American Fame and Fortune Chapter 891

Chapter 891 Emoji Pack Marketing

At the beginning of August, as the final editing of "Split" was completed, the pre-screening promotion was also in full swing.

First, the crew held a memorial event on the first anniversary of Billy Milligan's death.

ˆ Relevant promotional soft articles also introduced Billy Milligan in detail.

Then Martin established a psychiatric charity foundation and announced that he would donate part of the after-tax income from his $20 million salary to help patients with split personality.

“When I was preparing for 'Split', I visited five psychotherapy centers and had on-site contact with dozens of patients.”

Facing the camera of media reporters, Martin looked solemn and said into the microphone: "They look very healthy on the outside, but they are troubled by difficult mental problems. I have played the role in "Split", so I understand this. I have personal experience, so I want to help them as much as I can.”

This statement was obviously about helping people, but secretly it was promoting the movie and the character. The reporter understood it and quickly asked: "Did you suffer from similar problems when you played this role?"

What Martin said seems to be true: "There are seven main different personalities in the film. Every time I play one, I have to go through a huge change. Just acting almost makes me have a nervous breakdown. I can't imagine the patients." What great pain I have endured..."

The focus of this press conference was not how to rescue patients with schizophrenia. The topic was almost all around the movie "Split".

Louise also publicly announced on behalf of the crew that 5% of the film's North American box office will be donated to the mental therapy charity foundation just founded by Martin.

When it comes to movie promotion, how can you attract attention if you don't use all kinds of tricks?

After the press conference, Martin got into the car driven by Bruce.

Lao Bu has completely finished his European trip, and all his gains in Ukraine have been disbursed, and the returned funds have been remitted to a company registered in the Cayman Islands.

This was a gluttonous feast involving many parties. After excluding all expenses and profit sharing, Martin's company registered in the Cayman Islands finally received US$2.7 billion.

Most of it, Martin is ready to invest, targeting the new financing of Tesla and Netflix.

The market value of the former has not yet exceeded US$50 billion, while the market value of the latter is currently hovering around US$35 billion.

Although Martin does not know the specific changes in market value of the two companies, he has some impressions, which are far from the peak of the two companies.

Abundant funds are also the guarantee of Martin's ability to use money.

Back at the studio in Burbank, agent Thomas was already waiting here. He wanted to confirm the itinerary with Martin: "Alexandrovitch arrived in Washington yesterday and is expected to come to Los Angeles tomorrow afternoon, including a meeting with you. ”

When they finally wanted to meet, Martin said directly: "I will be available at any time tomorrow afternoon. It depends on his arrangements."

This meeting was not a private contact, but a public meeting between a Ukrainian cultural delegation and representatives of the Los Angeles film and television industry.

Thomas said: "I will reply to Washington right away."

On the afternoon of the next day, the Ukrainian cultural delegation led by Alexandrovich and Olina came to Los Angeles and held a grand exchange event with representatives of Los Angeles politics, business, culture and sports.

Martin and Elizabeth Olsen were present at the event.

Elizabeth looked at the little man in the field and said, "I didn't expect that the comedian I met two years ago actually became the president of a country."

She looked at Martin and lowered her voice: "My dear, what you have done is amazing."

Martin is very calm: "Even without me, there is a high probability that he will still become president, maybe a few years later."

Elizabeth believed in Martin's judgment: “When I first met him, I felt that he was a very ambitious actor.”

Martin reminded: "They are coming."

Alexandrovitch and Olina came over.

The four men shook hands one by one, and Alexandrovich invited Martin to have a few words alone.

The two of them entered a lounge.

Alexandrovich smiled and said: "Martin, I have always wanted to thank you in person for your strong support, but I never got the chance until today."

Martin smiled: "You're welcome, you gave me a generous reward."

As Alexandrovich entered the political arena, it was impossible for the two to get along as before.

After chatting for more than ten minutes, the meeting came to an end.

Alexandrovitch extended an invitation: “Welcome to come to Kiev again.”

Martin shook hands with him: "If the time and opportunity are right, I will go there again."

