasn't urgent, they couldn't wait until the last minute to start. They needed to secure water sources in advance.

Building these water sources would require significant investment.

In the coming years, apart from distributing dividends, Deng Shirong planned to use most of the group's profits to construct several water source bases. Once these bases were established, the first CCTV advertising king would arrive, and that would be the time for mineral water to soar.

Additionally, Guangxi's advantage was in fruit, and it was time to launch various fruit juices.

The group's headquarters also needed investment for construction.

In summary, there were many areas that required funding. If necessary, they would need to secure loans from banks.

After all, in any era, which group doesn't owe money to the bank?

As long as the debt ratio wasn't too high, borrowing to grow the business could quickly expand their operations.

(End of Chapter)

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