American Entertainment 1982 Chapter 166

  Chapter 166 The real commodity of BT TV station

  Thirty-nine-year-old Sean Ray dragged his somewhat bloated body to sit opposite Tommy, and the first sentence after taking his seat was:

  "When Mr. Rick Luthor got up to leave, I saw him make a movement of wiping his sweat. It seemed that he was walking a little tight. Unlike him, I used to wipe my sweat first."

While talking, he looked at Tommy kindly with his cloudy eyeballs, and said gently: "Generally, when I deal with people, I would first tell them in a subtle way that I am severely obese, so my heart and blood vessels have all kinds of problems. Problem, don't be frightened, it works well, they treat me more gently, give me some... I don't think you are like that, Mr. Hawke, I have said so much, you are not ready to put Pass me a tissue so I can wipe off my sweat... I'm just kidding."

   After speaking, he took out his handkerchief and wiped the sweat that didn't exist on his forehead.

"Rick just didn't expect us to talk about the idea of ​​programming...comprehensive, including entertainment, science popularization and humanistic care. He always thought that I was just an investor who took money out for fun on a whim, so he heard me talk about the program. After seeing the specific ideas, I was a little surprised, that's all." Tommy smiled and looked at the fat middle-aged man opposite:

   "So, Sean, how many pounds do you weigh? Are you sure you have heart and blood vessel problems? Have you had a medical check-up?"

   "About weight, do you ask now or at work?" Sean put away his handkerchief and asked Tommy.

  Tommy was taken aback for a moment, and asked in confusion, "Is there a difference?"

"There is a little difference. Now it is about 170 pounds, which is considered moderately obese, but when I go out to deal with people, I will wear clothes that make me look fatter, and tell them that I am almost 200 pounds, and I am absolutely severely obese. In the eyes of most people, fat people are harmless to humans and animals, and they look more honest. Some more vicious people even think that the fatter people are, the slower their brain response will be. I like to be considered honest or slow by them. This is not a bad thing.” Sean winked at Tommy and said, "Who would hate a fat guy who is harmless and good-tempered?"

  Tommy nodded in agreement:

"I have a friend named Jim who can't tell you the worst thing, that guy can actually develop abs anytime, but he likes to look like he has a belly. The most exaggerated thing is that the belly matches his That ugly face can actually win the favor of many women. In his words, he is wearing a muscular body and wearing an Armani suit. When matching that ugly face, the girls regard him as a poor boy who has no money and tries to cheat. In fact, when he first started gaining weight, he belonged to a poor guy who didn't have the banknotes that seemed to fit his weight, nor did he have the tyrannical physical strength when he maintained his abdominal muscles, but he only relied on an Armani suit for appearance, but the girl believed that he was successful People, not low-level white trash."

   "He is just poor, not incompetent, and women are not idiots. A capable man wears the same clothes as a waste, and there is a big difference, even if they are the same fat." Sean Ray grinned:

   "The same is true for the public relations job. First, you have to be capable, and then you don't look annoying, so the other party is willing to give you a chance to contact him."

"When Mark told me to help me find a suitable vice president of public relations, I was skeptical, because he has not been in the headhunting business for a long time, and then I saw your information, working in public relations in newspapers, magazines, TV and other industries, and Once served as the public relations manager of the Washington State Attorney General campaign team, your last job was the vice president of the public relations department of the Playboy Adult TV Channel in charge of media public opinion. You successfully helped the Playboy Adult TV Channel solve a major crisis, But after you resolved that crisis, you resigned." Tommy picked up the cigar on the table, handed one to the other party, and talked about what he knew with a smile.

Sean took the cigar and said thank you, then passed the cigar to his nose and sniffed: "Actually, there is still a follow-up. A year after I resigned, the Playboy Adult TV Channel also ceased operation. It is basically the same as closing down. So, it was half a perfect PR move, a perfect failure, and I don't know if it was a blemish or a bright spot in my PR career."