With the election of Alexandrovich, "Servant of the People" has come to an end after the second season.

The collaboration between Martin and Alexandrovich has come to an end for the time being.

While the two met, Elizabeth and Olena also had a brief conversation.

Today's Elizabeth has long transformed into a business elite and can deal with these scenes with ease.

After this exchange event, there was a dinner hosted by the California government. Martin and Elizabeth did not return to the manor until after ten o'clock in the evening.

Lily came out of the studio and saw the Ukrainian gift that Martin brought back, and said: "Is a government composed of a group of comedians and producers reliable?"

Martin thought for a while and said, "Maybe it will bring a drama to the whole world?"

Elizabeth reminded: “Not all of them are comedians, but one is a former world boxing champion.”

Lily nodded: "I understand, this is the responsibility of force."

She turned to Martin and asked: "When are you going to capture the White House?"

Martin said casually: "The time is not right now. In about ten years, the world will be in chaos."

“Whether the world is in chaos or not, we must have a good rest.” Elizabeth urged Martin to go upstairs: “Go to bed early. You have media activities to attend tomorrow.”

Lily also came over, and Elizabeth and one hand each pulled Martin up the stairs like a plowing ox.

In mid-August, "Split" officially released a 2-minute full trailer, which focused on the personality transformation of the male protagonist.

David Fincher uses short shots to quickly edit, editing the same character with different personalities into shots that change quickly in more than ten seconds, fully demonstrating the changes in one person's thousands of faces.

This film itself has been a big hit, and the protagonist with twenty-four personalities has attracted the attention of countless movie fans through constant publicity.

The most frightening thing about such a publicity campaign is undoubtedly the acting skills of the actors. Once the characters created do not achieve the desired effect, it will be a devastating blow to the film's subsequent trend.

But as soon as the trailer was released, no matter on YouTube or major social media, it brought exclamations of admiration.

"What I saw was obviously one face, obviously Martin's face, but I felt that it was eight completely different people." "After watching the trailer, I just want to say that Martin Davis's acting skills are really outstanding. So strong!”

“I am Martin, and I am officially announcing to the whole world: instead of bragging to you guys, I am so good at acting that I am even afraid of us? Why should I use us?”

“If nothing else, just watching Martin's performance is worth a movie ticket!”

With the promotion of Disney Pictures and Davis Studio, Martin's animation of a person with thousands of faces has become a popular repost on social media. In just a few days, it has been reposted more than 10 million times.

The crew also made it into an animated emoticon package and posted it on the official social media of "Split" for the media and fans to forward it at will.

In the new era of publicity methods, social media interaction plays an increasingly important role.

"Shark Beach" is known as the most successful social media marketing movie.

In just one week, Martin's “Split” version of the emoticon pack has taken the world by storm. In countries where Twitter and INS are available, this emoticon pack has occupied the highest usage rate this week.

Even places where Twitter and Instagram are not available, such as the world's second largest movie market, have still become popular.

This has led to the development of Hollywood star emoticons. After Martin's emoticons became popular, someone also dug up Quentin's talk show after filming "Kill Bill" and dug up the famous "awesome" emoticons.

However, "Split", like "Kill Bill", is rated R and involves many **** and **** scenes, so it is destined not to enter the theaters of the second largest film market.

In terms of regular publicity, the crew is also making progress.

Radio, television, outdoor advertising and soft media articles, etc., with sufficient budget support, can be called a bombardment.

Martin and Anya Taylor-Joy also frequently appear in the media and participate in various promotional announcements.

Horses about the two of them also appeared in the gossip media.

The male and female protagonists hype up scandals and the like, which is the simplest and most effective way to promote a movie.

There are too many stars in Hollywood. When the movie is filmed and enters the promotion period, the male and female protagonists become lovers and break up when the market potential of the movie is exhausted.

One year later, the sequel was filmed, and the male and female protagonists rekindled their old relationship...

These are just like celebrity scandals that will break out whenever serious events occur in the political and business circles. They are low-cost, quick-effective, and easy to attract attention.

