Chapter 863: Chapter 863: Secret Visit Chapter 863: Chapter 863: Secret Visit State-owned enterprise leaders really command respect, their level of drinking is extraordinarily high.
The next day, he called, saying, “About that liquor from yesterday, send me five cases–I'll have someone settle the payment with you immediately.”
Social interactions are indeed like this, treating someone to a couple of bottles of fifty-thousand-yuan liquor is pretty normal, but taking five cases from someone for free, that's not right–that's worth three million.
We do business on our side too. We said we didn't have five cases, only two of the old liquor, but we could get you three cases of Sansheng as well, which is also a fine wine, just a bit cheaper at twenty-one thousand per bottle.
The great thing about Beijing is, as long as your goods are precious enough, you never lack discerning customers.
Elder Peng's old classmate's son took just half a month to sell forty cases of liquor, making over a million was minor–what's more, a lot of people were hounding him, hurriedly asking him to get more of that liquor.
He was bold, seeing the market's approval, he prepared more than eighty million, ordering a hundred cases of each variety.
This time, he made a special trip to Zhengyang, wanting to meet that mysterious owner in person.
Regrettably, a sharp-looking middle-aged man received him, saying, “Our boss doesn't handle these trivial matters; you can treat me as your boss.”
Elder Peng takes him seriously, and this guy couldn't help but sigh as he left: an eighty-million deal and yet it didn't earn him a face-to-face meeting.
He'd invested quite a lot, but the returns were quick; in just over twenty days, out of two hundred cases, he sold over one hundred and fifty.
By then, Sansheng liquor had started to make a name for itself in the Beijing market, and even the wealthiest were willing to boast about spending fifty thousand on a bottle of domestic white liquor.
The key was that after drinking this liquor, it indeed had great effects, especially noticeable for some of the middle-aged and elderly.
Even some high-end private clubs featured Sansheng liquor, but they wouldn't list it on the menu; only when customers asked if they had Sansheng liquor would the staff reply “Yes” or “Sorry, we just sold out”.
As for the price, that varied greatly; the most expensive bottle of old Sansheng sold for one hundred and eighty-eight thousand eight hundred, and the priciest regular Sansheng for one hundred and sixty-eight thousand eight hundred.
More than one person started inquiring about where they could actually buy this liquor.
The packaging of Sansheng liquor was very formal, all necessary information was included. Some people asked their Zhengyang friends to check the address listed for Sansheng Alcohol Industry, only to find out it was the company's initial registration address and they had since relocated.
Sansheng liquor in Beijing gradually became a hot commodity, and Elder Peng's other friend's son-in-law also noticed–after all, he almost clinched the distributorship. He was a bit dumbfounded: This liquor… just took off like that?
It wasn't a huge hit yet, just showing signs of starting to catch fire–there wasn't even a uniform selling price or a retail location.
He became a bit anxious–without a retail location, doesn't that mean I can sell it for whatever price I want?
He asked his father-in-law to talk to Elder Peng again: I've thought it over, I want to distribute this liquor.
Elder Peng wasn't as amiable this time: At first, I did want to look out for you, even when I was in Zhengyang, I brought the liquor over to you, and you were the first one I introduced for the distributorship. After you showed no response, that's when I looked for others.
Do you know how close I came to offending people because of this?
Now that my classmate's kid has got it going, and you come asking to distribute, well… don't you think that's not the right way to do things?
Upon hearing this, his son-in-law also got heated: I didn't say I wouldn't do it, just said I needed to consider it, and then the deal went away from me?
But he couldn't directly confront the Beijing distributor, so he turned his attention to Zhengyang–since the liquor wasn't being sold through regular channels, surely there were tricks to be played therein.
In fact, many were now seeking out Ye Qingyi, after all, she is the chairman and legal representative of Sansheng Alcohol Industry. Many got her information from the departments of industry and commerce, tax, and others.
Having got the information, they naturally found the so-called “distillery” rented by Sansheng Alcohol Industry.
Upon entering the distillery, everyone saw the familiar packing boxes and the uniquely designed bottles.
Yet unfortunately, they were not allowed to enter the so-called “production area”–even though that area seemed to be only about two acres.
The reception area outside was also small, about half an acre, featuring seven or eight buildings and… a parking lot that could fit two large trucks and four or five cars.
Visitors felt something was off… This was the place producing the Sansheng liquor that had captivated all of Beijing?
The Sansheng liquor that mesmerized the whole city was produced in such a crude and unsophisticated environment?
Ye Qingyi had no interest in receiving these people, but Boss Zhang didn't mind chatting with visitors.
Actually, after learning of Sansheng liquor's Beijing pricing, Boss Zhang was sort of stunned. He thought he had high hopes for Sansheng, but he had never imagined Feng Jun's pricing would be so outrageously high.
And what he hadn't expected was that Sansheng Wine, at such a price, could sell extremely well in the capital, to the extent that recently one after another person had come to inquire.
However, no matter how well Sansheng Wine sold, he couldn't get involved. For one, he was just a minor shareholder with a mere two percent equity. Secondly, production and sales were all handled by Ye Qingyi; he had no say in any decisions.
