Chapter 359: Making Over Ten Million in Profits, the Ancestral Hall is Built [7,000 Words]

Chapter 359: Making Over Ten Million in Profits, the Ancestral Hall is Built [7,000 Words]



  Beijing.

  At a certain intersection in a certain district.

  A fruit vendor was loudly callingcalling  “Ladies and gentlemen, this year will be the last time you can buy longan, jackfruit, and pineapple in Beijing. Starting  Starting next year, if you want to eat these three fruits, you’ll have to go south. You won’t be able to eat them in Beijing anymore.”

  So, take this opportunity to buy as much as you can, because once this village is gone, there won’t be another store.”

  Jiang Xuying happened to pass by and was greatly surprised upon hearing this. She didn’t know if this was a new sales strategy or if these fruits would really be unavailable in Beijing in the future.

  She hurriedly locked her bicycle and pushed her way through the crowd.

  Someone in the crowd asked, “Boss, why won’t these fruits be available in Beijing next year?”

  The fruit vendor explained, “The supplier has switched to another business, so without a supplier, we can’t sell these fruits.”

  Jiang Xuying couldn’t help but interject, “Boss, there should be more than one supplier. If one supplier has switched, can’t you try to find another? There’s no business without customers.”

  The fruit vendor sighed, “It’s not that simple. Transporting the fruits isn’t hard, but keeping them fresh is. Other than our current supplier, no one else can keep the fruits as fresh.”

  “So, cherish this year, because next year will be much harder to get these fruits.”

  Jiang XX  Thinking it over, she found it made sense. She gritted her teeth and said, “Boss, give me 10 catties of longan, 3 jackfruits, and 5 pineapples.”

  The fruit vendor smiled, “Sure thing, just a moment.”

  Seeing this, other customers couldn’t hold back either and started buying in larger quantities than usual, as the vendor had said, this would be the last time they could buy these fruits in Beijing. If they wanted to eat them again, they would have to go south.

  Not just this intersection, but fruit vendors at other intersections in Beijing were also shouting the same message.

  The effect was evident, as the three fruits were selling much faster than usual, and a lot of cash began to flow in.

  ...

  A few days later.

  In a private dining room of a restaurant, Zhou Shengli, Wang Dangan, and Tian Chunzhi once again invited Deng Shirong to a meal.

  Before the meal, they settled the accounts first.

  In the past two or three years, due to the large volume of goods, even though the three of them were not short of money, they still couldn’t come up with the cash to buy the goods. They usually settled part of the payment in advance, with the rest on credit, and settled the balance once the goods started to sell and the cash began to flow back.

  After settling the accounts, Zhou Shengli sighed, “Deng Boss, doing business with you is the most comfortable, I hope there will be more opportunities to cooperate in the future.”

  “Working with you these past few years has been very smooth.”

  Deng Shirong smiled and said, “If there’s a chance in the future, let’s continue to cooperate!”

  Wang Dangan and Tian Chunzhi each expressed their gratitude.

  After the dinner, Deng Shirong left with the money, and the three of them exchanged glances, feeling somewhat down.

  Over the years, they had gotten used to a large influx of cash at this time of the year. Starting next year, this income would be gone, a loss that all three found hard to bear, and feeling low was a natural reaction.

  ...

  It took Deng Shirong more than a month of travel, running through several cities, to sell all the fruits in the system space. He made a profit of 1,235,360 yuan, the biggest sum he had earned since his rebirth.

  Back in Nanning, the Mid-Autumn Festival was approaching.

  At the Wuyue Square, Yongjia Supermarket’s business had become extremely prosperous, with goods in short supply. Customers were buying whatever they saw, without considering their needs, just to ensure they had enough.

  Even seeing the eldest son’s supermarket business booming, Deng Shirong couldn’t feel happy.

  In his previous life, as a veteran bookworm with over ten years of reading, he naturally knew about the large-scale rush buying caused by the “price breakthrough” policy this year. But there was nothing he could do about it.

  After all, even in the future, such a rush buying frenzy couldn’t be prevented. How much more so in this naive era.

  He only tried to restrain the Deng clan from blindly hoarding goods and had his eldest son stock up in advance.

  If the people want to buy, let them buy enough.

