American Fame and Fortune Chapter 893

Chapter 893 Launch with all your strength

With the premiere of "Split" taking place, Disney Pictures and Davis Studios have stepped up their promotional and marketing efforts for the film, especially word-of-mouth marketing.

The focus is on the male protagonist played by Martin.

Reports and promotional soft articles about "Split" can be seen everywhere on major film and television websites and entertainment newspapers.

"Martin's new work "Split" will let you see what it means to have explosive acting skills!"

“With 24 different personalities, Martin Davis uses his unparalleled acting skills to tell the world what a heaven-defying performance is.”

“Split” is not only a movie about split personality, but also a suspense thriller that explores human nature and challenges the psychological limits of the audience.”

Public opinion almost unanimously applauded, arousing the interest of many movie fans.

Subsequently, David Fincher accepted an exclusive interview with "The Hollywood Reporter", focusing on "House of Cards 2" produced for Netflix and the upcoming "Split".

“Split” was the easiest film to make since I started directing.”

To be able to win the Best Director statuette, David Fincher knew how important a role Martin played in it. When interviewed by the media, he also highlighted Martin: "When filming this film, the real difficulty lies in the male As for the performance in the title role, as you can see, Martin does his job exceptionally well and gives Split a real soul.”

　　Not only David Fincher, but other cast and crew members also praised Martin.

If it were just the crew touting it, the publicity effect might be mediocre, but the overwhelming praise in the media attracted a large number of movie fans to the theater when the film was officially released.

What "Split" brings to them is not just a fleeting personality change, but also a dark plot with a religious ritual under the direction of David Fincher.

　　The seven personalities of the male protagonist fight against each other, which ultimately leads to the birth of the sadistic personality.

Abnormally terrifying soul cooking, the last supper of the hero and heroine makes people shudder.

Audiences who have watched "Split" at least feel that the film is worth the ticket price and they did not spend a fortune.

Those movie fans who like this style were already in high spirits when watching the film.

With the same dark style, "Batman v Superman" received a bad reputation from the audience, but "Split" won almost unanimous praise.

On the first day of its release, the North American Internet and social media were flooded with positive reviews.

“After watching this film, it almost overturned my understanding of Martin. In the past, I thought his acting skills were better than Leonardo DiCaprio, but now I feel that the term “excellent acting skills” is not worthy of Martin!”

“Guys, you can watch eight Martin characters in one play, it's so worth it!”

“This movie, David Fincher and Martin gave us a double shock in terms of plot and acting skills. I just want to use Quentin's foreign language to describe it-awesome!”

"I'm not a fan of Martin Davis, but what I want to say is that if you like psychological thrillers, then "Split" is definitely worth watching. This film will take you into a world full of unknowns and horrors, and challenge Your mental limits.”

Excellent audience reputation has brought extremely high attendance rates.

　　On Friday, "Split" had no rivals in North American theaters. As the day passed, by early morning, the exact box office statistics had been released.

Anya Taylor-Joy stood on the balcony of her bedroom, looking at the stars in the sky, waiting for something.

Her manager Julia hurried in from the outside with her mobile phone, shouting as she walked: "Anya, my dear, congratulations! You are great!"

Anya turned around, looked at Julia and asked, "Has the statistics been calculated?"

Julia leaned on the balcony railing and showed the tablet in her hand. On it were statistics from a website. The name "Split" was followed by a long list of numbers.

Anya covered her chest to prevent her pounding heart from beating out. She counted carefully, and there were eight digits in that string of numbers!

"$25.25 million!" Anya said with a clear vibrato. She was very excited: "It's great. The first movie I starred in as a heroine was a huge success!"

Julia didn't want her to get carried away and reminded her deliberately: “She's actually a supporting actress!”

This is a one-man show by Martin, but Anya doesn't think so: “I was the heroine throughout the entire pre-release promotional period.”

Julia stopped and said with a smile: "Well, heroine, congratulations, you have become the heroine of a movie that is about to be a super hit. Your future is guaranteed."