Ye Qingyi was polite yet distant to the visitors.
The formula for the wine? That was impossible to disclose; applying to be an agent? We're not interested; business strategy? Hehe, I am under no obligation to answer.
But generally speaking, the previous visitors were just curious about Sansheng Wine. They came to investigate and to understand if there were any cooperation opportunities… many times it was the locals from Zhengyang who helped with the inquiries.
After all, the sales volume of Sansheng Wine wasn't large enough to attract too much attention.
This situation changed after the son-in-law of Elder Peng's friend arrived.
This person, Liu Qiangsheng, had a father who was the head of a state-owned enterprise, and he himself had opened several companies and held shares in many more, with an apparent net worth of over ten billion yuan.
One would think he wouldn't fuss over such a small amount of money, but he felt that Elder Peng had hoodwinked him, causing some imbalance in his heart. Moreover, the prestige of this particular wine was very high, not just as an alcoholic or health product, but also with a social attribute.
— What others can't get, I have exclusive agency rights to.
Thus, he was determined to secure it. After arriving in Zhengyang, he didn't rush to the distillery but instead discreetly inquired around.
— Regarding the parts involved with Feng Jun, he could find no information. Even within the alcohol industry company, there were only a few people in the know, and Elder Peng had concealed the source when introducing the wine to his friends.
Even so, Liu Qiangsheng had managed to gather quite a bit of information.
For example, the wine factory was just a blending workshop, all the base liquor was purchased from outside, and there was no brewing factory of its own.
For example, one could only see people selling wine at the factory but not buying it, and where the produced wine was sold remained unknown.
In Zhengyang City, no one had heard of the “Sansheng Wine” brand. It was unimaginable how it had become popular in the capital. Even if it were fragrant inside the wall and out, there was utterly no scent inside the wall, which was really too unjustifiable.
Because the security of the distillery was very strict, many people even suspected that there might be illegal or criminal activities going on inside the factory.
After pondering for a while, Liu Qiangsheng finally decided to bring two people from the tax bureau for a visit to the factory.
He didn't have much of a network in Zhengyang City and had to rely on a friend to find a minor official–though appropriate, the official immediately declined upon hearing it was Sansheng Alcoholic Beverages.
The official's reasons were solid, “If you have evidence of their tax evasion, and you're willing to make an official report, we can cooperate. But if it's just speculation… The province and city have repeatedly emphasized that we must create a favorable environment for the legitimate operations of regular businesses.”
Of course, these were polite refusals, and in the end, the minor official hinted–this company is not one to be investigated lightly.
The reach of Luohua Manor was not all-encompassing, but Xu Leigang, Sister Hong, Wang Haifeng, and others had considerable influence in Zhengyang.
Although not many in Zhengyang knew of Yang Yuxin and Elder Yuan, many who sought to make trouble for Luohua Manor ended up hitting a wall or even met with death, which, over time, became known to quite a few people, and Luohua Manor was tagged as “not to be provoked.”
No one knew precisely why Luohua Manor was so untouchable, and speculation ran rampant that Feng Jun “had a background.”
For the tax bureau, conducting audits was a matter of course, but to go after a billionaire without any reason… That would just be looking for trouble, wouldn't it?
Liu Qiangsheng then reached out to the Food and Drug Administration, receiving similar responses–Has Sansheng Alcoholic Beverages' product been released to the market? Where has it been shelved, and do you have samples that failed the standards?
Liu Qiangsheng felt that the rumors were not unfounded–that local protectionism in Zhengyang City was way too strong. The relevant departments were accustomed to inaction, and it was indeed not easy for outsiders to accomplish anything there.
However, in the end, he managed to borrow two security staff from a subsidiary of a state-owned enterprise in the area to accompany him to Sansheng Alcoholic Beverages.
What Liu Qiangsheng could meet was still Boss Zhang, but he expressed, “I want to see your CEO Ye to discuss a big deal.”
Boss Zhang didn't have the authority to make decisions, but having seen Ye Qingyi turn people down many times, he indicated, “If you don't have someone to introduce you, don't bother discussing business. CEO Ye won't bother to talk to you.”
“I am from the capital,” Liu Qiangsheng spoke with a distinct Beijing accent, “I want to discuss with CEO Ye about how such exorbitant profits are generated… This is almost tantamount to pyramid selling.”
To hell with pyramid selling, Boss Zhang knew very well that Sansheng Wine had nothing to do with pyramid selling, but he had no need to be confrontational with this young man. In fact, by keeping out some of the bothersome people, he was already “fully exerting subjective initiative,” which was beyond his job responsibilities.
This young man seemed to come from an extraordinary background, and he was determined to find fault. Zhang had already mediated the situation and decided to wash his hands off any further matters.
In his heart, he somewhat hoped this young fellow could sway Ye Qingyi–if Sansheng Wine were not exclusively for Feng Jun, the alcohol company could make so much more money.
The first time Liu Qiangsheng met Ye Qingyi, his eyes lit up–A beautiful female boss?
(Updated to this point, calling for monthly votes.)
Chapter end
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