  “Dad!”

  “Daddy!”

  Seeing their father return, Deng Yintai and Zhang Xiuping greeted him.

  Deng Shirong hummed and asked, “How’s the supermarket business been recently?”

  Deng Yintai excitedly said, “Business is excellent, sales are several times higher than before.”

  Zhang Xiuping added, “Those customers are just like you said, buying whatever they see, carrying big and small bags home, for fear of losing  Deng Shirong said, “When they regret it later, we can’t control it. If they want to buy, we can’t refuse them. Others will sell, and it’s better for us to make the profit.”

  Zhang Xiuping said, “Once this craze is over, business at the supermarket will be tough.”

  “It’s normal. We’ll have to wait until the customers have absorbed these goods, and the economy slowly recovers. Then our supermarket can return to making money as before.”

  Saying this, Deng Shirong asked, “How’s the renovation of the fifth-floor apartment coming along?”

Zhang Xiuping's eyes lit up with a smile as she said, "It’s almost finished. The workers are just wrapping up the details. It should be completely done in about two or three days. I’ve seen the results, and it’s truly beautiful."

Deng Yintai also marveled, "It’s really beautiful, even more so than Ahzhen’s apartment."

“I’ll go up and take a look.”

With that, Deng Shirong walked up the external stairs of the building.

At this moment, workers were still busy with some detailed finishing touches. Deng Shirong greeted the workers and began to carefully inspect his luxurious apartment.

Although it wasn’t in its final perfect state, with some minor details still being worked on, stepping into the apartment felt like a journey through time, transporting one back to ancient times. The hard and soft furnishings used a large amount of precious wood, such as huanghuali, zitan, and jinsinan.

Moreover, not a single nail was used; instead, the ancient and miraculous mortise and tenon joint technique was employed.

There’s no need to elaborate on how impressive the mortise and tenon joints are; they are a thousand-year-old wisdom passed down by our ancestors.

The entire decoration style truly embodies traditional culture as its core element, presented through a modern design philosophy. From large items like furniture, murals, and screens to small items like tiny ornaments, everything gives a sense of perfect appropriateness.

In short, Deng Shirong was increasingly satisfied. The decoration of this house was truly worth it.

...

La Meizi Hotpot.

Deng Shirong picked up a piece of crisp beef tripe and chewed it, saying after swallowing, "The fifth-floor apartment will be finished soon. I’ll go out tomorrow to find a master to choose a good day for us to move in."

The apartment was decorated using ancient techniques, free from carcinogens like formaldehyde, so they could move in immediately after the decoration was complete.

Deng Yunzhu excitedly said, "That’s great! I’ve had enough of that rental apartment. This fifth-floor apartment is so beautiful; living there will definitely be very comfortable."

"Wow, we can move into a new house!"

This exclamation came from Xiaodong'er, who had just started first grade. Because her parents were developing their careers in Nanning, she was transferred to a primary school in Nanning.

As for Dongzi, he was temporarily staying in Bobai, attending kindergarten. They planned to transfer him to Nanning for primary school after he graduated from kindergarten.

Deng Yintai and Zhang Xiuping also showed expressions of anticipation. They naturally wanted to move into such a beautiful luxury apartment as soon as possible.

Deng Shirong dipped a piece of lamb in the clear broth and gave it to his granddaughter, smiling, "You’re making such a fuss. When you were in Bobai, didn’t you also live in a new house?"

Xiaodong'er said seriously, "But now that I’m in Nanning, I live in an old house!"

Deng Shirong laughed, "You’re right. So, do you think the new house in Nanning is more beautiful or the new house in Bobai is more beautiful?"

Xiaodong'er looked puzzled for a moment before saying, "They’re equally beautiful."

Deng Shirong chuckled, "Yes, they’re equally beautiful. Living in such a beautiful house, you must study hard, understand? If you don’t study hard, you won’t be able to live in such a beautiful house in the future. Instead, you’ll have to go back to living in an old house like the one you’re in now."

Xiaodong'er blinked her eyes and asked innocently, "Grandpa, why can’t I live in this beautiful house if I don’t study hard?"

Deng Shirong explained, "Because if you don’t study hard, you won’t make money in the future. Without money, what can you do? You’ll have to sell this beautiful house to others and go back to living in a very ugly and old house."