Anya said directly: "As long as I follow Martin, my future is guaranteed."

“There are not many big shots like Martin in Hollywood who are true to their word.” Julia has carefully studied Martin's past: “If you follow him, at least you will be rewarded for your efforts.”

Anya said: "I made an agreement with Martin that I will be his lover with peace of mind before the age of 25, and exchange seven years of youth for the development of my career."

Julia reminded: "You have to think about this."

Anya raised an S shape and said: "Apart from youth and body, I have no other capital."

Julia said: "Perform well in the next "The Queen's Game" and try to get more viewers and media attention."

Anya said: "I will make Martin more satisfied, and he also recommended a role to me."

As the number of viewers who watched the film increased dramatically, the reputation and ratings of "Split" inevitably declined, but it did not suffer the kind of collapse like "Batman v Superman."

On Rotten Tomatoes, the freshness is still above 90%, and the IMDB score has dropped slightly to 8.8.

The film's strong reputation will also allow Disney Pictures and Davis Studios to continue promoting word-of-mouth marketing.

This time's word-of-mouth marketing, the main position is social media.

On social media, including Twitter and INS, news about "Split" was wildly forwarded by countless users with the strong promotion of the film studio.

“Martin's performance in this film was so good. When the new personality of Soul Cooking appeared, I was so scared that I had a split personality.”

“David Fincher's directorial skills are superb, and he highlights Martin's leading role without leaving any trace, which makes people amazed after watching it.”

“I feel sorry for Martin. He plays so many roles but can only receive one salary..."

　　“'Split' shows us how high the level of top acting skills of Hollywood actors is!”

The peripheral products of "Split" have also been fully launched. CocCola has launched a split version of Coke. The bottles of the new Coke are printed with each of Martin's personality characters. As long as consumers can collect the first seven, they will receive the eighth model as a gift. Cola.

　　This is the murderous character Coke played by Martin.

This has attracted a large number of consumers to buy, and the crazy-selling CocCola is also expanding the influence of the movie, allowing more people to enter the theater.

The attendance rate of theaters showing "Split" on Saturdays was significantly improved. There were no strong competitors during the same period, making this film the only hot spot in the North American film market. On this day, the single-day box office of "Split" increased a lot, with a revenue of 28.98 million US dollars.

Cnemascore, a professional market evaluation agency, announced the on-site ratings of theater audiences. The overall score of "Split" is A!

When three days have passed over the weekend and the latest box office statistics are released, the figure of US$76.84 million is enough for "Split" to top the North American box office rankings in the new period!

This achievement also allowed "Split" to exceed the production cost of US$60 million at the box office after only three days of release in North America.

The high production costs mainly come from the salaries of Martin and David Fincher.

But the two also brought high returns to the project.

Disney Pictures, exclusive conference room for the president.

“I don't need to say more about Martin's vision and market insight. You must have seen it too.”

In the conference room, Alan Horn said to several subordinates: "A film like "Split" that is obviously not suitable for the commercial market has turned into a blockbuster movie under his control. I have to It's like he has magic powers.”

Kenneth Branagh, who directed "Thor", added: "Martin's performance is really outstanding. Without him, the film "Split" would be at least half as bad."

Producer David Barron said: "I have heard people discussing "Split". David Fincher deliberately focused the plot and camera on Martin's personal performance. It was very obvious that he wanted to help Martin win another Oscar. "

Famous screenwriter Chris Weitz said: "Oscar likes psychopaths and madmen the most, but the role of Martin is really outstanding. It is one of the best I have seen in my 20 years in the industry."

Alan Horn brought the topic back at the right time: "The project we are discussing today, "Cinderella," first came from Martin's suggestion. His Davis Studio is also one of the investors in the project. If the script is in his It didn't pass and had to be rewritten.”

Neither Kenneth Branagh, who serves as the director, nor Chris Weitz, the screenwriter, have any objections to this.

The other party is not only a project initiator, but also an investor, and they have such an outstanding resume in the past. What can they say?

If you really have an opinion, you will only get kicked out.

Without waiting long, the assistant brought Martin to the conference room.

