America's Road To Fame Chapter 246

Under the misjudgment, both the negotiation with Contemporary Warner and the negotiation with Taifeng Capital suddenly accelerated.

Both sides abandoned many unrealistic ideas. After all, they sold at a lower price. Under the current situation, at least it was a stop loss. Once the seller is really lost, it is all luck to find the object of such a high cash acquisition, and it has to be the kind of luck that can win the jackpot.

Therefore, under this game, adding one in the United States and one in the United Kingdom, the isolation of position and position has resulted in a result:

The two sides signed the final agreement on the same day!

In the end, William Chen bought Warner Records and EMI Records for $3 billion and $2.5 billion respectively.

After the two news came out, not only the world was shocked, but even the former bosses of the two companies were confused. So you didn't choose one to buy, you wanted all of them.

After acquiring EMI Records and Warner Records, William Chen listened to the opinions of Brahmo and Norwood, CEOs of Meta Entertainment Media, and began to promote the merger of these two record companies to optimize resources.

The name of Warner can no longer be used, because it originated from the Time Warner Group, so the new record company is still under the name of EMI, becoming EMI Music Entertainment Company, referred to as EMI Music.

In this way, the original four major record companies have become three, and the ranking has become EMI Music, Universal Music and Sony Music. After the merger, EMI became the first of the new three major record companies in terms of market share.

And through the headhunting company, William Chen also found the head of the new EMI Music. Lucien, the former vice president in charge of Universal Music's overseas affairs, Grange agreed to Chen William's invitation, and will serve as the CEO of EMI Music, in charge of this. companies enter the digital age.

Before Lucian and Grange took office, William Chen and Meta Entertainment Media CEO Bramall and Norwood had a conversation with him. In this conversation, William Chen said that the future of EMI will embrace the digital age and seize the With the development of mobile Internet, music will be promoted online.

In the future, EMI will gradually stop issuing physical records to save costs. All music will be released in the form of electronic albums, and copyright sales will be carried out through the Internet. This will be the trend of the music market in the future.

To this end, Chen William has already made a layout before, and acquired Kugou Music in China, while overseas, he has acquired Spotify. Originally, the original four major record companies all held shares in Spotify. After the acquisition of Warner After Records and EMI, New EMI owns 10% of Spotify.

And through the Meta Group, William Chen increased his stake in the company to 75% at a price of $100 million, fully controlling the music platform.

Lucian, Grange's first task as CEO of EMI was to carry out the merger of the two record companies and unify all the businesses. The new EMI Music Company, which will continue Warner Music's headquarters in Los Angeles, will also facilitate the management of Meta Entertainment Media.

In this way, Meta Media Company has become a cross-industry integrated entertainment group, which is mainly divided into four major categories of business: film and television, music, games, and sports. In terms of sports, Ubisoft and Riot Games are two companies, Manchester United.

Each of these subsidiaries is in the forefront of the industry, so the Meta Entertainment Media Company, which is combined by these companies, has become a top media group.

It's just that at present, only Chen William has merged these companies together like building blocks. In the future, the business needs to be sorted out slowly. These are the reasons why Chen William hired the executives of these companies.

During this period of time in London, William Chen lived at No. 4 Cowley Street. It can be seen that the housekeeper, Evan, has begun to renovate the original parlors under his instruction.

According to Evan, the current renovation will continue for about a month, and then it can be completed. After all, there is no need to change the structure of the house, but the soft interior decoration is only needed.

All of this doesn't affect William Chen's rest. The decoration workers in Europe and America are not as dedicated as Huaguo, and they will rush to work. The working time is 8 hours a day, and they leave at the time, very conscious.

Moreover, these living rooms are located on the first and second floors, and William Chen's bedrooms are on the third floor. During the day, he often goes out to meet various people, including people from EMI and some British officials. When he comes back at night, he will It is quite now.

When William Chen returned to Manchester after his work in London was over, he got the results of IMG's investigation.

Mainly in two aspects:

The first is the commercial development of Manchester United, which is still at a very low level and cannot be compared with the American sports leagues. To give a few examples, it can be seen that one is a circle of business districts on the periphery of the Old Trafford stadium. They are all rented out to other businesses for operation, and Manchester United, a world-renowned club, has not yet. The online sales channels for peripheral products, their official website is also very simple, it is completely similar to the template of many European clubs, patchwork, many functions are not available.

In addition, the image rights of the players are not used, just like Real Madrid, why are they very successful in business? Because they are superstar strategies, every superstar can get a lot of money from the image rights, except for the most basic advertisements. In addition, industries such as film and television, games, and animation can all benefit from portrait rights.

Manchester United had the most potential in this regard before, Cristiano Ronaldo. He is handsome, has good football skills and is well-known, but when he was at Manchester United, he did not develop him too much. At present, Chen William still has a lot of resources. He has a film and television company and a game company. If he wants to develop these incomes for players, he can find a few with a decent image and invite more times to participate in the premiere of the movie. It's easy to open up the popularity of gifts, or to have some scandals with actresses, so this is also a direction that needs to be developed in the future.

In short, if the business development model of the American Sports League is followed, Manchester United still has a lot to explore. By then, the club's profit will at least double.

On the other hand, it is the way of commercial development. William Chen originally hoped to hire high-paying talents in business development to help Manchester United increase profits, but at present, from the club's point of view, doing so is inappropriate.

Because if it is only to increase the remuneration of business talents, then this kind of talent can be really attractive with an annual salary of more than 10 million yuan. But the salaries of these people have increased, so as the top executives of the club, should they be higher?

But that is unrealistic, just like Manchester United's current CE0 David, Gill, his ability is more in sports, to be honest, the current annual salary of 600,000 to 700,000 pounds, although not high, but in European clubs Medium is not too low, after all, his abilities are limited.

But can you change a CEO at will? You must know that in addition to the CE0 of Manchester United Club, David and Gil also have another identity, that is, a member of the board of directors of the English Football Association and a member of the board of directors of the European Club Association. In the future, he will also serve as the British Football Association Vice-President, becoming one of the three giants of the FA.

His identities are very important to Manchester United, so he must not be replaced casually.

And there is a tradition in European football clubs, that is, many players or staff who have played for the club for many years, even if it is the club's lawn cleaner, as long as he is willing to stay, then the club will always keep them, otherwise they will be easily criticized, said You are impersonal.

Yes, there is no problem with these people being raised with low salaries. After all, they have also contributed a lot to the club, so they don't cost much. But if high salaries are given to some people in business development, it breaks the salary system, and it is also a question of whether others can get higher salaries.

Therefore, the change of Manchester United is not as simple as it was at first.

However, it is not impossible. The suggestion given by IMG is that the club is only responsible for sports, and injects all commercial development rights into a new company, such as Manchester United Brand Management Company, as a subsidiary of Manchester United Club, Responsible directly to Chen Weiliang.

In this case, Manchester United doesn't need to think about business matters, and only focuses on economic aspects, including CE0 David, Gill and head coach Ferguson, who are only responsible for sports and maintain good team results.

The Manchester United brand management company is responsible for the club's brand operation and commercial development, so it is easy to separate these two aspects. This company does not even need to be in Manchester, but only leaves some staff to manage the refurbished Old Trafford Stadium. The headquarters can be set up in London, which is more conducive to the company's business development, and with geographical isolation, the company's high salary for business talents will not affect the club's original salary system.

Chapter end

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