Xiaodong'er said, "If I don’t have money, I don’t have money. Why do I have to sell this beautiful house to others? Can’t I just not sell it?"

Deng Shirong laughed, "Without money, it’s not possible. Without money, how will you buy beautiful clothes? How will you buy food? Whatever you want, you need money to buy it. Without money, you have nothing."

Xiaodong'er furrowed her little brow and asked, "Grandpa, if I study hard, will I have money?"

Deng Shirong nodded, "Yes, if you study hard, you can earn a lot of money. In the future, you can buy whatever you want with money, and you won’t have to sell this beautiful house. You can even buy many more beautiful houses."

Xiaodong'er, though she didn’t fully understand, was deeply moved: "Then I’ll study hard and earn a lot of money to buy many beautiful houses."

Deng Shirong smiled, "That’s right. You should be like Uncle Er and Uncle San, and get into the best university in the country. Then you’ll have everything you want."

Xiaodong'er nodded her little head and made her first wish in life: "I want to get into the best university in the country."

...

The day after Deng Shirong returned, Deng Yunhua, looking travel-worn, returned from Guangzhou with a few security personnel.

Before Deng Shirong left for Beijing, he had instructed his fourth son to take a few security personnel to Guangdong to contact manufacturers of televisions, refrigerators, washing machines, and air conditioners to discuss cooperation.

Deng Shirong didn’t interfere much, just providing a general direction and letting him handle it himself. This was already a significant advantage over 99% of people. After all, with a sales platform, capital for purchasing goods, and a clear direction for negotiations, he was already far ahead of those starting from scratch.

If he still couldn’t succeed, it would be better for him to give up on business and stay at home, enjoying the life of a carefree rich second generation.

Fortunately, although Deng Yunhua wasn’t good at studies, he was smart. This trip to Guangdong was successful, and he had successfully negotiated with the manufacturers. He returned to discuss the final details with his father. Once his father had no objections, his home appliance business would officially launch.

After listening to his fourth son’s report, Deng Shirong asked, "Once the home appliance city officially opens, what are your thoughts on the pricing of these goods?"

Deng Yunhua said, "This is a new store opening, and it can’t compare to the reputation of the department store. Therefore, I plan to sell these appliances a bit cheaper. What do you think, Dad?"

Deng Shirong replied, "Lowering the price can indeed greatly increase competitiveness, but there are techniques to lowering prices. Direct price cuts can easily attract the attention of the department store. If they also lower their prices and engage in a price war, you won’t be able to compete with them given your current scale. You could be crushed in no time."

Deng Yunhua, thinking hard, asked, "Dad, then how should I lower the prices?"

Deng Shirong said, "Do you remember how your second sister promoted her hotpot restaurant when it opened?"

Deng Yunhua, catching on, said, "I see. You mean I should also distribute discount coupons. For example, if customers spend a certain amount at my eldest brother’s supermarket or my second sister’s hotpot restaurant, they can receive a discount coupon. This way, I can lower the prices without drawing the attention of the department store, and it will make customers value these coupons, stimulating their desire to buy appliances."

Deng Shirong smiled, "Exactly, that’s the idea. These coupons can offer different levels of discounts. For instance, if a customer spends 100 yuan in a month at your second sister’s hotpot restaurant, they can get a 95% discount coupon. If they spend 200 yuan, they get a 90% discount coupon. If they spend 300 yuan, they get an 85% discount coupon. The discounts can go as low as 60%. Your eldest brother’s supermarket can also use this method to distribute coupons. This way, you can achieve your goal of lowering prices, and it will also boost the sales of the supermarket and the hotpot restaurant. It’s a win-win situation."

Deng Yunhua nodded in agreement, "This is a good idea. Once my appliance city opens, I’ll do it this way."

...

For the rural people of Bobai, moving into a new house is a significant and highly valued event. Even the groundbreaking ceremony (a Hakka tradition where, after paying respects to the ancestors, eight bricks are placed at the four corners of the foundation to determine the house’s orientation and seek blessings from the gods) is a time to invite relatives and friends to celebrate. When it comes to moving into a new house, it’s even more important, and people usually set up a few tables to invite friends and family to celebrate again.