"Would you mind talking about your last public relations move in your last job? It sounds very attractive." Tommy cut off the cap with cigar cutters, and chatted casually: "I'm more curious about employees helping the boss solve the problem." Trouble, and then leave the company."

  Sean didn't go to pick up the cigar cutter that Tommy handed over, he bit off the cap with his teeth skillfully and somewhat roughly, picked up the lighter and toasted the cigar directly, saying in his mouth:

   "That's a long enough story."

   "It's okay, tell the story, the company will pay you, and won't treat you as if you're doing nothing." Tommy looked directly at Sean and said with a smile.

"Playboy opened its adult TV station in 1980. In fact, the TV station is not very attractive, because it looks like a magazine. If the audience buys a magazine, they absolutely do not need to pay to watch its TV station. The same Women, just changed from photos to videos, text interviews into TV interviews, etc., it is the videotape version of Playboy, the ratings are so low that it is said that every time the boss Hugh Hefner holds a meeting at the headquarters, the TV channel is responsible People shut up and are not allowed to report the ratings, lest he have a heart attack and die in front of the conference table, he must be encouraged and comforted by at least four bunny girls before he dares to open the data of the TV channel."

"Until 1983, Mr. Hefner was finally stimulated by the ultrlow ratings for three consecutive years, and he made up his mind to replace his incompetent channel manager who had only been following him loyally for twenty years. He was given a severance package and asked to return to his hometown for retirement."

"After changing professional TV professionals, the situation of the TV station improved. At that time, we had ten hours of broadcasting time a day, prepared about seven self-made programs, and only played R-rated movies at other times, and three out of the seven self-made programs One stood out and became a phenomenon-level program. Two of the problems broke out, one was the outdoor reality show "Six Pack Abs" aimed at adult female users, and the other was the elderly adult travel show "Six Pack" aimed at those seniors with good incomes. Don't forget to please yourself before you die."

"There are many married women who saw some married women flirting with healthy young people in the program "Six Pack Abs", and playing some intimate games, and finally couldn't help but choose to cheat and reward themselves. The first season of the program broadcast After it was over, some organizations calculated that there were about 700 divorced couples who divorced because the woman cheated, and the reason for the woman's cheating was the temptation of the program "Six Pack Abs."

"The same is true for the second program. Many older men and women feel that the program makes sense. They don't have much time, why don't they do something that pleases them, so they start to follow the example of that program. There are old men in their eighties Went to Garbage Vegas to carnival for three days and three nights and died suddenly."

   "There are women in their seventies who muster up the courage to become small film actors, just to leave the world with a side of themselves that has never been exposed before, so as to shame their children."

"There are still many such situations. The most exaggerated one is a guy in his sixties who changed his nationality and belief after watching the show, went to a Middle Eastern country, married several young and beautiful wives, and helped him The son who inherited the inheritance has added a bunch of younger brothers and sisters."

"Normal people should know that all this is caused by their own character flaws and has nothing to do with our program, just like when the "Superman" movie was released, a fool dressed like Superman jumped from the upstairs to imitate Superman's flying posture As it turns out, it has nothing to do with the movie, it's the guy himself who is mentally handicapped."

"But this world is like this. Although it has nothing to do with you, as long as you have enviable results, then troubles will naturally follow. As we expected, seeing our advertising fees and ratings soaring, troubles will come. It's coming."

"Perhaps the sales volume of 7 million copies of a single issue of "Playboy" at its peak is scary. It is said that every two men will buy a copy of "Playboy", which makes people think that this company is very powerful, but in fact, it is far from enough. Big, and shabby and leaky, just because the **** magazine industry has too small a plate, and the morals are controversial, and the bigwigs who really care about feathers dismiss it. As we all know, Hugh Hefner from the 60s to the present In 1987, for nearly 30 years, he firmly told everyone that he was an anti-feminist, and that he had no problem making an adult magazine against women's rights, but when he stepped into a new industry and tried to steal the cake from other big companies, this It's a deadly problem, especially after he also rejected the cooperation proposals from some people in the TV industry."

