America's Road To Fame Chapter 373

Shortly after his birthday, William Chen took his assistant team to Shenzhen, Guangdong Province, together with the staff of Meta Media Entertainment.

This time, William Chen went directly to the headquarters of the Penguin company to meet with the boss of the pony, mainly for the agency issue of the "League of Legends" game.

As early as 2007, CF, the game that Penguin Company cooperated with, entered a period of steady growth. Penguin Games urgently needed new games for its continued expansion in the game field.

At that time, they had two project teams to inspect DNF (Dungeon and Dragon) and LOL respectively.

At that time, David Wallerste, the chief headhunter of Penguin, happened to meet the two founders of Riot, Brandon and Mark, at the summit in Las Vegas, and passed the news back to Nanshan, Shenzhen. Penguin headquarters.

Chen Yu, the acting head of Penguin, flew to Los Angeles immediately after receiving the news from David.

Almost all day, the inspection team has been playing this game called "League of Legends". Although the prototype of the game is very rough, the scene has only a white backboard, and there are only 5 heroes, this game is still very popular.

In the end, Penguin decided to invest in Riot. At that time, Riot raised a total of $8 million, and Penguin became one of the three investors, holding about 22% of Riot.

After that, Riot Games used the funds raised this time to improve the game LOL.

If it follows normal development, then with the improvement of LOL, Penguin will continue to invest in the fist company in the next three years, and eventually increase its shareholding to 90%, thus fully controlling the company.

But William Chen appeared. He made a decisive move and persuaded the founding team of Riot Games to integrate the company into Meta Entertainment and Media. In the end, Meta Entertainment and Media won 90% of the company's valuation of $175 million at the time. shares of Riot Games.

The remaining 10% of the company's shares are still in the hands of Penguin. At the same time, Penguin also won LOL's agency rights in China early.

Chen William came to Penguin's headquarters this time to solve this problem. After all, it is different from previous lives. Penguin does not hold 90% of Riot's shares, they only hold 10% of the shares, and LOL is different from other needs. Pay-to-play games can only make money by selling skins.

Therefore, in summary, Penguin has LOL's Huaguo agency rights in its hands, and may not do its best to promote LOL as in the previous life, but may take this opportunity to "imitation" and launch its own games of this type.

And there is another situation that needs to be considered, that is, the foundation of Penguin lies in their social software, and in terms of mobile social APPs, Huaguo, a joint venture between William Chen and Ali, and WeChat of Penguin are direct competitors. .

At present, among the mobile social APPs in China, Penguin's WeChat, relying on the huge user group they have accumulated in the social field over the years, especially in QQ, has come to the top and occupied the top spot in the domestic mobile social field in China. According to statistics, among the current smartphone users, their WeChat share is as high as 60%.

The user share of the Huaguo version is only that of WeChat, reaching more than 55% (some users overlap).

And the two social apps at the top, Wechat and Wechat, have formed a situation of confrontation between the two heroes in the Chinese market. The boss and the second are competing. The survival of other similar apps is not optimistic. There is no user share. More than 20% of social apps.

The current situation of social apps in Huaguo is like this. The market share of WeChat and the two has basically been fixed and will not change much. Their users have also formed their own usage habits and social network.

WeChat is difficult to completely defeat, and it is also very difficult to catch up with WeChat. At the end of the competition, with the differentiation of the two, it is very likely that users in China choose to install WeChat and WeChat in their mobile phones at the same time, and will not give any development opportunities to the third similar APP.

If this is the case, the best partner of LOL is to jointly operate the Chinese version of Ali Company, but Ali Company is not involved in the game business at all, and Penguin Games is currently the largest game company in China, the reason is that At present, the mainstream games are still mainly on the PC side, and on the PC side, no one can challenge the status of QQ.

Therefore, after weighing, Chen William and the pony boss finally reached a further cooperation agreement, allowing Penguin to increase its stake in Riot Games to 30% at a valuation of US$500 million to jointly promote LOL and subsequent LOL mobile games The promotion of the edition in the world, especially in China.

At the same time, there is an additional clause in the agreement: Penguin shall not invest in or develop and launch games of the same type as LOL, including PC and mobile, otherwise their shares in Riot will be automatically withdrawn by Meta Entertainment and Media.

In this way, it can not only allow Penguin Games to more actively promote the development of LOL in China because of its interests, but also force them to give up the possibility of "imitation" of similar games.

After this agreement was reached, Riot announced that the global “League of Legends” S1 season will start on July 1, and the first LOL global finals will be held at the end of the year.

According to the promotion of the LOL game, Riot Games divides the world into 12 divisions, each with its own league.

Including: North America LCS, European LES, China mainland LPL, China Hong Kong, Macao and Taiwan LMS, South Korea LCK, CIS LCL, Brazil CBLOL, Southeast Asia LST, Latin America, Turkey ~ www.mtlnovel.com ~ Oceania OPL, Japan LJL .

Through the league mechanism, 24 teams from 12 divisions were finally selected to enter the global finals.

These 24 teams will go to Atlanta in December to participate in the global finals of the S1 season. The finals will be held at the TC Liberty Building, which will be renovated and delivered.

LOL's S1 season finals are titled and sponsored by Meta Group. Other sponsors include Microsoft, Inc., Penguin, Tesla, Samsung, HC Fashion Group, Youku and Netflix.

The total prize pool of the finals is $25 million, of which the champion team can receive 40% of the prize pool, up to $10 million.

All games in this S1 season will be broadcast by Youku and Netflix.

At the same time, Atlanta announced that it will start the construction of a world's largest and most advanced e-sports competition venue in the local area. It is expected to be completed in the second half of next year. Starting from the S2 season, the global finals will be held in the new venue. .

The news of the S1 season of "League of Legends" has been released, which has aroused a strong response from e-sports enthusiasts around the world. After all, during this period, there are only a handful of e-sports champions whose prize money can reach 10 million US dollars.

And the most important thing is that other projects, such as Warcraft and other projects, are very mature, there are many top teams with strong technology, and the competition is fierce.

And LOL was only officially tested this year. It is a new project. Everyone's starting line is basically the same. Therefore, not only many new LOL teams have appeared around the world, but many established e-sports clubs have also formed. The team of the LOL project is preparing for the S1 season.

Chapter end

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