The reason for such importance is simple: many rural people build a house only once in their lifetime, so they naturally want to make it as grand as possible.

When Deng Shirong first built a new house in the village, he also placed great importance on these traditions, inviting all his relatives and friends to celebrate. However, as the family’s houses increased, he gradually became less concerned with these traditions.

After all, if they celebrated every time they moved into a new house in Bobai’s seven-story building, it would be too much.

Therefore, for the luxurious apartment in Nanning’s Wuyue Square, Deng Shirong only asked a master to choose a good day for the move, and the family planned to move in quietly without disturbing their relatives and friends.

The master calculated the best day according to Deng Shirong’s requirements, and on that day, the family quietly moved into the super-luxurious apartment.

This luxurious apartment, to put it bluntly, could rival the imperial palaces of ancient times. Even though Deng Yintai and the others had seen it many times, they were still incredibly excited when they finally moved in, even more so than when they first moved into their old home’s brick and tile house eight or nine years ago.

Deng Yunzhu, a photography enthusiast, immediately took out her camera and started taking pictures.

She didn’t stop until she had used up all the film in her camera, still feeling unsatisfied.

Xiaodong'er was equally excited, looking around and feeling delighted. She thought to herself that when her brother came, they could play hide-and-seek, and there were so many places to hide that her brother would never find her. Imagining her brother’s anxious and teary face when he couldn’t find her, she couldn’t help but laugh out loud.

Seeing this, Deng Shirong couldn’t help but ask, "Xiaodong'er, what are you laughing about?"

Xiaodong'er immediately told her grandfather her thoughts and said smugly, "Dongzi is such a dummy; he’ll never find me."

Deng Shirong smiled, "If he can’t find you, then when you try to find him, he can just hide anywhere, and you probably won’t find him either!"

Xiaodong'er said confidently, "I’ll definitely find him."

Deng Shirong asked, "Why?"

Xiaodong'er giggled, "Because he’s a dummy. I just have to tease him to talk, and he won’t be able to hold back for long. Then I can find him."

Deng Shirong chuckled, "You’re quite clever, using strategies even in a game of hide-and-seek. But won’t Dongzi learn from his mistakes after being tricked?"

Xiaodong'er blinked and smiled, "That’s why he’s a dummy!"

Deng Shirong smiled, noting the distinct personalities of his grandchildren. Xiaodong'er was quite mischievous and had many clever ideas even at her young age, while Dongzi was much more honest and, at the moment, not as smart as his sister. He wondered what they would be like when they grew up.

...

The next morning.

Deng Shirong went to the architectural design institute.

After exchanging greetings, Deng Shirong praised, "Director Huang, you’ve done a great job with the Wuyue Square renovation. I’m very satisfied with the results."

Director Huang smiled, "It’s our duty, Mr. Deng. We’re glad you’re satisfied."

Deng Shirong said, "We also need to speed up the renovation of the houses in Bobai."

Director Huang nodded, "Rest assured, Mr. Deng. We’ve already made arrangements and will complete the renovations in Bobai by next year."

Deng Shirong hummed and said, "I’m here today because I have a new project I’d like to collaborate on with your institute."

Director Huang’s eyes lit up, and he asked, "Mr. Deng, what project do you have in mind?"

"Indeed, our entire clan of several hundred households plans to build villas uniformly in the village. These villas will be constructed on both sides of the river, with a unified external style, while the internal layout and decoration can be left to the creativity of the clan members..."

Deng Shirong shared his ideas one by one with Director Huang, who was amazed by the grand vision.

If this cluster of villas were to be realized, Director Huang couldn’t even imagine how beautiful the village would become. Various creative inspirations kept sparking in his mind, and he said excitedly, "Mr. Deng, I’ll take on this project. I’ll personally design it to ensure that we achieve the effect you want."

Through the renovation and design of the fifth floor of Wuyue Square, Deng Shirong had already recognized Director Huang’s expertise in ancient-style design. He smiled, "With Director Huang personally taking charge, I’m sure there won’t be any problems with this project."

Director Huang modestly replied, "Mr. Deng, you’re too kind. To design this, I’ll need to bring my team to the site for a detailed inspection, taking into account the terrain along the river to ensure we create the most beautiful and ancient-style village in the country."