"After he refused to cooperate, various women's rights organizations and some organizations in the TV industry began to deliberately magnify the social problems caused by the two self-made programs, accusing the Playboy Channel of lacking a sense of social responsibility, and then a certain family relative was the owner of a TV station. Mr. Senator, it is a matter of course that Congress announced the establishment of a commission to investigate the ethical responsibility of entertainment programming in the television industry."

"In fact, our public relations campaign has already started as early as the public opinion. We paid the newspapers that reported relevant news to remove their pages, including announcing their support for same-sex marriage, and allowing bunny girls to quickly appear on the talk shows of major TV stations. Talking about the company's social responsibility, the welfare of female employees, etc., trying to change the direction of the wind, but these are not important, the most important thing is that the bosses should negotiate as soon as possible, that is, Mr. Hugh Hefner and the troublemaker. In terms of cooperation or mediation, the other party was very gentle and gave them a buffer space. During that time, we suppressed public opinion, and the other party did not intervene. Maybe they are already sitting at the negotiating table and think that Mr. Hefner will definitely be willing to talk to them about how to cooperate. .”

"Unfortunately, the fact is that Mr. Hefner thinks that the TV station, like when he founded "Playboy" magazine, should do it by himself, without any cooperation. We persuaded him that adult magazines were a new industry at that time. You You can grow by yourself and feel free from scruples, because you are the pioneer and industry leader, you set the rules, but you are a newcomer in the TV industry, it is best to play by the rules, any industry is compromise and deal, the other party provides a buffer period , even if you don't want to talk about cooperation, you still have to sit across from each other and give the other party a satisfactory reason instead of dismissing the other party as a small role.”

"It's just that Mr. Hefner, who was about to turn 60 years old at that time, has been in a high position for so many years, and the compliments from countless beauties made him think that he is omnipotent. Self-willedness is a taboo for high-ranking people. In short, communication is very difficult. Unpleasant, even embarrassing, because my immediate boss, the manager of a certain governor's campaign team, and the vice president of public relations of a TV channel yelled at Hefner in the conference room: You are not a fart! Those TV networks established in 1926 , if you want to *you, it's as simple as you * those bunny girls who live in the Playboy building, you don't need to ask if you want to, just take off the other person's clothes and press down.”

"Then my boss left Playboy under the rage of Hefner, and the rest of us, members of the public relations team, began to discuss another plan. At that time, I noticed that when the senator was speaking to the public, , I once said with disgust on my face that I and my family hadn't watched our channel and programs, so I had a bold idea, as long as we prove that the other party has watched our program and use it to solve the other party's contradictions, that is Mr. Senator, as long as Mr. Hefner is willing to cooperate with the senator's opponents in Congress, and then show goodwill to women's organizations, and use the media to completely publicize public opinion, he will be able to survive this crisis, at least the immediate crisis."

"At that time, Mr. Hefner was so angry with my boss that he had a stroke. He handed over the company to his daughter and went to the hospital to recuperate. His daughter agreed to my plan and was willing to contact and cooperate with the enemy. I promised to talk about issues such as shareholding or cooperation, so I started to contact the senator's opponent, after all, if you want to know a person, the best way is to ask his opponent."

"With the help of the senator's opponents, I planned for about three months to get other organizations to launch a charity event, successfully attended by the senator and his wife, and had his wife and the man from the "Six Pack" show. The actors had an intimate encounter at the event and didn't have sex, but the older women and the younger men had intimate encounters together in an event that was indeed charitable but not respectful enough for women, including touching each other and whispering these behaviors, which seemed to be on a moral level It is extremely inappropriate, especially when her husband is still criticizing us with righteous words. After we got the photos, we immediately handed them over to various media for publication. Everything points to the fact that the senator is a hypocrite. He does not want other women to enjoy men and women. But I and my wife never tire of it, and at the same time, some women's organizations that I have prepared for a long time also began to forcefully bite each other and confuse the situation.”

"The other party was caught off guard. In order to keep the goodwill of the female group, he announced his resignation from the investigation committee. The investigation activities were suspended immediately, because at this time a new leader had to be elected. At the same time, this also meant for Huahua Company Channel, I tried my best to win the precious second buffer period for it."

