Chapter 866: Raised on the altar
It is difficult for original Hollywood films to survive. Even if it is Nolanga Martin's original science fiction film, it is not easy to make huge gains in the market.
The midnight box office of "Interstellar" was only half that of the sequel to the hit movie "John Wick 3."
Martin didn't make any big moves because he knew that film marketing masters like Nolan had already prepared it.
Nolan's Syncopation Films, in conjunction with Warner Pictures, Paramount, DreamWorks and AMC Theaters, jointly launched the unlimited viewing service of "Interstellar" for $34.99.
In other words, movie fans buy a ticket for US$34.99 and can watch it unlimitedly at any time as long as the movie is still in theaters.
This has created a hot topic on social media and attracted the attention of many people.
The film crew is also using this method to hint to movie fans and passers-by that "Interstellar" is a movie worth watching again and again.
It doesn't matter if you read it once and don't understand it, you can read it several times.
In promotional interviews, Nolan repeatedly emphasized this unlimited viewing ticket: "This is a movie that only gets better every time you watch it."
In addition to self-promotion, Nolan also mobilized personal connections, and some big directors are also speaking out for the film.
Martin said simply: "There is some business that needs to be handled by him."
After Martin was ready, he looked at the time and said, "Wait for Lao Bu, he will be back soon."
Lily understood and stopped asking any more questions.
Elizabeth thought for a while and said, "The hot pot you made last time was delicious. Can we have it again at noon?"
Three days have passed over the weekend. With the vigorous promotion and marketing, "Interstellar" has taken in a box office of 78.65 million US dollars in North America, surpassing "Transformers 4", which was released during the Independence Day holiday, to top the North American box office rankings.
Martin asked directly: "Did the talks go well?"
"Avatar" only made over US$70 million in its opening weekend.
Elizabeth said: "We'll wait until Lao Bu comes back before we start dinner."
Bruce has already established a leather bag company here, and the corresponding preparations have begun, and he is just waiting for him to take office.
Movies that are popular at the box office in North America, especially major science fiction films, will not be bad at the overseas box office.
At the beginning of the new week, Martin joined the crew and went straight to Rio de Janeiro to start overseas promotion.
The housekeeper contacted the supplier, and a large amount of fresh ingredients and sauces were delivered to Davis Manor before noon.
Bruce stayed for more than ten days during this trip to Europe.
After Lao Bu had simply washed up, and Thomas, who had come over to join in the fun, the five of them had lunch together.
Martin called the housekeeper.
But for an original movie that leans towards a hard science fiction style, it's really good.
“It's basically finalized.” Bruce detailed what happened in Europe.
There are many Chinese people coming here in recent years. Hot pot restaurants are not uncommon in Los Angeles, and various improved hot pots are quite popular here.
Seeing his appearance, Lily put down the carving knife, went to change out of her work clothes, and asked Martin: "Do I want to celebrate?"
Martin and Bruce went to the study to talk.
Saturday, "Interstellar" attendance was still good, with a one-day box office revenue of $27.87 million.
Hollywood gods never emerge spontaneously.
Martin put down the statue in his hand and asked, "How do you want to celebrate?"
Lily asked curiously: "What did Lao Bu do in Europe during this time?"
Martin said: "You are still responsible for handling this matter."
Martin has been collaborating with Nolan. In addition to Nolan's undoubted directorial ability, his ability in publicity and marketing hype is also key.
After dinner, Thomas still had work to do, so he said goodbye and left.
Spielberg, who invested in this film, publicly declared: "Can you allow me to say something? "Interstellar" is incredible!"
Before 12 noon, the bodyguard picked Bruce up from the airport.
Martin immediately went upstairs and stayed with Lily and Elizabeth all afternoon. He did not have to participate in activities for the past two days. He will be promoting the film overseas next Monday.
Martin said: "No problem, I'll call someone to send the ingredients."
Many of Martin's fans are also spreading the word about the film through social media.
The popularity of "Interstellar" on the Internet remains high.
British director Edgar Wright said: "This film has huge artistic impact and unparalleled filmmaking techniques. I must pay tribute to Nolan."