Subsequently, several other project leaders also rushed over.

Alan Horn asked Martin directly: "Are you satisfied with the script?"

Martin took the script from Bruce, put it on the conference table and said: "It's very good. Respect the original work. This is what Cinderella should be like."

Screenwriter Chris Weitz breathed a sigh of relief: "I also think so. The version of the fairy tale that is most widely circulated is the one that is most accepted by the public."

Martin has read the script carefully. There is neither Cinderella's scheming to throw away her shoes, nor the black fairy yeast, nor the stepmother cutting off the feet of the two sisters.

In short, it is a fairy tale movie that is truly suitable for the whole family.

The completion of the script means that project preparation can be put on the fast track.

The production budget of the "Cinderella" project is US$100 million. Kenneth Branagh will be the director and David Barron will be the first producer. The choreography and design team of "Beauty and the Beast" will be recruited for the song and dance part.

As for the actors, there are no plans yet.

Martin thought of Anya Taylor-Joy, who was extremely catering to him last night, and said directly: "As for the heroine, I recommend a candidate, Anya Taylor-Joy, the heroine of "Split", she has good appearance, outstanding acting skills, and her age is also suitable."

　　There is no plastic surgery to tighten the muscles, or weight loss to become a perfect figure. Anya Taylor-Joy's appearance still falls within the normal aesthetic range of the general public.

Allan Horn said without any nonsense: "Go to the audition. Those who are suitable for the audition will be given priority."

The director and producer have no objections to this.

They have all watched "Split", and the one who impressed them most was naturally the male protagonist played by Martin, but the heroine Anya's acting skills were also outstanding throughout.

Martin only recommended Anya as a candidate. The composition of a crew of this size is complex, and people in other key positions may also have connections.

At the end of the meeting, Alan Horn called Martin to go to the reception room next to him, and the two focused on talking about "Beauty and the Beast" which will be released next month.

This fairy tale live-action film, after two years of preparation, filming and production, will be released during Thanksgiving this year.

Disney Pictures has had several test screenings in a row, and the response has been excellent. They believe that this film has what a fairy tale movie should look like.

Beauty and the Beast is a huge investment, and both Martin and Alan Horn certainly want to see the film succeed.

Alan Horn said directly: "If the North American box office of this film does not exceed US$250 million, we may face losses."

Martin has seen a test screening: "Judging from the current popularity, it is definitely not a problem to exceed 100 million in the first weekend in North America."

Alan Horn said: "If the opening weekend in North America exceeds 100 million, Disney Pictures will immediately hold a celebration party for the film."

"Beauty and the Beast" posted a short advertisement at the beginning of "Split" to promote it.

The latter has entered its second week of screening in North America and still maintains a high level of popularity.

Although on IMDB, with the number of ratings exceeding 50,000, the rating inevitably dropped to 8.6, the overall reputation is still strong.

This also made the film's box office trend extremely stable. The box office fell by less than 40% the next weekend, and it collected another US$46.8 million in more than 3,800 theaters in North America.

Including four working days, in just one week, the North American box office of "Split" exceeded US$150 million.

At the same time, the film appeared in theaters in 11 European countries and earned more than 35 million U.S. dollars at the overseas box office.

When the crew launched overseas promotion, the public relations team hired by Davis Studio, Disney Pictures, WMA and Martin jointly launched the awards season public relations.

The traditional awards season in North America begins in early December, but the awards season in a broad sense begins with the announcement of the Toronto Film Festival in September.

Public relations began to lobby the judges, and free movie tickets were sent in large quantities by Disney Pictures to media reporters and film critics.

As the number one client of the brokerage company, WMA has invested all the resources it can in Martin's prize competition this year.

Sponsors, led by CocCola, Cadillac and Brioni, are also helping Martin build momentum.

In the media, various touting articles have appeared in large numbers.

For example, Kenneth Turan, the top film critic of the Los Angeles Times, cheered for Martin: "So far this year, the male protagonist played by Martin in "Split" is the best role."

(End of this chapter)

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