"Because the opponents need to think at this time, why do you have the courage to tear yourself apart? After they realize that you have found a partner, they naturally don't want the situation to worsen. First, they need to see clearly the strength of each other. Is it worth increasing the bet to continue the war? So it becomes prudent, and that's why there's a second buffer period."

"The normal process should be that the Playboy TV channel cooperates with the senator's opponents. The other side helps you, so naturally they will receive benefits. Miss Hefner understands this, but unfortunately, Mr. Hefner has been discharged from the hospital. He still Declined... I knew then, I better run fast, that guy has turned into a complete self-righteous idiot."

"I resigned, exactly as I expected, then the investigative committee quickly grew and reopened the investigation, the senator resigned, but the committee poured in opponents of those senators who helped us before, and after a year, the investigation was closed, dude The TV channel stopped operating."

   "That's why I said it was only half a perfect PR move." Sean Ray exhaled a puff of smoke, looked at Tommy, and ended the story.

  Tommy nodded slightly: "This story tells me, never feel that you are strong enough to fight everything, and always stand on the side of justice."

   "Yes, as a failure case, it can provide a lot of experience." Sean said with emotion.

  After digesting the story, Tommy asked Sean: "Want to talk about our BT TV station? Some opinions, opinions, etc.?"

Sean took the cigar out of his mouth and said seriously: "No, Mr. Hawke, I've been talking for so long because I want to say that you are the boss, I am the publicist, and you are always the one who gives orders. There is no doubt about it, but you It is very important to tell me clearly what I need to do. Hugh Hefner's biggest mistake is that he needs us to constantly give him advice, and if the PR is only passively responding, it is hiring us. Man's boss, the lowest use of our profession."

   "So?" Tommy hesitated.

   Sean looked at Tommy with sharp eyes that shouldn't appear on his simple and honest face:

"Tell me, you need to tell me, what are you trying to get, what is your real purpose, I don't want to elevate my work, but our profession is like lawyers, we must know what an employer is really asking for, no matter how exaggerated or bizarre it is , That's not important, you are responsible for telling me, I'm responsible for considering whether it can be realized, you can pretend, we can even cooperate with your disguise, release countless smoke, take countless detours, but in the end... towards the destination you want to reach. "

"Of course, if I have this job, I will also form a team to complete the work of branding, media, planning, copywriting, docking, etc., but those are node tasks, and there is no need to consider issues from the strategic level. I You can brainwash them, give them a false answer, and use this false answer to hold various regular meetings with them to unify their thinking, but I must know what you want in the end."

Tommy lowered his head and played with the cigar for a long time before raising his head and looking at Sean again: "I hope that BT TV station will rely on the huge base of black people at the bottom, and gradually grow through annexation, cooperation, acquisitions, etc., and eventually become a large enough TV station in the United States. The fourth TV network, like the other three, can influence the election, let me talk to people who want to be congressmen, presidents, talk about cooperation, talk about deals, talk about how to be a talkative Good friend, does it sound as exaggerated as the Arabian Nights?"

"Can Ronald Reagan become an exaggerated president? My job is not to consider whether it is exaggerated or not, but to consider how to help you achieve it, so I don't know the person in charge of programming, commercials, How should I look at BT TV? In their eyes, maybe the product is a program or an advertisement, but for me, it is already very clear that the only core products of our TV station are black audiences and powerful people. My job is Sell ​​the Black Audience product to powerful people, tell them that this product is essential to their political lives, and when your station grows, the second product is called Powerful People, sell them to your audience.” Shaw After En finished speaking, staring into Tommy's eyes:

   "As an employer, you are going to tell me, is my understanding correct?"

   "Very correct, Sean, if one day I have a friend who wants to run for president like Reagan, I will definitely recommend you to be his campaign team manager." Tommy said with a smile:

   "Welcome to BT Television, Mr Sean Ray."

  (end of this chapter)

Chapter end