Compared to popular movie adaptations or sequels, this result can only be said to be mediocre compared to an investment of US$180 million.
Although the film's reviews were average, the film's word-of-mouth marketing was very good.
Seeing such numbers, Martin in the engraving studio breathed a sigh of relief.
Lily looked at Elizabeth Olsen: "Liz, what do you think?"
By Friday, "Interstellar" was fully released in 4,180 theaters in North America. Under the influence of Nolan and Martin, the film's attendance rate increased and it earned US$26.75 million that day.
Lily looked at the stone powder on her body: "I'm going to take a shower first."
In fact, just like Martin, when a person continues to be successful, he is always surrounded by good people.
Especially the combination of Nolang and Martin, which has its own popularity.
Emma Thomas stayed in Los Angeles, and she found Daniel on behalf of Nolan to discuss cooperation with Warner Pictures for Nolan's new film.
Daniel has already read the plan and script outline of Nolan's new project "Dunkirk" and said: "Isn't Chris the best at science fiction? He has been making science fiction films in the past few years, and the market response has been very good. good."
Emma Thomas said directly: "It is difficult for science fiction films to win Oscars."
Daniel had talked with Martin before and knew that Nolan now wants money and fame, and is targeting Oscars: "But science fiction films are easier to make money."
“Chris has been cooperating with Warner Bros. since more than ten years ago.” Emma Thomas suddenly changed the topic: “Although we have had twists and turns over the years, the results have always been good.”
Daniel understood immediately upon hearing this and said quickly: "Of course Warner will continue to cooperate with Chris."
"Interstellar" has just become a box office hit. Nolan is like a **** among his fans. Of course, Warner Pictures will not give up on this great god.
Daniel knows very well that as soon as Warner announces that it will no longer cooperate with Nolan, the other five companies will come to visit on the same day.
Even Nolan is already being poached.
“We also plan to continue to cooperate with Warner.” Emma Thomas's words are enough.
Daniel definitely wants to promote the "Dunkirk" project, but this kind of project involves large investments, low market returns, and the risks are too high. He also has an idea: "Chris and Martin have been golden partners for many years, why not continue to cooperate with Martin?" . ” Without Martin, he felt unsure and felt that his profits might drop.
Emma Thomas also wanted to invite Martin to continue cooperating, but sighed helplessly: "This is an ensemble drama without an absolute leading actor. How can we invite Martin? This is no longer a question of salary."
Daniel is still not giving up. He thinks that Martin and Nolan together will not only be successful, but also detonate the market: "Can't the crew and characters be adjusted? Write a male protagonist specifically for Martin..."
"It's impossible to adjust." Emma Thomas shook her head: "This play is not about highlighting a certain character."
Daniel understands, since the project is preparing to compete for Oscars, the first thing that stands out is naturally Nolan.
Martin is too dazzling and has unique insights into competing for the Olympics. The Best Actor Award may distract from the votes for Best Director.
EmmThomas said: "I hope Warner Pictures can promote this project as soon as possible."
It is not uncommon in Hollywood for top directors or stars to force production companies. Daniel could only respond: "I will push for review as soon as possible. With Chris's fame and appeal, it is inevitable to get the green light from Warner Pictures. "
Emma Thomas is quite satisfied with this.
Subsequently, she left the Warner Building and went to the Disney Studio in Burbank, where she came to the set of "New York Continental Hotel" to wait for Mene.
This man has been avoiding her recently. Emma Thomas was unhappy and came here to block him.
She would like to see how Mene's mouth explains it!
Just when the crew of "Interstellar" went to Brazil and Argentina for promotion, Davis Film Studio held a press conference and announced something.
After one and a half months of screening, the North American box office of "John Wick 3" exceeded US$500 million, and the global box office reached US$1 billion!
This is also the first time since the establishment of Davis Studio that a movie has a box office of US$1 billion.
Stimulated by this good news, "John Wick 3" rebounded slightly at the weekend box office, taking in another US$6.24 million in North America and nearly US$10 million overseas.
This film has a cumulative global box office of US$1.034 billion.