Deng Shirong said, "Director Huang, I need to discuss this with the clan members first to determine the building area for each household’s villa. With accurate data, it will be easier for you to design."

"Of course. Mr. Deng, please discuss it with the clan members first. Once you’ve finalized the divisions, I’ll bring my team to measure the land and the river."

"Alright, I’ll call you once everything is settled."

"Sure, I’ll be ready whenever you call, Mr. Deng."

...

Nayi Village.

The new ancestral hall of the Nayi Deng Clan was finally completed, taking just over two and a half years.

Upon receiving the news, Deng Shirong rushed back to the village. Looking at the magnificent ancestral hall, he was extremely satisfied. Such an impressive hall would garner praise even in the future, let alone in this era. Every clan member who saw it would be amazed!

After inspecting the newly completed ancestral hall, Deng Shirong said to the clan members of the hall council, "Since the ancestral hall is now built, we need to invite a master to choose a good day for the hall’s consecration."

The consecration of the ancestral hall is a traditional custom of the Hakka people in Bobai. It involves selecting a auspicious day to place the incense burner and ancestral tablets in the new hall. The consecration ceremony includes three main parts: welcoming the dragon, lighting the incense, and performing the worship.

The consecration of the ancestral hall is a significant event for the entire clan. Not only do all clan members participate, but even married daughters return to the village.

Additionally, representatives from the various branches of the clan will also attend.

Deng YunGui said, "Uncle Nine, we have already invited a master to choose the auspicious day. According to the master’s calculations, the best day this year is the 7th of the twelfth lunar month. We consulted three different masters, and they all agreed on this day, so it should be correct."

Deng Shirong said, "Since the auspicious day has been chosen, send word to the representatives of each branch and the married daughters to inform them."

Deng YunGui replied, "Sure, I’ll send people to notify everyone."

Next, they discussed the details of the ancestral hall’s consecration. This is a major event for the entire clan, and representatives from various branches will be present. The steps of the consecration must be planned in advance to ensure everything goes smoothly.

Once the details were settled, Deng Shirong said, "At the beginning of the year, I mentioned that we plan to build villas uniformly in the village next year. I recently discussed this with a design master. Please inform everyone to think about the size they want for their villa."

Deng YunQiang asked, "Uncle Nine, can we choose any size for the villa?"

"Horizontally, due to the limited length of the river belonging to the Nayi Deng Clan, we have four sizes available: 9 meters, 12 meters, 15 meters, and 18 meters. The depth is uniformly 50 meters, and the number of floors is uniformly three. The larger the area, the more it will cost. Everyone can choose the size according to their needs."

With that, Deng Shirong stood up and said, "Inform everyone to gather the data and submit it to me tomorrow. Once the size is chosen, it cannot be changed, so please have the clan members discuss it with their families."

"Alright, I’ll send people to notify the clan members in each village to discuss it tonight and submit the size list tomorrow."

...

That night, the Nayi Deng Clan members received the message and began discussing with their families which size to choose for their villa.

This is a project that requires financial investment, not a free distribution by the clan, so the clan members did not blindly choose the largest size but rather selected based on their needs.

For example, the Deng Changyuan family, after dividing, only had four members. Choosing the largest 18-meter size would be unnecessary and wasteful. Even the smallest 9-meter size would be more than enough.

After all, with a depth of 50 meters, even if the front yard and the backyard garden are subtracted, there would still be at least 20 meters available for building, and with a three-story structure, such a house would be more than sufficient for a family of four, or even a family of ten.

After a night of discussion, the next day, the size lists from each village were submitted to Deng Shirong.

Deng Shirong casually flipped through the lists and found that most clan members chose the 12-meter size, followed by the 9-meter size, then the 15-meter size, with only a few choosing the largest 18-meter size.

Deng Shirong, with many children and no lack of money, naturally chose the largest size.

...

PS: Thank you, everyone, for your support and votes. The QQ Reading community is amazing, with over 7,000 collections and ranking 22nd in the monthly votes. The fighting spirit is incredible! If we could make it to the top ten, there would be a reward. ^_^

(End of Chapter)

Chapter end