In addition to social media marketing and regular publicity, Disney Pictures held an internal test screening of "Split". Many movie experts invited gave almost unanimous praise for the film. They believed that the film was full of attractions and could easily arouse the audience. interest.

ˆThe positive reviews from the internal test screenings also gave the producers and distributors more confidence, and subsequently arranged multiple test screenings involving movie fans, media columns, and Hollywood colleagues.

This film is not only about commercial success, Martin also wants to once again compete for the Oscar for Best Actor.

After several test screenings, the film received a good response, and Davis Studio and Disney Pictures simply lifted the film's reputation.

In today's Hollywood, the kind of films that still refuse to be released due to word-of-mouth when they are released in North America are 80% bad films.

Most of the films received good reviews during test screenings, and they wanted to be known to the whole world right away.

Just like Martin's previous life, some movies have been released for two or three days, and TV series have been aired for almost ten episodes. There are still no ratings on a certain website, and the quality can be imagined.

What is the purpose of spending money on PR rating websites?

The chances of these movies and TV series being bad are too high.

On Rotten Tomatoes, which collects column film reviews as its scoring standard, "Split" has the fastest reputation, with a freshness rating of 94%.

Most of the praise from these people focused on Martin's leading role.

“The male protagonist changes from one personality to another, and each one has a distinct image. I think Martin's acting skills alone are enough to make the film a hit!”

"This psychological thriller fully demonstrates the extent of Martin's performance. Among Hollywood actors born after 1980, no one can compare to Martin! As long as you watch this movie, you will definitely Acknowledge my point of view.”

“Martin's performance is both terrifying and thrilling!”

Another website IMDB, because there were enough users who rated it, the ratings of "Split" were also released.

The film received a rating of 9.0.

Similarly, fans who have seen test screenings are full of praise for Martin's role and performance.

David Fincher's direction also received praise, and it was believed that he had made a masterpiece as good as "Gone Girl".

On the MTC website, the comprehensive media score is 83 points, which means that the film has been highly praised by the media, audiences and critics.

In the theater manager audition feedback that only the film producers and distributors can see, theater managers from all over North America gave "Split" an "A" rating.

After Warner Bros. lost its top spot in Hollywood for consecutive years, Walt Disney has overtaken the former and taken the top spot.

The reputation of "Split" is here. Under the operation of Disney Pictures, it took almost no effort to get 3,860 opening theaters in North America.

If the theaters did not have confidence in an R-rated film, it would be impossible to provide such a large amount of resource support.

"Fortunately, my new film won't be released until next year, so it won't compete with you." Leonardo also watched the preview of "Split", sat in Martin's office and shook his head in admiration: "You **** is simply a pervert, like this No one will play with you after you show off your acting skills.”

Martin poured black tea for him and Nicholson and said: "Oscar likes this. Of course I have to make targeted arrangements. This is not a random shoot, but an adaptation of real people."

Leonardo looked at Nicholson on the other side: "Is Billy Milligan's story reliable? Isn't it the reason and excuse he used to get away with it?"

Nicholson said: "I don't know what the real situation is, but in the Hollywood circle, Billy Milligan is considered reliable. There have been too many Hollywood movies that drew on Billy Milligan's deeds, including many Hollywood classics and Oscars. Award-winning films, denying Billy Milligan is tantamount to denying Hollywood's past.”

Leonardo finally understood: "Martin, this bastard, deliberately chose this subject."

Martin admitted: "There are so many patients diagnosed with schizophrenia in North America. Why did I choose Billy Milligan and publicize that it was adapted from him?"

Not only that, he also vetoed Jonathan Nolan's idea of adding super powers in the early stages of script creation.

Giving the male protagonist superpowers seems to be more interesting, but in this case, the promotion of an adaptation of a true story is untenable.

Nicolson said: "Martin, you think more comprehensively than Leo."

Leonardo said: "I will make a comeback next year too!"

Martin asked: "When will the filming of your film start?"

“Next month, I'm going to shoot in the ice and snow in northern Canada.” Leonardo simply said: “I will be tortured to death.”

(End of this chapter)

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