At the same time, "Interstellar" has entered its second weekend of screening in North American theaters.
The film is still very popular, but its reputation has declined.
Fortunately, Martin's fans are not too enthusiastic under the guidance of Davis Studio's God-breaking operation.
After all, the male protagonist in this film is far less charming than the Joker and Jonathan.
Nolan's fanatic fans are completely different. They really want to put Nolan on the altar.
But fans who are too crazy often have one pink and ten black fans.
Whenever someone says that "Interstellar" is average on the Internet, they will immediately be attacked by these people, saying that their IQ is insufficient, etc., which is considered pleasant.
As a result, Nolan's fans scolded those who didn't give the film good reviews as mentally retarded, and others scolded these people as Nolan's fault.
Fortunately, Nolan's previous films have laid a solid foundation, and with the support of Martin, a superstar, the box office trend of "Interstellar" is relatively stable.
There was no major decline in North America during the second weekend. The film took another US$40.37 million. Adding the revenue from the first four working days, the North American box office totaled US$148 million.
In addition, in more than 30 countries and regions where the film opened this week, the box office revenue was US$51.27 million.
The crew's overseas promotional tour lasted until August.
When Martin returned to Los Angeles from his childhood, the North American box office of "Interstellar" had exceeded US$250 million, and the global box office reached US$462 million.
According to estimates from Warner Pictures and multiple market agencies, the final box office of this film may be around US$800 million.
As soon as the crew returned to Los Angeles, Nolan struck while the iron was hot and held a press conference with Warner Pictures to announce their cooperation on the next project.
As in the past, Nolan, who is well versed in publicity and marketing, did not announce the details of the project, but also took out a child's name as the code name for the new project.
Is this kind of thing useful? Can you hide it from the entertainment media? Of course it's impossible.
Just like the real footage of the film, Nolan can play tricks in this area and drive the media and public opinion to follow his rhythm.
The collaboration between Martin and Nolan has come to an end for the time being.
The two may really become rivals at the Oscars in the future.
Martin rested for two days, received a call from Louise, and came to the studio of Disney Studios.
Assistant director Steve Downton prepared for the screening in the film room.
After Martin came over, he went directly into the film room and watched the first version of the film, which was controlled by Louise and edited by Joel Negron.
This version is over 200 minutes long, and many shots have not yet had post-production special effects added.
But all the shots in the film were shot under the direction of Martin, and the images corresponding to each shot are quite clear in his mind.
It would be very boring to watch an unfinished film of more than 200 minutes shot by others.
Martin watched his own film with great interest.
It is easy to bring into the perspective of the producer, such as which part can be deleted, which shots can be adjusted, and which plot can be more concise and clear.
Martin wrote it down in his notebook as he read it.
From time to time, Martin would stop the playback to exchange opinions with Louise and Joel Negron.
As a new director, sometimes his views may not be correct. After being reminded by Louise, a gold medal producer, and Joel Negron, an experienced editor, Martin will correct his mistakes in time.
Martin is very confident about his ability in the position of director.
Among the many assistant directors, only Steve Downton can express his opinion.
Other people in the pull-out room can only act as light switch managers or projectionists.
Robert Eggers, who has a full beard, served as the temporary projectionist. Whenever Martin called to stop, he would always press the pause button in time.
Martin and the three people around him continued to discuss, causing the screening to be interrupted and the screening time to be extended.
Robert Eggers has been working on the crew for so long, and he is relatively familiar with Martin. He knows that this person is not as bad as the outside world rumors, but has a gentler personality in his daily work.
He has never forgotten the purpose of coming to this crew. Before today's film screening meeting, he made corresponding preparations and only waited for the film screening meeting to end.
Because the drawing process would be intermittent, it was not completed all morning. During lunch, Martin still called Louise and Joel Negron to discuss it together.
This pull-out will be completed until nearly four o'clock in the afternoon.
Everyone present at the meeting was exhausted both physically and mentally.
Martin was energetic and in good spirits. When he left the pull-out room, Robert Eggers quickly chased him from behind.
(End of this chapter)
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